Social Media Analyst Job Description Template

An effective description can help you hire the best fit for your job. Check out our tips to provide details that skilled professionals are looking for.

Hire Social Media Analysts

Looking to find work instead?

Trusted by

A social media analyst plays a key role in driving a company’s online presence through data-driven insights, strategic analysis, and effective optimization. Working with the social media team, they track key metrics across various social media platforms; social media analysts help businesses identify opportunities to enhance brand awareness, improve customer engagement, and maximize campaign effectiveness. With expertise in data analysis, social media strategies, and tools like Google Analytics and Hootsuite, these professionals deliver actionable recommendations to align social media efforts with broader business goals.

Whether you’re a small business, a growing startup, or a large corporation, hiring a social media analyst allows you to enhance your social media presence, better understand your target audience, evaluate content performance, and make decisions that drive measurable results. Use this social media analyst job description template to find highly skilled professionals and consider hiring talent on Upwork for flexible and results-driven solutions.

Copy to Clipboard

Job overview

We are looking for a social media analyst to join our team and enhance our social media performance. The role involves tracking and analyzing data across various social media platforms to improve marketing strategies and measure the success of social media campaigns. The ideal candidate will collaborate with the marketing team, deliver actionable insights, and provide recommendations for content optimization to align with business goals. Strong communication skills and proficiency in tools like Google Analytics, Hootsuite, and social media analytics tools are essential for success in this role.

Key responsibilities

Track metrics. Monitor social media data to measure performance, trends, and content marketing effectiveness.
Analyze social media campaigns. Evaluate the success of marketing initiatives and provide data-driven insights to improve outcomes.
Develop reports. Create comprehensive dashboards and reports highlighting key performance indicators (KPIs) and benchmarks.
Collaborate with stakeholders. Work with team members, content creators, influencers, and social media strategists and managers to align strategies with business objectives.
Identify opportunities. Analyze social media trends and emerging tools to uncover new optimization opportunities.
Conduct competitor analysis. Compare brand presence with competitors and identify areas for improvement.
Support content planning. Provide actionable insights to guide content creation and ensure alignment with the target audience.
Social listening. Monitor brand mentions, social media data, and customer feedback to track brand sentiment.
Optimize campaigns. Recommend changes for content performance, advertising strategies, and social media accounts management.

Qualifications and skills

Education. Bachelor’s degree in marketing, computer science, data analytics, or a related field.
Experience. 2+ years of experience in social media analysis or digital marketing.
Technical skills. Proficiency in Google Analytics, Excel, and social media analytics tools like Hootsuite or Sprout Social.
Analytical skills. Ability to evaluate social media data, assess metrics, and deliver actionable recommendations.
Communication skills. Strong written and verbal communication for reporting insights to stakeholders and team members.
Problem-solving skills. Creative thinking to identify optimization opportunities and address content performance challenges.
Knowledge of platforms. Understanding of social media platforms like Facebook, LinkedIn, Instagram, and Twitter.
Organizational skills. Exceptional time management skills to prioritize tasks and manage multiple campaigns simultaneously.
Certifications. Certifications in social media marketing, SEO, or data analysis are a plus.

About our company

[Company name] is dedicated to helping businesses grow through impactful social media strategies and digital marketing initiatives. Our team collaborates closely to track industry trends, analyze data, and create engaging content that drives measurable results. We value innovation, teamwork, and staying ahead of the curve in an ever-evolving digital landscape. If you’re passionate about social media trends and actionable insights, we’d love for you to join our mission to enhance our client’s online presence.

What does a social media analyst do?

A social media analyst is responsible for monitoring, evaluating, and optimizing social media campaigns to enhance a brand’s online presence and overall performance. They use tools like Google Analytics and social media analytics tools to track key metrics, such as engagement rates, impressions, and conversion rates. By analyzing this data, they identify patterns, highlight areas of improvement, and provide actionable insights to refine strategies and ensure alignment with business goals.

Beyond data analysis, social media analysts collaborate with team members, including content creators and social media managers, to implement social media strategies tailored to the company’s objectives. They focus on optimizing content performance, increasing customer engagement, and driving customer acquisition through effective use of social media platforms. Their work involves keeping up with social media trends, creating reports, and supporting marketing efforts to ensure continued growth and success for the business.

By providing a data-driven approach, social media analysts help companies build stronger connections with their target audience, improve brand reputation, and measure the ROI of marketing campaigns.

Social media analyst duties and responsibilities

Social media analysts play a critical role in evaluating and improving a brand’s online success. Their key responsibilities include:

Monitoring performance. Track social media metrics to measure success and identify opportunities for growth.
Developing strategies. Assist in creating data-backed social media strategies and marketing plans.
Analyzing trends. Conduct in-depth social media analysis to identify emerging social media trends and tools.
Creating reports. Generate detailed reports and dashboards highlighting campaign results and KPIs.
Collaborating with teams. Work with team members and stakeholders to improve marketing campaigns and brand visibility.
Conducting research. Perform data analysis and competitor research to assess business goals.
Optimizing content. Analyze content performance and provide recommendations for improvement across social media platforms.

Copy to Clipboard

How to write a social media analyst job description

To attract the ideal candidate, create a detailed job description using these steps:

Write a clear summary. Provide an overview of the job title and its importance to the company.
List key responsibilities. Include tasks like tracking metrics, analyzing social media campaigns, and reporting insights.
Include qualifications. Highlight necessary skills like data analysis, Google Analytics expertise, and excellent communication skills.
Specify experience. Mention required years of experience and preferred certifications in social media marketing.
Describe company culture. Share details about your team, mission, and growth opportunities.

FAQs about social media analysts

What is the typical social media analyst salary?

The salary for a social media analyst varies based on experience, location, and company size. Entry-level analysts typically earn between $42,000 and $67,000 annually, while experienced professionals with expertise in data analysis and SEO may earn upwards of $73,000 per year.

What skills do social media analysts need?

Social media analysts require strong analytical skills, proficiency in tools like Google Analytics and Excel, and communication skills for presenting insights to stakeholders. Understanding social media platforms, SEO, and content performance is also essential.

What industries are hiring social media analysts?

Social media analysts are in high demand across industries, including e-commerce, digital marketing, startups, and business development sectors. Companies in retail, technology, healthcare, and media are actively hiring for this role.

How do social media analysts optimize campaigns?

Social media analysts optimize campaigns by monitoring metrics, conducting A/B testing, and analyzing content performance. They provide actionable insights to adjust posting schedules, refine targeting for the target audience, and improve engagement through data-driven strategies.

What tools do social media analysts use?

Social media analysts use tools like Google Analytics, Hootsuite, and social media analytics tools to monitor performance, create dashboards, and analyze social media data. They also leverage platforms like LinkedIn and other social networks to track brand awareness.

Hire social media analysts on Upwork

A social media analyst can drive measurable growth and improve your social media performance through data-driven strategies and actionable insights. Post a job on Upwork to connect with talented professionals who can transform your brand’s online presence and achieve your business goals today.

Social Media Analyst Hiring Resources

Explore talent to hire

Learn about cost factors

Social Media Analysts you can meet on Upwork

$33 hourly
Ravi R.
- 5.0
- (21 jobs)
Gurgaon, HARYANA
Social Media Analysts
Marketing Analytics
Facebook
Social Media Optimization
Google Tag Manager
Instagram
Pixel Setup & Optimization
Facebook Advertising
Lead Generation
Internet Marketing
Social Media Marketing

Are you getting no or fewer sales from Facebook / Meta advertising but you do not know how to improve the results in order to take your business to a higher level and make it profitable? Do you want to scale fast but feel like you can’t move because of past a frustrating ROAS plateau? Let's talk! Hello! 👋 My name is Ravi and I absolutely love everything there is about Digital Marketing. In my career, I've had the unique experience of executing and strategizing in almost every facet of the digital marketing world. I specialize in helping brands figure out what marketing channels they should focus on and how to best optimize their efforts for maximum ROI 📈. Having executed in so many areas, I have the unique ability to see a high-level view of what your marketing strategy should look like and can even help you place the right VAs or specialists in roles to help you create a powerful virtual team. I don't believe in silver bullets or "one-hit wonders." I believe in cohesive, holistic marketing strategies that hit multiple touchpoints of the user decision-funnel to provide the best results while optimizing your efforts. You don't have to be on every digital channel -- you just have to be on the right ones for your audience and target market. 🎯 Here are the tactics I will consider when creating a holistic marketing strategy for your business: - 📣 Organic & paid social media, including Pinterest, Instagram, Facebook, SnapChat & more - 📍 Local Search - 🔎 Organic Search (SEO) - 📨 Email Marketing - Newsletters, Campaigns & Lead Generation - 💡 Content Marketing - 📈 Key Performance Indicators (KPIs) and how to track them - Facebook Advertising / Facebook Marketing Beside Facebook Advertising I am Expert in Google Analytics, Google Tag Manager and Facebook Pixel optimization. I have a rich knowledge in - Google Analytics - Google Tag Manager - Facebook Pixel set up - GoHighLevel I am able to configure different kinds of tracking including Ecommerce, dynamic remarketing, Facebook pixel dynamic retargeting, call tracking etc. If you're interested in working with me, send me an invitation for your role and we can see if we would be a good fit!
$44 hourly
Sandip B.
- 5.0
- (8 jobs)
Ghaziabad, UP
Social Media Analysts
Web Design
Lead Generation
Marketing Strategy
Web Development
WordPress
Landing Page Audit
Ecommerce
User Experience
Visual Website Optimizer
Klaviyo
Google Analytics 4
Hotjar
Shopify
Marketing Analytics
Landing Page Optimization
Google Tag Manager
Growth Strategy
Page Audit
A/B Testing
Conversion Rate Optimization

