Hire the Best International Marketing Specialists

My name is Iren and I am a professional Marketing expert. Having majored in Marketing at 2 universities I have 15 years of experience as a CMO (Chief Marketing Officer) in different international organizations and companies, including German companies, American, Georgian, Armenian, Czech, etc. The fields I am most experienced in are tourism, digital transformation, training, and education. Here are the fields of my expertise: 👉 Fractional CMO (Chief Marketing Officer)/ Director of Marketing services (aka Part-time CMO) 👉 Marketing strategy 👉 Marketing research (primary and secondary) 👉 Social Media Marketing Expert 👉 Incorporating Artificial Intelligence (AI) in your business 👉 Marketing funnels 👉 Copywriting / Marketing communications (value propositions, unique selling propositions, tag lines, slogans, etc) 👉 Website, and company audits 👉 Coaching/leadership/advice 👉 Research and analyses, database creation 👉 PPT and PREZI presentation creation and redesign, 👉 Visual and textual content creation for websites, blogs, articles, Social Media, etc. 👉 Professional Photo and Video Editing Software I use 🎯DaVinci Resolve 🎯AI 🎯PPTX & Prezi 🎯Google calendar / Google Drive / Google Meet 🎯Teams 🎯Slack 🎯AirTable 🎯Canva 🎯ChatGPT 🎯Microsoft Office 365 and many more. I am proficient in 4 languages and can communicate in the 5th language. I am responsible, easy-to-work-with, detail-oriented and creative. Work perfectly in a team or individually. Get in touch, and let's discuss how I can help you achieve your business objectives. Whether you're a startup seeking to establish an online presence or an established brand aiming to take things to the next level, I've got the expertise to make it happen. 🚀 Let's turn your dreams into reality. Contact me today, and let's get started!

International marketing consultant helping global brands with English-Chinese localization and market research. My work covers FMCG, luxury, beauty, F&B, lifestyle, media, and travel, including brand marketing communication, cross-border business coordination, and market research. Previous experience includes HP digital media projects, LVMH media account management, consumer branding projects, and EMEA sales & distributor coordination. Services include: • Market research & competitor analysis • Brand marketing & communication • Cross-border business & marketing coordination • English–Chinese marketing localization & content adaptation Tools: Salesforce CRM • SAP/ERP • Microsoft Office • Google Workspace

I'll help you develop branding strategies to increase direct income for your properties & decrease dependence on OTAs. • Hotel revenue management 10 years+ experience; • Project control with a solid foundation in client relations and administrative support. • I specialize in creating optimized, hassle-free content pipeline for: - Hotels & Boutique Hospitality - Travel & Tourism - Brands (Restaurant, Wellness & Skincare) We will leverage data-driven strategies to optimize revenue streams and enhance customer satisfaction. I excel at identifying opportunities for growth and implementing effective operational improvements. My time at a leading project management firm has equipped me with the skills to support complex projects and deliver results under pressure. If you're looking for a detail-oriented professional who can help refine your revenue strategies and boost your operational efficiency. Excited to work together soon 🚀

Why Work With Me: - Background in capital markets, IPO consulting, and international project management - 5+ years of marketing, content strategy, and localization experience - Unique mix of analytical thinking and creative execution - Experience working with international clients and European agencies - Bilingual in German & English Since the age of 17, I’ve been driven by passion and purpose in business. Starting in Germany with ventures in commercial real estate and finance, I later expanded my expertise to international markets. Today, I help German companies establish a strong presence in Dubai and support brands scaling in the German-speaking market. With experience in capital markets, IPO consulting, project management, and marketing strategy, I combine analytical thinking with creative execution to turn complex challenges into smooth, profitable growth. I specialize in market entry, business development, and localizing content across websites, newsletters, and social media, ensuring your brand resonates in any market. Bilingual in German and English, I help ambitious companies expand internationally, simplify complex processes, and achieve measurable results with confidence.

