Marketing Director job description template

An effective description can help you hire the best fit for your job. Check out our tips to provide details that skilled professionals are looking for.

Trusted by


Marketing Director Job Description

Marketing Directors help define a company’s brand identity, develop market strategies, and grow revenue. They lead the marketing team and guide the overall marketing strategy of a company's products. You need to write a compelling job description to get the most qualified candidates for this role. In the section below, we provide a template you can easily customize to fit your brand’s identity.   

Job Overview

We are a cross-border payments company on a mission to simplify money transfer processes worldwide. We are hiring a Marketing Director to revamp the marketing strategies for our products. The best candidate for this role must have a solid marketing background and excellent project management skills. 

Responsibilities:

  • Come up with a comprehensive marketing strategy that adequately serves  our business objectives and target audience
  • Manage the development and implementation of marketing campaigns
  • Manage and allocate marketing budget to maximize ROI and achieve revenue goals
  • Monitor and analyze campaign performance, adjusting strategies as needed to optimize results
  • Collaborate with cross-functional teams, including product development, sales, and creative, to ensure marketing initiatives are well-coordinated and aligned with overall company goals
  • Lead and mentor a team of marketing professionals, fostering a culture of continuous improvement and innovation
  • Stay current with industry trends, emerging technologies, and best practices in marketing
  • {{Add any other responsibilities specific to your organization or project}}

Skills and Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred
  • 4+ years experience in a marketing leadership role, ideally in a similar industry
  • Strong understanding of various marketing channels and strategies, with a focus on digital marketing
  • Outstanding leadership skills   
  • Ability to think strategically and creatively, with a results-driven mindset
  • Proficiency in marketing analytics tools and performance metrics
  • {{List any additional qualifications or certifications specific to your organization or project}}

Marketing Director Hiring Resources
Explore talent to hire
Learn about cost factors
ar_FreelancerAvatar_altText_292
ar_FreelancerAvatar_altText_292
ar_FreelancerAvatar_altText_292

5.0/5

Rating is 5 out of 5.

