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I help brands turn digital strategy into measurable growth 🚀 I’m a senior digital marketing strategist with extensive international experience, specialising in digital-first strategies, performance marketing, and end-to-end campaign execution. I work with brands that want more than activity - they want clarity, traction, and results. My strength lies in translating complex market insights into clear strategies and high-performing campaigns across paid, social, and multi-channel ecosystems. From cross-border launches to always-on performance frameworks, I combine creative thinking with data-driven execution 🎯 to drive sustainable growth. What I do best: - Build and lead digital & performance marketing strategies that drive acquisition, engagement, and revenue - Design and execute high-impact campaigns across Meta, LinkedIn, Google, and social platforms - Localize and scale campaigns across markets while keeping a strong, consistent brand narrative - Use data, AI, and automation to optimize performance, workflows, and decision-making 🤖 I work as a hands-on partner - proactive, outcome-focused, and accountable for results. If you’re looking for someone who can think strategically, execute fast, and own performance, you’re in the right place 🤝

Strategy, branding, and product development for the fashion industry, especially those focused on innovation. With a background in (footwear) design and engineering, my skillset is very diverse. I quickly grasp technical concepts and products as an engineer, but also have an eye for detail and a strong aesthetic sense as a designer. I've done projects in different industries for startups to multinationals: footwear, fashion, fashion-tech, but also technology, architecture, construction, healthcare, food, etc. I am your perfect match if you are looking for someone who can be a reliable resource you can consult to shape and realize your (fashion) business and marketing strategy. Moreover, I've been active in the startup world (Northern Europe and the San Francisco Bay Area) for 10 years if you are looking for someone to help grow your company internationally.

With a strong academic foundation in Art History and Economics—acquired at Ghent University and UC Berkeley—and enriched by professional experiences at Christie’s and in the art gallery world of Mexico City, I bring a unique blend of cultural insight, analytical and research rigor, and language expertise. My background bridges art, marketing, business, and linguistics, enabling me to help ideas and people connect more deeply and authentically across multidisciplinary contexts. As an AI Trainer, I evaluate and improve large language models (LLMs) across diverse domains—both within and beyond my specialties—applying critical judgment on factual accuracy, linguistic quality, and ethical considerations with an ever present eye for detail and improvement. Fluent in English and Dutch, I also work as a translator, content analyst, and art marketing consultant. Through my own marketing agency, I support the commercial art world in its broadest sense from emerging creatives to globally leading art galleries with tailored storytelling, strategic content creation, and marketing coaching. Driven by a deep fascination with people, language, and beauty, I maintain a constant commitment to adaptability, learning, and professional growth. Whether collaborating with technology, artists, or businesses, I strive to foster clarity, connection, and meaningful transformation.

Innovative and results-oriented digital and product marketing leader with over 7 years of experience driving growth through targeted digital strategies, go-to-market execution, and impactful brand management. Proven track record in launching products, optimizing campaigns, and scaling brands in competitive B2B, B2G, tech, and consumer markets. Founder of a successful digital solutions agency and adept in leading cross-functional teams to deliver measurable impact. Passionate about leveraging datadriven insights to craft compelling product narratives and achieve business objectives. Professional chess player (Fide 2000+), and world explorer (25+ Countries).

Do you need help with Google Ad Grants, SEO, branding, websites, graphic design, outreach or paid ads on Meta, LinkedIn or Google to promote your nonprofit's work? I can help you: 👨‍🚀 Navigate the Google Ad Grants and the digital space with clarity and confidence 💻 Build websites that resonate with your audience and follow proven UX principles 🎯 Run high-performing online ads across Google, Meta, LinkedIn, and more 🔎 Improve your search engine rankings through strategic SEO and content that converts 📱 Grow your social media presence with tailored growth strategies 🚀 Let’s strengthen your digital presence and drive meaningful results. About Me I’m Mate, a seasoned nonprofit Communication & Marketing Consultant with more than 10 years of experience supporting: ☑️ EU institutions and international organizations ☑️ Nonprofits and mission-driven teams ☑️ Diplomatic representations ☑️ Purpose-driven entities across Europe I run Boostern, a small boutique digital creative agency and official Google Partner. While I manage a full range of digital solutions, our specialty lies in helping nonprofits stand out with design, tech and maximize the $10,000/month Google Ad Grant through strategic, hands-on management. We support organizations with account setup, strategy, campaign creation, optimization, compliance, and reporting, turning the grant into real, measurable impact. Beyond Ad Grants, I design and develop modern websites, build full-funnel campaigns, and support purpose-driven businesses with sales enablement and digital growth strategies. I have managed more than €1M in ad spend across Google Ads, Facebook/Instagram, LinkedIn, and Twitter, consistently delivering strong performance and clear ROI. With a background in International Relations and European Integration, I also bring a deep understanding of EU policy environments, making me a strong partner for clients working in advocacy, public affairs, and the Brussels ecosystem. What I Can Do for You Google Ad Grants Management (Core Expertise): ✓ Application/Reactivation/Audit ✓ Campaign strategy ✓ Account setup ✓ Continuous optimization ✓ Tracking, and transparent reporting Digital Marketing & Creative Services ✓ Digital Strategy ✓ UX Research & UI Design ✓ Branding & Visual Identity ✓ Custom Web Design & Development ✓ WordPress Web Design & Development ✓ Framer Web Design & Development ✓ Webflow Web Design & Development ✓ Google Ads, Analytics & Tag Manager ✓ Meta & LinkedIn Ads ✓ Campaign Development & Management ✓ SEO & Content Marketing ✓ Email Marketing ✓ Social Media Management ✓ Monthly Analytics & Reporting Industries I Specialize In ✔ Nonprofit & Social Impact ✔ Health & Care ✔ B2B ✔ Politics & EU Affairs ✔ Tech & Innovation I’m committed to data-driven strategies, transparent communication, and long-term partnerships that deliver measurable, mission-aligned results. 📅 Book a free consultation or invite me to your project. I’ll be glad to support your next digital initiative.

