Hire the Best Google Ads Freelancers
in the United Kingdom

I work only with lead generation businesses, and I focus on the part of Google Ads that matters most: turning ad spend into real customers, not just form submissions. Anyone can fill an account with leads. The hard part is making sure those leads are genuine, that spam and junk enquiries are filtered out, and that your budget goes towards people who are actually likely to become paying customers. That is where most Google Ads accounts fall down, and it is what I fix. I have managed Google Ads accounts for 15 years, and my profile shows the results. I also stay on top of how Google Ads keeps changing, including AI Max and automation, so your account does not quietly drift into wasted spend while still looking fine on the surface. ✅Why Choose Me? -The only person who can provide you with a highly researched negative keyword list consisting of 1345 negative keywords, which will save you a lot of money right from the start -A huge list of 50,000 placement exclusions that no one else has, which will improve the quality of your leads from Performance Max campaigns -Best feedback on Upwork for Google Ads (formerly known as Adwords) / PPC / Pay Per Click - Google Premier Partner (You can find my company Veni Vidi Vici Ltd in the Google Partner directory). This means I'm in the top 3% of Google Ads professionals in the world. -Proven results which you can see in the presentation attached to the Portfolio section of my profile. (If the feedback I have attained doesn't persuade you to use me then the evidence of the results I attained for my clients should!) -Several of the 'Top Rated' Google Ads freelancers on Upwork have been trained up by me. Hire the master, not the apprentice! -Guaranteed results - if you have existing campaigns then I guarantee to beat the results or you don't pay me a management fee until I do. (Doesn't apply to new accounts with no history as I wouldn't have any results to beat) -I've managed over £120 Million on Google (up to January 2026) during my career (This is through a mixture of white labelling my services to famous agencies around the world, my own personal clients and also when I worked for an agency full time before becoming a freelancer). -Over £82 Million of the spend (up to January 2026) on Google that I have managed has been on my own clients i.e. not whilst working for another agency or through white-labeling my services -Innovative tactics & always ahead of the competition -I have managed several famous companies including Toys R Us in Australia, New Zealand and the UK. I managed the Fortune 100 company Rentokil in Australia and New Zealand for 4 years -The PPC Freelancer who manages all of the Google Ads accounts for Sam Mollaei the famous Law Business coach and owner of Legal Funnel, My Legal Academy etc. I'm therefore an expert in Legal / Law Google Ads accounts as well as Google Ads accounts for courses. -Experienced in accounts from $5 per day right up to $60k per day -Experienced in managing campaigns in Australia, UK, USA, Canada, South Africa, New Zealand, Germany, Ireland and United Arab Emirates -Psychology used in ad text for highest click through and conversion rates. (I've ran thousands of tests to find out what works and what doesn't. Your account will benefit from the knowledge I've learned.) -I've personally earned over $2 million and have written a book called "The Million Dollar Freelancer" which you can buy on Amazon -I've been managing Google Ads since 2011, when it was called Adwords and Upwork was called Elance. PLEASE NOTE, I'm NOT interested in eCommerce accounts, I don't work on an hourly basis and I have no interest in working for any agencies. My rates are: $500 for a standard account build (Excessively big builds are charged more) 10% of spend as a management fee on spends above $5000 per month 20% of spend management fee on spends below $5000 per month + Upwork fees