🛡 Performance-Based CRO Available: I get paid on results, not just hours. 📈 15+ Years Experience | 1,000+ Clients | $10M+ Revenue Optimized As a certified CRO specialist, I don't guess. I diagnose. From enterprise e-commerce to high-growth SaaS, I specialize in finding revenue leaks and fixing them systematically. Whether you need a full audit or A/B testing on 100k+ users, I deliver data-backed growth, not design opinions. 📞 Book a Free 20-Minute Confidential Discovery Call: Send me a message on Upwork to schedule a call. (I'll review your site before the call and come with 3 specific observations — no generic advice) 🤝 HOW I WORK: A PROVEN 5-STEP CRO PROCESS 1️⃣ FIND THE BOTTLENECK — Before touching a single page, I map your full conversion funnel to identify where visitors are dropping off and which step is costing your business the most revenue. Optimizing the wrong page gives you 20% of the potential gain. Finding the real bottleneck gives you 100%. 2️⃣ UNCOVER THE WHY — Using a combination of quantitative analysis (GA4, GTM, heatmaps, session recordings) and qualitative research (user behavior, surveys, funnel analytics), I identify what your visitors actually need, what objections they have, and why they're not converting. 3️⃣ BUILD THE HYPOTHESIS — Every test I run is backed by a documented hypothesis — grounded in user psychology, behavioral data, and conversion best practices — not guesswork or generic templates. 4️⃣ DESIGN → WIREFRAME → BUILD → QA — I manage the full execution cycle: wireframing, design direction, development, and rigorous QA before any test goes live. You get one accountable owner across the entire process — no coordinating between five different freelancers. 5️⃣ ANALYZE & ITERATE — After each test, I analyze results properly — not just by statistical significance, but by revenue per visitor and business impact. The insights from each test feed directly into the next hypothesis. CRO is a compounding process, not a one-time fix. 📈 PROVEN RESULTS ✅ 257.5% increase in product page revenue — Precise Portions (+$64K/year) ✅ 282.1% revenue increase from home page — Pgw.se (+$32K/year) ✅ 30% overall revenue growth — Elto → acquired by GoDaddy ✅ 234% increase in free signups from a single split test 🌐 WHAT I CAN HELP YOU WITH Conversion Rate Optimization (CRO) Audits — technical, behavioral, and page-by-page A/B Testing & Multivariate Testing — VWO, Convert, Unbounce Heatmap Analysis — Mixpanel, Crazy Egg, Lucky Orange, Hotjar, Clarity GA4, GTM Setup, Tracking Audits & Analytics Dashboards Landing Page & Funnel Optimization — Shopify, WooCommerce, ClickFunnels, Leadpages Shopify Store Optimization & A/B Test Implementation Email Marketing & Klaviyo Integration Wireframing & UX Design Direction Customer Journey Mapping & Funnel Analysis AI-Enhanced Workflows — Claude Cowork, GLM, Codex & Checkout Champ 🤘🏻 TOOLS & PLATFORMS Google Analytics 4 (GA4) · Google Tag Manager (GTM) · VWO · Optimizely · Hotjar · Crazy Egg · Lucky Orange · Adobe Analytics · Klaviyo · Shopify · WooCommerce · ClickFunnels · Zoho · Clarity · Mixpanel · Replit · Lovable · Blotato · Arvow · WordPress · Webflow · HTML · Elementor · WooCommerce · Figma · Web Design · Landing Page Design 🤝 CERTIFICATIONS Certified Analytics & Data Specialist — DigitalMarketer Certified Optimization & Testing Specialist — DigitalMarketer Certified Search Marketing Specialist — DigitalMarketer 👨🏽‍🚀 WHAT CLIENTS SAY "Sandip is by far the best professional I have ever had the privilege to work with. His understanding of the online buying process puts him in the top 5% globally for conversion rate optimization. In the redesign of our website, conversion rates tripled. A drive for success, thoroughness, and excellent communication are his greatest strengths — a real diamond in the rough." — B. Maddox, Founder & CEO, USA · ⭐⭐⭐⭐⭐ "Sandip is one of the best conversion rate experts I know. His work helped us grow Elto sales across all channels. I look forward to continuing to work with him now that we've been acquired by GoDaddy." — Ned Dwyer, Founder, NewCo · ⭐⭐⭐⭐⭐ "His report is very detailed and worth every penny. He helped me understand website improvements I didn't realize existed. I recommend his services to anyone." — Avi Graiver, Founder, Cowboy Productions · ⭐⭐⭐⭐⭐ Ready to find out what's costing your website conversions? Send me a message with your website URL and I'll share an initial observation within 24 hours — no commitment required. Let's talk about what's possible for your business. For reliable long-term clients, I offer performance-based engagement — I get paid on results.
$35 hourly
Rutherford R.
- 5.0
- (7 jobs)
Makati City, METRO MANILA
Social Media Analysts
Facebook Ads Manager
Google Ads
Google Analytics Report
Marketing Analytics
Academic Writing
Data Analysis
Quantitative Research
Research Papers
Statistics
Data Visualization
SQL
Tableau
R
Microsoft Excel

I have a Bachelor's Degree in Psychology from De La Salle University-Manila and I finished rank 9 from the Board Licensure Examination for Psychometrician back in 2019. I've been working with Marketing Consultants as a Data Analyst for 3 years and can provide different kinds of analytics reports depending on the business need. I can do statistical analyses using various tools like Excel (advanced functions and formulas, advanced visualizations and dashboards), SQL(extracting data from related databases), R(end-to-end data analysis), and Tableau(dashboards and visual storytelling). I handle the end-to-end analytics lifecycle from data collection, data preparation, data cleaning, data analysis, data visualization, and generating insights and recommendations out of the dataset. List of reports I can perform (regularly): 1. LTV Analysis (using Shopify and Amazon) - What is the Lifetime Value of your customers? (This can also be segmented) 2. Churn Analysis - What is the drop-off rate / cancellation rate of your subscriptions? How long does a customer typically subscribe before cancelling? 3. Email Attribution Analysis - which of the emails you captured ended up converting and how long? 4. Product Repeat Purchase Analysis - Which among your products tend to yield repeat purchases from your customers? 5. Customer Repeat Purchase Analysis - On a segmented basis (month, year, etc.), what is the repeat purchase rate of your customers? How many of your first-time customers tend to buy again? 6. Average Time Between Repeat Purchases Analysis - What is the average time between first and second purchase of your customers? second and third? etc. 7. Facebook/Google Ads Analysis - Which among your ads perform the best? Which should you drop off? What kind of creative / messaging resonates with your audience? 8. Discount Code Analysis - Among the discount codes you've ran, which among them were most profitable? Which among them were most effective in converting your audience? 9. Market Basket Analysis - Which among your products are best bundled together to increase AOV and probability of purchase? 10. Product-Based LTV - Which among your products tend to yield high LTV customers? This list is by no means exhaustive, and I work on many other reports depending on the requirements of the analytics problems. I mostly work on customized reports that require critical thinking and creative problem-solving (for example, building a report to help identify the existing customer reactivation of a specific client on a month-by-month basis.) Professional Skills: Excel, R, Tableau, SQL, Databox, Research Writing, Thesis Writing, Statistical Analysis, Psychological Testing and Assessment, PowerPoint Presentation, End-to-End Data Analysis Process, Lead Generation, Influencer Outreach, Customer Support.

$33 hourly
Ravi R.
- 5.0
- (21 jobs)
Gurgaon, HARYANA
Social Media Analysts
Marketing Analytics
Facebook
Social Media Optimization
Google Tag Manager
Instagram
Pixel Setup & Optimization
Facebook Advertising
Lead Generation
Internet Marketing
Social Media Marketing

Are you getting no or fewer sales from Facebook / Meta advertising but you do not know how to improve the results in order to take your business to a higher level and make it profitable? Do you want to scale fast but feel like you can’t move because of past a frustrating ROAS plateau? Let's talk! Hello! 👋 My name is Ravi and I absolutely love everything there is about Digital Marketing. In my career, I've had the unique experience of executing and strategizing in almost every facet of the digital marketing world. I specialize in helping brands figure out what marketing channels they should focus on and how to best optimize their efforts for maximum ROI 📈. Having executed in so many areas, I have the unique ability to see a high-level view of what your marketing strategy should look like and can even help you place the right VAs or specialists in roles to help you create a powerful virtual team. I don't believe in silver bullets or "one-hit wonders." I believe in cohesive, holistic marketing strategies that hit multiple touchpoints of the user decision-funnel to provide the best results while optimizing your efforts. You don't have to be on every digital channel -- you just have to be on the right ones for your audience and target market. 🎯 Here are the tactics I will consider when creating a holistic marketing strategy for your business: - 📣 Organic & paid social media, including Pinterest, Instagram, Facebook, SnapChat & more - 📍 Local Search - 🔎 Organic Search (SEO) - 📨 Email Marketing - Newsletters, Campaigns & Lead Generation - 💡 Content Marketing - 📈 Key Performance Indicators (KPIs) and how to track them - Facebook Advertising / Facebook Marketing Beside Facebook Advertising I am Expert in Google Analytics, Google Tag Manager and Facebook Pixel optimization. I have a rich knowledge in - Google Analytics - Google Tag Manager - Facebook Pixel set up - GoHighLevel I am able to configure different kinds of tracking including Ecommerce, dynamic remarketing, Facebook pixel dynamic retargeting, call tracking etc. If you're interested in working with me, send me an invitation for your role and we can see if we would be a good fit!
$44 hourly
Sandip B.
- 5.0
- (8 jobs)
Ghaziabad, UP
Social Media Analysts
Web Design
Lead Generation
Marketing Strategy
Web Development
WordPress
Landing Page Audit
Ecommerce
User Experience
Visual Website Optimizer
Klaviyo
Google Analytics 4
Hotjar
Shopify
Marketing Analytics
Landing Page Optimization
Google Tag Manager
Growth Strategy
Page Audit
A/B Testing
Conversion Rate Optimization

🛡 Performance-Based CRO Available: I get paid on results, not just hours. 📈 15+ Years Experience | 1,000+ Clients | $10M+ Revenue Optimized As a certified CRO specialist, I don't guess. I diagnose. From enterprise e-commerce to high-growth SaaS, I specialize in finding revenue leaks and fixing them systematically. Whether you need a full audit or A/B testing on 100k+ users, I deliver data-backed growth, not design opinions. 📞 Book a Free 20-Minute Confidential Discovery Call: Send me a message on Upwork to schedule a call. (I'll review your site before the call and come with 3 specific observations — no generic advice) 🤝 HOW I WORK: A PROVEN 5-STEP CRO PROCESS 1️⃣ FIND THE BOTTLENECK — Before touching a single page, I map your full conversion funnel to identify where visitors are dropping off and which step is costing your business the most revenue. Optimizing the wrong page gives you 20% of the potential gain. Finding the real bottleneck gives you 100%. 2️⃣ UNCOVER THE WHY — Using a combination of quantitative analysis (GA4, GTM, heatmaps, session recordings) and qualitative research (user behavior, surveys, funnel analytics), I identify what your visitors actually need, what objections they have, and why they're not converting. 3️⃣ BUILD THE HYPOTHESIS — Every test I run is backed by a documented hypothesis — grounded in user psychology, behavioral data, and conversion best practices — not guesswork or generic templates. 4️⃣ DESIGN → WIREFRAME → BUILD → QA — I manage the full execution cycle: wireframing, design direction, development, and rigorous QA before any test goes live. You get one accountable owner across the entire process — no coordinating between five different freelancers. 5️⃣ ANALYZE & ITERATE — After each test, I analyze results properly — not just by statistical significance, but by revenue per visitor and business impact. The insights from each test feed directly into the next hypothesis. CRO is a compounding process, not a one-time fix. 📈 PROVEN RESULTS ✅ 257.5% increase in product page revenue — Precise Portions (+$64K/year) ✅ 282.1% revenue increase from home page — Pgw.se (+$32K/year) ✅ 30% overall revenue growth — Elto → acquired by GoDaddy ✅ 234% increase in free signups from a single split test 🌐 WHAT I CAN HELP YOU WITH Conversion Rate Optimization (CRO) Audits — technical, behavioral, and page-by-page A/B Testing & Multivariate Testing — VWO, Convert, Unbounce Heatmap Analysis — Mixpanel, Crazy Egg, Lucky Orange, Hotjar, Clarity GA4, GTM Setup, Tracking Audits & Analytics Dashboards Landing Page & Funnel Optimization — Shopify, WooCommerce, ClickFunnels, Leadpages Shopify Store Optimization & A/B Test Implementation Email Marketing & Klaviyo Integration Wireframing & UX Design Direction Customer Journey Mapping & Funnel Analysis AI-Enhanced Workflows — Claude Cowork, GLM, Codex & Checkout Champ 🤘🏻 TOOLS & PLATFORMS Google Analytics 4 (GA4) · Google Tag Manager (GTM) · VWO · Optimizely · Hotjar · Crazy Egg · Lucky Orange · Adobe Analytics · Klaviyo · Shopify · WooCommerce · ClickFunnels · Zoho · Clarity · Mixpanel · Replit · Lovable · Blotato · Arvow · WordPress · Webflow · HTML · Elementor · WooCommerce · Figma · Web Design · Landing Page Design 🤝 CERTIFICATIONS Certified Analytics & Data Specialist — DigitalMarketer Certified Optimization & Testing Specialist — DigitalMarketer Certified Search Marketing Specialist — DigitalMarketer 👨🏽‍🚀 WHAT CLIENTS SAY "Sandip is by far the best professional I have ever had the privilege to work with. His understanding of the online buying process puts him in the top 5% globally for conversion rate optimization. In the redesign of our website, conversion rates tripled. A drive for success, thoroughness, and excellent communication are his greatest strengths — a real diamond in the rough." — B. Maddox, Founder & CEO, USA · ⭐⭐⭐⭐⭐ "Sandip is one of the best conversion rate experts I know. His work helped us grow Elto sales across all channels. I look forward to continuing to work with him now that we've been acquired by GoDaddy." — Ned Dwyer, Founder, NewCo · ⭐⭐⭐⭐⭐ "His report is very detailed and worth every penny. He helped me understand website improvements I didn't realize existed. I recommend his services to anyone." — Avi Graiver, Founder, Cowboy Productions · ⭐⭐⭐⭐⭐ Ready to find out what's costing your website conversions? Send me a message with your website URL and I'll share an initial observation within 24 hours — no commitment required. Let's talk about what's possible for your business. For reliable long-term clients, I offer performance-based engagement — I get paid on results.
$35 hourly
Rutherford R.
- 5.0
- (7 jobs)
Makati City, METRO MANILA
Social Media Analysts
Facebook Ads Manager
Google Ads
Google Analytics Report
Marketing Analytics
Academic Writing
Data Analysis
Quantitative Research
Research Papers
Statistics
Data Visualization
SQL
Tableau
R
Microsoft Excel