👋 Welcome — I’m Brecht Frissen, and I don’t just advise — I build, scale, and lead from the trenches. With 10+ years of hands-on experience in digital marketing management and e-commerce operations, I specialize in driving profitable, scalable, and sustainable growth. I’ve led high-impact campaigns and digital transformation for Europe’s most iconic brands — from Nike and Toyota to ICI Paris XL, Securex, and MeDirect — while also building 7-figure e-commerce ventures like Black Rhino, Pace Recovery, and Doughie from scratch. Whether you're launching a product, scaling a marketing engine, or trying to unlock new revenue streams — I offer not only the strategic vision, but also the operational firepower to execute at speed and at scale. 💡 My Approach: “Practice what you preach. Preach what you practice.” Too many consultants offer theories without experience. I’ve tested every strategy I recommend across startups, marketplaces, and multinational environments. From SEO audits to PPC scaling, from social campaigns to affiliate programs — I do this work daily as both a founder and a CMO. 🔑 KEY AREAS OF EXPERTISE 1. Digital Marketing Strategy & Execution - Full-funnel campaign architecture & implementation - Marketing analytics & ROI-based optimization - Multi-channel orchestration across paid, owned & earned media - Strategic positioning & messaging frameworks - Data-driven experimentation & testing - Performance dashboards (GA, GDS, Looker Studio) 2. Search Engine Marketing (SEM) & Paid Media I specialize in advanced search engine marketing and campaign structures that maximize conversion while reducing waste. - Google Search Ads - Google Display & Performance Max - Google Shopping & Merchant Center - Bing Ads - Facebook & Instagram Ads (Advantage+) - TikTok Ads, Snapchat Ads & YouTube Ads 3. Search Engine Optimization (SEO) I bring 360° SEO experience from technical SEO, on-page SEO, and content strategy to link building and website migrations. - Deep technical audits using SEMrush, Screaming Frog, Sitebulb - On-page optimization driven by keyword intent and clustering - Scalable link-building strategies and affiliate partnerships - SEO content frameworks, topic clusters, and pillar pages - Local SEO — especially multi-location and franchise models 4. Conversion Rate Optimization (CRO) & Funnel Design Your traffic is only as good as your conversion engine. I design, test, and scale checkout experiences that boost average order value, reduce cart abandonment, and increase revenue per session. - Rapid experimentation & testing - Landing page design & A/B testing (Google Optimize, Unbounce, Instapage) - Checkout funnel optimization (desktop & mobile) - Behavioral analytics (Hotjar, Microsoft Clarity) - Value proposition & pricing psychology 5. Affiliate Marketing & Influencer Strategy Scalable, performance-based growth is within reach. I architect affiliate and influencer ecosystems from scratch or scale existing programs using data. - Affiliate channel design & management - Influencer sourcing, onboarding & briefing - ROI modeling & commission structuring - Integration with tracking tools (Impact, Refersion, Partnerize) - Cross-channel attribution and retargeting integration 6. Social Media Marketing & Strategy From Meta to TikTok, I align content, community, and conversion. My approach combines brand building with measurable acquisition. - Full-funnel social media strategy - Paid social campaign management - Organic growth hacking (LinkedIn, Instagram, TikTok) - Content calendars and visual identity guidelines - Influencer amplification & UGC integration 🛒 E-Commerce Expertise: Strategy, Operations & Marketplace Scaling I don’t just run ads — I run e-commerce businesses. I currently own and manage three direct-to-consumer brands: Black Rhino (portable air compressors), Pace Recovery (sports recovery tech), and Doughie (sourdough kits & nutrition). I bring unique experience in DTC, Amazon, and Bol.com — from logistics and fulfillment to customer lifecycle and retention. Key E-Com Strengths: - Marketplace launch & growth (Amazon, Bol.com, WooCommerce) - DTC brand strategy & positioning - Checkout optimization (ATV, IPB, bounce reduction) - Supply chain & fulfillment planning - Cross-border logistics & VAT handling - Product launch playbooks & internationalization 💼 Highlights From My Career Corporate Clients: - Nike – Campaign performance reviews & SEA insights - Toyota Benelux – SEA strategy lead - ICI Paris XL – €5M budget, digital marketing team lead (5 FTE) - Securex – CRO & SEO leadership across 30+ locations - MeDirect Bank – Lowered CPA from €110 to €70 in 2 months Startups & Scale-Ups: - Grew Innov8rs from €200K to €1.2M ARR in 2 - Drove MQL growth +600% for Q7Leader without budget increase - Built 3 profitable e-commerce brands with 7-figure potential - Managed international growth teams of up to 8 experts 📬 Message me today, and let’s explore how I can help you scale!