Social Media Manager job description template

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Social Media Manager Job Description

With more and more companies turning to social media to generate more revenue, it’s no surprise the need for Social Media Managers is increasing. Every company wants to build its online presence - that’s where a Social Media Manager comes in. A person in this position implements strategies that can help gradually and organically increase brand awareness. They also regularly engage with the audience, which ultimately helps them gain a good online reputation. To find the Social Media Manager that perfectly aligns with your company’s values and requirements, you must create a job description that would compel them to apply. Below is a sample template that can be a great starting point. Customize it to fit your company’s needs and find the ideal candidate to drive your company’s social media success. 

Job Overview

As a small startup company, we recognize the pivotal role of social media in our growth. With our business having social media accounts, we are eager to expand our organic followers and boost our revenue. A skilled Social Media Manager can spearhead our social media strategy and help us achieve the online presence we aspire to. You will be responsible for creating and managing captivating, interactive content across various platforms. The ideal candidate will bring prior experience in analyzing performance metrics and leveraging data to enhance social media marketing campaigns, thereby augmenting brand awareness. A profound understanding of social media trends and exceptional communication skills are prerequisites. Proficiency in analytical tools is a must.


  • Develop and implement social media strategies that align with company goals and target audience
  • Create and manage engaging content across various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn
  • Monitor and analyze social media performance metrics and provide regular reports to management
  • Collaborate with internal teams, such as marketing, design, and content creation, to ensure consistency in messaging and branding
  • Stay up-to-date with the latest social media trends, tools, and best practices
  • Respond to comments and messages from followers, fostering a sense of community and brand loyalty
  • {{Add any other responsibilities specific to your organization and industry}}

