Hire the Best Media Buyers

Clients rate our Media Buyers
Rating is 4.8 out of 5.
4.8/5
Based on 497 client reviews
Sushil P.

Chandigarh, India

$17/hr
5.0
16 jobs

🏆 6+ YEARS OF MARKETING EXPERIENCE 🏆 WORKED WITH FORTUNE 109+ CLIENTS 🏆 PROVEN TRACK RECORD 🏆 CERTIFIED MARKETER 🏆 WORKED WITH B2B | B2C. 🏆 SENIOR DIGITAL MARKETING EXPERT & WEBSITE DEVELOPER ✅ 100% Job Success Rate ✅ 5 Star Feedback ✅ Top Rated Plus on Upwork Digital Marketing Specialist | SEO (On-Page, Off-Page & Technical) | AEO (Answer Engine Optimization) | GEO (Generative Engine Optimization) | LLM SEO | Automation & CRM Workflows | Local SEO | ORM | White-Hat Link Building | Email Marketing (Klaviyo, Mailchimp, HubSpot) | Paid Ads (Facebook, Instagram, Google, TikTok, LinkedIn) | Content Strategy | High-Converting Copywriting | Landing Pages | VSL & Video Scripts | Canva & Creative Assets I help businesses grow using SEO, Google Ads, and AI-driven strategies (AEO/GEO) that generate real results not just clicks. With 6+ years of experience, I’ve worked with startups, local businesses, and eCommerce brands to scale their online presence and revenue through data-driven marketing strategies. Here’s what I can help you with: 🚀 SEO & Organic Growth • Complete SEO Audit (Technical, On-Page, Off-Page) • Keyword Research (Intent-Based & High-Converting) • Local SEO & Google Business Profile Optimization • AEO (Answer Engine Optimization – Featured Snippets, Voice Search) • GEO (Generative Engine Optimization – AI & LLM Visibility) 📈 Paid Ads & Performance Marketing • Google Ads (Search, Display, YouTube) • Meta Ads (Facebook & Instagram) • LinkedIn & TikTok Ads • Conversion Tracking (GA4, GTM Setup) • Campaign Optimization for ROI & Lead Generation ⚙️ Funnels & Automation • Sales Funnel Strategy & Optimization • CRM & Automation (GoHighLevel, Zapier, HubSpot, Mailchimp) • Email Marketing & Lead Nurturing Sequences 💻 Website & Conversion Optimization • WordPress Development (Elementor, WPBakery) • Landing Pages & High-Converting Copywriting • CRO (Conversion Rate Optimization) 🏆 Proven Results: • Generated up to 3X–5X ROAS on ad campaigns • Increased organic traffic by 100%–150% within months • Reduced cost-per-lead by up to 40% I focus on delivering measurable results, clear communication, and long-term growth not just short-term wins. Let’s discuss how I can help you generate more leads and sales. Send me a message and I’ll review your current strategy and suggest improvements.

  • Social Media Marketing
  • Search Engine Optimization
  • Email Marketing
  • Google Ads
  • Facebook Ad Campaign
  • Bing Ads
  • Local SEO
  • Automated Workflow
  • Shopify
  • Pay Per Click Advertising
  • SEO Setup & Configuration
  • WordPress
  • B2B Marketing
  • B2C Marketing
  • Influencer Marketing
  • PPC Campaign Setup & Management
  • On-Page SEO
  • Off-Page SEO
  • Shopify Website Design
  • Ecommerce Marketing
Fabian R.