👋🏻 Hey, I'm Louis - been doing Google Ads and Conversion Tracking for ecommerce brands for 3+ years and just created my Upwork profile (hellooo freelancer world). Looking to build my reviews and case studies here, so if this lands in front of you, hit me up. First few clients get everything I've got! 😄 1️⃣ Here's What Makes Me Different: When you work with me, you don't get a "Google Ads zombie" who thinks in a silo and just pushes buttons inside your ad account. You get someone who looks at the full picture. Here's the truth - I've seen countless freelancers and agencies just "do Google Ads" and it's basically a coin flip whether the account does well or not. Why? Because they skip the foundations. They jump into campaigns without understanding your margins, your goals, or whether your tracking is even actually working. That's not how I operate. 🙅 2️⃣ I Start With Your Business, Not Your Ad Account: Before I touch a single campaign, I want to understand: → Your Unit Economics - What are your margins? What's your breakeven? What can you actually afford to pay for a customer and still be profitable? What is your profit to acquisition ratio? Most ecom owners aren't great with these numbers, and that's fine - that's literally why you hire me. → Your Goals - Not just "I want more sales." I'm talking business-level goals, channel-level goals, and campaign-level targets. I do the math to understand what each campaign should actually yield - in profit, not vanity metrics. This also helps align Google Ads with your other channels like Meta, Email, and SEO so everything works in sync - not in silos (as I said, I look at the full picture). → Your Business Context - Who's your customer? Who are your competitors that we need to beat? What's happening in your other channels? I only work with a few clients at a time because I actually want to understand your brand, not just bill you monthly. → Your Conversion Tracking - If your data is broken, every decision you make is based on lies. I audit your full tracking setup - GA4, GTM, server-side, enhanced conversions - and fix what's broken before I optimize anything. → Your GMC & Product Feed - Compliance issues, missing attributes, weak titles - your feed is the backbone of Shopping and PMax. I audit and optimize it so Google actually shows your best products. Only THEN do I look at your Google Ads account. 3️⃣ My Google Ads Strategy: Once the audit is done, I build a strategy that actually connects in sync to your business and it's goals - not a generic template. This includes: • Campaign structure (consolidate vs. segment - and why) • Bid strategies tied to your targets • Budgets allocated by profitability, not guesswork • Audience targeting based on real buyer behaviour • Ad creative production - RSAs, image ads, asset creation (video scripts provided for your team to produce) etc.. 4️⃣ The Execution: I don't just hand you a document and disappear. I execute on everything that I found in your audit: • Fix and upgrade your conversion tracking • Set up and optimize your GMC/product feed • Build and launch the campaigns properly • Ongoing management, optimization, and scaling • Monitoring, reporting, and A/B testing 5️⃣ The Consulting You Didn't Know You Needed: Look, I'm not going to pretend I can run your whole entire marketing department. Google Ads is what I do, and I do it well. But I also pay attention - and when I notice something outside my scope that's hurting your results (or can improve them), I'll tell you. These are the type of comments you'll hear when working with me: • "Hey can you bring in a CRO expert to re-do this landing page - my data shows it can unlock another 15% more profit." • "We're spending heavy on Product X but margins are tight - tell your email team to set up cross-sell flows to recover it on the backend." • "This hook is working really well on Google Ads - worth testing it on Meta too!" I understand that Google Ads is one piece of the puzzle - and it's one I've mastered. But it's also in my best interest to help you achieve growth everywhere, not just inside your ad account. That's what a real partner does. 6️⃣ Why Profit, Not ROAS: I talk to business owners like yourself in the language that actually matters - profit. Revenue is great (and your ROAS will look good too), but revenue without margin is just expensive exercise. That's why your bottom line is always my main priority. You'll always know what you're actually making, not just what the dashboard says. 7️⃣ Who I Work With: Ecommerce brands who want someone that thinks like a business partner, not a button-pusher. 8️⃣ Let's Partner Up: I'm building my Upwork presence, which means you get my full attention, senior-level thinking, and a genuine desire to make your account a case study I'm proud of. 📩 Send me a message - let's see if we're a good fit.