I have a Bachelor's Degree in Psychology from De La Salle University-Manila and I finished rank 9 from the Board Licensure Examination for Psychometrician back in 2019. I've been working with Marketing Consultants as a Data Analyst for 3 years and can provide different kinds of analytics reports depending on the business need. I can do statistical analyses using various tools like Excel (advanced functions and formulas, advanced visualizations and dashboards), SQL(extracting data from related databases), R(end-to-end data analysis), and Tableau(dashboards and visual storytelling). I handle the end-to-end analytics lifecycle from data collection, data preparation, data cleaning, data analysis, data visualization, and generating insights and recommendations out of the dataset. List of reports I can perform (regularly): 1. LTV Analysis (using Shopify and Amazon) - What is the Lifetime Value of your customers? (This can also be segmented) 2. Churn Analysis - What is the drop-off rate / cancellation rate of your subscriptions? How long does a customer typically subscribe before cancelling? 3. Email Attribution Analysis - which of the emails you captured ended up converting and how long? 4. Product Repeat Purchase Analysis - Which among your products tend to yield repeat purchases from your customers? 5. Customer Repeat Purchase Analysis - On a segmented basis (month, year, etc.), what is the repeat purchase rate of your customers? How many of your first-time customers tend to buy again? 6. Average Time Between Repeat Purchases Analysis - What is the average time between first and second purchase of your customers? second and third? etc. 7. Facebook/Google Ads Analysis - Which among your ads perform the best? Which should you drop off? What kind of creative / messaging resonates with your audience? 8. Discount Code Analysis - Among the discount codes you've ran, which among them were most profitable? Which among them were most effective in converting your audience? 9. Market Basket Analysis - Which among your products are best bundled together to increase AOV and probability of purchase? 10. Product-Based LTV - Which among your products tend to yield high LTV customers? This list is by no means exhaustive, and I work on many other reports depending on the requirements of the analytics problems. I mostly work on customized reports that require critical thinking and creative problem-solving (for example, building a report to help identify the existing customer reactivation of a specific client on a month-by-month basis.) Professional Skills: Excel, R, Tableau, SQL, Databox, Research Writing, Thesis Writing, Statistical Analysis, Psychological Testing and Assessment, PowerPoint Presentation, End-to-End Data Analysis Process, Lead Generation, Influencer Outreach, Customer Support.
$75 hourly
Vanessa G.
- 5.0
- (7 jobs)
Middlesex, NJ
Social Media Analysts
Notion
ClickUp
Zapier
Business Development
Email Marketing Strategy
Marketing Analytics
Campaign Reporting
Lead Generation
Marketing Automation
Marketing Operations & Workflow
Google Workspace
Strategic Planning
Nonprofit
Virtual Assistance
Executive Support
Process Improvement
CRM Automation
Business Operations
Project Management
HubSpot

If your organization is moving fast but losing things in the gaps, I am the person you bring in to fix that. I am a fractional Chief of Staff and executive operations leader with 20+ years of experience inside the C-suites of Citigroup, Merrill Lynch, Rothschild, BlackRock, Morgan Stanley, and McKinsey Global Institute. As Executive Director of a national nonprofit I held full P&L accountability, led board governance, and drove a 50% reduction in operating costs. I know what high-stakes execution looks like and I know how to build the infrastructure that makes it repeatable. What I do for clients: * Build and run Chief of Staff functions for founders and leadership teams who need senior operational leadership without a full-time hire. * Design and implement organizational systems including workflows, accountability structures, reporting cadences, and cross-functional coordination frameworks that eliminate chaos and create clarity. * Architect and optimize CRM systems (HubSpot, Salesforce) including pipeline design, lifecycle automation, segmentation, and reporting dashboards. * Lead complex projects and programs from initiation through delivery, managing stakeholders, timelines, and competing priorities with discipline. * Serve as a strategic thought partner to leadership on priorities, decisions, and execution, not just a task executor. I work best with founders, CEOs, and leadership teams who need a senior operator they can trust completely. I bring the judgment, discretion, and cross-cultural fluency that comes from two decades across boardrooms, continents, and industries. Sectors I know well: finance, nonprofit, consulting, education, technology, and international business. Available for long-term engagements, ongoing retainers, and high-impact project work.
$40 hourly
Chad R.
- 4.8
- (31 jobs)
Boston, MA
Social Media Analysts
Social Media Management
Marketing Analytics
Social Media Marketing
Video Production
Marketing Strategy
Instagram
Ecommerce
TikTok
Social Media Website
Video Editing
Shopify
TikTok Marketing
Facebook
Canva
Content Planning

Let's be real... most video editors will take your footage, slap some transitions on it, and call it a day. That's not me. I'm Chad, and I obsess over what makes people actually stop scrolling. After 3+ years of editing short-form content for brands across TikTok, Instagram Reels, and YouTube Shorts, I've learned that great video isn't just about how it looks - it's about how it performs. Here's proof: - Grew Freight Farms from 3k → 10k TikTok followers and doubled their Instagram engagement in 90 days - Built a short-form video series for Mi Tierra that averaged 10k views per reel from day one - Overhauled La Jolla Mobile Car Detail's entire content strategy, driving a 40% surge in followers What sets me apart? I come from a marketing and sales background - which means I don't just make your content look good, I make it work. Every cut, caption, and hook is built with one goal in mind: getting your audience to stop, watch, and take action. And whether you're just getting started or ready to scale from 3 posts a week to a full content engine, I grow with you. I've taken brands from zero to tens of thousands of followers, and I'm built for the long game.
$100 hourly
Ivan S.
- 4.9
- (84 jobs)
Novovolynsk, VOLYN
Social Media Analysts
Pay Per Click Advertising
Digital Marketing Management
Marketing Analytics
Marketing Management
Marketing Strategy
PPC Campaign Setup & Management
Marketing Advertising
Marketing Campaign Audit
B2B Marketing
SaaS
B2C Marketing
Google Ads
Marketing Audit
Google Tag Manager
Google Analytics

I help businesses generate more leads, sales, and revenue through Google Ads, Meta Ads, SEO, and advanced analytics. With $300K+ earned on Upwork, a 100% Job Success Score, and Top Rated Plus status, I have helped companies scale across eCommerce, SaaS, healthcare, education, professional services, and local businesses. My approach combines strategy, execution, tracking, and optimization to create marketing systems that deliver measurable business growth. Unlike traditional agencies where clients often work with account managers, you work directly with an experienced Performance Marketing Strategist while also gaining access to a team of specialists covering SEO, analytics, design, and paid media execution. SERVICES GOOGLE ADS • Search Campaigns • Performance Max • Shopping Campaigns • YouTube Ads • Demand Gen Campaigns • Lead Generation • E-commerce Growth META ADS • Facebook Ads • Instagram Ads • Lead Generation Funnels • Retargeting Campaigns • E-commerce Scaling SEO • Technical SEO Audits • Local SEO • On-Page SEO • Competitor Analysis • Content Strategy • Google Business Profile Optimization ANALYTICS & TRACKING • Google Analytics 4 (GA4) • Google Tag Manager (GTM) • Enhanced Conversions • Conversion Tracking Audits • Server-Side Tracking • Attribution Analysis WHY CLIENTS HIRE ME ✓ $300K+ earned on Upwork ✓ 100% Job Success Score ✓ Top Rated Plus ✓ 4,500+ hours worked ✓ Long-term client relationships ✓ Experience managing budgets from $5K to $450K/month ✓ Agency-level execution with direct access to a senior strategist If you're looking for a long-term growth partner who understands both marketing strategy and technical implementation, let's talk.
$52 hourly
Aleksandra A.
- 5.0
- (76 jobs)
Beograd, CENTRAL SERBIA
Social Media Analysts
Analytics & Tracking Setup
Data Modeling
Automation
AI Agent Development
Claude
Marketing Analytics Report
Growth Strategy
Data Visualization
Dashboard
Data Analysis
Marketing Analytics
Growth Analytics
A/B Testing
Web Analytics
AI Product Management
Conversion Rate Optimization
Mixpanel
Amplitude
Product Analytics
Product Management

"I’ve worked with hundreds of freelancers over the last 10+ years, and Alexandra is truly one of the standouts." - This is what clients say about me Hey, I'm Aleksandra 👋 I help both early-stage and growth-stage companies turn product and marketing data into actionable business insights. Over the years, I've developed my own methods, frameworks and templates using best practices, which means I can take on multiple clients without compromising on quality or speed, and you get senior-level work at a fraction of the usual turnaround time. Slow response times is one of the biggest frustrations clients come to me with, and I've automated my workflow specifically to fix that. My clients stop flying blind on paid acquisition and user behavior. After working with me, they have dashboards they actually use, funnels that surface real drop-off, and a clear picture of what's driving or killing revenue. I'm the right fit for you if you... • Need an audit of your current analytics implementation • Want to turn messy data into clear decisions • Would like to implement an analytics tool but don't know where to start • Have set up analytics but don't know how to use it effectively • Want assistance in creating dashboards, reports, charts or funnels • Need to understand drop-off rates and churn • Would like to set up experiments or A/B testing • Need to understand the performance of Google / Meta / TikTok / Reddit Ads • Need someone to provide training or workshops for your internal team With 70+ completed projects and $300K+ earned on Upwork, I bring both the technical depth and business context to make analytics actually useful. Tools I work with: • PostHog • Amplitude • Mixpanel • Google Analytics • Segment • Lovable • RevenueCat • Adapty • AppsFlyer • CustomerIO • Klaviyo • Claude Code • n8n • Make To start working together simply invite me for an interview or book a consultation and let's discuss your project. View my portfolio and positive client reviews below 👇
$90 hourly
Danny H.
- 5.0
- (7 jobs)
Philadelphia, PA
Social Media Analysts
Marketing Management
Marketing Plan
Marketing Collateral Development
Marketing Analytics
B2B Marketing
Sales & Marketing Collateral
Web Development
Marketing Strategy
Case Studies
Email Marketing Strategy
Email Copywriting
Social Media Marketing
Digital Marketing Strategy
SEO Keyword Research
Lead Generation

