Hire the Best Creative Strategists
in South Africa

• Director & Co-founder of a Leading Private School • 15 Years of Educational Leadership & Learner Development Experience • Senior Social Media Content Creator & Creative Communications Specialist • Highly Skilled in School Administration, Operations & Organisational Management • Qualified in Emotional Regulation in Autistic Children, Foundation Phase Learning & Home Education I am a passionate educational leader, creative strategist and organisational professional with extensive experience in private education, administration and digital communication. I am highly experienced in school operations, administration, branding, communication and digital content creation, with a strong focus on professionalism, efficiency and meaningful community engagement. My areas of expertise include: • Social Media Content Creation & Management • Digital Marketing & Online Brand Presence • Promotional & Marketing Material Design • Professional Poster & Flyer Design • Newsletter & School Communication Design • Administrative Support & Organisational Management • Educational Administration & School Operations • Branding & Visual Content Creation • Digital Advertising • Content Writing & Creative Communications • Learner Support & Educational Guidance • Professional Document Formatting & Presentation Design

I’m a Social Media Manager and Head of Marketing with experience leading full-scope marketing initiatives for growing brands across ecommerce, consumer products, and digital platforms. My work focuses on building structured social media systems that go beyond simply posting content. I help brands develop consistent content strategies, manage active communities, and create social media ecosystems that support brand visibility, engagement, and measurable growth. I bring a balance of both the creative and analytical sides of marketing. On the creative side, I enjoy developing content ideas, writing engaging captions, coordinating short-form video, and maintaining a consistent brand voice across platforms. On the analytical side, I monitor performance metrics such as engagement rates, CTR, reach, and conversion signals to continuously optimize campaigns and improve results. Alongside managing social media platforms such as Instagram, Facebook, TikTok, and X, I have also led broader marketing functions — including campaign strategy, brand positioning, content architecture, and performance analysis — ensuring that social media aligns with wider business objectives. What I bring to brands: • Social media strategy and platform management • Creative content planning and storytelling • Community engagement and audience interaction • Short-form video and visual content coordination • Performance tracking and analytics-based optimization • Alignment between organic social, brand messaging, and business goals • Structured content calendars and publishing systems As Head of Marketing for consumer-facing brands, I’m comfortable balancing both strategy and execution — ensuring that marketing efforts are not only creative, but also driven by data and clear business outcomes. If you’re looking for someone who can manage social media professionally while combining creativity with performance-driven insights, I’d love to connect.

Results based Creative Strategist for Website Ads and Social Media, I don't just get you views and likes. CONVERSION. ✔️ Content creation (AI Ads, Graphic Post, Reels, Youtube Shorts, TikTok etc) ✔️ Content planning and strategy ✔️ Content Repurposing (Send me your old content & I will optimize it to fit in with the current social media trends. This includes short clips for Reels, Carousels etc) ✔️ SEO and viral content research ✔️ Email marketing ✔️ Community management ✔️ Affiliate & Influencer marketing ✔️ Ecommerce and Shopify brands I am a content creator specializing in carousels, emails and short form content on Youtube, Tiktok and Instagram. I strike a good balance at being both highly creative, but also rigorously analytical. I pride myself in being very results-oriented by channeling my strong passion for helping people and brands elevate their presence through translating their values and vision into tangible social media marketing strategies and highly targeted copy and messaging. As a natural extrovert, I enjoy working in teams and collaborating to meet common goals in a manner that is engaging and uplifting. I’m also an avid lifelong learner who is always excited to learn from others and grow. My interests: internet culture, travel, health, wellness and food content.

Meta Ads Media Buyer & Performance Creative Strategist Scaling Facebook & Instagram Ad Accounts Through Data-Driven Creative 💰 Currently managing ~$10,000/month+ in Meta ad spend across multiple active client accounts in an agency environment. 📈 Recent Campaign Performance: • 200 total purchases generated across scaling + testing campaigns • $28,801+ total purchase conversion value generated through Meta ads • 8.21 ROAS on a scaling e-commerce campaign with profitable scaling maintained at just $17.39 cost per purchase • 5.89 ROAS testing campaign used to identify and feed winning creatives into scaling campaigns • Generated 70+ venue booking leads for a nightlife/hospitality brand at ~$9 cost per result for bookings accommodating 20–50 people per reservation • Generated qualified landlord leads at ~$18 per qualified lead through Meta lead generation campaigns • Produced ad creatives for an e-commerce jewelry brand where campaigns achieved 2.5x ROAS and 1000+ orders Most businesses don’t have an ad problem. They have a creative testing and scaling problem. A lot of Meta campaigns fail because: • weak hooks don’t stop the scroll • creatives fatigue too quickly • campaigns are scaled emotionally instead of strategically • media buyers focus on metrics without understanding creative psychology That’s where I come in. I specialize in: ✅ Meta Ads management (Facebook & Instagram) ✅ Lead generation campaigns ✅ E-commerce sales campaigns ✅ Creative testing frameworks ✅ Scaling winning ad creatives ✅ Performance-focused video ads & UGC creatives ✅ Campaign optimisation based on real performance data ✅ Creative strategy & performance analysis My approach combines: • media buying strategy • performance creative production • conversion-focused hooks • data analysis & optimisation I don’t just launch ads. I analyze why creatives win, why audiences convert, and how to scale campaigns while maintaining profitable ROAS. ⚙️ Tools & Platforms: • Meta Ads Manager • Meta Business Suite • CapCut • Canva • Blender • Google Drive • ChatGPT • Claude AI • Manus AI • HighLevel • ElevenLabs • Google Analytics • Loom I’m highly focused on: • identifying winning creatives quickly • scaling profitable campaigns safely • improving conversion quality • reducing CPA through testing and optimisation • building systems that allow accounts to scale consistently over time If you're looking for someone who understands both performance creative and Meta ad account scaling, feel free to reach out. 📩 Happy to discuss your account structure, creative strategy, or scaling goals.

