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I’m a Google Ads and paid media specialist with 10+ years of experience turning ad spend into real, measurable growth. I spent 8.5 years at Dentsu, working my way up to Head of PPC and leading campaigns for global brands. Along the way, I’ve helped deliver award-winning work and results that actually move the needle. Today, I work directly with ambitious businesses, from eCommerce stores to service-based companies, helping them scale profitably through smarter, data-driven advertising. Here’s what that looks like in practice: I’ve taken an eCommerce brand from €8k to €26.8k in revenue in a single peak period, increasing ROAS to 24x and lifting conversion rate by 476% I’ve helped a local service business double inbound calls while reducing cost per conversion by 30% in a highly competitive market I’ve scaled a B2B SaaS account from 458 to 1,546 leads while cutting cost per lead by over 25% and CPC by more than 50% My focus is simple. Efficiency, performance, and clean data you can actually trust. What I can help you with: Google Ads account builds, audits, and full-funnel scaling Fixing underperforming accounts and wasted spend Meta Ads and Apple Search Ads setup and optimisation GA4 and conversion tracking that gives you clear, reliable insights Landing page and funnel improvements to increase conversion rates Ongoing management focused on lowering CPL and driving revenue, not just clicks You’ll get agency-level strategy and execution without the layers, delays, or confusion. Just clear communication, fast action, and results you can see in your numbers. If you’re spending on ads and not seeing the return you expect, or you want to scale what’s already working, send me a message. I’ll take a look at your account and tell you exactly where the opportunities are.

EX GOOGLER * Certified Google Analytics Expert * Google Tag Manager expert * Google Data Studio * Google Ads * Conversion Rate Optimization specialist * Top Rated Plus * 18 yrs experience * Founder of madeofanalytics.com I worked 7.5 yrs for Google Ireland. I am a certified Google Analytics and Tag Manager expert, with a deep knowledge of Google Ads, Bing and Facebook Ads. WHAT I DO **Web Analytics audits, setup and implementations I help clients and agencies troubleshoot, setup and implement GA tracking and marketing pixels via Google Tag Manager for many different systems: - WordPress and Woocommerce - Shopify - Magento - PrestaShop - SamCart - Single page applications made on Angular or React, - AMP sites... Do you need to implement tracking for Google Ads, Facebooks Ads, Twitter, Linkedin, Pinterest, Snapchat, RetentionScience, Criteo...? I can help you. **Conversion Rate optimization Conversion Research: Research your users and competition User testing, clicks, scrolling and movement maps Interviews, surveys and web surveys AB and multivariate testing: VWO Roadmaps for continuous improvement MY EXPERIENCE After working for Google, I worked as Web Analytics and Conversion Manager for a large group of companies, managing the Google Analytics 360 (Premium) account and providing conversion insights to management. I consider myself a full-stack marketer who combines the marketing knowledge (SEO, PPC, Copy ...) with all the relevant technical skills (Google Analytics, Google Tag Manager, VWO, CRO, A/B Testing, Landing Page Optimization, HTML / CSS / Javascript). More than 15 years of experience in digital marketing. During my years at Google Ireland, I had the following roles: - Google Analytics and Tag Manager Specialist (3 years). I offered technical support and training for Google Analytics and Google Tag Manager. - AdWords Account Strategist and Optimizer (4.5 years); I optimized hundreds of AdWords accounts of medium and large companies (Dedicated Customer Support) in different sectors (e-commerce, health, education, entertainment ...)

