Hire the Best Media Buyers
in South Africa

I'm a media buyer experienced in running Facebook Ads for businesses in all industries. If you need someone to run ads for e-commerce businesses or local businesses (lead gen) I'm your guy! I am a media buyer focused on driving revenue, profit and the best possible return on ad spend for my clients. - I can setup pixel tracking - I come up with media buying strategies and ad creatives - I have a lot of customer service experience as I work closely with clients when running their ads. - I also have experience in working on Go High Level

LONG STORY SHORT... I am a graphic designer with almost 10 years experience in an advertising agency and corporate environment. My skill set ranges from print & layout to web design and online advertising. I like to see things for what they are. I am a quick learner and I always make room to improve my current skills.

I help businesses grow through digital marketing that works, from Meta ads and landing pages to WordPress sites, CRM automations, and back-end support. With a background in graphic design and WordPress development, I’ve evolved into a results-driven digital marketer who knows how to blend creativity with structure. I’m comfortable running paid ads, building funnels, setting up backend systems, and keeping your brand looking sharp across the board. Whether you need a reliable assistant or an all-rounder to support your marketing efforts, I’m here to get it done. Let’s build something great.

Most ad creatives look good and perform poorly. The problem is designers who build for aesthetics, not outcomes. Wrong hierarchy. Weak hooks. No understanding of how paid traffic actually converts. I fix that. I design Meta and TikTok ad creatives specifically engineered to stop the scroll, communicate the offer fast, and drive the action — click, lead, or purchase. What this means for you: lower cost per result, higher CTR, and creatives that give your media buyer something worth spending behind. What I deliver: — Static and carousel ad creatives for Facebook, Instagram, and TikTok — Copy-informed layouts built around your offer and audience — All export sizes ready for campaign launch — Fast turnaround with clear communication My background: I combine graphic design with a working understanding of paid media strategy. I know what a creative needs to do at the top of funnel versus retargeting. That context is what separates a designer from a creative strategist. Recent work: Available in portfolio — Meta ad creatives for e-commerce and service brands. Trusted by brands across health, skincare, sports nutrition, and lifestyle — with a 5-star track record on Upwork. Ready to start? Send me your brief and I will respond the same day with questions and a clear path forward.

I’m a dedicated Meta Ads media buyer with hands-on experience managing paid social campaigns across Facebook and Instagram for multiple clients simultaneously. Based in South Africa and currently working full-time at a digital marketing agency, I bring real-world, agency-level execution to every project I take on. My focus is performance - getting your ad spend to work harder through smart audience targeting, campaign structure, creative testing, and continuous optimisation. I understand the Meta algorithm, the learning phase, and how to scale campaigns without blowing budgets. What I can do for you: — Campaign setup and full account builds from scratch — Audience research and targeting strategy (custom, lookalike, interest-based) — Ad copy and creative brief writing — Campaign audits and performance analysis — Retargeting and funnel strategy — Reporting and actionable insights I’ve worked across industries including e-commerce, lead generation, and service-based businesses. If your Meta campaigns aren’t performing - or you’ve never run them before - let’s fix that. Message me and let’s talk about what results look like for your business.

If you're looking for a Performance Marketer/Media Buyer with 5 years of experience or more that understands how to turn platform metrics into tangible business results for clients, I'm your guy. One of my recent achievements includes scaling a SaaS client acquisition campaign from an initial $14,000 to over $285,000 in monthly ad spend in just 13 months, which contributed to over $31 million in new contract value revenue for the business. This SaaS company has been with me for over 2 years & I'm still working with them till today! [shoot me a message saying "SaaS," and I'll send you their case study!] I’m currently managing monthly budgets of $90K–$100K across Meta & TikTok. From time to time I run Lead Gen PPC campaigns on Google & Microsoft (formerly Bing ads) for local service businesses. As a media buyer in 2025, my focus is to develop a comprehensive creative strategy that truly resonates, ensuring that my client's ad creatives uniquely speak to the desires, needs, and pain points of each respective customer avatar in my target audience, not just a small fraction. This approach goes beyond simply getting clicks and sales on ads; it's about building meaningful connections that convert. Most creative teams fail because they either skip or don't fully understand the different customer avatars in the market for their product/service (ICPs). Understanding your target customer is critical to a successful creative strategy. Once you understand why people buy from you, you'll never run out of creative ideas or ad angles/hooks. Because the best way to craft ad angles is to craft them based on your customers; that way they can resonate and engage better with your creatives (The number #1 trick to reducing CPA). These are the ad creative types currently outperforming in 2025: Founder-led ads Reverse psychology ads - works because they're controversial. (e.g., Warning! Don't buy this product.) Fake Podcasts Ads Industries l've done work for: SaaS, E-commerce & Local service businesses. What l bring to the table: ☑︎ GA4, Meta Events Manager, TikTok Events Manager ☑︎ Conversion API setups (server-side tracking) ☑︎ Data-driven creative testing frameworks ☑︎ Full-funnel campaign builds (TOF, MOF, BOF) ☑︎ Ad copywriting + creative direction ☑︎ Landing page CRO insights (to boost ROAS) ☑︎ Reporting dashboards (GHL, GA4, Looker Studio) Let's scale your business together. I dabble into a little bit of social media management too. You can find the projects I've worked on below ⬇️.