Your product tells your story, and a great one supported by data turns casual browsers into loyal customers. Think of me as the seasoned chef in your local fusion cuisine restaurant. Just as a chef expertly blends flavors from different cuisines to create you a unique dish, someone with both product marketing and digital marketing expertise merges data-driven storytelling with advertising to create your unique narrative. Professional Career: 📈 12+ years experience launching SaaS and digital products in healthcare, technology, and high-growth industries. 📈 Successfully launched digital rebranding initiative of nursing solutions that generates $85M in annual sales. 📈 Maintained the #1 ranking in Google’s search engine with the most competitive keywords three consecutive years. 📈 Increased lead generation by 417% and website traffic growth by 628% in one year for regulatory SaaS product. 📈 Hands-on experience managing over $500,000+ specifically in social media and search engine marketing (SEM) campaigns. What I can provide for you: 👉 PRODUCT MARKETING | Storytelling | Messaging | Positioning | Go-To-Market 👉 DIGITAL MARKETING | Google Ads | Social Media | SEM | SEO 👉 COMPETITIVE INTEL | Win-Loss Analysis | SWOT Analysis 👉 WEBSITE MANAGEMENT | Google Analytics | Landing Page Creation 👉 CONTENT CREATION | ghost-written blogs | Imagery 👉 SALES ENABLEMENT | Flyers | Brochures | Sales Scripts 👉 EMAIL MARKETING | Email Copy | Nurture Campaigns | List Building
$60 hourly
Amaar T.
- 4.6
- (10 jobs)
Dubai, DU
Social Media Analysts
PPC Campaign Setup & Management
Google Shopping
Google Merchant Center
SEO Keyword Research
Social Media Optimization
Pay Per Click Advertising
Marketing Analytics
Campaign Optimization
Search Engine Marketing
Social Media Marketing
Text Ad

I am Digital Guru Blue Bet Certified & Partner With Google Adwords & Hubspot. Qualified SEM/SMM & SEO professional with solid experience in developing SEO campaigns, PPC Networks, Social Media Marketing, Search Engine Marketing analytics, SE rankings monitoring, keyword research, site auditing methods, social media optimization and link building. A clear communicator with a background in account management and marketing, I have a passion for optimizing websites to achieve business goals and generate high ROI. A talent for improving organic SE rankings with my creative approach and thorough research and analysis WHAT I DO: I provide Digital Marketing Services such as Search Engine Optimization, Social Media Marketing & Affiliate Marketing to different organizations to achieving their business brand awareness and gear up sales goal. WHO I WORK WITH: Since 2009 I have helped over 30+ small, medium, and large businesses, government, education, and health care customers. WHAT MAKES ME DIFFERENT: I am attached with internet (IT) from last 10 years. I have good experience about SEO, Social Media Marketing, CPC Networks, Google Adsense, Affiliate Marking (CPA,CPL,CPS), Internet Marking, & Email Marketing also I am done many projects. I am partner and certified: 1. Google Digital Marketing 2. Google Adwords 3. Google Digital Sales 4. Google Adwords Display 5. Google Adwords Mobile 6. Google Adwords Video 7. Google Adwords Shopping 8. Inbound Hubspot Academy 9. Inbound Marketing Hubspot Academy 10. Social Media Marketing Hubspot Academy I know very well how to Market and grow up small startup business to next level company using my these skills & experienced 1. Excellent Communication Skills 2. Creativity/ Creative mindset 3. Writing Ability 4. Content Curation 5. Project Management 6. Aptitude to Learn 7. Marketing 8. Flexibility 9. Strategic Thinking/ Strategy planning 10. Understand how content works on a social web 11. Sales & Customer Service 12. Optimizing content and technology 13. Be on top of the latest digital marketing trends 14. Relationship Building 15. Community Management 16. Analytical Skills
$35 hourly
Umer S.
- 4.7
- (33 jobs)
Lahore, PUNJAB
Social Media Analysts
Search Engine Ranking
Lead Generation
Marketing Automation
Google Analytics 4
B2B Marketing
Pay Per Click Advertising
Marketing Analytics
Content Strategy
Generative AI
Facebook Ads Manager
Google Ads
Meta Pixel
Social Media Marketing
Social Media Optimization
Search Engine Marketing
SEO Keyword Research
SEO Backlinking
SEO Audit
Technical SEO
Search Engine Optimization

Most marketers talk about pipeline. I build it. I am a B2B Demand Generation and AI Search strategist with 10 years of experience helping companies in SaaS, Fintech, Tech Staffing, Ecommerce, and IT Services grow revenue through channels that actually convert. Here is what that looks like in practice: I helped a corporate gifting brand get cited and referenced by ChatGPT, driving 126 referral visits from ChatGPT in a single 30 day period, an 88% jump from the previous period. That is not SEO. That is Generative Engine Optimization and it is where search is heading. I managed a $25,000 per month Google Ads account, cutting cost per click by 35% and growing conversions by 40% through audience segmentation, A/B testing, and disciplined bid strategy. I reduced customer acquisition cost by 40% and grew organic traffic by 50% for a Fintech brand by rebuilding their SEO and SEM framework from the ground up using Ahrefs and SEMrush. I delivered a 60% increase in organic traffic for a B2B marketplace by restructuring SEO architecture, building topical authority, and aligning content with high intent buyer searches. I accelerated MQL to SQL conversion by 22% through HubSpot lead scoring, behavioral triggers, and automated nurture sequences built around the actual buyer journey. What I actually do: I own full funnel B2B demand generation strategy across inbound and outbound. I run ABM campaigns on LinkedIn targeting ICP accounts with personalized messaging. I build and manage Google Ads and Meta Ads campaigns with real budget accountability. I do off page SEO, white hat link building, digital PR, and expert quote placements that build durable domain authority. I optimize for AI search visibility so your brand shows up when buyers ask ChatGPT, Perplexity, or Google AI Overviews questions that matter to your business. I set up multi touch attribution in GA4 and Google Tag Manager so you always know what is driving revenue and what is wasting budget. Tools I work with every day: HubSpot, Marketo, Salesforce, ActiveCampaign, Ahrefs, SEMrush, Google Search Console, GA4, Google Tag Manager, Unbounce, LinkedIn Ads, Google Ads, Meta Ads, Hotjar, PostHog. I do not do bulk link packages, PBNs, or vanity metric reports. I work with clients who want real outcomes and are serious about building something that lasts. If that sounds like you, lets talk.
$100 hourly
Marek B.
- 4.8
- (295 jobs)
Kórnik, BANGKOK
Social Media Analysts
YouTube Ads
Google Shopping
Google Merchant Center
Google Analytics 4
Tracking Pixel
Google Ads Account Management
Google Ads Account Setup
Google Ads Audit
Shopify
Google Tag Manager
Facebook Advertising
PPC Campaign Setup & Management
Google Ads
Marketing Analytics
Facebook Ads Manager

🔥 LIMITED AVAILABILITY - currently taking on a few long-term clients: 🟢 1 spot open in the $3,500+/month range 🟢 2 spots open in the $5,000+/month range Once they're filled, the next opening is next quarter. If you're scaling, message me before they're gone. ━━━━━━━━━━━━━━━━━━━━━━━━━━━ SERVER-SIDE TRACKING, (also) RESTRICTED-INDUSTRY ADS & PERFORMANCE MARKETING and AI automations - the work most agencies can't quote on. I scale paid acquisition for brands that break standard agency templates: regulated verticals, broken tracking, signal loss, account-ban risk. If Google and Meta keep shutting your competitors off - or your data's been wrong since iOS 14 - that's exactly where I work. 15+ years in Google Ads, (12+) Meta Ads, GA4, GTM and server-side tracking. Former CTO of a UK marketing agency. ISTQB Certified. I've supported accounts running $1M+/month in ad spend, and I recently scaled a new store from $0 to $200k/month in revenue in 6 months. ⭐ "Incredible scaling of ad spend while maintaining ROAS. Tracking and attribution implementation top notch." - verifiedpeptides (Regulated · Peptides, Upwork-verified) WHERE I'M THE SPECIALIST MOST CAN'T REPLACE: 🎯 SERVER-SIDE TRACKING & ATTRIBUTION - sGTM, Meta CAPI, GA4, Enhanced Conversions, event deduplication, no-cookie attribution. Built to survive iOS, signal loss, ad blockers and restricted-account conditions. (from $3,500 · complex/restricted from $6,000) 🎯 RESTRICTED VERTICALS - Supplements, CBD, Peptides, Healthcare, ED, Legal. Compliance architecture, multi-account risk isolation, proactive ban management, policy-aware creative. The work that keeps you live and scaling when competitors get banned. (setup from $5,000 · management from $6,000/mo per channel) 🎯 GOOGLE & META PERFORMANCE MANAGEMENT - full campaign management, bid and budget optimization, weekly reporting. Generic e-commerce/lead-gen from $5,000/mo per channel; Growth single-channel start from $3,500/mo. 🎯 0 TO HERO (3-month programme) - launch or relaunch paid ads with a working system, clean data and a documented playbook. Tracking included. ($5,000 flat) 🎯 AI AUTOMATION - Make, n8n, Zapier, custom AI agents and API integrations that kill manual work in reporting, lead routing, QA and ops, increase sales and decrease lost leads. 🎯 FRACTIONAL CMO/CTO - senior marketing or technical leadership on retainer for brands that need an operating layer, not just campaigns. (from $12,000/mo) WHO THIS IS FOR: brands spending $10k+/month on ads ($3k+ for project work) who are scaling past template agencies, running regulated, or losing revenue to broken tracking. WHO IT'S NOT FOR: under $3k/month spend, social content/community management, web design, or accounts I can't understand within 48 hours - I don't take work I can't do properly. For starting clients I offer 0 to hero 3 months fixed rate plan. After initial consultation to understand if we are good match. I connect ads, data, tracking and AI into one system. Better tracking → better data → better decisions → faster scaling. Most freelancers do one piece. I do the whole stack. ━━━━━━━━━━━━━━━━━━━━━━━━━━━ 👉 LET'S TALK — TWO WAYS TO START: 1️⃣ BOOK A $5 USD 15 MINUTE CONSULTATION - bring your situation, I'll bring the diagnostic. I'll flag the 1–2 biggest leaks I can see and we'll agree honestly whether it's a fit. Message me "CALL" and I'll send the link. 2️⃣ BUY THE $75 or $150 consultation (on my profile) - the fastest way to get me on a call and start the conversation. Simply go to my profile and book a call. Please read description of consultation and choose right one (30 min could be not enough of time on first meeting). Don't let broken tracking and template agencies cap your growth. Send me a message, book a consultation call or grab the $5 project now - these spots fill fast. Mark
$75 hourly
Kyler O.
- 5.0
- (18 jobs)
Minneapolis, MN
Social Media Analysts
Digital Marketing
Marketing Analytics
Pay Per Click Advertising
Sales Funnel Copywriting
Lead Generation
Social Media Training
Facebook Ads Manager
Google Ads
Facebook Advertising
Marketing Automation
Social Media Marketing
Business with 10-99 Employees