With over 13 years of experience in marketing and sales roles at Fortune 500 companies like Heineken and British American Tobacco, I bring a wealth of knowledge and expertise to help startups and small businesses thrive. As a marketing generalist, I've honed my skills in trade marketing, consumer insights, digital marketing, and more, giving me a unique perspective on driving business growth through innovative strategies and programs. Throughout my career, I've demonstrated a talent for listening to consumers, conducting market research, and translating those insights into effective strategies. From concept to shelf, I understand the intricacies of product development, communication, and point-of-sale execution. My experience spans across creating business cases, designing marketing campaigns, and selling products in the field. Key Achievements: Exceeded sales targets by 8% and increased market share by 2% at British American Tobacco. Launched global strategy for Vuse, achieving 4 international market launches and surpassing revenue forecasts. Increased in-store execution efficiency by 15% at Sigma Alimentos, resulting in improved brand presence and market share. Managed multi-platform advertisement tracking at HEINEKEN, contributing to a 10% increase in advertisement ROI across strategic brands. Skills: Trade Marketing Consumer Insights Strategic Planning Brand Development Performance Marketing New Market Growth Digital Marketing E-commerce I hold an MBA in Marketing from Universidad de Monterrey, a BBA in Information Technology from Tecnológico de Monterrey, and have completed the Google Digital Marketing & E-commerce Specialization. My diverse background and generalist approach to marketing allow me to adapt proven Fortune 500 strategies to fit the unique needs and constraints of startups and small businesses. I'm excited to bring my skills and experience to Upwork and help clients achieve their marketing goals. Let's connect and discuss how we can drive success for your business!

I help startups, SaaS companies, and global brands grow through product marketing, go-to-market strategy, content marketing, and hands-on campaign execution. With experience across Samsung Electronics, Bain & Company, and fast-growing startups, I combine strategic thinking with execution - helping companies not only define their positioning and marketing strategy, but also create and launch the content and campaigns that drive real business growth. Unlike traditional consultants or strategists, I’m highly hands-on. I can support everything from GTM planning and messaging to social media content, copywriting, campaign execution, email marketing, landing pages, and short/long-form video editing. 🚀 Areas I Can Help With • Product Marketing & Go-to-Market Strategy • Brand Positioning & Messaging • Content Marketing Strategy • Social Media Marketing (LinkedIn, Instagram, TikTok) • Copywriting & Campaign Messaging • Email Marketing & CRM Campaigns • Launch Campaign Execution • LinkedIn Content & Thought Leadership • Landing Page Optimisation • Short-Form Video Editing & Content Creation • Cross-Channel Campaign Management • Marketing Project Coordination 📈 Experience & Results At Samsung Electronics (London), I worked on product marketing and digital campaigns across European markets, helping drive significant increases in user adoption, engagement, and active users across Samsung’s digital ecosystem. At Bain & Company (Madrid), I supported global marketing initiatives and flagship thought leadership campaigns for senior executive audiences, leading cross-channel campaign execution, CRM initiatives, landing page optimisation, creative asset development, and content distribution strategies. I’ve also worked with startups and SMEs across the UK and Europe, supporting growth through content creation, digital marketing, lead generation, and brand positioning. 🎯 What Makes Me Different I combine the strategic mindset of a Product Marketing Manager with the execution capabilities of a content and growth marketer. That means I can: • Define your positioning and GTM strategy • Create and execute campaigns • Write compelling copy • Develop social content • Coordinate creative assets • Edit short/long-form videos • Optimise marketing performance across channels Whether you need strategic direction, hands-on marketing support, or both — I can jump in quickly and help move projects forward efficiently. ⭐ Tools & Platforms LinkedIn Ads • HubSpot • Salesforce • Mailchimp • Google Analytics • Canva • WordPress • SEO Tools • CRM Platforms • Social Media Tools • DaVinci Resolve • Photoshop, InDesign & Premiere Pro If you’re looking for a marketing partner who can both think strategically and execute effectively - let’s connect.