Social Media Manager job description template

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Social Media Manager Job Description Template

Social media managers are pivotal in today’s digital world, managing a company's online presence across platforms. They create content, engage with audiences, and analyze performance metrics to enhance brand visibility and customer engagement. Use this job description template to attract skilled social media managers on Upwork, where you can find professionals who can elevate your brand’s social media strategy.

Job Overview

We are looking to hire a social media manager who will develop and implement our social media strategy. This role involves creating engaging content, managing our social media accounts, and analyzing performance to drive our brand’s online presence. The ideal candidate should be passionate about social media, creative, and data-driven, with a keen understanding of current trends and best practices.

Key Responsibilities

  • Develop and execute a comprehensive social media strategy.
  • Create, curate, and manage all published content (images, video, written).
  • Monitor, listen, and respond to users in a social way while cultivating leads and sales.
  • Analyze key metrics and adjust strategies to meet business goals.
  • Collaborate with other departments to manage reputation, identify key players, and coordinate actions.
  • Develop and expand community and influencer outreach efforts.
  • Oversee design (e.g., cover images, profile pictures, and blog layout).
  • Design and create social ad campaigns, monitoring and reporting on their effectiveness.
  • Stay updated with the latest social media trends, tools, and technologies.
  • Provide regular reports on social media performance and suggest improvements.

Qualifications and Skills

  • Proven working experience in social media marketing or as a digital media specialist.
  • Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
  • Demonstrable social networking experience and social analytics tools knowledge.
  • Adequate knowledge of web design, web development, CRO, and SEO.
  • Knowledge of online marketing and a good understanding of major marketing channels.
  • Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
  • Fluent in English and well-versed in various social media platforms.
  • Familiarity with paid social media advertising on platforms like Facebook, Instagram, and LinkedIn.
  • Ability to work independently and within a team environment.
  • A degree in communications, marketing, business, new media, or public relations is preferred.

About Our Company

We are a dynamic company committed to innovation and growth, providing top-quality products/services to our clients. Our team values creativity, collaboration, and a forward-thinking approach to business. We believe in empowering our employees to take ownership of their roles and contribute to the overall success of the company.

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Social Media Managers you can meet on Upwork

