Hire the Best Creative Strategists
in South Africa

I'm an AI ads creative strategist and AI Ad Designer. Before this, I spent two years managing social media for e-commerce and wellness brands growing accounts, building lead funnels, and creating marketing systems clients could run without me. What clients say: "I was exceptionally pleased with her work ethic, the content she created, the research she put into the work she produced, and her regular communication. I would definitely rehire her." Now Claude Code is part of my daily workflow, it's how the creative stays on-brand even when I'm producing a lot of it, fast. What I offer: - Ad scripts, hooks, and concepts built from customer insight - UGC-style briefs and creative direction for creators - Creative testing roadmaps, so you know what's working before you scale spend - Full ad creative production - static, video, product visuals, start to finish AI ad creative tools I use daily: - Claude Code - ChatGPT - Midjourney - Higgsfield - Gemini Nano Banana Pro - Eleven Labs - CapCut Niches: - E-commerce - Wellness Best fit: - established e-commerce and wellness brands with an offer that's already working, who need creative that keeps up. - If you want someone who turns a brief into a script, a script into a shoot list, and a result into the next test - let's talk.

I’m a performance-focused creative designer specialising in Meta ad creatives, including both high-impact static images and thumb-stopping video ads. To-date I’ve created 3,500+ ads for DTC brands across 16 niches, with a strong track record for improving performance metrics, reducing creative fatigue, and helping brands scale profitably. My strengths: * Expert in Meta performance creatives (static & video) * Strong understanding of direct-response design and marketing psychology * Fast, reliable turnaround with consistent quality * Skilled in visual identity, creative direction, and brand-aligned ad design * Experienced in working with agencies, media buyers, and DTC/e-commerce brands What I deliver: * High-converting ad creatives for Meta (9:16, 1:1, 4:5) * Video ads optimized for retention, hooks, and CTR * Static ads built for clarity, messaging, and scroll-stopping impact * Iterations, variations, and creative refreshes to combat ad fatigue * Clean, modern, branded design that elevates ROAS Want to join the list of businesses I've helped scale to and beyond 8-figures? Let's connect!

Growing a business takes more than consistent posting. It takes the right message, a clear creative strategy, and content that turns attention into trust, leads, and long-term growth. Helping startups and founder-led businesses build content marketing systems that support real business goals, not just social media metrics. From SaaS and beauty to coaching, leadership development, property and professional services, every strategy is built around understanding the audience, creating meaningful content, and delivering measurable growth. Services include: → Creative Strategy → Content Strategy & Content Marketing → Social Media Management (Instagram, LinkedIn, TikTok, Facebook & YouTube) → AI Content Creation & Content Repurposing → Founder & Personal Brand Marketing → Short-form Video Strategy (Reels, TikTok & YouTube Shorts) → Community Management & Audience Engagement → Lead Generation Content → Graphic Design & Creative Direction → Content Calendars & Campaign Planning → Performance Reporting & Content Optimisation Whether it's launching a new product, growing a founder's personal brand, building an engaged community, or creating a scalable content system, the focus is always the same: creating content that connects with the right people and supports business growth. Comfortable managing the entire content workflow, from strategy and planning through to design, video editing, publishing, community management, analytics, and optimisation. Experienced with ChatGPT, Canva, CapCut, VEED, Riverside, HubSpot, Metricool, Buffer and Meta Business Suite. If you're looking for someone who can combine creative thinking with execution and help turn ideas into a consistent growth engine, let's chat!

AI UGC video ads, product videos, and AI commercials that help DTC and ecommerce brands win on Meta, TikTok, Instagram, and YouTube. I'm an AI Creative Strategist, AI video editor, and performance-creative director who turns AI into a content engine — creative produced faster, cheaper, and at the volume paid social actually needs. For 30+ years I built advertising the traditional way: TV commercials, branded content, and national campaigns as a Creative Director and Agency Producer inside the Publicis network. Today I bring that same craft to AI-powered creative — so brands get broadcast-level ideas at the speed and cost modern paid social demands. Most brands don't have a creative problem. They have a volume problem. Meta, TikTok, and YouTube burn through creative faster than any team can produce it, and testing stalls because every new concept costs a shoot. I fix that. Using AI video and image tools alongside professional editing, I produce dozens of UGC ads, hooks, and angles from a single product — without a film crew, a studio day, or a five-figure budget. What that means for your account: more creative to test, faster iteration on winners, stronger hooks and higher CTR, better ROAS, and consistent brand quality across every placement — all at a fraction of traditional production cost. What I do for brands: AI UGC video ads — authentic, creator-style content without hiring UGC creators Performance creative for Meta ads, TikTok ads, Instagram, and YouTube ads AI product videos, AI commercials, and product visualization for ecommerce, Shopify, and Amazon AI creative strategy, concepting, and rapid creative testing at scale AI product photography and short-form video editing (Reels, TikTok, Shorts) Why clients hire me: Senior creative judgment — 15+ years directing real advertising, not just operating AI tools Speed and scale — a month of ad creative in a fraction of the time and cost Built for performance — every asset made to move CTR, ROAS, and CPA Broadcast-trained eye for consistent, premium brand quality across every channel I work with DTC ecommerce brands, Shopify and Amazon sellers, marketing agencies, and consumer brands across beauty, health & wellness, food & beverage, fashion, and tech. Send me your product and your biggest creative bottleneck. I'll tell you exactly how I'd approach it — the hooks, formats, and volume I'd produce — before you spend a dollar.

I led social media strategy for 6 entertainment and lifestyle brands in Dubai simultaneously, managing a combined following of 990K+ across Instagram, TikTok, and Facebook. The brands: Dubai Parks & Resorts (223K), Real Madrid World Dubai (222K), Motiongate Dubai (160K), The View at The Palm (160K), The Green Planet Dubai (121K), and Riverland Dubai (106K). I wasn't just posting. I built the content strategies, briefed the creative team, directed the creative direction on shoots, managed content calendars, ran performance analytics, and handled all stakeholder communication. Six different brand voices, six different audiences, all running at the same time. Now I work with founders, business owners, and brands who want their social media to actually do something. Not just look pretty. Not just fill a feed. But position them clearly, grow an engaged audience, and turn followers into clients. What I do best: social media strategy, personal brand building, content creation (Reels, carousels, video, UGC), and marketing consulting for people who are serious about growing online. I'm also building my own personal brand @chane.talks from zero as a live case study, so I practice everything I preach. If you want someone who brings strategy and ideas, not just execution, send me a message.

Your brand has a great product. The visuals just aren't saying that yet. I build the visual world your brand lives in and I make sure it performs. Whether you need a campaign that stops people mid-scroll, a brand identity that feels like a world rather than a logo, or Meta ads that convert without looking like ads, I bring a filmmaker's eye to every brief. A decade directing campaigns for Absa, Nedbank and DStv taught me what makes something feel high production, intentional and worth remembering. That same instinct is what I bring to every brand world, campaign image and performance creative I produce. What I do: — Brand world development. Visual identity, campaign imagery, product photography, mood and texture. Everything your brand needs to feel like something. — Performance creative for Meta and Instagram. Static ads, carousel creative, UGC-style content and direct response copy. Built to convert. Designed to not look like everything else. — Campaign creative direction. From brief to execution. I find the human truth inside your product and build creative around that not around templates. The vision, the taste and the storytelling are human. The execution is fast. 100% Job Success. Top Rated on Upwork. If your brand deserves creative that actually does it justice, let's connect.