Gualaceo, Ecuador

$40/hr
5.0
75 jobs

Hi, I’m Fabián, a senior Meta Ads media buyer with 8+ years of hands-on experience helping businesses and agencies scale lead generation, appointments, and revenue through Meta (Facebook & Instagram). I specialize in owning the entire Meta Ads operation, so my clients can confidently delegate this critical part of their business knowing it’s in expert hands. Currently, I manage over $160,000 USD per month in active Meta ad spend across multiple client accounts, spanning local services, healthcare, education, wellness, home improvement, and B2B companies. Over the past 8 years, I’ve worked with: - Dental clinics & healthcare providers - Therapy practices & wellness centers - Home improvement & local service businesses - B2B companies - Educational institutions (schools, academies & universities) Helping them consistently generate high-quality leads and booked appointments that actually turn into revenue. One of my most impactful projects was with a charter school in Arizona that was on the verge of not opening. Through a tailored Meta Ads strategy combined with a complete funnel and follow-up system, I helped them grow from 4 enrolled students to 115 in under 30 days, completely changing the trajectory of the school. I’ve helped reduce qualified lead costs from $50–100 down to $1–20 in some of the most competitive industries, including healthcare and education. What truly sets me apart. Beyond experience and results, what defines my work is commitment and accountability. I actively review and monitor my campaigns Monday through Sunday. Not because I’m reactive, but because Meta Ads performance depends on constant attention, proactive optimization, and fast decision-making. My clients know their accounts are never “left running unattended.” Unlike most media buyers on Upwork, I don’t just manage campaigns, I can also: - Design high-converting ad creatives (strong design background) - Build full-funnel systems that turn leads into booked appointments that show up - Set up and optimize GoHighLevel CRM, automations, and follow-up sequences - From strategy → creatives → campaigns → CRM → follow-up, I handle the entire system so results don’t break at any point. Who I’m a good fit for. - Business owners who want to fully delegate Meta Ads - Agencies looking for a reliable senior media buyer to manage client accounts - Teams tired of rising CPLs and inconsistent lead quality - Clients who value responsibility, transparency, and long-term performance If you’re serious about scaling Meta Ads with someone you can trust to treat your ad account like their own, I’m the right partner. Tools I use daily: - Meta Ads Manager
 - GoHighLevel (CRM & Automations) - Canva (fast, conversion-focused creatives) - CapCut - HeyGen - Gemini & ChatGPT If you’re tired of wasting money on ads that don’t convert, let’s talk. Click the “Invite” button and let’s grow your business.

  • Facebook Ads Manager
  • HighLevel
  • Zapier
  • CRM Automation
  • n8n
  • Make.com
Usman R.

Karachi, Pakistan

$50/hr
5.0
12 jobs

Hey there! I'm Usman, your go-to Performance Marketer with 3+ years of experience. My expertise lies in media buying on Meta platforms like Facebook & Instagram. BUT…I don’t just set up campaigns (let’s be real, even a 5-year-old can do that these days). My specialty is strategically designing campaigns powered by years of creative strategic experience and then analysing performance data to see what’s working and then scaling it for more profitable sales. I also guide you on how to get your ad creatives made the right way for better results and what changes you can make to your landing pages to improve conversions. Looking for a Digital Marketing Growth Partner? Let’s talk!

  • Media Buying
  • Facebook Advertising
  • Performance Marketing
  • Instagram Ad Campaign
  • Digital Marketing
  • Customer Acquisition
Kevin Casey N.