  • $40 hourly
    Wei L.
    • 5.0
    • (248 jobs)
    Shenzhen, GD
    Featured Skill Social Media Management
    Translation
    Press Release
    Chinese to English Translation
    Copywriting
    Simplified Chinese
    English to Chinese Translation
    Social Media Website
    Blockchain, NFT & Cryptocurrency
    Social Media Content Creation
    WeChat
    Social Media Marketing Strategy
    Social Media Marketing
    Creative Writing
    Hi, I specialize in Chinese Social Media Marketing, Translation & Transcreation, Chinese Copywriting & Creative Writing, KOL/Influencer Marketing, Video Creation & Editing & Voiceover. Welcome to contact me now. My background includes working with major clients like Apple and Huawei, across various sectors such as technology, beauty and fashion, business, and more. I can help you create accounts and market your business on WeChat, Xiaohongshu, Weibo, Douyin, Bilibili, and Zhihu. I can help you translate business documents, brand stories, websites, white paper, scripts, or even write the original content for you. I provide a comprehensive one-stop solution to elevate your brand in the dynamic Chinese market. Here are some of the comments from my clients on Upwork: “Top quality work and attention to detail” "I highly recommend Wei for content creation, great job!” "Wei is a very responsive and trustworthy freelancer, who I can count on every time I have tight deadlines to meet” "Wei Liang is one of the best translators I have ever collaborated with, he is highly proficient, and professional and delivered the project on time. I will hire him again in a heartbeat.” "Great job for copywriting, Wei is really professional.” "I approached Wei to do translation from English to Mandarin of around 100,000 words. He was on time, and on budget. His best attribute was his attention to detail he caught things that I didn't. The whole process of translating the English to Mandarin was painless for me and my team thanks to Wei.” "Amazing job. Thank you so much!” "Wei is a great freelancer. I found Wei to be smart and fast! If you value your time, I highly recommend Wei. Thanks again Wei"
  • $35 hourly
    Hannah C.
    • 5.0
    • (22 jobs)
    Valencia City, BUKIDNON
    Featured Skill Social Media Management
    Shopify
    Market Research
    Website Content
    WooCommerce
    Administrative Support
    Website Migration
    WordPress
    Dropshipping
    Amazon Listing
    Ecommerce Website
    YouTube SEO
    Product Listings
    Google Docs
    Data Entry
    Jack-of-all-Trades Virtual Assistant | Expert in YouTube Channel Optimization, WordPress & Shopify, eCommerce Product Management With OVER 17,000+ HOURS OF WORK here in Upwork, a 100% 🔥 client satisfaction rate, and a 100% 🔥 Job Success Score! Hi! I'm Hannah C., a full-time virtual assistant with a wide range of skills and an all-rounder experience with YouTube SEO and Account Management, WordPress Website Development, Design, and Administrative Management, General Dropshipping, Woocommerce, Corecommerce, and eCommerce Product Management, Digital Marketing, Business Marketing Management, TradeShow Marketing Product SEO, Shopify Product Management, Data Entry Specialist, and Social Media Management. A Graduate of a 4-year Course in Bachelor of Science in Information Technology. Former Transcriptionist and Data Entry Specialist in an online Note Taking Express Company. I'm a certified YouTube Management Expert that is capable of growing your YouTube channel and increasing video views with the latest YouTube Algorithm and SEO strategy for massive results. I have optimized over 4,000 videos and grown a channel from 100k subscribers to over 9 million subscribers in a span of 3-4 years. ✅YouTube Channel Set Up ✅YouTube Keyword Research (using vidIQ & TubeBuddy) ✅Title, Description, Tags, Thumbnail A/B Testing ✅Channel audit & YouTube analytics ✅Overall Channel Management ✅ Competitors' research and market analysis ✅Video optimization (Description, Tags, Endscreen Elements, Playlist, Product Links) ✅YouTube SEO ✅Video Rank on YouTube ✅Video Rank on Google ✅Video Topic Keyword Research ✅YouTube channel customization (Full Profile) ✅ Generating YouTube video daily ideas accurate to your Channel ✅Monetization eligibility ✅YouTube copyright claim protection and remove ✅YouTube display ads ✅ Scheduling videos for daily publish Aside from working with YouTube SEO and account management, I am also an expert in Product management both in WordPress and eCommerce websites like Shopify. ☑ Creating eCommerce Stores from scratch ☑ Optimizing website theme and products ☑ Optimizing and Adding Products from provided product catalogs ☑ Modifying product prices, descriptions, and templates ☑ Uploading High definition high-quality product images ☑ Updating a LARGE amount of product inventory in a WooCommerce website ☑ Finding inventory numbers in a Google doc by referring to the product SKU ☑ Updating product sheet and indicating items that have been updated ☑ Updating inventory numbers of simple and variable products in WooCommerce for WordPress ☑ Adding WordPress Tags to products ☑ Adding an Attribute to products (not used for product variations) ☑ Optimizing formatting issues in the Product Description SKILLS: Virtual Assistant Digital Marketing Web Development and Web Design Content Management YouTube Account Manager Project Management Amazon Product SEO Shopify Product Management General Dropshipping using Oberlo, Aliexpress, Alibaba, Shopify WordPress Website Management Build Shopify Websites Publishing Blog Post Lead Marketing for Specific Businesses Social Media Business Marketing Management Social Media Management Data Entry Specialist | Data Mining | Data Scraping Web Research | Marketing Research Managing YouTube Account (General YouTube Optimization) STRENGTHS: ☆ ATTENTION TO DETAIL ☆ EFFICIENT ☆ TRUSTWORTHY ☆ FUN TO WORK WITH ☆ KIND-HEARTED Looking forward to working with you in the future. HC.✨
  • $35 hourly
    Sumiko C.
    • 0.0
    • (4 jobs)
    Spokane, WA
    Featured Skill Social Media Management
    Twitter/X
    Canva
    Influencer Marketing
    Facebook
    Content Development
    Graphic Design
    Creative Writing
    Technical Editing
    Journalism Writing
    Ghostwriting
    Technical Writing
    Public Relations
    Social Media Content
    Article
    Experienced analyst, writer, researcher, content creator, social media manager, and administrative assistant. Proficient with managing blogs and social media accounts, problem solving, marketing, professional communications, developing collaborations, and implementing strategies for success. My strongest attribute is reaching client goals and representing company visions. Skilled in both private and public sector communications.
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