Creative Strategist | AI-Driven Research | D2C Performance Creative (EU, SA, USA and more) As a mid–senior Creative Strategist at Huecco Incubator, I operate at the intersection of creative direction, performance strategy, and AI-powered insight generation. I specialize in building and scaling high-performing D2C brands across Europe, South Africa, and Saudi Arabia, translating complex customer psychology and market data into creative systems that drive measurable revenue. I leverage advanced AI workflows for deep research, customer insight extraction, brand context building, and creative hypothesis development, enabling faster and more accurate decision-making across campaigns. Paired with strong creative direction, I ensure every brief for UGC, statics, scripts, or full funnels—is executed with clarity, storytelling, and strategic precision. My background includes building a content department from the ground up and leading creative strategy across international markets. Today, I help brands scale by creating concepts that feel culturally sharp, commercially effective, and operationally consistent.

Why I'm THE Creative Strategist you've been looking for: 💰 I’ve developed content that's generated $100m+ for my clients across my 12 years in creative direction and content strategy 🔭 My work has garnered 3 billion+ lifetime views (212 million views on one video is my record, without spending a cent on ads) 🥦 I co-founded a wellness content startup that was acquired for 7-figures by a Hollywood media group (producing 1000+ long-form content assets a year with a remote team of 5, long before AI) 🎥 I served as Chief Content Officer for said Hollywood group, operating across music, film, TV, advertising, gaming and wellness (creative campaigns for titles like Stranger Things, John Wick, Yellow Brick Cinema and Assassin’s Creed) 🚀 I own and operate a creative studio that’s hosted TVCs, advertising campaigns, short films, and series for brands like Netflix, Adidas, Ford and N24 (the studio is where I help you bring your creative content vision to life) ✨ I run a newsletter and YouTube channel specializing in creative AI where I teach 6,000+ creatives how to leverage gen AI in their creative workflow (Covering 50+ gen AI tools including ChatGPT Pro, Make, Midjourney, Firefly, Runway, Kling) You can find links to various projects in my portfolio. 😅 SO ENOUGH ABOUT ME Let’s talk about you. You have a business that is thriving. You’ve already seen growth through your content – you have a fast-growing audience, a decent to strong brand, and a business that is on the tipping point of much bigger things. But something’s missing. You know that in order to hit that tipping point, you need content that truly matches the vision you have for your business. You want to tell real, compelling stories of your brand that match that vision. You fully realise AI is transforming creativity and content development, but you’re overwhelmed trying to create an AI roadmap that makes sense for both your business and your people. You want to capitalise on the massive opportunity it represents, but do it in a way that aligns with your vision and business goals. You can FEEL your brand is on the verge of skyrocketing, but the stories you're sharing are not quite at the level they need to be to reach your brand's tipping point. If you’re hitting a roadblock trying to scale your brand’s story, I might be the Creative Director you’ve been looking for. I'm here to help you craft a creative content strategy that grows your business. Together, we'll create a forward-thinking content strategy with tangible goals to grow your reach from month 1. No fluff, just clear performance KPIs backed by a creative strategy and content development that tells your unique story at scale. 🎨 AS YOUR CREATIVE DIRECTOR, I'LL HELP YOU: • Refine & elevate your brand storytelling so it resonates deeply with your audience. • Scale content production without losing quality or authenticity. • Empower your team by integrating the right AI tools and workflows to save countless hours. • Scale the growth of your business through a scalable and forward-thinking content strategy. 🪄 CREATIVE SERVICES AT A GLANCE: • AI-Infused Content Strategy: comprehensive editorial calendars, multi-channel storytelling, and brand messaging guides. • Creative Content Production: articles, blog posts, ad campaigns, social media copy, email campaigns, video scripts, podcast outlines—whatever your audience loves. I’ll find a way to improve your metrics. • Filmmaking, Visual Stories & Brand Design: From concept mood boards to gen AI art direction to final design assets that align perfectly with your message. The more creative your story, the better. • AI Tool Training & Integration: Tailored recommendations, automations, process docs, and hands-on sessions for your in-house team. The goal is to empower your people, not replace them. 🚀 READY TO SUPERCHARGE YOUR CREATIVE CONTENT STRATEGY? If you’re aiming to produce top-tier content at scale—without sacrificing the heart and soul of your brand—let’s chat. I’d love to learn about your vision and see how we can push your brand to new heights. To get started, schedule a free 30min consultation where we can discuss your creative vision and how I may be able to help skyrocket your brand 🚀