I focus on helping businesses increase their revenue by utilizing cutting-edge strategies in Pay-Per-Click Advertising and Social Media Marketing. I have worked with small to medium-sized businesses and non-profits to increase leads and conversions using Facebook Ads and Google Ads in combination with sales funnels, email marketing/automation, and KPI tracking + reporting. My passion is in helping the businesses I work with achieve their goals as efficiently as possible. You can be assured that I am in the digital marketing trenches day in and day out, keeping up to date with the ever-changing landscape. I know what works, what doesn't, and how to course-correct quickly based on data and feedback. My commitment is to your 100% satisfaction and to delivering actionable strategies and insights that will generate a positive return on your investment. I will treat your business with the seriousness of my own and will strive to exceed your expectations when working together. I've worked in the paid advertising space for over 5 years now and have helped multiple clients significantly improve their digital marketing efforts with my services. These are the main areas of digital marketing that I excel in: • Facebook and Instagram Ads • Google Ads • Lead Generation • Sales Funnel Creation and Design • Email Marketing Automation • Advertising Data Analysis • KPI Tracking and Reporting • Social Media Management If you've read this far and you're interested in learning more about what value I can bring to your business, then let's set up a quick 15-30 minute call. In the call, we will take a deep-dive into your business, discuss your current digital marketing strategy (If you have one) and plan out how we can get your business to where you want it to be. When we uncover the next steps that you and I believe you should take, I will write up a customized and proven strategy to implement that will give you consistent lead generation, exposure, and ROI for scale. What to do next? Please shoot me a message here on Upwork so we can set up a time to talk. Alternatively, to make it easier on you, you can set up a time directly into my schedule by visiting my scheduling page here: savvycal.com/kyler/intro Thank you for considering me for your paid advertising project! I hope to hear from you soon to learn more about you and your business goals. - Kyler
$60 hourly
Wojciech B.
- 5.0
- (13 jobs)
Warsaw, MAZOVIA
Social Media Analysts
Analytics & Tracking Setup
Analytics
Tracking Pixel
Tag Manager Setup
Web Analytics
Google Analytics Report
Google Analytics API
Google Analytics 4
Google Ads
Marketing Analytics
Data Visualization
Google Analytics
A/B Testing
Google Tag Manager
Data Analysis

Data Analytics Expert focused on Google Analytics, Google Tag Manager and Google Data Studio. ★ Google Analytics Individual Qualification Certified ★ Google Tag Manager expert ★ Google Data Studio expert ★ Google Analytics expert A HUGE EXPERIENCE IN: ✅ Implementing Google Analytics, Google Tag Manager, HotJar and other digital marketing tools on websites ✅ Analyzing web data to improve conversion rate ✅ Designing new solutions to increase conversion rate on websites ✅ Developing hypotheses, building and executing A/B or multivariate tests ✅ Improving conversion rates on websites, landing pages and signup forms ✅ Analyzing key metrics on a daily basis, identifing trends and making immediate site optimizations. ✅ Tracking and analyzing key metrics related to multi-channel funnels, assisted conversions, and top conversion paths. ✅ Working closely with SEO, PPC and Product teams
$95 hourly
Henry H.
- 5.0
- (5 jobs)
Sheridan, WY
Social Media Analysts
Marketing Analytics
Google Shopping
Google Ads
Bing Ads
Google Marketing Platform
Marketing Strategy
Google Tag Manager
Google Analytics

Core Competencies Growth & Strategy: CRM/Lifecycle Marketing, Paid Media ROI, Monetization Strategy, Funnel Optimization. Data & Analytics: SQL, Snowflake, Google Analytics, Looker Studio, Tracking Implementation, Automated Reporting. Execution: Email/SMS Marketing, Braze (4x Certified), Klaviyo, Google Ads. Notable Clients & Partners AutoZone, Sweetwater, Hardee's, Carl's Jr., Potbelly, Image-Line (FL Studio), GoFundMe, Cameo, Rhoback, Eastern Mountain Sports, Bob’s Stores, MyRegistry.
$65 hourly
Riccardo B.
- 5.0
- (14 jobs)
Milan, LOMBARDY
Social Media Analysts
Google Tag Manager
Marketing Analytics
Exploratory Data Analysis
Zoho Analytics
Growth Analytics
SQL
Google Analytics 4
Domo
Data Analysis
Business Intelligence
Data Visualization
Microsoft Excel
Tableau
Python
Looker Studio

Hi, I’m Riccardo! With over 8 years of experience in tech startups, I’ve built analytics departments from scratch, delivered actionable insights, and directly influenced strategic decisions working with CEOs and VPs. I specialize in turning technical data into actionable business insights. If you need someone who can dive into the details with precision and also help you make sense of the bigger picture, you’ve found the right person. I am looking forward to working with you! _____What my Clients say about me_____ ⭐⭐⭐⭐⭐"Hire Riccardo confidently! Riccardo was wonderful to work with. He understood my project easily, communicated timelines, was very thorough, and produced a beautiful outcome. I would absolutely work with him again." _____My Skills_____ 🤵Expert in defining KPIs, Data Visualization, Tracking User Activity, and ad-hoc Data Analysis. 🚀Specialized in SaaS and e-commerce growth: acquisition, activation, and retention. 🛠️ SQL, Tableau, Looker Studio, Zoho Analytics, Python, CRMs, Google Tag Manager, GA4, Excel. 🏅Google Analytics Certified _____What do I do____ ✅KPIs strategy and Implementation. ✅ GA & GTM tracking set up and insight ✅ Acquisition & Retention Strategy ✅ Data Visualization ✅ Data Analysis ✅ Task Automation via Google Sheet and Python ✅ CRM Management & Analytics ✅ Marketing Analytics ✅ Conversion Rate Optimization (CRO) ✅ Competitor Analysis ____I work with____ ✔️ Google Analytics & GTM ✔️ BI tools such as Looker Studio, Tableau, Domo, and Zoho Analytics ✔️ SQL ✔️ Python ✔️ Google Big Query (retrieving data and creating custom tables) ✔️ Google Sheets / Excel ✔️ CRMs: Hubspot & Salesforce ✔️ Hotjar How do I work? 1️⃣ Start with a solid plan: I’ll take the time to understand your goals, assess how best to achieve them, and map out the costs, development phases, and timelines needed to deliver the solution. 2️⃣ Open and frequent communication: I’ll keep you informed with regular project updates and always be available to address any important questions or concerns that arise. 3️⃣ Adhere to the plan: I’m committed to delivering on time, as promised. If any unexpected delays occur, you’ll be the first to know, along with a revised timeline. 4️⃣ Deliver top-quality results: My focus is on creating durable, secure, scalable, and extensible solutions. Every project includes thorough testing, clear documentation, and demo sessions to ensure you’re fully satisfied with the result.
$75 hourly
Justin R.
- 4.8
- (96 jobs)
Schaumburg, IL
Social Media Analysts
Amazon FBA Product Research
Amazon Private Label
Amazon PPC
Amazon Listing
Amazon SEO
Amazon FBA
SEO Keyword Research
Marketing Analytics
Marketing Consulting
Amazon Listing Optimization
Amazon
Market Research
Brand Consulting
Marketing Strategy

$825M in ecommerce revenue scaled. 10 years in CPG. Amazon is all I do. If you're a food, beverage, wellness, or household brand selling on Amazon — or trying to figure out why you're not growing the way you should — this is the profile you've been looking for. I work in both Seller Central and Vendor Central. They are completely different businesses with different fee structures, different content rules, and different growth levers. Most Amazon freelancers only know one side. I've operated in both for a decade. Here's what makes me different: Most consultants will tell you to scale. I'll tell you whether you should. Before I touch your ad spend, I'm looking at your P&L. Your margin per ASIN. Your FBA fees vs. what you're actually netting. Your operational capacity to support growth. A 40% revenue increase means nothing if the cost to achieve it wipes out the gain. That's the lens I bring that most Amazon freelancers skip entirely. What I do: Amazon PPC — Sponsored Products, Sponsored Brands & Sponsored Display Full campaign builds, restructures, and ongoing management. Keyword harvesting, match type strategy, bid management by margin tier. TACoS and ACoS targets built around your actual P&L — not industry benchmarks. Seller Central & Vendor Central Account Management Full account management on both sides of the fence. Catalog health, case management, suppressed listings, Buy Box strategy, pricing compliance — all of it. Listing Optimization & A+ Content Titles, bullets, backend search terms, A+ Content, Brand Story, variation architecture. Optimized for search ranking and conversion — both matter equally. Catalog & SKU Strategy Which ASINs to invest in, which to consolidate, which to kill. Parent/child structure, variation strategy, and catalog architecture to maximize share of voice without cannibalizing yourself. FBA & FBM Strategy Inventory planning, reorder velocity, FBA fee analysis, FBM cost-to-serve modeling. I've seen what happens when FBA stock runs out and how fast it tanks organic rank. I help you build operations so it doesn't. Subscribe & Save Strategy S&S setup, eligibility optimization, and conversion strategy — critical for any consumable brand where repeat purchase drives the business. Amazon Account Audits One-time deep dive: ad structure, listing health, catalog gaps, wasted spend, keyword coverage, competitive position. Most audits pay for themselves within the first 30 days of changes. Who I work with: CPG brands in food, beverage, snacks, supplements, wellness, and household — typically $500K to $50M on Amazon — who want a partner that understands the grocery business, not just the ad platform. Small roster by design. You get me directly — not a junior account manager running your account from a template. Flat-fee only. No percentage-of-ad-spend. My incentives are aligned with your profitable growth, not your gross spend. Typical results: 40–50% YoY revenue growth. Wasted spend identified and recovered within 60 days. Brands that finally understand what their Amazon numbers actually mean. Want a straight read on your account before committing? Send me your top 5 ASINs. I'll tell you exactly what's holding you back within 24 hours.
$78 hourly
Muffaddal Q.
- 5.0
- (113 jobs)
Karachi, SINDH
Social Media Analysts
TikTok Ad
Social Media Advertising Tracking
Social Media Ad Campaign
Social Media Advertising
Mobile App Development
iOS Development
Marketing
Mobile App
Meta Pixel
TikTok
Google Ads
Facebook Advertising
Google Tag Manager
API Integration
Google Analytics
Firebase
Android
iOS
Marketing Analytics Report
Marketing Analytics

