SEO Analyst job description template

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SEO Analysts are vital in the digital marketing landscape, focusing on optimizing websites to enhance their visibility and ranking on search engines like Google. They use various techniques and strategies to improve organic search results, drive traffic, and increase engagement.

What Does an SEO Analyst Do

An SEO Analyst conducts comprehensive keyword research, analyzes website traffic, and implements strategies to improve search engine rankings. They work closely with content creators and web developers to ensure that websites are optimized for both search engines and user experience. This role requires staying up-to-date with the latest search engine algorithms and SEO best practices.

SEO Analyst Job Outlook

The demand for SEO Analysts is growing due to the increasing importance of online visibility for businesses. In today's digital world, a strong presence on search engines is crucial for success. This role offers opportunities in various sectors, including marketing agencies, corporations, and as independent consultants.

Job Overview

We are seeking a skilled SEO Analyst to enhance our website's visibility on search engines. The ideal candidate will have a solid understanding of SEO strategies, keyword research, and analytics tools. You will be responsible for analyzing website performance, implementing SEO tactics, and collaborating with the content and web development teams to ensure optimal online presence.


- Conduct thorough keyword research and identify opportunities for content optimization.

- Analyze website traffic and user engagement metrics to assess the effectiveness of SEO strategies.

- Implement on-page and off-page SEO tactics to improve website ranking.

- Monitor and report on search rankings and SEO performance.

- Collaborate with content creators to ensure SEO best practices are followed.

- Stay up-to-date with the latest search engine algorithms, trends, and best practices.

- Work with web developers to ensure the website is optimized for search engines and user experience.

- Conduct competitor analysis and develop strategies to improve market position.

- Provide recommendations for content development in coordination with SEO goals.

- {{Add any other responsibilities specific to your organization or role}}

Skills and Qualifications

- Bachelor’s degree in Marketing, Information Technology, or related field.

- Proven experience in SEO and digital marketing.

- Strong understanding of search engine algorithms and ranking factors.

- Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, or similar.

- Excellent analytical, organizational, and communication skills.

- Ability to work with cross-functional teams and manage multiple projects.

- Knowledge of HTML/CSS and website administration.

- Creative problem-solving skills and attention to detail.

- {{List any other skills or qualifications specific to your organization or role}}



