Hire the Best Brand Identity & Guidelines Professionals

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khalid B.

Casablanca, Morocco

$40/hr
4.9
348 jobs

Most companies don't have a product problem. They have a credibility problem. If your visual identity looks generic or mismatched, customers automatically assume your product or service is low quality. I fix that. I design clean, modern logos, premium packaging, and cohesive brand systems that instantly make your business look established, trustworthy, and high-end. (Real, human design execution, not automated AI generation or recycled concepts.) What I Deliver Custom Logo Design: Modern, memorable wordmarks and icons created with precision typography, uniform letter heights, and balanced layout dynamics. Complete Brand Guidelines: Comprehensive brand books containing your specific type scales, precise color palettes, and clear usage rules so your branding stays perfectly consistent. Premium Packaging & Label Design: Retail-ready labels, boxes, and structural mockups tailored exactly to your printer's technical file specifications. Figma & Source Files: Seamlessly organized vector files and asset libraries with 100% ownership transfer. What you pay for belongs entirely to you. Why Clients Partner With Me With over 300 projects completed globally and a 100% Job Success Score, I understand the difference between amateur graphics and professional visual systems. I focus entirely on the microscopic details like negative space, typographic flow, and functional layouts to ensure your brand feels completely cohesive. If you’re looking for a generic, quick-fix graphic template, I'm probably not the right fit. But if you want to build a long-term, premium visual asset that elevates your business and connects with your audience, let’s work together. Send me a message or click "Invite to Job" to discuss your project.

  • Brand Identity & Guidelines
  • Brand Identity
  • Branding
  • Logo Design
  • Brand Identity Design
  • Brand Guidelines
Oli J.

Breaston, United Kingdom

$75/hr
4.9
987 jobs

🏵 Official Upwork Partner & Expert Approved Logo & Brand Designer + Strategist (𝗡𝗢𝗧 𝗔𝗜 𝗼𝗿 𝗖𝗹𝗶𝗽-𝗮𝗿𝘁 𝗗𝗲𝘀𝗶𝗴𝗻𝘀) Real Logo's and Brands you can trademark and grow with. Known as the Design partner that acts like a co-founder. → Consulting, Positioning, Strategy and Design. Think great design, but with deep marketing and psychology-backed strategies that connect deeply with your audience. Simple, clear, and unforgettable. Don't rely on AI to design a brand that doesn't resonate and convert customers. I offer real strategy, alignment and recommendations to build brands that connect with markets. 🧠 Visual Identities that use Behavioural Science to turn audiences into loyal customers. ✅ Proud to be part of Upwork's approved Talent Scout™ (Logo & Brand Design) Why 900+ brand owners have chosen me: -Award-winning design for Fortune 500 companies + finance, tech, SaaS, Web3, and B2B. -Brand identity systems that connect deeply with audiences through minimal, modern, design. -Creative and marketing expertise that elevates your brand beyond surface-level aesthetics. Credibility. ✔️ Worked with multiple top 1000 companies. ✔️ Logo Design with modern marketing insights. ✔️ Top-Tier Communication throughout the process. ✔️ Award-Winning Logo Design & Brand Identity work. 💬 Client Feedback: (Recent Review from Jason D.) "I’ve worked with Oli multiple times on logo designs and branding, and he consistently brings incredible value. He's communicative, creative, and genuinely committed to your vision. For the price, you’re getting an amazing blend of creative talent and marketing insight!" My Philosophy: Simple is Powerful 🚀 I believe in modern, minimal logo design and brand design that cuts through the noise. My approach elevates your brand above a crowded digital landscape with clear, timeless visuals. 𝗧𝗵𝗲𝗿𝗲'𝘀 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗔𝗜 𝗼𝗻 𝗵𝗲𝗿𝗲 𝘁𝗵𝗲𝘀𝗲 𝗱𝗮𝘆𝘀, 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲 𝗳𝗼𝗿 𝗮 𝗿𝗲𝗮𝗹 𝗰𝗵𝗮𝘁. 📅 Available for only 2 more projects (Jun 2026)

  • Brand Identity & Guidelines
  • Brand Identity
  • Branding
  • Logo Design
  • Brand Identity Design
  • Graphic Design
  • Brand Guidelines
  • Style Guide
  • Logomark
  • Brand Design
  • Logo
  • Abstract Logo
  • Minimalist
  • Corporate Brand Identity
  • Adobe Illustrator
  • Brand Strategy
  • Brand Development
  • Logotype
  • Brand Positioning
  • Visual Identity
Haider A.