Kirkland, Washington

$45/hr
4.8
16 jobs

Most paid media problems aren't a traffic problem. They're a visibility problem — you can't see which spend is actually driving revenue and which is just making noise. That's the part I fix, and what makes Neves Digital Expert-Vetted and top 1% in our field on Upwork. I'm American, from Seattle, and I've been in Ho Chi Minh City, Vietnam, since 2018. Twenty years in this industry — major US agencies (Razorfish, Publicis) and tech (Microsoft, Rocket Fuel, acquired by Amazon) — before I went all-in on strategy consulting here. I did that on purpose: the companies that need real attribution most, the SMBs and startups and growing brands, are usually the ones flying blindest. That's why Neves Digital exists. A standard media buy stops at the platform dashboard. I don't. What I actually care about is whether the work moves your business — not just marketing KPIs, but the outcomes that determine whether the company grows and whether the people running it hit the goals they're accountable for. So the layer I build underneath the media is the part that proves it: first-party tracking and attribution across the full funnel, scoring whatever matters — leads, users, purchase paths — CRM- and revenue-connected reporting, and BI dashboards that tie spend to the numbers your business actually runs on. I've done it in finance, travel, fashion, automotive, D2C, B2B, and high-ticket advisory. A few examples: • InvestMigrate (investment migration advisory) — $37K in paid media test drove $170K in commissions and $800K in capital raised: 4.6× commission ROAS, measured against closed investments, not form fills. • AMOCC (D2C furniture eCommerce) — a full acquisition engine built from zero first-party data: $1M+ Year-1 revenue, $10 ROAS sustained ($14 peak), 291% ROI at a 50% margin assumption. • Royal Caribbean (enterprise travel/cruise) — led CRM and paid media strategy reporting through Covid, protecting future bookings when the present ones vanished, run through a Vietnam-based team that cut their Miami cost. Tools I live in: Meta Ads, Google Ads, DV360, The Trade Desk, StackAdapt, AdRoll, Xandr, LinkedIn Ads, Amazon Ads — plus the measurement stack: GA4, GTM, Looker, and custom BI. I do my best work with people who are done guessing. Scaling a D2C brand, running high-ticket lead gen, sorting out travel and booking demand, or building a paid acquisition engine from scratch — if you want to know exactly what your money is producing, let's talk.

  • Media Buying
  • Facebook Ads Manager
  • Google Analytics
  • Google Ads
  • Looker Studio
  • Ad Server
  • Advertising Networks
  • Facebook
  • Ecommerce
  • Mobile Advertising
  • Data Management
  • Business Intelligence
  • Advertising
  • Digital Media
  • Programmatic Campaign
Muhammad Ibrahim I.

Karachi, Pakistan

$20/hr
4.6
120 jobs

🚀 Stop losing clicks to average ad designs. I design performance-focused static ad creatives for DTC and eCommerce brands running Meta and Facebook campaigns. My work is built around structured creative testing, clear messaging, strong visual hierarchy, and conversion intent — not just aesthetics. With 5+ years of experience and 2,500+ static ads delivered, I support media buyers, founders, and marketing agencies that rely on paid traffic to scale. Whether you're launching new products, testing angles, or optimizing winning campaigns, I deliver static ads, Meta creatives and banner ads designed for iteration and measurable improvement. 🎯 Results & Experience 2,500+ static ad creatives delivered across DTC, e-commerce, SaaS & B2B 24–36 hour turnaround for ad batches Improved ROAS by 40–120% for underperforming DTC brands Increased CTR by 40%+ and reduced CPA by 30%+ Worked with 6–7 figure brands & performance agencies (US, UK, EU, AU, UAE) 💡 What I Offer ✔ Static Ad Creatives for Meta & Facebook Advertising (DTC, B2B & eCommerce) ✔ Banner Ad Design for Paid Social & Display Advertising Campaigns ✔ Social Media Ad Design for Facebook & Instagram Ads ✔ DTC & B2B Product Ad Creatives for Performance Marketing ✔ Static Ad Variations for Creative Testing & Campaign Optimization ✔ Image Editing & Ad Visual Optimization (Adobe Photoshop & Figma) ✔ Competitor Research & Creative Strategy Support for Paid Ads 🛠 Tools & Skills Adobe Photoshop • Figma • Illustrator • MidJourney • ChatGPT • Higgsfeld • Image Editing • AI Image Generation Static Ad Design • Meta Advertising • Facebook Advertising • Social Media Advertising • Ad Creative Design • Banner Ad Design • Paid Social Ad Creatives • DTC Advertising • B2B Advertising • eCommerce Ad Creatives • Digital Advertising Design • Creative Strategy 💎 Why Clients Choose Me ✔ High-converting ad creatives that improve CTR, ROAS & sales ✔ 24–36 hour turnaround for ad batches ✔ Unlimited revisions until satisfaction ✔ Marketing-minded designer: I build visuals that sell, not just look good If you’re investing in Meta Ads, Facebook Ads, Instagram Ads, or DTC campaigns, your static creatives should perform as hard as your ad spend. 📩 Message or Invite me to create scroll-stopping static ads designed to convert and maximize ROI. You can expect a same day kick-off.

