I am a digital native with a knack for marketing and social media. Due to my experience working alongside big brands such as Afrihost, Hisense, and Toshiba, and from the creative freedom I have been given, I have developed a proven track record in social media strategy, digital marketing, and brand management.
Content creation, content ideation, social media design, strategy development, copywriting, and project management are some of my many strengths. From conception to completion, I enjoy overseeing digital campaigns. I strive to build and maintain a positive brand identity with every brand I work with. In addition to capturing and connecting with an audience, I aim to leave a long-lasting positive impression through whatever digital medium I use.
I am a data-driven individual dedicated to developing highly effective digital marketing campaigns and plans to generate social media engagement, social media reach, website traffic, new leads, and ultimately sales that are consistent with the KPIs set out in a campaign.
Brand Management
Brand Development
Brand Identity
Branding
Social Media Management
Digital Marketing Strategy
Digital Marketing
Branding & Marketing
Social Media Website
Social Media Content
Marketing
Digital Marketing Materials
Community Management
Ane S.
Somerset West, South Africa
$55/hr
5.0
2 jobs
Hey, I'm Ané
A Head of Marketing and Social Media Manager who helps brands build marketing systems that don't just look good, but drive measurable business growth.
Over the past few years, I've had the opportunity to lead full-scope marketing for brands across CPG, eCommerce, financial services, healthcare, psychology, education, beauty, and personal brands. I've worked with companies including Scrumptious Brands, Kubera Global Markets, Positive Strides, Assessment Systems, SMODDO, TechnoFresh, Sheer Perfection, and my own agency, Growth Metrics Marketing, where I help businesses develop marketing strategies that generate awareness, engagement, leads, and revenue.
What sets me apart is that I don't see social media as an isolated task. I build complete marketing ecosystems. Every piece of content, campaign, website, ad, email, and customer touchpoint is designed to work together toward one goal: sustainable growth.
I combine strategy with execution, meaning I can develop the marketing plan and personally bring it to life. Whether I'm building a content strategy, managing social media, launching paid campaigns, optimizing SEO, redesigning a website, or analyzing performance data, everything is backed by clear business objectives and measurable results.
Here's what I can help you with:
-Full Marketing Strategy & Execution
-Social Media Management (Instagram, Facebook, TikTok, LinkedIn, Pinterest, X & YouTube)
-Content Strategy & Content Calendars
-Personal Brand Growth
-Brand Positioning & Messaging
-Meta & Google Ads
-SEO & Website Optimization
-Wix Website Design & Landing Pages
-Creation of a whole new website
-Email Marketing & Automation
-Analytics, Reporting & Performance Optimization
-Community Management
-Short-Form Video Strategy
-Marketing Systems & Operations
One of my favorite parts of marketing is understanding why people buy. I enjoy combining creativity with consumer psychology, data, and strategy to create marketing that connects with people and delivers real business results, not vanity metrics.
When I'm not working, I'm usually researching new marketing trends, studying consumer behavior, building systems to improve performance, or finding new ways AI can help businesses scale more efficiently. Marketing evolves quickly, and I believe the best marketers never stop learning.
If you're looking for someone who can think like a marketing director while still rolling up their sleeves to execute, I'd love to hear about your business and explore how we can grow it together.
My Skills:
MARKETING & STRATEGY:
-Marketing Strategy
-Digital Marketing
-Brand Strategy
-Brand Management
-Consumer Packaged Goods (CPG) Marketing
-Healthcare Marketing
-B2B Marketing
-B2C Marketing
-Go-to-Market Strategy
-Growth Marketing
-Product Marketing
-Marketing Communications
ADVERTIZING:
-Google Ads
-Meta Ads (Facebook & Instagram)
-Pay-Per-Click (PPC) Advertising
-Search Engine Marketing (SEM)
-Campaign Optimization
-Audience Targeting
-Lead Generation
-Conversion Rate Optimization (CRO)
-A/B Testing
-Performance Marketing
SOCIAL MEDIA:
-Social Media Strategy
-Social Media Management
-Content Strategy
-Content Marketing
-Content Calendar Planning
-Community Management
-Executive Personal Branding
-LinkedIn Marketing
-Instagram Marketing
-Facebook Marketing
-TikTok Marketing
CONTENT & CREATIVE:
-Copywriting
-Creative Direction
-Graphic Design
-Canva
-Short-Form Video Strategy
-Video Editing (CapCut)
-Storytelling
-Brand Messaging
-Visual Content Creation
ANALYTICS & REPORTING:
-Google Analytics (GA4)
-Marketing Analytics
-Campaign Performance Analysis
-KPI Tracking
-ROI Analysis
-Performance Reporting
-Data-Driven Decision Making
WEBSITE & CRM:
-Wix Website Development
-Landing Page Optimization
-SEO Fundamentals
-User Experience (UX) Optimization
-HubSpot CRM
-Notion
-MailerLite
-Email Marketing
PROJECT & CLIENT MANAGEMENT:
-Project Management
-Client Relationship Management
-Stakeholder Management
-Cross-Functional Collaboration
-Team Leadership
-Strategic Planning
-Problem Solving
-Time Management
Software & Platforms I use:
Google Ads
Meta Business Suite
Canva Pro
CapCut
Wix
HubSpot
Google Analytics (GA4)
Notion
Metricool
Google Workspace
Microsoft Office Suite
Claude
Higgsfield
Riverflow
Blaze AI
Zoho
Google sheets
Calendly
Lovable
Make
Brand Consulting
Brand Development
Brand Identity
Branding
Brand Strategy
Social Media Management
Branding & Marketing
Digital Marketing
Digital Marketing Materials
Digital Marketing Strategy
Ecommerce
Pinterest
Instagram
Facebook
LinkedIn
TikTok
Google Ads
SEO Strategy
Lead Generation
Web Design
Sam M.