Maximize your ROAS by fixing broken tracking. I help mobile apps implement iOS SKAN 4.0, fix AppsFlyer discrepancies, and ensure every dollar of marketing spend is accurately measured. With 100+ successful Upwork projects and 8+ years of experience, I specialize in AppsFlyer setup, Meta Conversion API integration, and Firebase analytics for iOS and Android apps. 📊 WHAT I SPECIALIZE IN: - AppsFlyer Implementation & Setup (iOS + Android apps) - iOS SKAN 4.0 Attribution for Meta, Google, TikTok campaigns - Mobile App Conversion Tracking (installs, events, purchases) - Meta Conversion API Integration (server-side tracking) - Firebase Analytics + AppsFlyer Integration - Attribution Audits (fix data discrepancies, duplicate events) ⚡ RECENT CLIENT RESULTS: ✅ Fixed AppsFlyer + Firebase data mismatch for fintech app (40% discrepancy → 3%) ✅ Implemented iOS SKAN 4.0 for gaming app, recovered $300K in misattributed ad spend ✅ Set up Meta CAPI for e-commerce app, ROAS improved from 1.1 → 3.4 ✅ Migrated dating app from Adjust to AppsFlyer with zero data loss 💼 PERFECT FOR: ✅ Mobile apps (iOS/Android) spending $5K+/month on ads ✅ Gaming, fintech, e-commerce, social, dating, fitness apps ✅ Apps needing AppsFlyer or Singular setup from scratch ✅ iOS apps struggling with SKAN attribution after iOS 14+ ✅ Apps with broken Meta/Google/TikTok tracking ✅ Apps migrating between attribution platforms ✅ Integrating Revenucat with Appsflyer for trial to subscription tracking 🛠️ TOOLS & PLATFORMS: Mobile Attribution: AppsFlyer (100+ implementations), Singular, Branch, Firebase, RevenueCat iOS & Android: SKAN 4.0, Android SDK, React Native, Flutter, Deep Linking Ad Platforms: Meta CAPI, Google Ads, TikTok Events API, Snapchat CAPI, Apple Search Ads Analytics: Firebase, GA4 (mobile), Looker Studio, BigQuery 🔹 CORE SERVICES: ✔️ AppsFlyer Setup & Integration - Complete SDK implementation, event tracking, deep linking ✔️ iOS SKAN 4.0 Implementation - Conversion values, postbacks, campaign optimization ✔️ Meta Conversion API - Server-side setup, event mapping, deduplication ✔️ Firebase + AppsFlyer Integration - Dual tracking, event sync, data consistency ✔️ Attribution Audits - Discrepancy fixes, duplicate detection, integration testing Common Problems I Solve: - "Why is AppsFlyer showing different numbers than Meta Ads Manager?" - "How do I set up iOS SKAN 4.0 for my app?" - "Can you integrate AppsFlyer with our existing Firebase setup?" - "We're getting no install data from TikTok ads - can you fix it?" Let's fix your mobile app attribution → get accurate data → scale profitable campaigns. 🏆 Top Rated Plus | 100% Job Success | 100+ Projects
$35 hourly
Mohamed R.
- 4.7
- (20 jobs)
El Aiun, Morocco
Social Media Analysts
Marketing Analytics
Machine Learning
API Integration
Django
Stata
Big Data
R Shiny
Statistics
Statistical Programming
Data Scraping
Python
R
pandas
Data Mining

Are you looking for data-driven solutions to solve complex business problems? I specialize in Machine Learning, Data Mining, and Statistical Modeling using R, R Shiny, and Python (FastAPI) to build smart, scalable, and insightful applications. With strong hands-on experience in R/RStudio, Python (Scikit-learn), and FastAPI, I deliver end-to-end solutions — from data preprocessing and feature engineering to model deployment and interactive dashboards. 🔍 My Machine Learning Services Include: Predictive Modeling for Business Optimization Feature Engineering & Data Transformation Classification, Clustering, and Regression Association Rule Mining & Affinity Analysis Supervised & Unsupervised Learning Hypothesis Testing and Correlation Analysis Software Defect Prediction & Natural Language Inference Time-Series Forecasting & Trend Analysis Customized Data Visualizations in R, Python, or Shiny Model Deployment via FastAPI or Interactive R Shiny Dashboards 📊 Tools & Technologies I Use: Languages: R, Python Libraries: Scikit-learn, Pandas, Numpy, ggplot2, plotly Frameworks: FastAPI, R Shiny, RMarkdown ML Algorithms: Linear & Logistic Regression k-Nearest Neighbors (kNN) Decision Trees & Random Forest K-Means Clustering Naive Bayes Neural Networks & Deep Learning Support Vector Machines (SVM) Reinforcement Learning (where applicable) 🛠 I Work With: Business analysts, researchers, and startups Teams needing rapid prototype dashboards (R Shiny) Organizations deploying ML models with APIs (FastAPI) Whether you need a predictive model to forecast sales, a clustering algorithm to segment customers, or a full-featured dashboard to visualize insights — I’m here to help you turn data into decisions. 📩 Let’s work together to bring your data to life.
$80 hourly
Mustafa Esad T.
- 5.0
- (59 jobs)
Istanbul, ISTANBUL
Social Media Analysts
Conversion Rate Optimization
Web Analytics
Optimizely
Google Optimize
Mixpanel
Firebase
Looker Studio
Data Analysis
SQL
A/B Testing
Marketing Analytics

I’m Esad, a Top Rated Upwork freelancer with a 100% Job Success Score and 13+ years of experience as an independent analytics, tracking, and CRO consultant. I help businesses build reliable measurement systems, improve data quality, and make better growth decisions. I work directly with founders, marketing teams, product teams, and developers to plan, implement, audit, and fix analytics setups across websites, mobile apps, SaaS products, marketplaces, and e-commerce stores. My main areas of expertise: - Google Tag Manager setup, audit, and troubleshooting - GA4 implementation, event tracking, and reporting - Server-side tracking with GTM Server-Side, Stape, Google Cloud, and similar solutions - Meta Pixel and Conversion API implementation - Google Ads conversion tracking and enhanced conversions - Mixpanel implementation, event taxonomy, and dashboard setup - Shopify and Shopify Plus tracking, including checkout limitations, custom pixels, and attribution issues - Analytics audits and tracking quality checks - Looker Studio dashboards and reporting systems - A/B testing setup, technical implementation, and CRO analysis - DataLayer planning and technical tracking documentation - Developer implementation review and final QA I’m also listed by Upwork as a Mixpanel Expert and have 6+ years of hands-on experience with Mixpanel projects, especially for SaaS, marketplaces, subscription products, and mobile/web apps. I can help you design a clean event taxonomy, avoid over-tracking, define meaningful properties, and make Mixpanel a reliable source of truth for product and growth decisions. For Shopify projects, I’m highly familiar with Shopify’s native tracking, checkout limitations, custom pixels, customer events, and popular analytics solutions such as Analyzify, Elevar, and Littledata. I have completed dozens of Shopify and Shopify Plus tracking projects involving GA4, Google Ads, Meta Pixel, CAPI, server-side tracking, and attribution troubleshooting. For CRO and experimentation, I have 10+ years of experience creating A/B test hypotheses, setting up testing tools, implementing experiments with JavaScript, HTML, and CSS, and analyzing results. I have worked with tools such as Optimizely, VWO, Convert, GrowthBook, Hotjar, and Microsoft Clarity. I can support you in different ways depending on your needs: - Audit your current tracking setup and clearly explain what is broken - Fix existing GA4, GTM, Google Ads, Meta, or Mixpanel issues - Build a new tracking setup from scratch - Create a measurement plan or technical DataLayer documentation - Work directly with your developers and review their implementation - Configure dashboards and reports for marketing, product, or leadership teams - Improve tracking accuracy with server-side tracking where the environment allows - Help non-technical stakeholders understand what the data means and what actions to take next I’m comfortable working independently, but I can also collaborate directly with developers, designers, marketers, and product teams. My working style is clear, practical, and documentation-focused. I do not only “install tags”; I help you understand what should be tracked, why it matters, and how to make the data useful for decision-making. Tools and platforms I commonly work with: - Google Analytics 4 - Google Tag Manager - GTM Server-Side - Stape - Google Ads - Meta Pixel and Conversion API - Mixpanel - Looker Studio - BigQuery - Firebase - Shopify and Shopify Plus - WordPress and WooCommerce - HubSpot - Microsoft Clarity - Hotjar - Optimizely - VWO - Convert - GrowthBook If you need someone who can understand both the marketing and technical sides of analytics, work directly with your team, and deliver a clean, reliable setup, I’d be happy to help.
$200 hourly
Michel N.
- 5.0
- (29 jobs)
Great Neck, NY
Social Media Analysts
Quantitative Analysis
Business Analysis
SQL Programming
KPI Metric Development
Microsoft Excel PowerPivot
Microsoft Power BI Data Visualization
Power Query
Marketing Analytics
Microsoft Power BI
Operations Analytics
Business Intelligence
Microsoft Excel
Data Analysis Expressions

I am a Top Rated Plus Business Analyst with a 100% Job Success Score and over two decades of experience turning messy data into actionable insights. From Wall Street to Your Growth: ● Built award-winning financial models & dashboards for JP Morgan & Deutsche Bank. ● Helped 20+ businesses across diverse industries achieve explosive growth through data-driven strategies. ● Cleaned & integrated messy data to streamline operations and boost marketing ROI. ● Developed custom KPIs and powerful dashboards for marketing, finance, and sales. ● Managed & optimized paid advertising campaigns to attract targeted customers. My Skillset: ● Excel: Advanced formulas, VBA automation, Power Query, Power Pivot. ● Power BI: Stunning dashboards, DAX magic, seamless data storytelling. ● Python: Data scraping, wrangling, and analysis (Scrapy, Pandas, BeautifulSoup). ● SQL: Expert data warehousing & retrieval (ETL, stored procedures, complex joins). ● Marketing: Google Analytics, Ads, Facebook Ads, Social Media expertise. Domain Expertise: ● Finance & Fintech: Pricing models, risk, market data, insurance rating. ● Marketing & E-commerce: Acquisition, conversion, optimization, paid ads. ● Real Estate: Acquisition, development, marketing (NY Licensed Salesperson). ● And more: Healthcare, retail, education, automotive, personal care... I work with: → CEOs & founders seeking rapid growth. → Marketing & Ops leaders craving actionable insights. → Businesses ready to invest in data-driven decisions. → Let's turn your data into your biggest asset. Schedule a free consultation today!
$95 hourly
Bruna P.
- 4.9
- (10 jobs)
West Palm Beach, FL
Social Media Analysts
Web Analytics
UX Research
Growth Hacking
Data Analytics
User Experience
SQL
User Experience Strategy
Digital Marketing
Sales
R
Data Science
Statistical Analysis
Growth Analytics
Growth Strategy
Marketing Analytics
A/B Testing

Maximize ROI with proven A/B testing & data analysis. 12+ years driving results for Amazon & top brands. Ready to optimize your growth? At Amazon, I led experimentation programs that contributed to $455M+ in incremental revenue growth. I'm passionate about helping businesses achieve their growth goals through strategic initiatives and a relentless focus on ROI. Let's discuss how I can help you optimize your conversions and drive significant revenue growth! My expertise includes: - Conversion Rate Optimization (CRO): Identifying bottlenecks and implementing data-backed solutions to boost conversions. - A/B Testing & Experimentation: Designing and executing high-impact experiments to optimize marketing campaigns and websites. - Data Analysis & Reporting: Leveraging analytics to inform decisions and track performance. - Digital Marketing Strategy: Developing and implementing comprehensive strategies across SEO, SEM, paid media, and email marketing. - E-commerce Optimization: Enhancing product pages, checkout flows, and overall user experience.
$45 hourly
Noman K.
- 4.9
- (220 jobs)
Islamabad, IS
Social Media Analysts
Social Media Advertising Tracking
Data Analytics
Google Analytics API
Stapes.js
Google Cloud Platform
Digital Marketing
Search Engine Marketing
Marketing Analytics
Looker Studio
WooCommerce
Web Analytics
JavaScript
Shopify
Conversion Rate Optimization
Meta Pixel
Facebook Pixel Setup & Optimization
Google Ads
Google Analytics 4
Google Tag Manager
Google Analytics