I build client-acquisition systems for B2B SaaS, IT, and tech companies. Not ad campaigns in isolation. The full engine that actually brings in pipeline. Most agencies know one channel. They run your ads and hope. I build the whole stack that turns spend into booked revenue: Google Ads and paid acquisition across Search, LinkedIn, Demand Gen, and retargeting, built around CAC and tied back to real pipeline, not vanity clicks. Cold email infrastructure that actually lands. Domain warm-up, deliverability, ICP segmentation, multi-inbox sending. Reply rates, not spam folders. AI workflows and automation for lead enrichment, qualification, CRM sync, no-show recovery, and lost-deal reactivation. The unglamorous systems that quietly recover revenue most companies leave on the table. Custom AI tools when you need them. Chatbots, AI receptionists, SDR agents, and ops automations built on OpenAI, Claude, and n8n. Conversion infrastructure to tie it together. Landing pages, demo booking flows, and attribution dashboards so you actually know what is working. My background is a bit different from most people you will find here. I trained as a software engineer at Trinity College Dublin and started out building software inside large enterprises and tech companies. Then I moved into growth, because I wanted to connect how engineers think to how revenue actually gets made. That combination is rare. Most marketers cannot build, and most engineers cannot sell. I do both, and it shows in the systems I put together. I have worked with global brands like Universal Studios and The Wiggles Australia, and with dozens of B2B SaaS, IT, and healthcare companies across the US, UK, EU, and Australia. Healthcare in particular has taught me how to grow in markets that are competitive, regulated, and unforgiving of sloppy work, which makes everything else feel straightforward. I also run my own software products, so when I build an acquisition system for a client, I am building from the same playbook I use on my own businesses. I know what works because I live with the results, not just report on them. What clients hire me for: Google Ads strategy and management for B2B SaaS, IT, and tech Compliant, deliverable, scalable cold email infrastructure AI workflows and automation with n8n, Make, Zapier, or custom builds Custom AI agents, receptionists, and SDR bots End-to-end outbound lead-gen systems LinkedIn outbound and demand-gen campaigns Landing pages, funnels, and CRM/HubSpot integration Attribution dashboards so you can see what is actually driving pipeline Industries I focus on: B2B SaaS, IT services, cybersecurity, DevOps, cloud platforms, fintech, healthtech, and AI/ML companies. How I work is simple. I do not sell you a campaign and disappear. I build acquisition infrastructure that keeps producing qualified pipeline without betting everything on one channel. If you are a B2B SaaS or IT company spending 3K to 50K a month on growth and you are tired of agencies who only know one trick, send me your business model, your ICP, and what your acquisition stack looks like right now. I will tell you straight whether I can help. And if I cannot, I will point you to someone who can.

Irish Voiceover Artist | Audiobook Narrator | Storyteller Hi, I’m a passionate and reliable voice actor with a warm, engaging delivery and a growing portfolio of work—including full-length audiobooks on ACX. I bring scripts to life with clarity, emotion, and polish. Confident in character work, narration, and commercial reads Professional audio quality with editing and mastering included Quick turnaround and clear communication every step of the way Whether it’s a quirky squirrel with a vendetta or a heartfelt audiobook, I’ll deliver your words with purpose and precision. Let’s make something unforgettable together!

Hi, I’m Rob. I don't use generic templates or waste your time with high-level theory. I run high-performing PPC campaigns that leverage next-gen AI automation to lower your CPAs, optimise bidding strategies, and scale your revenue. My approach bridges the gap between classic data-driven performance marketing and advanced machine learning. How I help your business grow: Smart Bidding & Automation: Setting up predictive analytics and algorithm-driven bidding to capture the highest-value leads. AI-Enhanced Creatives & Copy: Testing variations at scale for faster optimisation and better click-through rates. Future-Proofing Campaigns: Transitioning traditional setups into efficient, automated pipelines that lower cost-per-acquisition (CPA). The Strategy: No hype or vanity metrics. I focus entirely on genuine, transparent, relationship-driven growth. I focus on the numbers that actually impact your bottom line. If you are looking for a straightforward, technical partner to take over your search engine marketing and scale your accounts efficiently, let's talk.

Get Results from a former GOOGLE EMPLOYEE and #1 ranked Google Ads expert on Upwork. Thank you for the opportunity to tell you what I do, why it’s better, and how I can help your business. My name is Frank, and I have extensive knowledge of online marketing: - I am a former GOOGLE employee - Google Ads specialist - 15+ years of Google Ads & Bing Ads & FB Ads experience - Google Ads & Bing Ads & Google Analytics Certification - Master's degree in Marketing - Results and ROI oriented - Business and analytical thinking - Outstanding rating and reviews My focus is real results, not marketing double-talk and promises. I’ve got the expertise and experience to do it right and get your business moving in the right direction. As a former Google employee, I have in-depth knowledge of how to develop and implement online marketing campaigns that deliver results for your business. I will: - Get to know your business - Understand your goals and needs - Set up campaigns for max ROI - Keep you updated about progress and results - Make sure we follow all policies - Be straight, honest, and reliable - Look after your business like it was my own - I run a business myself Let me know when you would like to schedule a call to discuss the details of your project. I look forward to working with you.