  • Graphic Design
  • Ad Creative
  • Facebook Advertising
  • Social Media Advertising
  • Digital Design
  • Adobe Photoshop
  • Social Media Design
  • Banner Ad Design
  • Advertising Design
  • AI Image Generation
  • Figma
  • Image Editing
  • Ecommerce
  • Creative Strategy
Mary Grace G.

San Fernando, Philippines

$18/hr
5.0
58 jobs

Running a business already keeps you busy enough. After a decade in the industry, I know how much work it takes to keep the marketing wheels turning in the background. That’s where I come in. 🙋🏻‍♀️ 👩🏽‍💻 I’m Meg, a Social Media Strategist and Creative Assistant who helps businesses stay visible, consistent, and on-brand without the stress. I focus on organic social media and behind-the-scenes support that keeps your marketing running smoothly, so you can stay focused on what you do best. ORGANIC SOCIAL MEDIA MARKETING I managed my first social media account in 2014, and over the years, I’ve seen firsthand how quickly things change. Blink once and there’s a new trend, feature, or algorithm shift. As a business owner, who has time to keep up with all that, right? 🤯 That’s where my mix of strategy, creativity, and dependable support comes in. I can create a custom social media strategy that fits your goals and brand voice, then implement it through consistent, purposeful content that actually makes sense for your audience. No random posting, no guessing. My specialty is Instagram, though I often repurpose content across Facebook, Pinterest, LinkedIn and Tiktok to make sure everything works together. If you are looking for an ALL-ROUNDER here's a quick list of everything I can help you with: • Social media strategy and management (focused on organic growth) • Content creation and repurposing (graphics, carousels, short-form videos) • Caption writing, content planning, and engagement • Admin and marketing coordination • Customer service support • Assistance with email marketing (Mailchimp, Flodesk, Shortcuts) MY BACKGROUND Before my freelancing career, I worked as a customer service representative (2005-2007), a technical writer (2007-2008), then as a writer and editor of English proficiency materials for a Korean publishing company, wherein I was eventually promoted as the Philippine office manager (2008-2013). On the side, I also ran a small hand-made dog apparel business as a hobby, and marketed it through Instagram and Facebook myself. 🐶 I then started my freelancing career, and from 2014–2018, I worked closely with e-commerce retail brands selling products like swimwear, wedding shoes, teeth whitening, and detox teas. I managed influencer campaigns, gathered user-generated content, and turned it into engaging posts that helped build brand trust and visibility. I developed organic growth strategies while working closely with the brands' media buyers to help produce creatives for campaigns. I also developed customer service systems and managed teams + all the admin work needed in-between. From 2019 to 2023, I worked full-time for an Australia-based agency as an executive assistant and accounts manager, managing social media for service-based businesses and providing support to the CEO with various tasks like calendar management, email marketing, project management and website updates. For the past couple of years, I have focused more on creating organic social media strategies for businesses, providing consultations and managing social media accounts. TOOLS I AM FAMILIAR WITH: Canva Final Cut Pro X CapCut Instagram Facebook/Meta Business Suite Pinterest Planoly, Later, Buffer, Metricool Google Suite, MS Office Asana, Teamwork, Dubsado Mailchimp, Shortcuts, Flodesk Shopify, WordPress LiveChat, Zendesk MY WORK STYLE: More than anything else, I believe tools and platforms will always change, so what really matters is adaptability and initiative. I learn quickly, stay curious, and have what I like to call a can-Google attitude.🫡 If you’re looking for someone who can keep your marketing organized, creative, and consistent while you focus on growing your business, I’d love to chat and see if we’re a good fit. ✨

  • Social Media Marketing
  • Blog Writing
  • Email Communication
  • Customer Service
  • Administrative Support
  • Instagram
  • Social Media Management
  • Social Media Strategy

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Don't just take our word for it

Media buyer hiring guide

Organizations across industries rely on media buyers to maximize advertising ROI and reach target audiences efficiently. These professionals handle strategic ad placements, budget optimization, and performance tracking across digital and traditional channels. Hiring a skilled media buyer helps businesses reduce wasted ad spend, improve campaign performance, and achieve measurable growth. 