I help ecommerce and lead-generation businesses fix broken tracking and scale ad spend with confidence. Specializing in Google Tag Manager (GTM), Google Analytics 4 (GA4), server-side tracking, and Meta Conversions API (CAPI) implementations. If your Google Ads conversions don't match your sales, your GA4 numbers look off after the UA migration, or Meta is underreporting purchases — that's exactly what I fix. ✔ Top Rated on Upwork | 220+ Projects | 100% Job Success Score ✔ Stape Certified | Google Analytics 4 Certified ✔ 8+ years specializing in tracking, analytics, and tag management ──────────── 𝐂𝐨𝐦𝐦𝐨𝐧 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐈 𝐒𝐨𝐥𝐯𝐞 → Conversions reported in Google Ads or Meta don't match actual orders → GA4 ecommerce numbers look wrong or incomplete after the UA migration → Duplicate events, missed purchases, broken data layers → Conversion loss from iOS 14, ad blockers, and cookie restrictions → Messy GTM containers with no naming structure or documentation → Consent Mode v2 not implemented (or implemented incorrectly) → Ready to move from client-side to server-side tracking If you're seeing any of these, a properly architected GTM setup + server-side tracking usually fixes it. ──────────── 𝐂𝐨𝐫𝐞 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 ▸ 𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 (𝐆𝐓𝐌) — Web & server container setup, data layer engineering, custom JavaScript, trigger/variable configuration, third-party pixel integration, debugging & audits. ▸ 𝐒𝐞𝐫𝐯𝐞𝐫-𝐒𝐢𝐝𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 — Stape setup, server-side GTM (sGTM), first-party cookies, custom domain configuration, server-side GA4 + Meta CAPI + Google Ads event forwarding. ▸ 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 4 (𝐆𝐀4) — Setup, configuration, audits, UA-to-GA4 migration, enhanced ecommerce, custom events, custom dimensions, cross-domain tracking. ▸ 𝐌𝐞𝐭𝐚 𝐏𝐢𝐱𝐞𝐥 & 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 𝐀𝐏𝐈 (𝐂𝐀𝐏𝐈) — Pixel setup, server-side CAPI integration, event deduplication, Event Match Quality (EMQ) optimization, advanced matching. ▸ 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 — Conversion tracking, enhanced conversions, offline conversion imports, dynamic remarketing, lead form tracking. ▸ 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐌𝐨𝐝𝐞 𝐯2 & 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 — GDPR-compliant tracking with Cookiebot, CookieYes, OneTrust, Iubenda, and Complianz. ──────────── 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 Shopify · WooCommerce · WordPress · Webflow · Wix · Magento · BigCommerce · GoHighLevel · HubSpot · Stripe · Custom builds ──────────── 𝐖𝐡𝐨 𝐈 𝐖𝐨𝐫𝐤 𝐁𝐞𝐬𝐭 𝐖𝐢𝐭𝐡 ▸ Shopify and ecommerce brands scaling ad spend ▸ Lead-generation businesses tracking forms, calls, and offline conversions ▸ Marketing agencies needing white-label tracking for client accounts ▸ SaaS companies tracking signups, trials, and revenue events ──────────── 𝐇𝐨𝐰 𝐭𝐨 𝐆𝐞𝐭 𝐒𝐭𝐚𝐫𝐭𝐞𝐝 Send me your website URL with a quick note about what you need — whether it's a one-time fix, a full tracking audit, or a server-side migration. I'll review your current setup and recommend the best path forward. Looking forward to helping you build a tracking system you can actually trust.
$80 hourly
Dean V.
- 5.0
- (2 jobs)
Kernersville, NC
Social Media Analysts
Explainable AI
Statistical Programming
Analytics
Data Analytics
Data Analysis
Data Mining
Exploratory Data Analysis
Statistical Analysis
Marketing Analytics
Predictive Analytics
Fraud Detection
R
Machine Learning
Data Science
Python

I’m a data scientist with over 20 years of experience in applying advanced analytics, AI/ML, and statistical modeling to solve real-world problems across domains such as sales, marketing, healthcare, and fraud detection. My expertise includes: - Supervised Machine Learning / Predictive Modeling - Explainable AI (XAI) — I prioritize algorithms that deliver explainable, transparent results over “black box” models. - Anomaly detection - Econometric and time series analysis - Segmentation and clustering - Natural language processing (NLP) - Web scraping - Consumer research (survey design and data analysis) Other notes about me: - I don't need a lot of direction and am comfortable navigating through ambiguity. - With extensive experience in “data wrangling,” I’m comfortable working with complex data. - My current programming focus is in Python (including PySpark for "big data") though I have extensive prior experience with SAS and R. I’m also proficient in SQL, but my preferred workflow involves moving data into Python as quickly as possible for streamlined analysis and development. - I am employed full-time, so any work must not conflict with my current position and will be conducted during evenings and weekends. However, I can accommodate brief meetings during normal business hours as needed. - English is my native language. Thanks for reading and I hope to hear from you!
$65 hourly
Eugene K.
- 5.0
- (86 jobs)
Warsaw, MAZOVIA
Social Media Analysts
Facebook Ads Manager
Pixel Setup & Optimization
JavaScript
Search Engine Optimization
Pay Per Click Advertising
Data Analysis
Analytics
Digital Marketing
Marketing Analytics
Looker Studio
Google Ads
Conversion Rate Optimization
Google Tag Manager
Google Analytics

🚀 𝐇𝐞𝐥𝐩 𝐒𝐦𝐚𝐥𝐥 & 𝐌𝐞𝐝𝐢𝐮𝐦 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐓𝐡𝐞𝐢𝐫 𝐁𝐨𝐭𝐭𝐨𝐦 𝐋𝐢𝐧𝐞 𝐛𝐲 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐰𝐢𝐭𝐡 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 🚀 ✅ 𝘎𝘜𝘈𝘙𝘈𝘕𝘛𝘌𝘌 𝘏𝘐𝘎𝘏 𝘘𝘜𝘈𝘓𝘐𝘛𝘠 𝘞𝘖𝘙𝘒 | 𝟝/𝟝 ⭐⭐⭐⭐⭐ 𝘙𝘈𝘛𝘌𝘋 𝘗𝘙𝘖𝘍𝘌𝘚𝘚𝘐𝘖𝘕𝘈𝘓 |⚡️ 𝘗𝘙𝘖𝘝𝘐𝘋𝘌 𝘍𝘈𝘚𝘛 𝘛𝘜𝘙𝘕𝘈𝘙𝘖𝘜𝘕𝘋 | 📅 𝘈𝘓𝘞𝘈𝘠𝘚 𝘔𝘌𝘌𝘛 𝘋𝘌𝘈𝘋𝘓𝘐𝘕𝘌𝘚 | 👨‍💻 𝘈𝘕𝘠𝘛𝘐𝘔𝘌 𝘈𝘝𝘈𝘐𝘓𝘈𝘉𝘐𝘓𝘐𝘛𝘠 | 💼 𝘏𝘈𝘗𝘗𝘠 𝘛𝘖 𝘏𝘌𝘓𝘗 𝘞𝘐𝘛𝘏 𝘌𝘐𝘛𝘏𝘌𝘙 𝘚𝘐𝘔𝘗𝘓𝘌 𝘛𝘈𝘚𝘒𝘚 & 𝘖𝘙 𝘓𝘖𝘕𝘎-𝘛𝘌𝘙𝘔 𝘞𝘖𝘙𝘒 | 7+ 𝘠𝘌𝘈𝘙𝘚 𝘖𝘍 𝘌𝘟𝘗𝘌𝘙𝘐𝘌𝘕𝘊𝘌 | 💡𝘔𝘈𝘒𝘐𝘕𝘎 𝘠𝘖𝘜 𝘋𝘈𝘛𝘈 𝘔𝘈𝘒𝘌 𝘚𝘌𝘕𝘚𝘌 👋 Hey, I’m Eugene and I specialize in advanced conversion tracking and comprehensive reporting to optimize your online marketing efforts by helping you and your team (or clients) to understand marketing and behavior data better. ● 𝐀 𝐒𝐍𝐀𝐏𝐒𝐇𝐎𝐓 𝐎𝐅 𝐌𝐘 𝐒𝐄𝐑𝐕𝐈𝐂𝐄𝐒: 🛰️ 𝘼𝙙𝙫𝙖𝙣𝙘𝙚𝙙 𝙏𝙧𝙖𝙘𝙠𝙞𝙣𝙜 𝙎𝙚𝙩𝙪𝙥: from GA4 to server-side tracking via GTM, I handle all aspects of advanced tracking, including enhanced e-commerce, cross-domain tracking, and conversion tracking for ad platforms like Facebook (Meta), Google Ads, Bing, LinkedIn, and TikTok. Your tracking setup will be precise, scalable, and aligned with your business objectives. 🎯 Result & Impact: my clients often see a 15%-30% improvement in data accuracy when implementing advanced S2S tracking 🧩 𝘾𝙤𝙢𝙥𝙧𝙚𝙝𝙚𝙣𝙨𝙞𝙫𝙚 𝘿𝙖𝙩𝙖 𝙄𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙞𝙤𝙣: seamlessly integrating data from platforms such as Google Analytics 4, Matomo, FB, TikTok, LinkedIn, Bing, Google Ads, Google Search Console, and more into cohesive reports. With expertise in managing complex data ecosystems, I ensure all your data is harmonized and accurately represented. 📊 𝘾𝙪𝙨𝙩𝙤𝙢 𝘿𝙖𝙩𝙖 𝙑𝙞𝙨𝙪𝙖𝙡𝙞𝙯𝙖𝙩𝙞𝙤𝙣: crafting visually impactful and insightful dashboards and reports using tools like Looker Studio, Supermetrics, Funnel.io, Triple Whale, Google Sheets, and BigQuery. Every visualization is tailored to your specific needs, ensuring you can effectively monitor performance and make data-driven decisions. 📈 𝘼𝙪𝙩𝙤𝙢𝙖𝙩𝙚𝙙 𝙍𝙚𝙥𝙤𝙧𝙩𝙞𝙣𝙜 𝙎𝙤𝙡𝙪𝙩𝙞𝙤𝙣𝙨: I develop automated data pipelines using Google Apps Script, Python, JavaScript, Google Cloud Functions (Pub/Sub, Scheduler), and APIs like Facebook (Meta), Shopify, Google Ads, and Plausible. These solutions ensure your data is always up-to-date in Google Sheets or BigQuery, saving you time and effort. 🕵️‍♀ 𝙄𝙣-𝘿𝙚𝙥𝙩𝙝 𝘼𝙣𝙖𝙡𝙮𝙨𝙞𝙨 𝙖𝙣𝙙 𝙄𝙣𝙨𝙞𝙜𝙝𝙩𝙨: using advanced statistical analysis, data modeling, and mathematical frameworks, I deliver actionable insights that uncover trends, pinpoint challenges, and highlight growth opportunities. My goal is to empower you with a deep understanding of your data and what’s really happening in your business/marketing etc. 🛟 𝘾𝙤𝙣𝙨𝙪𝙡𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝙏𝙧𝙖𝙞𝙣𝙞𝙣𝙜: I offer consulting services to help you optimize your data strategies and maximize ROI. Additionally, I provide training sessions tailored to your team’s skill level, ensuring they are confident in using tools, interpreting reports, and leveraging data effectively. 💎 How I can maximize your project’s potential: 🚀 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙂𝙧𝙤𝙬𝙩𝙝 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨: If/when needed I work alongside with my partners—experienced SEO guru and PPC expert — we provide tailored solutions to drive more traffic, enhance website sales funnels, and generate more leads and sales. Creating landing pages, articles, advanced and engaging quizzes etc. Together, we ensure your advertising achieves the best possible results. ● 𝐂𝐋𝐈𝐄𝐍𝐓𝐒: ✔ More than 250 satisfied B2B and B2C businesses ✔ 70% e-commerce (retail, clothes, jewelry, flowers/gifts, health & beauty) ✔ 30% services (software, SAAS, real estate, finance, health/beauty, training) ✔ Non-profit organizations ● 𝐌𝐘 𝐂𝐎𝐑𝐄 𝐄𝐗𝐏𝐄𝐑𝐓𝐈𝐒𝐄: ✰ Google Analytics 4 (GA4) / Google Tag Manager / Segment / Google Tag Manager Server-Side / Google Analytics (Universal Analytics) ✰ Zapier, Make ✰ Hotjar/Clarity ✰ VWO/Convert/Google Optimize ✰ FB (Meta) Ads Conversion API / Twitter (X) Ads/ Google Ads / Microsoft (Bing) Ads / Linkedin Ads/TikTok Ads Conversion Tracking etc ✰ Google Data Studio Dashboards (all data sources) / BigQuery ML ✰ Shopify/Magento/WordPress/Squarespace/Wix ● 𝐓𝐘𝐏𝐈𝐂𝐀𝐋 𝐖𝐎𝐑𝐊𝐅𝐋𝐎𝐖 𝐖𝐈𝐓𝐇 𝐌𝐄 1️⃣ Understanding Business Requirements 2️⃣ Audit 3️⃣ Implementation Planning & Approval 4️⃣ Tracking Implementation & Verification 5️⃣ Comprehensive Custom Dashboards in Looker Studio 6️⃣ Education & Guidance 7️⃣ Data Analysis for CVR & ROI Optimization 8️⃣ A/B Testing 𝘼𝙡𝙧𝙚𝙖𝙙𝙮 𝙨𝙤𝙪𝙣𝙙 𝙡𝙞𝙠𝙚 𝙖 𝙛𝙞𝙩? 𝙉𝙚𝙭𝙩 𝙨𝙩𝙚𝙥𝙨 🟢 Click the green (Invite) or (Hire) button in the top right-hand corner 💬 Let's discuss your case, answer a few questions -> make a plan. ☎️ Or arrange a quick 30-min call here on Upwork
$85 hourly
Jose Samuel B.
- 5.0
- (16 jobs)
Annemasse, AUVERGNE-RHÔNE-ALPES
Social Media Analysts
Conversion Rate Optimization
Google Apps Script
Google Analytics API
Data Analysis
GDPR
Looker Studio
Facebook
Google Analytics
Marketing Analytics
Google Tag Manager

