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At A Glance: Google Search

For a business with a website or any kind of online presence, one of the keys to success is understanding search engines. Within that, the biggest name in the business remains Google, and therefore understanding how its results are created is vital to obtaining top placement and plenty of traffic. There are many different ways to rank highly in these coveted search results, but all take work and specialist knowledge; for this reason, many companies choose to hire freelance Google search experts on Upwork to do the task for them.

For example, there are three basic listing types that pop up on a Google search engine results page. These are paid advertisements, local listings, and organic listings. All three are useful for different reasons, but understanding them is key to knowing which to focus attention on. A freelance professional is able to look at these different approaches and tailor one that works best for your business, depending on its nature and aims. Some businesses have a physical presence in a location and wish to bring customers to that spot — therefore local listings are of primary importance. For others with a mainly online presence, local isn’t important but organic listings are. And then there is the investment of money for paid advertising — this can yield massive results if done correctly, and this is where the expert comes in. By understanding what your business wants and how the search engines work, experts can find the right advertising option for your budget and generate results that move business forward.

Community

How Freelancers Can Save for Retirement

There are four main DIY options for retirement plans for the self-employed. Here’s a look at what they are and which one might be right for you.

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September 27, 2016

Enterprise Solutions

Meet the New BPO: Cloud-Sourcing

In the old days, all work had to be done onsite. Then we outsourced to cut costs and increase productivity. Later, we near-sourced for longer work days that followed the sun. And we in-sourced to optimize employee competencies. Although each of these workflow evolutions were beneficial, they still limited us. Meet the new global workflow: cloud-sourcing.

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September 27, 2016

Web Development

Intro to APIs: What Are APIs and What Do They Do?

Application programming interfaces (API) have been around since the 1960s. So if they aren’t a new concept, why are they such a hot topic lately? Without APIs, the digital experiences that we expect every day as consumers wouldn’t be possible. Here’s a brief introduction to what APIs are and what they can do from Upwork’s free ebook, The API Economy.

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September 26, 2016

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