Hire the best PPC Advertising specialists

Your job post is your chance to describe your project scope, budget, and talent needs. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.

Job post title

Create a simple title that describes exactly what you’re looking for. The idea is to target the keywords that your ideal candidate is likely to type into a job search bar to find your project. Here are some sample PPC specialist job post titles:

• Next PPC expert to build my Google Adwords ad campaign
• Are you a Facebook PPC ad expert? We want to talk to you
• Paid search media manager needed for consumer products company

Project description

An effective PPC specialist job post should include: 

• Scope of work: From ad creation to determining cost per click, list all the deliverables you’ll need. 
• Project length: Your job post should indicate whether this is a smaller or larger project. 
• Background: If you prefer experience with certain industries, platforms, or budgets, mention this here. 
• Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.

PPC specialist job responsibilities

Here are some examples of PPC specialist job responsibilities:

• Manage PPC campaigns in Google Adword and Facebook advertising campaigns
• Gather data and conduct analysis of various PPC budgets
• Determine best price point for PPC campaign in LinkedIn

PPC specialist job requirements and qualifications

Be sure to include any requirements and qualifications you’re looking for in a PPC specialist. Here are some examples:

• Minimum 2 years of experience working in a paid search marketing role
• Track record managing media campaigns for paid search and paid social
• Solution-oriented mindset and ability to conduct AB testing