YouTube Marketer job description template

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Tips for Writing a YouTube Marketer Job Description

A YouTube marketer is a professional who uses YouTube to promote a business or a product. The marketer creates a video that advertises their company or product and then uploads it to YouTube. From there, they can share it across other social media platforms.

 A YouTube marketer should have a good understanding of their target audience and how to interact with them through informative and entertaining videos such as tutorials, product reviews, and how-to videos. A YouTube marketer should also be familiar with video editing programs and have a good understanding of SEO. 

In this article we will cover a sample job description, exploring the daily responsibilities and necessary qualifications for a YouTube marketer. 

The Job Overview

As a YouTube-centric company, we’re looking to fill the role of a YouTube marketer. The YouTube marketer will oversee the promotion of our YouTube channel and individual videos to ensure they align with the company’s overall marketing strategy. Responsibilities include, but are not limited to, creating and launching a YouTube channel, conducting research regarding our target audience as well as the audiences of our competition, and optimizing videos to ensure maximum views. 

Additional responsibilities include title creation to generate greater impact, maximizing exposure through the use of SEO and thumbnail selection, increasing the number of subscribers, and leveraging videos across other social media platforms for more views.

Responsibilities

Below are some of the responsibilities a YouTube marketer is expected to assume in their position:  

  • Define and implement channel strategy, including long-term goals, go-to-market strategies, and key performance indicators within YouTube’s search engine
  • Manage channel content, including live-stream events, digital media assets, social media marketing campaigns, and owned/earned/paid media
  • Create, maintain, and promote channel content, including videos and other assets
  • Develop and oversee channel community, including channel moderators, marketing managers, and network of channel partners
  • Manage and enforce channel policies and guidelines
  • Supervise channel operations, including staffing, facilities, and equipment
  • Develop channel marketing strategy and implement tactics, including paid and organic search, social, and display advertising
  • Manage channel communications, including social media, blogs, and other owned/earned/paid media
  • Oversee channel business analytics, including reporting, analysis, and optimization
  • Develop and implement channel budget
Job Qualifications and Skill Sets

Below are the qualifications expected of a YouTube marketer:

  • Bachelor’s degree in digital marketing, communications, ecommerce, or related field
  • 2-4 years of experience in marketing, preferably at an agency or in-house
  • Expert knowledge of social media marketing, including paid and organic channels
  • Proficiency in MS Office, including Excel and PowerPoint
  • Strong verbal and written communication skills
  • Creative eye for design and video content
  • Excellent time management and project management skills
  • Ability to work independently and as part of a team

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  • $6 hourly
    Anjali K.
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    • 4.9
    • (9 jobs)
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    Hi, I am Anjali Kainth, A SEO Expert on “Growth Hacking” Digital Marketing Mission and delivering top-notch online marketing services from over 6 years worldwide. My goal is hike your business productivity through search engine results and social media presence to generate inquires that converts into leads. SEO (On-page + Off-page) Areas of Expertise-: **On-page-: Website Auditing, Keyword Research, Optimize Page Meta Tags (Title Tag+Meta Description), Add or Optimize page content, Keywords Density, Implement Heading tags, Add “alt” image attribute, Optimize website URL structure, Internal & External Linking, Fix Indexing Issues, Sitemaps & Robot.txt, Competitors Analysis, Implement Google Analytic & Search Console, A/B Testing. **Off-page or Link Building (Tier 1 & Tier 2 Techniques) Brand Profile Creation Business Listings & Citations Classifieds Ads for Local Audience Video & Infographic Creation & Posting Participate in Question/Answering Websites Forum Postings & Comments Blog & Web 2.0 Creation & Posting Doc, Pdf & PPT Creation & Posting Some Social Bookmarks Competitors Analysis **High Quality Link Building Techniques – E-mail Outreaching Guest Posting Local Blogger Outreach (For Local SEO) Anchor Text Link Building Sponsored Posts Specially, I have expertise in online store, service oriented & SAAS websites optimization.
  • $10 hourly
    Gayathri M.
    YouTube Marketer
    • 4.6
    • (10 jobs)
    Coimbatore, TAMIL NADU
    vsuc_fltilesrefresh_TrophyIcon YouTube Marketing
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    Im a professional Amazon seo worker & Digital marketing professional since 6+ years.A professional and a dedicated freelancer for Digital marketing & Amazon Market place integration project. Digital Marketing: • Lead keyword research in coordination with business objectives to optimize existing content and uncover new opportunities • Provide SEO analysis and recommendations in coordination with business structure of website and web pages • Provide recommendations and execute strategies for content development in coordination with SEO goals • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting to devise sales strategies • Create and support marketing content for social media marketing • Implement link building campaigns in coordination with business SEO goals • Development and execution of communication, content strategies via social communities to achieve business goals • Keep pace with upcoming latest trends in SEO, search engine, social media marketing developments, online reputation management, Viral marketing, Facebook ads, Linkedin Ads, Marketplace integration • Research and administer social media tools to support business strategy • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance • Monitor and evaluate search results and search performance across the major search channels • Communication to team and management on project development, timelines, and results • Work closely with the other team members to meet business goals On Page Activities: Meta tags optimization - Title tag, description, Meta tags A/B testing URL structure Header tag Keyword density Image alt attribute Internal linking Site speed optimiation Content curation Site links User experience optimization Avoid low quality and thin content Content freshness Frequent information update Content enagement Optimizing crawability Site crawl error report Responsive checking Rich snippet Microdata schema Landing page optimization Broken link checker Off Page activities: Blog marketing Forum marketing Directory submission Search engine submission Photo sharing Video marketing Business review Local listing Article submission Answer question Image submission Infogrphic submisison Document sharing backlink analysing Competitor backlink analysing and collected new links Google trend Profile creation Citation listing Web 2.0 submission Guest Blogging Other Promotion : Affiliate Marketing Social media marketing Online repuation management Email marketing - Landing page design idea Google PPC Bing PPC Amazon Market Place : I will use your particular keywords to boost up your product rank on the Amazon search. I can guarantee to bring any product on the 1st page of Amazon search based on the keywords provided by clients Amazon SEO | Amazon Product Ranking | Amazon Keyword Ranking | Amazon Wishlist | Amazon Listings | Amazon VA | Amazon Product Optimization | Amazon Seller Central | Amazon Customer Support | Votes | Amazon Sales | Amazon PPC | Headline Search Ads My Services are: Amazon wishlist Amazon Shopping list Products Ranking - Can Increase Ranking your Products and this will make your products Good Ranking And way to increasing your sale Amazon product page optimization Amazon seo Amazon Gift Idea Amazon shopping list Amazon Reviews Amazon UP/Down vote Amazon Product Keyword Research Amazon Product Listing and Optimization Seller central Optimization Product Photos Uploading Gift List Post verified or unverified reviews Add customers question, answer and give it up votes
  • $50 hourly
    Ahmad A.
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    • 5.0
    • (19 jobs)
    Dubai, DU
    vsuc_fltilesrefresh_TrophyIcon YouTube Marketing
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    With a background as an ex-Googler, I offer unmatched expertise in Google Ads and YouTube Ads. My strategies have consistently delivered exceptional results for top brands like Tai Lopez and Grant Cardone. Specializing in Ecommerce, Coaching, Fitness & Supplements, and Local Businesses, I provide ROI-focused solutions for YouTube Ads, Google Search Ads, Display Ads, Shopping campaigns, and App marketing. Ready to unlock your business's full potential? Reach out today to tap into my expert knowledge. References, case studies, and certifications available upon request.
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