clients rate Marketing Directors based on 60 reviews

Hire Marketing Directors

Marketing Directors you can meet on Upwork

  • $5 hourly
    Rekha R.
    Marketing Director
    • 5.0
    • (3 jobs)
    Delhi, DL
    vsuc_fltilesrefresh_TrophyIcon Marketing Directors
    AI Content Creation
    Marketing Plan
    SEO Performance
    YouTube SEO
    Email Marketing
    Local SEO
    SEO Strategy
    Digital Marketing
    Digital Marketing Strategy
    Freelance Marketing
    Marketing
    Content Marketing Strategy
    Social Media Optimization
    Social Media Marketing Plan
    Rekha, A professional Digital Marketing Strategist. I specialize in SEO, Social Media, Google Ads, Facebook Ads, conversion tracking, and web analytics. I've been consulted for, created, managed, and optimized our website/products through SEO, Google Ads, and Facebook Ads campaigns for dozens of clients, providing leads and sales for e-commerce stores, event caterers, real estate agents, and small businesses. I approach digital marketing from a data-driven perspective, experimenting and testing to deliver optimal results. My sweet spots are to communicate with the clients at the intersection of process improvement, strategy, and technology. I have successfully delivered many processes and profitability improvement projects across multiple business units and departments, and startups. I will analyze your product's insight & will create a strong marketing strategy using my analysis. Traffic, conversion, social engagement, along with setting up the tracking! I can set up, manage, and troubleshoot Zoho, CTM, Google Analytics & Webmaster, Facebook Pixel, Google Tag Manager, and other tracking tools to track and attribute new leads and sales, ensuring that my clients get results. I can help turn a lousy campaign around, build new campaigns, or improve your existing ones. I look forward to meeting you to see if I can help you with your project! ✔️What I use:✔️ ☑️SEO -- On-page, Off-page ☑️Advertising — Google Ads, Facebook Ads ☑️Websites, Funnels, and Landing Pages — WordPress, Clickfunnels, Unbounce ☑️Analytics — Google Analytics, Segmetrics, Google Tag Manager, Facebook Pixel ☑️Reporting — Google Data Studio, Google Sheets ☑️Other Tools — Zapier, Mailchimp, Aweber, Canva, Photoshop ************************ ✔️Here is a little about me.✔️ I first started with a small company where I worked over there as a digital marketing executive. Actually, I have taken 6 months of training from a company in digital marketing where I have learned about SEO(Onpage, off-page), SMO, PPC(Google Ads, Facebook & Instagram ads etc), email marketing, affiliate marketing, etc. I came to know about the SEO working, Facebook ads manager, and Google Ads. Since then, I’ve been lucky to be mentored by and work with some incredible marketers. I love to read, spend time with my family, and play chess. - I am readily available over Upwork for discussion about projects. - I can speak fluent English. - I am willing to establish a long-term work relationship. ************************ A glimpse of A few Testimonials: --------------------------------------------------------------- Mike R. "Rekha delivered quality work on our SEO project and I enjoyed working with her. Her skills were reasonably strong. I enjoyed working with Alka and will likely work with her in the future." --------------------------------------------------------------- Marios K. Rekha always brings good ideas to improve the performance. She is very helpful and understanding. I recommend him for Google Ads optimization --------------------------------------------------------------- Aleksandar Grkoski, Alek Rekha has completed the project quickly and well within the deadline. She communicated well, responded every time I had some doubt. Highly recommend it." Have any questions? Go ahead and click “Invite to Job,” and let’s talk about your next digital marketing project. Warm Regard Rekha R.
  • $32 hourly
    Shelby J.
    Marketing Director
    • 5.0
    • (2 jobs)
    Florence, SC
    vsuc_fltilesrefresh_TrophyIcon Marketing Directors
    Branding & Marketing
    Social Media Content
    Business Editing
    Report Writing
    Blog Content
    Content Writing
    Freelance Marketing
    Editing & Proofreading
    Grant Writing
    As a grant writer, I have written and obtained four grants totaling $450,000 for a local non-profit organization. 100% success rate - I've not written any other than these four. I attribute my success with these grants to: - Thorough research. - Attention to detail. - My ability to follow instructions. - Concise writing skills. - Knowing my audience. As a student of Liberty University, I am excellent at researching assigned topics and do a great job writing in a clear, concise, organized manner with a logical flow. As a successful business owner of a Direct Mail Marketing company, I have 20 plus years of experience writing content for marketing pieces, newsletters, websites, etc. Given any topic, I will do a great job writing about it because of the amount of time and research I am willing to do for a job well done and obtain the results that you seek,
  • $105 hourly
    Easton S.
    Marketing Director
    • 5.0
    • (4 jobs)
    Minneapolis, MN
    vsuc_fltilesrefresh_TrophyIcon Marketing Directors
    Marketing
    Website Copywriting
    Ad Copy
    Email Copywriting
    Social Media Management
    Business Management
    Freelance Marketing
    Writing
    SEO Writing
    Copywriting
    Social Media Content
    Curiosity Sets You Free 🎈☁️ I craft words for creative directors & business owners, empowering you to take charge. Here when you need me. ☑️ Trusted by big brands: Schwan’s Home Delivery, BrüMate and Powered by People. What does it feel like to experience the gentle breeze as you walk outside with the OOO email signature turned on? Freedom — hallelujah! For the lovely people that hire me, my goal is to create breathing room for you to spend time with family, scale a business, and otherwise take the lead in life. My name is Easton, and I have been daydreaming in notebooks for as long as I can remember — sorry Mrs. H for not paying attention in class. But hey, look! I still made it. Today, I have under my belt: ✅ A Journalism Degree ✅ A career at the Star Tribune — Minnesota’s Largest Newspaper ✅ 200-hours at a Copywriting Mentorship I have been fortunate to learn from some incredibly brilliant minds, including the former Creative Director at Ralph Lauren. 📸 Instagram Portfolio: @eastonsmiskeywrites I hope we can create awesome stuff together 💡
Want to browse more talent? Sign up

Join the world’s work marketplace

Find Talent

Post a job to interview and hire great talent.

Hire Talent
Find Work

Find work you love with like-minded clients.

Find Work