The quick version: I'm a Meta ads and Google ads specialist, specialising in E-Commerce and Lead Generation, with a key focus on ROI 👋 My work has generated over $100m+ in sales over the years, I've worked with companies doing $0 in sales and just starting, to companies generating $100,000's in revenue. I have managed over $10,000,000 in adspend over the past few years. View my portfolio below to take a look at some previous case-studies as well as reviews from my previous work. Excited to talk! The longer, sit down version: Great to meet you! I'm Jack. Most of my clients work with me because I'm easy to work with, great with deadlines, careful attention to detail and, well, great results. I have been a freelancer in digital advertising for the past 7 years. I started my journey fresh out of high school at an internship at a large national company in London. I gained a lot of experience that year, helping to run advertising campaigns, spending a combined $100k within my first year of advertising and generating a 3.0 ROAS. After I received my marketing degree which was supposed to take 3 years, but because of my experience and knowledge, only took me one, I started out on my own as a freelancer and have been doing it ever since! It was the best thing I have done. Over the last few years, I've had the opportunity to work with (and gain deep knowledge of) a number of interesting industries. Among them: - Local restaurant's, - Landscaping companies, - Insurance companies, - Coffee Brands, - Toy Brands, - Subscription based businesses, - Too many more to list! When you work with me, you receive everything A-Z when it comes to digital advertising. I will set up, optimize and manage campaigns on an on-going basis, with the goal to grow your company. I am in the advertising space because I am data driven and love to generate sales. My work has allowed founders to relax and spend more time with their families, facilitate sales of the businesses, leading the founders to retire (some even in their 30's) as well as make founders happier and more 'successful'. Who is Jack? I'm a family man at heart. I also love to play golf at the weekend (specifically in the summer!) I also love cars, spending a lot of time with like minded people helps me wind-down after a busy week of scaling companies! I look forward to speaking with you and scaling your business to new heights! 📈 Cheers, Jack

Most Google Ads accounts are optimising blind. Google receives a signal when someone clicks and a signal when someone converts. Everything in between — the session that lasted four minutes, the person who read your pricing page twice, the lead that was genuinely worth £8,000 vs the one that was never going to buy — Google sees none of it. I fix that. And the results compound over time. I'm a Google Ads specialist with 21 years of experience and $60M+ in ad spend managed. I work exclusively with service businesses at serious spend levels — typically $20,000/month and above — where signal quality, conversion intelligence, and proper offline tracking make the difference between an account that improves every month and one that plateaus. What I do differently: Most specialists focus on what happens before the click — keywords, match types, bidding, structure. I focus on that too. But the work that produces outsized results is what happens after the click. I build three connected layers that most accounts don't have: Behavioural signal tracking — meaningful engagement signals sent back to Google during every session, not just at conversion. Google learns what a genuinely interested visitor looks like for your specific business — even when they don't convert immediately. Conversion value scoring — form submissions sent back to Google with predicted revenue values based on lead quality signals. Not a flat conversion count. A signal that reflects what each lead is actually worth. Google optimises toward high-value leads not just lead volume. Offline conversion tracking — quoted values and won jobs connected back to the original click via CRM integration. Google learns which keywords, campaigns, and audiences produce real revenue — not just enquiries. Together these give Google a complete picture of your customer journey from first session to closed job. The algorithm gets better data than any competitor's account is providing. Targeting improves continuously. Cost per quality lead drops over time. Recent results: • A UK business insurance provider: +144% revenue, +68% ROAS, +87% sales. • A land surveying firm: -41% cost per quoted lead, +67% quoted lead ROAS, +12% value of work quoted. • A resin driveway installer: -41% cost per acquisition, -40% ad spend for same results, +11% quote requests. In every case the improvement came from better signal quality and commercial thinking — not more budget. What I work on: • Google Ads audits and second opinions for accounts spending $20k+/month • Full account management with conversion intelligence built in • Conversion tracking architecture — GTM, GA4, Enhanced Conversions, offline imports • CRM integration for quoted value and job value feed-back to Google • Behavioural signal tracking and lead scoring setup • Search, Performance Max, Microsoft/Bing Ads • Landing page conversion analysis and recommendations The questions I focus on: • Is Google optimising toward your actual revenue — or just your conversion count? • Are your best leads being treated the same as your worst leads by the algorithm? • What signals is Google missing about the quality of your sessions and leads? • Is your offline revenue connected back to the clicks that generated it? • What needs fixing first to make the account measurably better within 90 days? Who I work best with: Service businesses — insurance, professional services, home improvement, trades, B2B — where lead quality variance is significant and the difference between a good lead and a bad one is worth thousands of pounds. Businesses where the owner or marketing director cares about revenue outcomes, not vanity metrics. Accounts where proper signal quality hasn't been set up and there's real performance left on the table. If you want a senior specialist who will connect your ad spend to your actual business outcomes — not just manage your campaigns — send me a message or book a consultation.