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Hire SEO Analysts

SEO Analysts you can meet on Upwork

  • $39 hourly
    Shawal N.
    SEO Analyst
    • 5.0
    • (20 jobs)
    Lahore, PB
    vsuc_fltilesrefresh_TrophyIcon SEO Analysts
    NFT Minting
    Analytics & Tracking Setup
    Lead Generation
    Digital Marketing
    Pay Per Click Advertising
    Media Buying
    Marketing Analytics
    Facebook Ads Manager
    Google Ads
    Social Media Marketing
    Shawal, a professional Digital Marketing Strategist. I specialize in Google Ads, Facebook Ads, conversion tracking, and web analytics. I've been consulted for, created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients, providing leads and sales for e-commerce stores, event caterers, real estate agents, and small businesses. I approach digital marketing from a data-driven perspective, experimenting and testing to deliver optimal results. My sweet spots are the intersection of process improvement, strategy, and technology. I have successfully delivered many processes and profitability improvement projects across multiple business units and departments, and startups. I will analyze your product's insight & will create a strong marketing strategy using my analysis. Traffic, conversion, social engagement, along with setting up the tracking! I can set up, manage, and troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics, and other tracking tools to track and attribute new leads and sales, ensuring that my clients get results. Being an entrepreneur myself, I understand what matters most to a business — it’s getting results. I communicate results and keep my clients in the know with regular updates, personalized reports, and interactive dashboards. I can help turn a lousy campaign around, build new campaigns, or improve your current ones. I look forward to meeting you to see if I can help you with your project! ************************ Here is a little about me. I first got into digital marketing when working as a web developer at a small company, and I had to do some reporting and attribution modeling. I came to know about the Facebook ads manager and Google AdWords. Since then, I’ve been lucky to be mentored by and work with some incredible marketers. I love to read, spend time with my family, and play football. Feel free to chat with me about more than just work. Work is always more fun when you know and develop friendships with the people you’re working with. - I generally work during EST working hours. - I am readily available over Upwork for discussion about projects. - I can speak fluent English. - I am willing to establish a long-term work relationship. ************************ Have any questions? Go ahead and click “Invite to Job,” and let’s talk about your next digital marketing project.
  • $75 hourly
    Marek B.
    SEO Analyst
    • 4.9
    • (187 jobs)
    Kórnik, BANGKOK
    vsuc_fltilesrefresh_TrophyIcon SEO Analysts
    YouTube Ads
    Google Shopping
    Google Merchant Center
    Google Analytics 4
    Tracking Pixel
    Google Ads Account Management
    Google Ads Account Setup
    Google Ads Audit
    Google Tag Manager
    Facebook Advertising
    PPC Campaign Setup & Management
    Google Ads
    Marketing Analytics
    Facebook Ads Manager
    PS As freelancers now have to pay to simply answer your invitation - please instead of inviting me to job simply book consultation - it's so much easier - and I will set up 5-15 USD 15-min discovery meeting project - after which you will know how I can help you - and if we are a match - let's push it forward. :) ⚫ 12+ years of experience in Facebook Ads and Google Ads 14+ in marketing 🔴 Analytics Expert with deep knowledge of advanced tracking setup and testing 🔵 ISTQB Certified Software Tester Google Ads (my core since 12+ years), Tracking and Analytics Expert, Facebook Ads Specialist - I know it all. I believe in data-driven marketing. 🔴Google ADS managing of my ecommerce site "Working with Marek is easy, he has a deep understanding of the google ads. Our website ads managing is not the simplest to say. But with scripts we were able to scale our ad spent. The communication, and the viability is almost instant, so when you need a quick fix or a budget optimization, or a new campaign he is here to help." 🔴Google Ads/Social Media Ads optimisation "Marek is absolutely amazing at ad network conversion tracking! He has all the skills needed to take it to the next level." 🔴Search ads managing (google ads and bing ads) and tracking support "Marek is always amazing to work with. Handles all our issues and concerns with every project, and is very knowledgable. Highly recommend!" Looking for new customers and leads? Are you bringing in revenue but want to harness the power of Facebook Ads, Google Ads to take your business to the next level? Or maybe you want to attribute Meta/Facebook events in post IOS 14 era (hey one of my client scaled 400% when other people cried - there is always back door and way to get attribution) You want to fix tracking problems on your website and you need someone to test everything, find ALL errors and give you a full repair plan with detail instructions (or even better - implement it)? I’m your guy - let’s talk! I run Google Ads, Facebook Ads