Skills and Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field
  • Proven experience in social media management, digital marketing, or a similar role
  • In-depth knowledge of social media platforms, algorithms, and best practices
  • Experience with social media management and analytics tools, such as Hootsuite, Buffer, or Sprout Social
  • Excellent communication, copywriting, and content creation skills
  • Strong analytical and problem-solving skills, with the ability to derive insights from data
  • {{List any additional qualifications, certifications, or technical skills required}}
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  • $40 hourly
    Wei L.
    Social Media Manager
    • 5.0
    • (241 jobs)
    Shenzhen, GD
    vsuc_fltilesrefresh_TrophyIcon Social Media Management
    Press Release
    Chinese to English Translation
    Simplified Chinese
    English to Chinese Translation
    Social Media Website
    Blockchain, NFT & Cryptocurrency
    Social Media Content Creation
    Social Media Marketing Strategy
    Social Media Marketing
    Creative Writing
    Hi, I specialize in Chinese Social Media Marketing, Translation & Transcreation, Chinese Copywriting & Creative Writing, KOL/Influencer Marketing, Video Creation & Editing & Voiceover. Welcome to contact me now. My background includes working with major clients like Apple and Huawei, across various sectors such as technology, beauty and fashion, business, and more. I can help you create accounts and market your business on WeChat, Xiaohongshu, Weibo, Douyin, Bilibili, and Zhihu. I can help you translate business documents, brand stories, websites, white paper, scripts, or even write the original content for you. I provide a comprehensive one-stop solution to elevate your brand in the dynamic Chinese market. Here are some of the comments from my clients on Upwork: “Top quality work and attention to detail” "I highly recommend Wei for content creation, great job!” "Wei is a very responsive and trustworthy freelancer, who I can count on every time I have tight deadlines to meet” "Wei Liang is one of the best translators I have ever collaborated with, he is highly proficient, and professional and delivered the project on time. I will hire him again in a heartbeat.” "Great job for copywriting, Wei is really professional.” "I approached Wei to do translation from English to Mandarin of around 100,000 words. He was on time, and on budget. His best attribute was his attention to detail he caught things that I didn't. The whole process of translating the English to Mandarin was painless for me and my team thanks to Wei.” "Amazing job. Thank you so much!” "Wei is a great freelancer. I found Wei to be smart and fast! If you value your time, I highly recommend Wei. Thanks again Wei"
  • $35 hourly
    Hannah C.
    Social Media Manager
    • 5.0
    • (22 jobs)
    Valencia City, BUKIDNON
    vsuc_fltilesrefresh_TrophyIcon Social Media Management
    Market Research
    Website Content
    Administrative Support
    Website Migration
    Amazon Listing
    Ecommerce Website
    YouTube SEO
    Product Listings
    Google Docs
    Data Entry
    Jack-of-all-Trades Virtual Assistant | Expert in YouTube Channel Optimization, WordPress & Shopify, eCommerce Product Management With OVER 16,000+ HOURS OF WORK here in Upwork, a 100% 🔥 client satisfaction rate, and a 100% 🔥 Job Success Score! Hi! I'm Hannah C., a full-time virtual assistant with a wide range of skills and an all-rounder experience with YouTube SEO and Account Management, WordPress Website Development, Design, and Administrative Management, General Dropshipping, Woocommerce, Corecommerce, and eCommerce Product Management, Digital Marketing, Business Marketing Management, TradeShow Marketing Product SEO, Shopify Product Management, Data Entry Specialist, and Social Media Management. A Graduate of a 4-year Course in Bachelor of Science in Information Technology. Former Transcriptionist and Data Entry Specialist in an online Note Taking Express Company. I'm a certified YouTube Management Expert that is capable of growing your YouTube channel and increasing video views with the latest YouTube Algorithm and SEO strategy for massive results. I have optimized over 4,000 videos and grown a channel from 100k subscribers to over 9 million subscribers in a span of 3-4 years. ✅YouTube Channel Set Up ✅YouTube Keyword Research (using vidIQ & TubeBuddy) ✅Title, Description, Tags, Thumbnail A/B Testing ✅Channel audit & YouTube analytics ✅Overall Channel Management ✅ Competitors' research and market analysis ✅Video optimization (Description, Tags, Endscreen Elements, Playlist, Product Links) ✅YouTube SEO ✅Video Rank on YouTube ✅Video Rank on Google ✅Video Topic Keyword Research ✅YouTube channel customization (Full Profile) ✅ Generating YouTube video daily ideas accurate to your Channel ✅Monetization eligibility ✅YouTube copyright claim protection and remove ✅YouTube display ads ✅ Scheduling videos for daily publish Aside from working with YouTube SEO and account management, I am also an expert in Product management both in WordPress and eCommerce websites like Shopify. ☑ Creating eCommerce Stores from scratch ☑ Optimizing website theme and products ☑ Optimizing and Adding Products from provided product catalogs ☑ Modifying product prices, descriptions, and templates ☑ Uploading High definition high-quality product images ☑ Updating a LARGE amount of product inventory in a WooCommerce website ☑ Finding inventory numbers in a Google doc by referring to the product SKU ☑ Updating product sheet and indicating items that have been updated ☑ Updating inventory numbers of simple and variable products in WooCommerce for WordPress ☑ Adding WordPress Tags to products ☑ Adding an Attribute to products (not used for product variations) ☑ Optimizing formatting issues in the Product Description SKILLS: Virtual Assistant Digital Marketing Web Development and Web Design Content Management YouTube Account Manager Project Management Amazon Product SEO Shopify Product Management General Dropshipping using Oberlo, Aliexpress, Alibaba, Shopify WordPress Website Management Build Shopify Websites Publishing Blog Post Lead Marketing for Specific Businesses Social Media Business Marketing Management Social Media Management Data Entry Specialist | Data Mining | Data Scraping Web Research | Marketing Research Managing YouTube Account (General YouTube Optimization) STRENGTHS: ☆ ATTENTION TO DETAIL ☆ EFFICIENT ☆ TRUSTWORTHY ☆ FUN TO WORK WITH ☆ KIND-HEARTED Looking forward to working with you in the future. HC.✨
  • $35 hourly
    Sumiko C.
    Social Media Manager
    • 0.0
    • (4 jobs)
    Spokane, WA
    vsuc_fltilesrefresh_TrophyIcon Social Media Management
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    Experienced analyst, writer, researcher, content creator, social media manager, and administrative assistant. Proficient with managing blogs and social media accounts, problem solving, marketing, professional communications, developing collaborations, and implementing strategies for success. My strongest attribute is reaching client goals and representing company visions. Skilled in both private and public sector communications.
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