Hire the Best Brand Identity & Guidelines Freelancers
in South Africa

Most businesses have a brand. Fewer have a brand that actually works — one where the visuals, the messaging, and the strategy all pull in the same direction. That gap is where I come in. I'm a brand identity designer who builds visual systems that do more than look good. I create logos, brand guidelines, marketing collateral, and design systems that give your business a consistent, professional presence — across every touchpoint, from your website to your pitch deck. What I deliver: ▸ Brand Identity Systems — Logo, colour palette, typography, usage rules. A complete foundation your whole team can use. ▸ Marketing Collateral — Brochures, presentations, social media kits, print-ready assets built to your brand standards. ▸ Brand Guidelines — A clear, documented system so your brand stays consistent as your business grows. ▸ Visual Strategy — Positioning your brand visually against your market so you stand out to the right audience. What makes my work different: My background in architectural design means I approach brand systems with a level of structural precision most designers skip. Every element has a reason to exist. Every system is built to hold up at scale — not just look polished in a mockup. Tools: Adobe Illustrator · InDesign · Photoshop · Figma Ready to build a brand that holds up? Send me a message — I reply within a few hours and am happy to jump on a quick intro call to see if we're a good fit.

YOUR WEBSITE SHOULD DO MORE THAN LOOK GOOD Most websites look good. Very few generate leads, build trust, and convert visitors into customers. That's where I come in. I help businesses create premium WordPress websites that combine strategic design, user experience, and technical excellence to deliver measurable business results. With more than 20 years of experience and over 500 successful website projects completed, I work with businesses that want more than just another website—they want a powerful digital asset that supports growth, generates enquiries, and strengthens their brand. What I Do • Custom WordPress Website Design • WordPress Development (Elementor Pro, Gutenberg, Custom Builds) • Website Redesigns & Modernisation • WooCommerce & Catalogue Websites • Landing Pages & Conversion Funnels • SEO-Ready Website Development • Website Speed & Performance Optimisation • Branding & Visual Identity Design • Website Maintenance & Ongoing Support Why Clients Hire Me I don't just build websites. I help businesses answer critical questions: Why aren't visitors converting? How can we create more trust online? How do we stand out from competitors? How can we generate more qualified leads? Every project is built around the user journey, conversion strategy, and long-term scalability. My Team When you work with me, you gain access to a boutique digital team: Karla – Strategy, UX, Design & Project Leadership David & Marlin – WordPress Development & Technical Implementation Derek – SEO & Digital Marketing This collaborative approach allows us to deliver agency-level quality with the responsiveness and personal attention of a dedicated partner. What You Can Expect ✔ Conversion-focused design and user experience ✔ Mobile-first, responsive development ✔ Fast-loading, SEO-friendly websites ✔ Clean, scalable WordPress builds ✔ Easy-to-manage backend systems ✔ Clear communication and regular progress updates ✔ Reliable post-launch support Experience Across Multiple Industries Healthcare • Professional Services • Hospitality • Tourism • Construction • Manufacturing • Nonprofits • Legal • Education • Technology • Ecommerce Why Work With Me ✔ Top Rated Plus Freelancer on Upwork ✔ 500+ Successful Projects Delivered ✔ Long-Term Client Relationships ✔ Strategic Thinking Combined with Technical Expertise ✔ Focus on Business Outcomes, Not Just Design If you're looking for a website that not only looks professional but actively supports your business goals, I'd love to discuss your project.

Finding a reliable creative freelancer who can design, develop, and keep projects running smoothly can be a challenge, but that's where I come in. I help businesses and entrepreneurs build (or rebuild) their digital presence through website design and development, graphic design, brand identity design, and UX/UI design while also supporting them with the day-to-day tasks that keep projects on track and clients engaged. My skills lie in creating responsive websites, designing intuitive interfaces and brand-aligned graphics and assets, crafting brand identities, and designing social media content that is both visually striking and strategically effective. Beyond design and development, I bring strong organizational and communication skills, as well as managing content calendars, social media platforms, client communication, and custom WordPress theme development. This allows me to deliver not just polished creative work, but also the operational support that ensures everything flows without a hitch. Over the years, I've collaborated with clients in South Africa, Brazil, Spain, and the United States, including NGOs, design agencies, religious organizations, and independent entrepreneurs on several freelance platforms. My work experience ranges from illustration, graphic design, 3D modelling, front-end development, virtual assistance, social media management and content creation, to video editing and animation (and other related services). My skills have helped clients strengthen their brand visibility and improve engagement across niches and industries. My clients value my ability to combine creativity with reliability, often returning for repeat collaborations. I approach every project with a do-it-together mindset, which means I put a lot of emphasis on client feedback, keeping communication clear and timelines consistent. I work with tools such as Figma, Procreate, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects, Adobe Animate, Adobe XD, Blender, Visual Studio Code, Android Studio, and Google Workspace (Sheets, Docs, etc.). I am also fluent in English, Portuguese, and Spanish. Whether you’re starting fresh or updating what you already have, I can help design, develop, and manage the creative solutions your next project needs. Let's chat!