I cut my teeth at Weber Shandwick in London as a Creative Advertising Producer, building campaigns for globally recognised brands. My background spans traditional advertising, social media, PR activations, radio, cinema advertising and brand campaigns, where the focus was on creating ideas that captured attention and built long-term brand value. My transition into performance marketing came through my time at ALT Agency, where I managed more than 60 Google Ads, SEO and Meta campaigns for businesses across a wide range of industries. It was here I developed a strong understanding of the side of marketing that delivers measurable commercial results. I worked extensively with Google Ads Editor, Google Analytics, Google Tag Manager, conversion tracking, WordPress and landing page optimisation, ensuring every campaign was accurately tracked, measured and continuously improved. Today, I work as an independent digital marketing freelancer, combining strategic creative thinking with performance-driven execution. Alongside paid advertising, I bring extensive experience in content production, including photography, videography, editing and creative direction, allowing me to produce ad creative that's built to perform as well as look good. I work with businesses across the UK, Australia and the United States, delivering campaigns for industries including home services, construction, eCommerce, professional services, automotive, property, health and fitness, hospitality and retail. From furniture brands and bookkeepers to plumbers, mechanics, removalists, double glazing companies, property developers and online retailers, I've built marketing strategies that generate leads, sales and measurable business growth.

🏆 Top 1% of Performance Marketers on Upwork 🏆 💰 Managed over $1m+ in Ad Spend Across Meta & Google 💰 📈 6+ Years Driving Growth and Revenue For eCom Brands Online 🚀 Send me an invite or message, I'll give you a free Loom audit showing exactly how I'd approach your ad account to get it performing at its best. That's my promise. I help eCommerce brands turn ad spend into predictable revenue through Meta Ads and Google Ads. Whether you're scaling a Shopify store, improving ROAS, or trying to make your paid media more profitable, I build campaigns that drive purchases and revenue, not vanity metrics. Paid advertising that performs. I manage eCom campaigns across Meta and Google, from cold traffic prospecting to retargeting. Proper conversion tracking, daily optimisation, and a focus on the metrics that actually matter to your bottom line. Creative strategy that scales. Creative fatigue kills eCommerce campaigns. I test hooks, angles, and formats weekly, UGC-style videos, static ads, carousels, product demos, find what converts, cut what doesn't, and scale the winners. Full-funnel eCommerce campaigns. Awareness, retargeting, conversion, each stage needs different creative and targeting. I build campaigns that move shoppers through your funnel, not just dump traffic at the top. Data-driven optimisation. I track ROAS, CPA, CTR, conversion rates, AOV, MER, and purchase volume. You get clear reporting showing what's working, what's not, and what we're doing about it. HAPPY CLIENTS: ⭐⭐⭐⭐⭐ "We'd tried and failed with Meta ads before so were initially skeptical about whether the channel was right for us, but Harrison absolutely CRUSHED it. We budgeted 3 months for a return on Meta, but Harrison worked with us lock-step from the start with our strategy and we hit a profitable ROAS literally straight out the gate. I've been hiring on Upwork for 12 years and good talent can be hard to come across. Harrison is your guy. Book a call with him and you won't regret it." ⭐⭐⭐⭐⭐ "Harrison is an expert when it comes to Meta ads. I cannot recommend him enough to anyone who needs help getting their ads account performing well." ⭐⭐⭐⭐⭐ "Highly recommend Harrison and his team, they were able to understand our needs and our brand voice quickly to produce great results with efficiency." ⭐⭐⭐⭐⭐ "Great freelancer, very hard working, knowledgeable and extremely easy to work with." CORE SKILLS: Paid Ads, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, Google Shopping, Performance Max, Performance Marketing, Paid Advertising, PPC, eCommerce Marketing, Shopify Marketing, DTC Marketing, eCommerce Growth, Media Buying, Campaign Management, Audience Targeting, Retargeting, Lookalike Audiences, Dynamic Product Ads, Catalogue Ads, Advantage+ Shopping Campaigns, Conversion Tracking, Facebook Pixel, Conversion API, Google Tag Manager, Google Analytics, GA4, Merchant Center, Product Feed, ROAS Optimization, CPA Optimization, A/B Testing, Campaign Scaling, Shopify Ads, eCommerce Ads, Performance Marketing