Pretoria, South Africa
$25/hr
5.0
5 jobs
I help businesses, personal brands and startups show up consistently on social media, without the stress of figuring out what to post or when to post it.
Hi, I’m Sam, a social media manager and content creator focused on helping brands build a strong online presence and genuinely connect with their online audience.
I specialise in creating clean, engaging content, from posts and reels to short-form videos using tools like Canva and CapCut. I also create AI-assisted visuals where appropriate, always keeping the brand identity and audience in mind.
Beyond content creation, I support brands with social media strategy and day-to-day management across platforms like Instagram, TikTok, Facebook, LinkedIn, Pinterest, X (Twitter), and YouTube. My goal is always the same: consistency, clarity, and steady growth.
When you work with me, you’re not just hiring someone to post content - you’re getting a reliable partner who communicates clearly and takes social media off your plate. I can help with:
- Content strategy setup & organic social media growth
- Content creation & visual branding
- Content calendars & scheduling
- Engagement & community management
- Monthly reporting with performance insights and optimisation
I’m currently completing additional training in Meta Ads and paid social media marketing, and will soon be offering ad setup and management services as part of my support for growing brands.
If you’re looking for someone organised, creative, and easy to work with - who genuinely cares about your brand , I’d love to hear more about your business.
Social Media Management
Social Media Marketing
Content Creation
Social Media Content Creation
Social Media Strategy
Video Editing
Community Management
Robin M.
Cape Town, South Africa
$50/hr
5.0
32 jobs
Hi, I’m Robin.
▪️ Award winning brand strategist and marketeer
▪️ MBA from Brunel University
▪️30+ years in marketing and consulting
▪️Helping businesses and independent professionals create brands with substance.
Brand strategy is positioning, not logos, colors, typography, and design.
Individuals and businesses come to me to define and articulate the core DNA and identity of their brands. Only once positioning is clear, can we translate that into a clear visual identity and relevant marketing, messaging, and content strategies.
Without clear brand positioning, businesses struggle to differentiate themselves. Marketing is fractured and inconsistent, messaging is off the mark, and the consumer is left with more questions than answers about your brand.
By analyzing your competitors and defining your audience segments, I’ll help you build a differentiated strategic foundation, sharpen your positioning, voice, and value proposition, and create clarity across every customer touchpoint.
My approach blends decades of proven thinking and practical experience with modern technologies to balance strategic rigor and logic with commercial grounded creative thinking and ideas.
My experience comes from working on global and local brands across a broad range of industries including personal brands, automotive, technology, retail, healthcare, media, consulting, engineering, financial services, energy, real estate, professional services, nutrition, and distribution.
I’ve worked with Upwork clients in the US, Canada, Uruguay, UK, Dubai, Netherlands, India, and South Africa.
MY OFFERING:
◼️BRAND STRATEGY: ▪️ Brand audits and situational analysis ▪️ Competitive analysis ▪️ Audience segmentation ▪️ Brand architecture
◼️BRAND BLUEPRINT™ Development: ▪️ Brand DNA: Purpose, Vision, Mission, Values, Positioning ▪️ Brand Identity: Archetypes, Personality, Promise & Essence, Tonality & Voice, Value Proposition
◼️BRAND ASSET DEVELOPMENT: ▪️ Business, brand and product naming ▪️ Brand taglines ▪️ Strategic messaging frameworks & Brand voice checklist ▪️ Brand Stories ▪️ Visual identity, website, and creative direction
◼️MARKETING STRATEGY: ▪️ Marketing strategies and communication plans ▪️ Funnel and channel strategies ▪️ Content strategies ▪️ Copywriting and website content ▪️ Email marketing ▪️ Thought leadership strategies ▪️ LinkedIn profiling and content strategies
The goal is always the same: Create brands with substance that connect more meaningfully with their audience and build long-term business value.
Brand In a Box™ will help you create your own Brand Blueprint and Messaging framework for a fraction of the price. This still includes some free hours of my time to guide you and make sure you get the desired outcome. See my profile below.
I am happy to work on a fixed fee or hourly basis, whichever works out best for you.