Lahore, Pakistan

$45/hr
4.9
54 jobs

Top Rated Plus brand and packaging designer with 50+ brands shipped, almost all of them product companies in CPG, beverage, beauty, wellness, and lifestyle. By the time a founder comes to me, the product is real, the money's spent, and there's a shelf to earn. The brand is the one thing standing between a great product and whether the market takes it seriously, and that's the part I'm good at: turning a serious product into a brand that looks like it belongs next to the category leaders, not below them. I'm Haider. I work hands-on with product founders to build brands that win on a crowded shelf or an Amazon search page in the first three seconds. A few I've built from zero to launch: Q Drinks: the world's first coffee-waste capsule. Full multi-SKU packaging system and Shopify store, now live across Europe. AltraHQ: premium men's skincare and wellness, 8+ SKUs, built end to end and live in Australia. Smoke & Spice Co.: gourmet FMCG seasoning with full production dielines, nutrition panels, and Australian food-labeling compliance. TIBA Wellness Water: multi-SKU functional beverage rebrand, print-ready and retail-ready. BePlantful: Amazon FBA skincare identity and packaging built to convert on the listing page. Where I focus: Brand identity: strategy, logo, color, typography, and guidelines built around how the brand actually sells. Packaging Design: boxes, pouches, bottles, cans, labels, structural dielines, and print-ready production files. Launch visuals: 3D product renders, packaging mockups, and ecommerce/Amazon visuals that make the product look real before it ships. When a brand needs more than design, I bring in my studio, Designify, to carry the same identity through to the Shopify store, the Amazon A+ content, and the launch campaign, so everything reads as one brand, not five different freelancers. How I work is simple: I learn the business and the market before I touch design. The goal isn't a logo you like, it's a brand that earns trust on the shelf, holds together across every touchpoint, and makes the price on the product feel justified. If you're launching something serious, or rebranding something that's outgrown its current look, send me a message. We'll set up a short Zoom call to talk through your product, your market, and what the brand needs to do.

  • Brand Identity & Guidelines
  • Brand Consulting
  • Logo Design
  • Packaging Design
  • Brand Guidelines
  • Label & Packaging Design
  • Corporate Brand Identity
  • Covers & Packaging
  • Graphic Design
  • Adobe Illustrator
  • Brand Positioning
  • Shopify
  • Visual Identity
  • Print Design
  • Brand Strategy
  • Web Design
  • WordPress
  • Social Media Design
  • 3D Product Rendering
  • Adobe Photoshop
Faysal A.

Dhaka, Bangladesh

$25/hr
4.3
154 jobs

Brands aren't built with just logos - they’re crafted with purpose, consistency, and strategy. I’m Faysal, a brand identity designer who turns businesses into memorable brands through cohesive visuals and intentional design systems. I specialize in building complete brand guidelines that do more than just look pretty - they communicate, connect, and convert. From logo creation to typography systems, color palettes to layout rules, I build identities that scale with your business. Whether you're launching a startup, rebranding a product, or need a clear brand book for your team and brand or agency partners, I’ve got you covered. Every project I take on is rooted in strategy, storytelling, and visual harmony. ✅ What I offer: •Brand Identity Design •Brand Guidelines •Brand Style Guides & Brand Books •Logo Design (Primary + Alternate) •Typography & Color Systems •Visual Direction & Layout Grids 💼 Worked with startups, personal brands, creative agencies, and eCommerce businesses across the globe. 📐 Tools I use: Adobe Illustrator, Photoshop, InDesign, Figma Ready to build a brand that looks as good as it feels? Let’s make something great together. 👇 Feel free to message me or invite me to your job - I’d love to hear your vision.

  • Brand Identity & Guidelines
  • Brand Identity
  • Brand Consulting
  • Branding
  • Logo Design
  • Brand Style Guide
  • Brand Identity Design
  • Brand Guidelines
  • Brand Book Design
  • Graphic Design
  • Adobe Illustrator
  • Vector File Format
  • Source File
  • Corporate Brand Identity
  • Logo Usage Guidelines
  • Brand Design
  • Visual Identity
  • Brand Development
  • Typography
  • Brand Strategy
Lana T.