What does a media buyer do?

Media buyers are key members of a marketing team, helping businesses plan, negotiate, and purchase ad placements across digital and traditional channels to reach the right audience at the right time. They also optimize campaigns by managing budgets and tracking performance to maximize return on ad spend (ROAS).

Businesses hire media buyers as part of their digital advertising campaign management and marketing strategy across digital media to improve campaign efficiency, reduce wasted spend, and deliver measurable growth. For businesses focusing specifically on search and display advertising, PPC specialists can provide targeted expertise. An experienced media buyer will be familiar with Meta Ads Manager, Google Ads, TikTok ads, podcast sponsorships, LinkedIn lead generation, and programmatic advertising.

Media buyers work closely with marketing teams to develop comprehensive advertising strategies that align with business objectives. They analyze audience demographics, research competitive landscapes, and identify optimal placement opportunities across various media channels. Their expertise spans both traditional outlets like television, radio, and print, as well as digital platforms including social media, search engines, display networks, and emerging channels. By leveraging data analytics and industry relationships, media buyers negotiate favorable rates and secure premium ad inventory that maximizes visibility and engagement for their clients.

How to hire a media buyer on Upwork

Hiring a skilled media buyer starts with clearly defining your needs and evaluating professionals with the right expertise. Upwork helps you post jobs, compare candidates, and collaborate effectively.

Step 1: Craft a targeted job post

The quality of your job post directly influences the caliber of media buyers who apply. Well-defined requirements help candidates self-select based on their expertise, saving you time during the review process.

  • Be specific about your advertising channels, campaign goals, and budget range to help qualified media buyers understand your requirements immediately

  • Specify which platforms you need expertise in, such as Meta Ads, TikTok ads, Google Ads, or traditional media outlets like television and radio

  • Define performance goals by mentioning specific KPIs like CTR, ROAS, cost per acquisition, or conversion targets you want to achieve

  • Highlight your industry focus and note whether you work in e-commerce, health care, B2B, SaaS, or another sector with unique advertising considerations

If you want help getting started faster, try the Job Post Generator, powered by Uma™, Upwork's Mindful AI. Describe what you need in a few sentences, and Uma will draft a customized media buyer job post tailored for your review

Step 2: Filter and evaluate candidates

A systematic approach to candidate review ensures you identify media buyers whose experience aligns with your campaign objectives. Prioritize evidence of measurable results over general claims of expertise.

  • Use Upwork filters and profile searches to assess experience and campaign results

  • Review portfolios and past project outcomes to help identify candidates with proven track records in delivering results for businesses similar to yours

  • Check for certifications like Google Ads, Meta Blueprint, or programmatic advertising credentials that validate their platform expertise

  • Examine case studies and specific metrics from past campaigns to verify their ability to deliver measurable outcomes

  • Evaluate whether the candidate demonstrates understanding of your target demographics and audience segments

You can use Upwork’s instant video interviews to screen applicants for a best-fit shortlist.

Step 3: Interview your top choices

Direct conversations reveal how candidates think through advertising challenges and communicate complex data insights. Use this opportunity to assess both their strategic depth and their compatibility with your team's working style.

  • Use marketing interview questions to help assess a candidate’s technical skills and communication style, including how they approach problem-solving and whether their working methods align with your team's expectations

  • Ask about their workflows for managing Ads Manager, attribution tools, and automation platforms to understand their operational approach

  • Discuss optimization strategy including creative testing methodologies, A/B experiments, and scaling techniques they employ

  • Clarify how they structure campaign performance reports and present data analysis to stakeholders

Upwork Messages allows you to schedule and conduct live video interviews on the platform, with call transcripts and summaries available after the calls.

Step 4: Agree on scope and begin work

Documenting the engagement parameters in a formal contract protects both parties and establishes a shared understanding of success metrics. This step transforms verbal agreements into actionable commitments that guide the working relationship.