Hello! I’m Elanri - an SEO & Organic Traffic Expert with over 12 years of experience, passionate about helping small to medium businesses grow online. I specialize in keyword research, on-page SEO, and content strategies that boost visibility, attract the right audience, and create long-term results. I specialize in helping small to medium businesses and creative brands strengthen their online presence through smart, sustainable SEO. My goal is to help your website rank higher on Google, attract quality organic traffic, and improve local visibility. By combining keyword optimization, on-page SEO, and content strategy, I create tailored, data-driven plans designed for steady, long-term growth — not quick fixes. How I Can Help You - Keyword Research: Finding the most valuable keywords to connect your business with people actively searching for your products or services. - On-Page Optimization: Implementing keywords in the meta data, title tags, headings, alt tags, internal/external linking, schema markup and URL structure. - Content Strategy: Develop a clear content roadmap to attract the right audience while improving SEO rankings and keep visitors engaged. This includes identifying what topics to cover & how to structure your pages and blogs. - Content Creation & Optimization: Create and implement SEO-friendly content that connects with your audience while boosting your search rankings. - Audits, Analytics & Reporting: Tracking your website’s SEO performance, identifying growth opportunities, and providing clear, actionable insights to help your business rank higher and attract more organic traffic. - Google Business Profile Setup & Management: Create and optimize your Google Business Profile (GBP) to boost local SEO, increase visibility in search results, and build credibility with customers in your area. - Competitive Analysis: Analyze competitor strategies to help your website rank higher, attract more traffic, and outperform similar businesses in your niche. Tools I’m Proficient In - Audit, Analysis & Reporting: Semrush, Ahrefs, WebCEO, Whatsmyserp - Keyword & Content Research: Keyword Planner, Ubersuggest, Google Trends, AnswerThePublic - Technical SEO: Screaming Frog, PageSpeed Insights, Core Web Vitals - Search Engine Tools: Google Search Console, Google Analytics (GA4), Yoast SEO (WordPress), Bing Webmaster Tools Recent Projects & Work - Managed a 20,000+ page international casino affiliation website, overseeing on-page SEO, content strategy, and optimization to drive organic traffic and improve search rankings. - Increased keyword positions for a multiple location HVAC company in Nevada, US - boosting brand visibility and attracting more local customers. - Achieved multiple #1 Google rankings across South Africa for a makeup agency by implementing location-specific SEO and managing their Google Business Profile. - Created a full keyword and content strategy for a time and date calculation website, improving site structure, keyword targeting, and overall search performance. - Currently managing SEO for an international SaaS-driven company, focusing on organic growth, keyword strategy, and performance tracking. - Working with a local clothing boutique to expand its visibility and rank nationally across South Africa. - Configured SEO tools and executed on-page SEO for an international hair cosmetic brand, optimizing 200+ product / category pages for better search visibility. I’m also highly skilled in WordPress website design, using the Divi theme. I’ve built over 200 websites from scratch - each custom designed to reflect the client’s brand and perform well in search results. If you’re looking for a passionate SEO freelancer who’s excited to help your business get found, attract more customers, and grow online, I’d love to partner with you and make it happen!

💛 𝗬𝗼𝘂 𝘄𝗼𝘂𝗹𝗱𝗻’𝘁 𝘀𝗲𝘁𝘁𝗹𝗲 𝗳𝗼𝗿 𝗷𝘂𝘀𝘁 𝗮𝗻𝘆𝗼𝗻𝗲, 𝗜 𝗴𝗲𝘁 𝘁𝗵𝗮𝘁 You crave a branding partner who gets you, someone who shares your spark. A partner who brings out the best in you. Someone who understands where you want to go – with the branding expertise to light the way... 🙌 𝗤𝘂𝗶𝗰𝗸 𝗶𝗻𝘁𝗿𝗼, 𝗜 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝗯𝘂𝘀𝘆 𝘆𝗼𝘂 𝗮𝗿𝗲 - Hi! I'm Elisma du Plessis (in case your want to Google) - Art director turned brand strategist/designer - 11 years professional experience - Bachelor of Arts in Visual Communication - Founded Achro Brand Studio in 2018 - Brand audit, strategy and identity design service offering - Adobe Illustrator, Photoshop, InDesign, and Webflow proficient 👉 𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝗯𝗿𝗮𝗻𝗱 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 (list of deliverables, more details on my website) Brand audit: Leadership discovery session, communications review, live feedback presentation, key insights report Brand strategy: Stakeholder interviews, workshops, brand purpose, values, vision, mission, competitive analysis, target audience personas, differentiation strategy, unique value proposition, communication themes, brand archetype, brand attributes, tone of voice, brand naming, tagline Brand identity design: Brand brand design systems, moodboard, typography, color scheme, logo/icon design, style guide, stationary, templates, website copy, website design, website development Growth support: Brand book, annual reports, eBooks, pitch/capabilities deck, proposals, presentations, newsletters, campaigns 👩 𝗕𝗶𝗼 It all started with my love for the arts. I’m curious at heart and have always been fascinated with what makes people tick. Naturally, that steered me to pursue a career in branding – it’s the perfect blend between analytical thinking and creative expression. I obtained my B.A. Degree in Visual Communication in 2013 at Open Window in South Africa. I worked as an in-house graphic designer, as a freelancer, and then as Art Director at a through-the-line agency. Driven by my appetite for freedom in the projects I take on and the people I work with, I took a leap of faith and quite a job I loved. I founded Achro Brand Studio in 2018 – a year spent living in Chiang Mai, Thailand. The entrepreneurial spirit of the expat community inspired me early in my journey to explore different areas of the industry. I’ve since narrowed down my offering to brand strategy and identity design. ‍ I live in Cape Town with my husband Francois, and our three dogs. I’m listening with an open mind, offering my skills and enthusiasm to help you achieve your goals.

I am a perfectionist and hold a high standard of quality on services delivered. I have worked as a freelancer for a number of years. I am proficient in the creation of Brand Identities from the ground up. I am also skilled in designing material for print, from commercial brochures to high end fashion garments.