Amsterdam, Netherlands

$90/hr
5.0
57 jobs

Your creative partner in building memorable brands that stand out and grow with your business. Officially ranked in the top 1% of freelancers on Upwork. I turn visions into powerful brand identities that speak, sell, and scale. 🏆 Top 1% on Upwork (Expert-vetted + top rated plus) 🧠 Bsc in Communication, Msc in Marketing ✅ Proud to be part of Upwork's Talent Scout™ ⚡️ Helped 100+ businesses grow with branding Why my clients choose me 1. Brand strategy – positioning and purpose rooted in brand psychology 2. Visual identity – design that resonates and reflects your brand's essence 3. No fluff, real impact – 100+ successful brands shaped by real results We are a match if... You’re a founder ready to bring your vision to life, attract your first customers, or secure funding. Or you’re a CEO or Head of Marketing at a Scale-Up tasked with rebranding and driving growth. I partner with ambitious teams to turn complex ideas into clear, compelling brand identities that connect, convert, and scale. If you're building something meaningful and need a strategic mind by your side — let’s talk. Nice to know: - Award winning branding expert - Worked with global names like Coca Cola, Ford and Tesla - Work featured in Women's Health, Vogue, Harpers Bazaar and NYFW 📩 Ready to level up your brand? Message me and let's kick off our collaboration. 💬 Recent reviews from clients I worked with (Mehry M.) Working with Lana has been an absolute pleasure! From the start, her professionalism and creative expertise were evident. She took the time to deeply understand our brand vision and translated it into a stunning design that perfectly encapsulates our mission. I highly recommend Lana. A true gem. (Sean M.) I'll note that I generally abhor cheesy workshops. Lana's was not like that. She was patient with us as we iterated and helped us create a true brand identify that reflects our values. Lana put so much thought into what we were doing that the brand guide proved to be so much more. I'll definitely work with her again.

  • Brand Identity & Guidelines
  • Brand Identity
  • Branding
  • Logo Design
  • Brand Strategy
  • Brand Identity Design
  • Brand Design
  • Brand Guidelines
  • Style Guide
  • Brand Development
  • Minimalist
  • Rebranding
Hunain K.

Hyderabad, Pakistan

$25/hr
5.0
78 jobs

Your design partner who approaches your brand as a strategic asset, not just visuals. Expert Upwork Logo & Brand Identity Designer for Forward-Thinking Brands 🌟 I combine strategic thinking with modern, minimal design to build brand identities that look credible, feel premium, and connect with the right audience from day one. → No templates. No AI shortcuts. Just research-backed design built to support real business goals. Strategy First. Design Always. A strong brand identity starts long before the first sketch. Understanding your market, audience, and positioning is what separates a logo from a true brand, and that’s the difference I bring to every project. Why my clients choose to work with me: - Logo design that clearly communicates your brand’s true value. - Clean, modern identities that feel confident and credible. - Scalable brand systems that stay consistent as your business grows. - Original, trademark-ready brand assets, not clip-art or AI-generated shortcuts. - A clear, structured process that keeps your project focused and on track. Credibility: ✔️ 80+ brands delivered across SaaS, B2B, tech and beyond. ✔️ Trusted by founders and companies across the US, UK and international markets. ✔️ Known for clear communication, fast turnaround, and disciplined refinement. ✔️ Delivered brand identities that strengthen perception, improve consistency, and support long-term growth. 💬 Client Feedback: Tisha H. – Harms ★★★★★ “This wasn’t just a logo project. I came in with an extremely high bar: a logo with soul, a wordmark that could scale, and a visual identity with meaning and clarity. The final result is a brand mark I’m deeply proud of, one that reflects not just great design, but thoughtful intention.” Akeem T. – ★★★★★ "Hunain has become a trusted visual brand partner for me and my agency. His thoughtful approach to work and ability to maintain schedule, make him a pleasure to work with every time." 📩 Ready to elevate your brand and connect with your audience? Message me to get started!

  • Brand Identity & Guidelines
  • Branding
  • Logo Design
  • Brand Identity Design
  • Minimalist
  • Brand Development
  • Graphic Design
  • Adobe Illustrator
  • Logomark
  • Adobe Photoshop
  • Logo
  • Logotype
  • Abstract Logo
  • Versatile Logo Design
  • Corporate Brand Identity

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