  • Establish deliverables, timelines, and communication protocols up front to create a foundation for successful collaboration and accountability

  • Clarify whether you need full campaign management, strategic consulting, or targeted optimization support

  • Set timelines that include frequency of reporting for scheduled check-ins and milestone reviews throughout the engagement

  • Finalize budget details including pricing structure, payment schedule, and media spend allocation responsibilities

Upwork features and tools can help with identity verification, payment protection, secure messaging, and project management.

How much does hiring a media buyer cost?

On Upwork, social media buyers and other social media marketers generally charge $15-$45 per hour. Freelance rates vary based on the specific deliverables and expertise required for your advertising needs. For pricing information on related roles, explore Upwork's rate guide

Review these typical project costs when setting up a budget for your media buying needs: 

Single-channel campaign setup

$500-$1,500 /project

Entry-level
  • Ad account configuration
  • Initial audience targeting
  • Basic campaign launch

Ad creative testing and optimization

$1,000-$2,500 /project

Mid-level
  • A/B testing implementation
  • Creative performance analysis
  • Optimization recommendations

Multiplatform advertising campaign

$2,500-$5,000 /project

Mid-level
  • Cross-channel strategy development
  • Budget allocation across platforms
  • Unified reporting dashboard

Full-funnel media strategy

$5,000-$10,000 /project

Expert-level
  • Attribution modeling setup
  • Customer journey mapping
  • Conversion optimization

Ongoing campaign management

$3,000-$8,000 /month

Expert-level
  • Daily performance monitoring
  • Continuous optimization
  • Monthly strategy reviews

Frequently asked questions

Is hiring a media buyer worth it?

Hiring a media buyer is often a worthwhile investment for businesses looking to maximize their advertising effectiveness. Professional media buyers bring specialized knowledge of ad platforms, negotiation skills, and optimization techniques that can significantly improve campaign performance. They help reduce wasted ad spend by targeting the right audiences and continuously refining campaigns based on data. For businesses without in-house expertise, a media buyer provides strategic guidance that often delivers returns exceeding their cost through improved ROAS and more efficient budget allocation. The value becomes particularly evident when managing complex multichannel campaigns where expertise in platform algorithms and bidding strategies directly impacts results.

Whether launching a new product, scaling an e-commerce operation, or building brand awareness, a media buyer brings data-driven expertise to ensure every advertising dollar works harder for your business goals.

What is the 70/20/10 rule in media buying?

The 70/20/10 rule in media buying helps balance ad campaign spending. Typically, 70% of your budget goes to proven paid media channels, 20% to emerging opportunities, and 10% to experimental media buying strategies. This approach allows businesses to maximize current performance while testing new platforms and formats, such as TikTok ads or programmatic campaigns. Many media buyers use this framework to reduce risk and support sustainable growth.

Is a media buyer a remote job?

Yes, many media buyers work remotely, especially when focused on digital media campaigns. With tools like Ads Manager, Google Analytics, and attribution software, they can manage campaigns, track KPIs, and communicate with stakeholders entirely online. On Upwork, you'll find freelancers across multiple time zones who can align with your workflows.

What is the future of media buying?

The future of media buying is increasingly automated, data-driven, and omnichannel. Programmatic advertising and AI-powered tools are already streamlining ad placements and optimization. However, the best media buyers combine automation with human insight, ensuring your campaigns stay aligned with business strategy, creative direction, and changing customer needs.

Can media buyers help with podcasts and other nontraditional ad placements?

Yes, many media buyers negotiate and purchase advertising space in podcasts, newsletters, and other new or niche media outlets. These placements can be valuable for reaching highly engaged audiences that align with your demographics and campaign goals. Experienced media buyers evaluate pricing, audience size, and formats to determine whether podcast ads or similar channels fit your media mix and deliver cost-effective results.

How do I choose the right media buyer for my project?

Choosing the right media buyer depends on your campaign goals, budget, and target audience. Look for candidates with a track record in your industry and familiarity with the digital channels you use. During the interview, ask about their approach to creative testing, optimization, attribution, and campaign performance reporting to understand their approach to media strategy. For candidates with strong analytical requirements, consider incorporating data analyst interview questions to assess their ability to interpret campaign metrics.