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💰 $4M+ Revenue Generated | 📈 Up to 11.88X ROAS | 🎯 1,330+ Qualified Leads Google Ads Certified PPC Expert helping businesses generate more leads, lower CPA, and scale profitably through Google Ads, Meta Ads, and accurate conversion tracking. I help local businesses, eCommerce brands, and service-based companies scale profitably through high-performing Google Ads, Meta Ads, and accurate conversion tracking. Unlike many advertisers who simply launch campaigns, I build the tracking first. Using Google Analytics 4 (GA4), Google Tag Manager (GTM), Server-Side Tracking, Meta Conversion API, and GoHighLevel CRM, I make sure every lead and sale is tracked accurately so your marketing decisions are based on real data not guesswork. My Services ✅ Google Search Ads ✅ Performance Max Campaigns ✅ Google Shopping Ads ✅ Display & YouTube Ads ✅ Meta Ads (Facebook & Instagram) ✅ Google Merchant Center ✅ Google Analytics 4 (GA4) ✅ Google Tag Manager (GTM) ✅ Server-Side Tracking ✅ Meta Conversion API ✅ Enhanced Conversions ✅ Conversion Tracking ✅ GoHighLevel CRM Setup & Automation ✅ Lead Attribution & Reporting Industries I Work With • Local Service Businesses • Home Services • HVAC • Roofing • Plumbing • Painting • Healthcare • Dentists • Legal • Auto Services • eCommerce & DTC Brands Why Clients Choose Me ✔ Google Ads Certified ✔ 5+ Years of PPC Experience ✔ Data-Driven Marketing Strategy ✔ Transparent Communication ✔ Fast Response Time ✔ No Outsourcing ✔ UK-Based ✔ Long-Term Growth Partner Tools I Use • Google Ads • Meta Ads Manager • Google Analytics 4 (GA4) • Google Tag Manager (GTM) • Server-Side GTM • Google Merchant Center • Meta Pixel • Meta Conversion API • GoHighLevel Let's Grow Your Business Whether you need a complete Google Ads setup, Meta Ads management, Performance Max optimization, conversion tracking, or GoHighLevel automation, I'm ready to help. Send me your website or Google Ads account, and I'll identify opportunities to improve your ROI with a free initial review.

👋🏻 Hey, I'm Louis - been doing Google Ads and Conversion Tracking for ecommerce brands for 3+ years and just created my Upwork profile (hellooo freelancer world). Looking to build my reviews and case studies here, so if this lands in front of you, hit me up. First few clients get everything I've got! 😄 1️⃣ Here's What Makes Me Different: When you work with me, you don't get a "Google Ads zombie" who thinks in a silo and just pushes buttons inside your ad account. You get someone who looks at the full picture. Here's the truth - I've seen countless freelancers and agencies just "do Google Ads" and it's basically a coin flip whether the account does well or not. Why? Because they skip the foundations. They jump into campaigns without understanding your margins, your goals, or whether your tracking is even actually working. That's not how I operate. 🙅 2️⃣ I Start With Your Business, Not Your Ad Account: Before I touch a single campaign, I want to understand: → Your Unit Economics - What are your margins? What's your breakeven? What can you actually afford to pay for a customer and still be profitable? What is your profit to acquisition ratio? Most ecom owners aren't great with these numbers, and that's fine - that's literally why you hire me. → Your Goals - Not just "I want more sales." I'm talking business-level goals, channel-level goals, and campaign-level targets. I do the math to understand what each campaign should actually yield - in profit, not vanity metrics. This also helps align Google Ads with your other channels like Meta, Email, and SEO so everything works in sync - not in silos (as I said, I look at the full picture). → Your Business Context - Who's your customer? Who are your competitors that we need to beat? What's happening in your other channels? I only work with a few clients at a time because I actually want to understand your brand, not just bill you monthly. → Your Conversion Tracking - If your data is broken, every decision you make is based on lies. I audit your full tracking setup - GA4, GTM, server-side, enhanced conversions - and fix what's broken before I optimize anything. → Your GMC & Product Feed - Compliance issues, missing attributes, weak titles - your feed is the backbone of Shopping and PMax. I audit and optimize it so Google actually shows your best products. Only THEN do I look at your Google Ads account. 