and deal with advanced tracking problems. I use my 14+ years of experience in the industry (12+ with Facebook and Google Ads and tracking/analytics) to deliver comprehensive strategy and high-quality campaigns that will bring you profit. As a marketer in a few agencies, I gained experience in various industries (from insurance, through real estate, diet supplements, fashion, electronic equipment, internet applications to the interior design industry). Since the beginning of my business, I have worked with many clients with different budgets from 500 USD to 1 000 000+ USD monthly. Right now working only with 10000+ USD clients (to scale them in profitable way to much bigger budgets). What I can do: ⬛ Making one time audits and 1-on-1 consulting about existing marketing accounts: ▪ Comprehensive one-time analytical audits for all popular (facebook and google or choosen) marketing platforms; ⬛ Comprehensive service of e-commerce, lead ads clients on Facebook Ads, Pinterest Ads, Linkedin Ads, Google Ads. ⬛ Fixing your tracking problems (or giving you detail instructions on how to do it). ⬛ Evaluation of existing activities carried out on your advertising accounts and preparation of strategies and recommendations for the period of cooperation in the fields of performance marketing, conversion tracking, and analytics tracking. ▪ Preparation and optimization of advertising campaigns in Google Ads, Facebook Ads ▪ Evaluation of existing activities, optimization and running ads on social networks (Facebook, Linkedin, Pinterest, TikTok) and Google Ads; ▪ Preparation, conducting and continuous optimization of ads on social networks (Facebook, Linkedin, Pinterest) and Google Ads. I have 14+ years of experience in the marketing. I started from the bottom and at different points, I was Team Leader, Main PPC Specialist, Senior Google Ads Guy, Social Media Specialist, Lead Data and Analytics Specialist, Lead Google Ads Specialist, CTO and Founder. I was also an entrepreneur at some point managing my own eCommerce business - so like you can see - know the drill. :) In my work with eCommerce, I concentrate on creating multi-channel funnel usually using at least Google Ads and Facebook Ads to reach clients with the right message at different points of their customer journey - myself of coordinating with other channel team. As an Analytics Expert, I always focus on RESULTS via marketing campaigns I run. For me data and marketing are connected - you should never take it apart - better data collecting will guarantee you better results in your ads campaigns - with time. I want to run campaigns for my clients, so they don’t have to worry about a thing! If you are looking for Facebook Ads and Google Ads with an expert? Need help with fixing tracking issues? Interested in seeing how I can help YOUR business grow? Send me a message, lets setup a call and talk! Marek Boratynski
  • $80 hourly
    Siddharth G.
    SEO Analyst
    • 5.0
    • (21 jobs)
    New Delhi, DL
    vsuc_fltilesrefresh_TrophyIcon SEO Analysts
    Critical Thinking Skills
    Problem Solving
    Funnel Testing
    Marketing Analytics
    Microsoft Power BI
    Machine Learning
    Data Analysis
    Data Visualization
    Hypothesis Testing
    🌟 Worked with World Bank and an Asian Govt on Machine Learning (Water predictions) 🌟 Top Rated Plus Freelancer 🌟 5 Star Client Feedback on all Analytics projects 🌟 1,500+ hours booked on Upwork 🌟 8+ years of global experience with Fortune 500 companies AND fast growing startups 🌟 Skills appreciated: Asking the right questions, attention to detail, clear communication, thoughtful, having a solid work ethic and being a wild optimist Hi, from India! I am a top 3% Upwork consultant for Analytics, Visualizations, and Machine Learning projects, with experience building end-to-end analytics processes for businesses. Industries I have experience in: - Technology - Manufacturing - Automobile - AgriTech - Advertising / Marketing - Real Estate - Finance Skills: - Automate reporting - Create analytics dashboards and UI using Python (Plotly, Dash, Voila, Anvil), Tableau, Power BI, and AWS QuickSight - Create data mining/scraping scripts - Solve business problems using machine learning models: linear/logistic regression, classification, time-series, random forest, xgboost, neural networks, etc - Mentor for data analytics and machine learning tools and mindset Databases: - Google Cloud - AWS S3 and Athena - MySQL - Postgres - Oracle - MongoDB Analytics Engineering: - Looker Database Skills: - ETL - Database Design Programming languages: - SQL - Python - R - HTML - CSS - JavaScript Cloud Services: - AWS - Google Cloud - Azure Visualization Tools: - AWS Quicksight - Power BI - Looker - Tableau - Google Data Studio Clients I've worked with: - Microsoft - Thomson Reuters, now called Refinitiv - General Motors - Coles Australia - World Bank and an Asian Government - GSMA (For annual MWC events: Barcelona, LA and Shanghai) - Startups and SMEs based out of US, UK, South Africa, Australia, Mongolia, and India I have experience looking at data from the perspective of a developer, an analyst, and a decision-maker. Feel free to contact me, and I'll be thrilled to add value to your project.
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