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At A Glance: Google Search

For a business with a website or any kind of online presence, one of the keys to success is understanding search engines. Within that, the biggest name in the business remains Google, and therefore understanding how its results are created is vital to obtaining top placement and plenty of traffic. There are many different ways to rank highly in these coveted search results, but all take work and specialist knowledge; for this reason, many companies choose to hire freelance Google search experts on Upwork to do the task for them.

For example, there are three basic listing types that pop up on a Google search engine results page. These are paid advertisements, local listings, and organic listings. All three are useful for different reasons, but understanding them is key to knowing which to focus attention on. A freelance professional is able to look at these different approaches and tailor one that works best for your business, depending on its nature and aims. Some businesses have a physical presence in a location and wish to bring customers to that spot — therefore local listings are of primary importance. For others with a mainly online presence, local isn’t important but organic listings are. And then there is the investment of money for paid advertising — this can yield massive results if done correctly, and this is where the expert comes in. By understanding what your business wants and how the search engines work, experts can find the right advertising option for your budget and generate results that move business forward.

Mobile Development

7 Common Mistakes That Could Affect Your Android App’s Performance

Mobile development is much different than desktop programming—there are UI elements, battery usage, bandwidth, and operating system support to account for. Any of these aspects can hurt your Android app’s performance, and your user experience. For Android developers, here are tips on a few common mistakes to avoid when designing and building a mobile app.

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October 26, 2016

Mobile Development

Migrating Your iOS App to Swift 3

When Apple released the beta of the newest version of its IDE Xcode 8 in June 2016, they released a beta update of Swift 3 along with it—the newest, open-source iteration of the Swift mobile programming language. Read on to learn more about what’s new with the language, reasons why you should consider migrating now, and tips on getting started.

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October 25, 2016

Mobile Development

Helpful Tips & Best Practices for Android Developers

Many programmers will tell you that some of the biggest mistakes they’ve made have been through trial and error. Even an experienced developer can benefit from reviewing some of the best practices that Google lays out for Android projects. To help you start your Android app project off on the right foot, here are a few tips and best practices to consider.

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October 24, 2016

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