3️⃣ My Google Ads Strategy: Once the audit is done, I build a strategy that actually connects in sync to your business and it's goals - not a generic template. This includes: • Campaign structure (consolidate vs. segment - and why) • Bid strategies tied to your targets • Budgets allocated by profitability, not guesswork • Audience targeting based on real buyer behaviour • Ad creative production - RSAs, image ads, asset creation (video scripts provided for your team to produce) etc.. 4️⃣ The Execution: I don't just hand you a document and disappear. I execute on everything that I found in your audit: • Fix and upgrade your conversion tracking • Set up and optimize your GMC/product feed • Build and launch the campaigns properly • Ongoing management, optimization, and scaling • Monitoring, reporting, and A/B testing 5️⃣ The Consulting You Didn't Know You Needed: Look, I'm not going to pretend I can run your whole entire marketing department. Google Ads is what I do, and I do it well. But I also pay attention - and when I notice something outside my scope that's hurting your results (or can improve them), I'll tell you. These are the type of comments you'll hear when working with me: • "Hey can you bring in a CRO expert to re-do this landing page - my data shows it can unlock another 15% more profit." • "We're spending heavy on Product X but margins are tight - tell your email team to set up cross-sell flows to recover it on the backend." • "This hook is working really well on Google Ads - worth testing it on Meta too!" I understand that Google Ads is one piece of the puzzle - and it's one I've mastered. But it's also in my best interest to help you achieve growth everywhere, not just inside your ad account. That's what a real partner does. 6️⃣ Why Profit, Not ROAS: I talk to business owners like yourself in the language that actually matters - profit. Revenue is great (and your ROAS will look good too), but revenue without margin is just expensive exercise. That's why your bottom line is always my main priority. You'll always know what you're actually making, not just what the dashboard says. 7️⃣ Who I Work With: Ecommerce brands who want someone that thinks like a business partner, not a button-pusher. 8️⃣ Let's Partner Up: I'm building my Upwork presence, which means you get my full attention, senior-level thinking, and a genuine desire to make your account a case study I'm proud of. 📩 Send me a message - let's see if we're a good fit.

$100M+ Google Ads revenue delivered for DTC, SaaS and Lead Gen brands. Most recent win: 53x ROAS and +£137k in 30 days for The Luxury Bed Company. ⭐️ EXPERT VETTED by Upwork (top 1% Google Ads Talent) 100% Job Success, Certified Google Partner. 16 years running Google Ads daily since 2010. When you hire me, you get me, personally. No B-team, no ticket system, no intern learning on your spend. ✅ WHO I WORK WITH I partner exclusively with established brands that: • Want to scale net profit, not vanity metrics. • Have the budget or appetite to scale ad spend to $10k+ per month. • Understand that senior expertise pays for itself. • Value long-term partnership over "quick hacks." ❌ WHO THIS IS NOT FOR • Micro-budgets (unless you have appetite to scale to $10k+ per month). • Low margin drop-shipping brands. • Clients who want a "Yes Man" (I will challenge your data if it doesn't make financial sense). 📈 RECENT WINS • 30x ROAS and +54% revenue in 30 days for Anovair (fashion). • £55k revenue and 283 conversions in 100 days for Luther Bennett (pet brand). • 8.01x ROAS for sports brand US Glove. • 10x ROAS for Wildmint Cosmetics. • 53x ROAS & +£137k new revenue in 30 days for The Luxury Bed Company (furniture) 🤝 HOW WE WIN TOGETHER: • Weekly Loom Updates: Clear, no‑fluff video updates showing what changed, why, and how it moved your numbers. • Live Profit Dashboard: Always‑on reporting that ties spend to real profit, not just surface‑level conversion metrics. • Month-to-month, no lock-in: you stay only if the numbers keep moving forward. 📹 FREE LOOM OVERVIEW: Invite me or send a message and within 48 hours I'll record you a personal Loom audit of your account. I'll show you where you're leaking spend, where the profit is hiding, and the first three things I'd fix. Done & filmed by me personally, not a junior. Completely free. No pitch. If I don't think I can move your numbers, I'll tell you that straight.