If you’re looking for a strategic partner to help clarify, position, build, or grow your brand, I’d love to have a free discovery call.
Best, Robin
Brand Development
Brand Identity
Brand Strategy
Brand Positioning
Marketing Strategy
Brand Naming
Personal Branding
Branding & Marketing
Rebranding
Marketing Plan
Marketing Communications
Copywriting
Writing
Content Writing
Content Strategy
Messaging Framework
Website Copy
Strategic Plan
Creative Direction
Creative Brief
Nicole B.
Cape Town, South Africa
$15/hr
4.1
5 jobs
If you’re overwhelmed trying to understand the algorithm, figure out hashtags, or keep your feed looking cohesive, you don’t have too anymore. I handle all of that for you so you can focus on running your business.
Hi, I’m Nicole, a Social Media Manager and UGC Creator helping brands grow organically with strategic, aesthetic, and trend-driven content.
As a UGC content creator myself, I know exactly what stops the scroll. I create organic, authentic, high-converting content while staying on top of the latest trends across multiple niches.
My Strong Suits:
- Crafting a tailor-made social media strategy aligned with your brand + goals.
- Building clean, cohesive, aesthetic feeds.
- Identifying what works (and what doesn’t) using data + trends
- Target audience research + hashtag research.
- Content creation that feels natural, on-brand, and engaging.
- Copywriting for captions, hooks, storytelling, and brand voice.
- Scheduling, planning, and organizing your entire content flow.
- Tracking metrics & delivering clear analytics reports.
In essence, whether you need someone to take over your social media accounts or build a full strategy from the ground up, I’m your go-to social media manager.
If you’re ready for growth that feels effortless and content that actually performs, I’d love to help you elevate your online presence.
Social Media Marketing
Digital Marketing
Digital Marketing Strategy
Social Media Strategy
Content Creation
Social Media Content Creation
Copywriting
Content Writing
Content Planning
Content Strategy
Content Calendar
Grace N.
Pretoria, South Africa
$50/hr
4.6
15 jobs
As a Global Cosmetic Chemist with years of experience creating High Quality Personal Care Products; I help small beauty entrepreneurs eager to create transformative cosmetic products, go from feeling overwhelmed by the complexities of product development to having the confidence and knowledge to successfully launch their products, so that they can fulfil their entrepreneurial vision of making a meaningful impact in the beauty industry and achieve their dreams of creating unique, innovative and valuable product offerings.
My R&D expertise is in the following:
✅ Formulation and manufacturing of cosmetics, skin care, haircare and colour cosmetics
✅ Reverse Engineering
✅ Formulation and manufacturing of disinfectants and sanitizers
✅ Formulation and manufacturing of personal care, home care and pet care products.
🎯One of the key benefits of working with me is my commitment to providing custom cosmetic and personal care product formulations, ensuring that you retain full ownership and IP(intellectual property) of the formula. This means that your brand can stand out with a unique offering tailored to your target audience, giving you a competitive edge in the market. I also work with you to help you manage your brand for a period of 2 years free of charge.
💡My core skills :
End-to-end New Product Development across different product types:
▶️ Consumer Product
▶️ Cosmetics
▶️ Personal Care (Detergents, disinfectants...)
▶️ Pet Care (Cleansers, Shampoos, Conditioners)
▶️ Home Care (Mists, Fragrances, Cleansers)
▶️ OTC
▶️ Current Good Manufacturing Practices (cGMPs)
▶️ Cosmetic regulations (EU, Asia-Pacific, UK, Health Canada & FDA)
▶️ Regulatory Compliance
▶️ Market Research
▶️ Reverse Engineering
▶️ Quality Assurance & Control
💡Services I offer :
✔ Formulation development and review
✔ Formulation improvement
✔ Suppliers/ Vendors/ Contract manufacturer assessment and sourcing
✔ MSDS and TDS writing
✔ Review of Manufacturing process, MSDS, SOS, CoA
✔ Ingredients and Packaging sourcing
✔ Product Testing
✔ Product Safety
✔ Label and Ingredient Listing review (regulatory requirements and compliance)
✔ EU, FDA, Asia-Pacific, and Health Canada compliance
✔ Marketing Claims Review
✔ Market positioning
✔ Competitor analysis
✔ Manufacturing Support : design and process improvement
✔ MoCRA : Cosmetic Safety Review
✔ Contract manufacturing: contract negotiation, technology transfer, audit & scale-up
✔ QC/QA process implementation
✔ Strategic Oversight & planning
✔ UK/ EU Responsible Party search (UK RP, EU RP, CPNP, SCPN)
🟢 Sound like a fit? Next Step ▶️ click the green "Send a Message" so we can discuss about your next project.
Brand Consulting
Product Development
Cosmetic Regulation
Research & Development
Beauty & Personal Care
Compliance Consultation
Contract Manufacturing
Marketing Campaign Setup & Implementation
Reverse Engineering
Good Manufacturing Practice
Product Formulation
Product Stability
Product Label
Cosmetic Raw Materials
Product Launch
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