During these past years, I have been working as a Web Analytics expert for big companies such as Nespresso, Phillip Morris International, Sunstar, Hublot, Caran D'Ache,... My main responsibility was to help them understand and optimize their online business by making data-driven decisions. I'm a certified "Google Analytics" expert, "Google Tag Manager" and "Google Data Studio". I'm also an expert in Adobe Web Analytics tools such as "Adobe Analytics" and "Adobe Launch" (previously DTM). I can support you from end to end. This means designing robust tagging planning in order to understand your user's behavior and marketing channel. Helping your development team in the implementation process. Reporting and insights in order to make decisions that will impact your business.
$38 hourly
Shiv K.
- 4.6
- (163 jobs)
Panchkula Urban Estate, HARYANA
Social Media Analysts
Internet Marketing
Analytics
Ecommerce Purchase Tracking
Data Science
Tracking Tags Installation
Google Merchant Center
Pixel Setup & Optimization
Marketing Analytics
Google Analytics
Google Ads
Campaign Optimization
Analytics & Tracking Setup
Marketing Audit
Google Tag Manager

*Why work with me:* ******************* Accurate tracking = better decisions, better ROAS, and better scaling. I want you to stop guessing and start optimizing your campaigns with real data. About Me: ********* 🔴 I am a certified Google Analytics GA4 & Google Tag Manager Expert having 7+ years experience in complex projects setup and integration. 🔴 I also setup PPC Campaigns Conversion Actions for different niches. 🔴 I have setup 1000+ Conversion Actions/Events/META Pixel worldwide with excellent success. Google Merchant Center Experience: -------------------------------------------- 🟢 Resolved complex product feed and synchronization issues between Shopify, Google Merchant Center, and Google Ads including product ID mismatches, SKU conflicts, duplicate products, and feed disapprovals. 🟢 Managed and optimized product feed integrations using feed management platforms such as Feedonomics and DataFeedWatch for accurate product syncing, variant mapping, and multi-market feed management. 🟢 Fixed Google Merchant Center policy and diagnostics issues including price mismatches, availability inconsistencies, invalid GTINs, missing attributes, image issues, and structured data conflicts. 🟢 Optimized product feed titles, categories, variant attributes, and supplemental feed mappings to improve Shopping Ads visibility and product performance. 🟢 Troubleshot Content API, scheduled feed fetches, and Shopify Markets issues related to multi-currency pricing, regional URLs, and inventory synchronization. 🟢 Conducted end-to-end feed auditing and validation across Shopify storefronts, schema markup, GMC feeds, and landing pages to ensure accurate tracking and compliance. Service Description: ********************** ✅ Custom tracking: Chats, Filters, Video, Audio, Pop Up, Outbound Link Click etc ✅ Tracking for Google Analytics and GA4, Google Adwords, Facebook/META PIXEL, Mixpanel, Intercom, Bing, Linkedin. ✅ 3rd Party and Cross Domain Tracking ✅ Google Tag Manager and Google Analytics 4 setup and tracking ✅ Create Audience for Remarketing based on any custom events ✅ Form Submission and Form Abandonment tracking ✅ Funnel Visualization ✅ Iframe and HS form tracking, Iframe Booking ✅ Facebook Conversion API (Server Side)- both ecommerce and event tracking with dynamic value ✅ Google Ads conversion tracking ✅ Bing ads Conversion tracking ✅ Pinterest Conversion tracking ✔️Google Analytics 3 & 4, ✔️Google Tag Manager, ✔️Pixel Implementation, ✔️Cross Domain, ✔️Iframe tracking, ✔️Data Studio ✔️Google ads. Thank you for visiting my profile; I look forward to working with you on future projects. Contact me and you'll be given best practice and punctuality guarantee 😎. Let’s discuss your requirement in message or in zoom meeting. Have a great day!
$100 hourly
Paul A.
- 5.0
- (15 jobs)
Las Vegas, NV
Social Media Analysts
Screaming Frog SEO Spider
Google Search Console
Data Scraping
Looker Studio
Django
Digital Marketing
Supermetrics
Ahrefs
Google Tag Manager
Python
Marketing Analytics
Google Analytics
Google Ads
Facebook Advertising
WordPress

Want a tech guy that gets digital marketing? I am Google Analytics Certified with 10+ years of website development experience and 5+ years integrating SEO, search engine marketing, social and email into automated marketing systems. I can grow your business and show you how your marketing budget affects the bottom line - all while speaking in plain English. Here's a sample of the tools I can leverage to empower you: • Ahrefs (SEO keyword research, SEM keyword research and content marketing) • Google Ads and Google Ads Conversion Tracking Tag (PPC Campaign Setup & Management, PPC marketing) • Facebook Ads Manager, Facebook Pixel and Facebook Business Manager (paid social) • MailChimp (email marketing, email sequences and email analytics) • Screaming Frog SEO Spider (on-page SEO, technical SEO and data scraping) • Supermetrics • Google Data Studio (marketing reports, SEO reports, dashboards and presentation layer) • Google Analytics (tracking & analytics for audience, traffic source, user behavior and conversion tracking) • Google Tag Manager (marketing tag management) • Google Search Console (search and SEO reports) • Scrapy (data scraping, data extraction, data pipeline, research and lead generation) • Python (data mining and automation) • Django (custom web app development) • WordpPress (web design, website development, landing page and WordPress SEO Plugins like Yoast SEO) • Unbounce (landing page and conversion funnel testing) • Google Sheets (data wrangling, data analysis, data visualization and reports) • Custom Marketing API Integration (you name, I build it!) If you've ever had a techy problem that makes you feel handcuffed or a marketing system that frustrates you, I'm thrilled to show you better. About me: Before digital marketing, I spent 13 years at banks and Fortune 500 Companies like CitiGroup and GuildMortgage. I helped fund over $2 Billion in loans during my banking career. In 2016, I transitioned into digital marketing. I started on the campaign management side, but just like you, I realized that getting the tech right was crucial to conquer my biggest marketing challenges - and I can do the same for you. For things like websites, landing pages and dashboards I have 10+ years building projects with frontend development standards like: • HTML • CSS • Javascript • jQuery I have 5+ years experience driving paid traffic with platforms such as: • Google Ads • Facebook Ads and Facebook Ads Manager • Twitter Ads and Twitter Ads Manager • LinkedIn Ads and LinkedIn Campaign Manager I can give you accountability down to the last penny with hard data science and analytics tools like - • Google Analytics Reports • Google Data Studio • Google Search Console • Facebook Analytics and Reports • LinkedIn Insight Tag And I can optimize your website for Google and Facebook’s latest algorithm updates using those same analytics. My goal as your provider is to empower you long after we part by building integrations and dashboards for services such as: • Landing Pages • Facebook Ads and Facebook Audiences • Facebook Business Manager • Google Ads/Adwords and Google Ads Audiences • Google Analytics • MailChimp • Google Sheets, Google Docs, Google Slides and the entire GSuite/Google Workspace • Office 365 • Zapier • Bitly • Buffer • +Any other API you have access to Or, I can build your new service or app that’s going to change the world. And what about Design? I have you covered with: • Adobe Photoshop • Adobe Illustrator You can even leverage my data scraping skills with tech such as: • Scrapy • Screaming Frog SEO Spider • Google Sheets IMPORTXML If you're curious, my whole list of tech skills is at the very bottom. I can give you the Fortune 500 edge and technical skills you need to beat your toughest competition. Plus I promise you the passion of someone who loves to win as much as you do. If you want to skip the techy headaches and start building with someone that... • Speaks Geek and Marketing • Cares about your business like you do, and ...MOST IMPORTANTLY.... • Delivers the service and results you expect for your spend Then I am confident that I’m the person you’ve been looking for. Let’s connect today and build something that powers your business to the next level. ############################### ######TECH AT YOUR DISPOSAL#### ############################### Technologies I'll use to grow your business include: PYTHON • Django • Jupyter Notebooks • Scrapy PHP • WordpPress SQL • MySQL • PostgreSQL NoSQL • MongoDB FRONTEND • HTML5 • CSS3 • Bootstrap JAVASCRIPT • AJAX • jQuery SERVERS • Apache • NGINX • Gunicorn • Ubuntu 16.04/18.04/20.04 ANALYTICS • Google Analytics • Google Tag Manager • Google Data Studio • Google Search Console • Facebook Business Manager ADS • Google Ads/Adwords • Facebook Ads • Twitter Ads • LinkedIn Ads CLOUD/WEB HOSTING • AWS • DigitalOcean • Heroku • HostGator VERSION CONTROL • Git • GitHub DESIGN • Adobe Photoshop • Adobe Illustrator
Want to browse more talent?
Sign up