8+ Years Experience | Local SEO | Google Business Profile | Google Maps SEO | Local 3-Pack | AEO | GEO | AI SEO | Technical SEO Not showing up on Google Maps? Competitors ranking above you? Your website getting traffic but not enough calls or enquiries? I’m a Local SEO Expert with 8+ years of experience, helping local and service based businesses improve Google Maps rankings, Google Business Profile visibility, Local 3-Pack positions, organic rankings, and qualified leads. I handle complete Local SEO campaigns, from GBP optimisation and Google Maps SEO to technical SEO, local landing pages, citations, local backlinks, schema, AEO and GEO. 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨: ✅ Local SEO: Local keyword research, competitor analysis, ranking strategy and local search optimisation ✅ Google Business Profile (GBP/GMB): Profile audits, categories, services, products, posts, Q&A, photos and optimisation ✅ Google Maps SEO: Improve visibility in Google Maps and the Local 3-Pack ✅ Local Keyword Research: Find high intent service, city, location and near me keywords ✅ Local Landing Pages: Optimised service area, city and location pages ✅ Technical SEO: Indexing, crawlability, Core Web Vitals, redirects, canonicals, sitemaps and robots.txt ✅ On Page SEO: Titles, meta descriptions, headings, content, internal linking and search intent ✅ Citation Building & NAP Cleanup: Build and clean relevant local business listings ✅ Local Link Building: Relevant local, niche and authority backlinks ✅ Schema Markup: LocalBusiness, Service, Organization, FAQ and other relevant structured data ✅ AEO / GEO / AI SEO: Optimisation for Google AI Overviews, ChatGPT, Perplexity and other AI search platforms ✅ SEO Audits: Identify technical, local and organic SEO issues and create a clear action plan 𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤: I don’t use generic SEO checklists or send reports without implementation. I analyse your Google Business Profile, Google Maps, competitors, local keywords, website, technical SEO, citations, backlinks, content and authority. Then I prioritise the work that can make the biggest difference and execute it. 𝐌𝐲 𝐟𝐨𝐜𝐮𝐬 𝐢𝐬 𝐬𝐢𝐦𝐩𝐥𝐞: Better visibility → More Google Maps exposure → More calls → More qualified enquiries → More customers I work with local businesses, service area businesses, home services, professional services, real estate, healthcare, automotive, hospitality and other location based businesses. If you want an experienced SEO specialist to take ownership of your Local SEO, Google Business Profile, Google Maps, Technical SEO and AEO/GEO, send me your website, target location and main services. I’ll identify the biggest opportunities and show you where your current visibility can be improved 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐓𝐚𝐠𝐬: #LocalSEO #LocalSEOExpert #GoogleMapsSEO #GoogleBusinessProfile #GBP #GMB #GoogleMyBusiness #Local3Pack #GoogleMapsRanking #LocalSearch #LocalBusinessSEO #ServiceAreaSEO #LocalRankings #LocalSEOAudit #LocalKeywordResearch #CitationBuilding #NAPCleanup #LocalLinkBuilding #TechnicalSEO #OnPageSEO #SEOAudit #SchemaMarkup #AEO #AnswerEngineOptimization #GEO #GenerativeEngineOptimization #AISEO #AISearch #GoogleAIOverviews #ChatGPTSEO #PerplexitySEO #SEOExpert #SEOConsultant

Google Ads & Meta Ads Expert (Cambridge, UK) | ROI-Focused PPC & Lead Generation Specialist Struggling to turn ad spend into real revenue? I'm a Cambridge-based Google Ads and Meta Ads specialist helping UK and international businesses stop wasting money on underperforming campaigns and start generating consistent, qualified leads through data-driven PPC marketing. With hands-on experience managing pay-per-click campaigns across Google Search, Google Shopping, Display, YouTube, Facebook, and Instagram, I help businesses across the UK — including Cambridge, London, Manchester, and beyond — scale profitably with paid advertising. I also work remotely with clients across the US, Canada, Australia, and Europe. Core Services: ✅ Google Ads Management — Search, Shopping, Display & YouTube campaigns built for scale ✅ Meta Ads Management — Facebook & Instagram advertising with precise audience targeting ✅ PPC Strategy & Campaign Setup — keyword research, audience segmentation, and account structuring ✅ Conversion-Focused Ad Copywriting — messaging that drives clicks and converts ✅ Landing Page & Funnel Optimization — aligning ad traffic with high-converting pages ✅ ROI & ROAS Optimization — A/B testing, bid strategy refinement, and budget reallocation ✅ Advanced Analytics & Tracking — GA4, conversion tracking, and pixel setup for accurate performance measurement ✅ Local & National Lead Generation — for service-based businesses, e-commerce, and B2B/B2C companies across the UK and internationally I don't just manage ad accounts — I treat every campaign like it's my own budget. My focus is always on measurable outcomes: lower cost-per-acquisition (CPA), higher conversion rates, and sustainable return on ad spend (ROAS). Whether you're a Cambridge startup, a UK small business, or an international brand looking for a reliable PPC expert, I bring clear communication, transparent reporting, and a results-first approach to every project. Let's talk about your goals — message me to discuss how I can help grow your business with Google Ads and Meta Ads that actually convert.

Most eCommerce SEO problems aren’t just ranking issues — they’re data, crawlability, and site architecture problems that prevent products from being discovered. I help eCommerce brands uncover what’s really limiting their organic growth by combining technical SEO, search data analysis, and automation to identify opportunities hidden in large product catalogues and search data. With 7+ years of experience across eCommerce, SaaS, and enterprise websites, I specialise in analysing large datasets, diagnosing technical issues, and turning insights into clear strategies that increase traffic, product visibility, and revenue. Results I’ve delivered ✔ +39% MoM / +46% YoY organic transactions for a UK fashion eCommerce brand ✔ +69% revenue YoY for an SME through technical and on-page optimisation ✔ +296% non-branded traffic growth for an eCommerce brand ✔ 65% crawl bloat reduction for a SaaS platform ✔ +509% organic clicks for a financial services site I’ve worked both agency-side and in-house, delivering SEO strategies for eCommerce brands with large catalogues and complex site structures. I’m also active in the SEO community: - Speaker at BrightonSEO / MeasureFest - Judge at the Global Business Tech Awards - Podcast guest and contributor to SEO industry events How I help eCommerce brands 🔧 Technical SEO Technical SEO audits for eCommerce platforms Crawl optimisation for large product catalogues Faceted navigation & indexation strategy Core Web Vitals optimisation Structured data implementation Site migrations and replatforming 📊 eCommerce SEO Data Analysis Search Console product and category analysis Keyword opportunity modelling Product and category page optimisation insights Competitor and marketplace analysis 🤖⚙️🔄 Automation & Reporting Python automation for SEO workflows GA4 and Search Console dashboards Power BI / Looker Studio reporting 🧰 Tools I Use Screaming Frog • OnCrawl • Sitebulb • Ahrefs • Semrush GA4 • Google Search Console • Google Tag Manager Python • MySQL • Power BI • Looker Studio If you're looking for someone who can turn your search and crawl data into actionable eCommerce growth opportunities, let's talk.