Hire the Best Google Ads Freelancers
in the United Kingdom

Most Google Ads accounts are optimising blind. Google receives a signal when someone clicks and a signal when someone converts. Everything in between — the session that lasted four minutes, the person who read your pricing page twice, the lead that was genuinely worth £8,000 vs the one that was never going to buy — Google sees none of it. I fix that. And the results compound over time. I'm a Google Ads specialist with 21 years of experience and $60M+ in ad spend managed. I work exclusively with service businesses at serious spend levels — typically $20,000/month and above — where signal quality, conversion intelligence, and proper offline tracking make the difference between an account that improves every month and one that plateaus. What I do differently: Most specialists focus on what happens before the click — keywords, match types, bidding, structure. I focus on that too. But the work that produces outsized results is what happens after the click. I build three connected layers that most accounts don't have: Behavioural signal tracking — meaningful engagement signals sent back to Google during every session, not just at conversion. Google learns what a genuinely interested visitor looks like for your specific business — even when they don't convert immediately. Conversion value scoring — form submissions sent back to Google with predicted revenue values based on lead quality signals. Not a flat conversion count. A signal that reflects what each lead is actually worth. Google optimises toward high-value leads not just lead volume. Offline conversion tracking — quoted values and won jobs connected back to the original click via CRM integration. Google learns which keywords, campaigns, and audiences produce real revenue — not just enquiries. Together these give Google a complete picture of your customer journey from first session to closed job. The algorithm gets better data than any competitor's account is providing. Targeting improves continuously. Cost per quality lead drops over time. Recent results: • A UK business insurance provider: +144% revenue, +68% ROAS, +87% sales. • A land surveying firm: -41% cost per quoted lead, +67% quoted lead ROAS, +12% value of work quoted. • A resin driveway installer: -41% cost per acquisition, -40% ad spend for same results, +11% quote requests. In every case the improvement came from better signal quality and commercial thinking — not more budget. What I work on: • Google Ads audits and second opinions for accounts spending $20k+/month • Full account management with conversion intelligence built in • Conversion tracking architecture — GTM, GA4, Enhanced Conversions, offline imports • CRM integration for quoted value and job value feed-back to Google • Behavioural signal tracking and lead scoring setup • Search, Performance Max, Microsoft/Bing Ads • Landing page conversion analysis and recommendations The questions I focus on: • Is Google optimising toward your actual revenue — or just your conversion count? • Are your best leads being treated the same as your worst leads by the algorithm? • What signals is Google missing about the quality of your sessions and leads? • Is your offline revenue connected back to the clicks that generated it? • What needs fixing first to make the account measurably better within 90 days? Who I work best with: Service businesses — insurance, professional services, home improvement, trades, B2B — where lead quality variance is significant and the difference between a good lead and a bad one is worth thousands of pounds. Businesses where the owner or marketing director cares about revenue outcomes, not vanity metrics. Accounts where proper signal quality hasn't been set up and there's real performance left on the table. If you want a senior specialist who will connect your ad spend to your actual business outcomes — not just manage your campaigns — send me a message or book a consultation.

👉 Most brands spending $5k–$100k/month on ads leak 20–40% of their budget - and don’t know it. If your performance only improves when spend increases, you don’t have a scalable system. You have a leak. ⭐ Trusted by 50+ Brands | Expert-Vetted (Top 0.1%) | $250m+ Managed Spend 💰 WHAT I DO I help eCommerce & SaaS companies turn paid ads into predictable, scalable revenue systems — without increasing CPA. Most accounts don’t fail because of ads. They fail because no one owns the full system. 👉 I do. ⚙️ HOW I SCALE I use a 3-layer system: • Acquisition Efficiency — reduce CPA, eliminate wasted spend • Conversion Leverage — increase CVR via landing pages & funnels • Scale Stability — grow spend without breaking performance 👉 This is the difference between campaigns that “work”… and systems that scale profitably. 🎯 WHO I WORK WITH • eCommerce brands doing $20k+/month • SaaS & lead gen businesses spending $5k+/month • Founders serious about scaling 🏆 RESULTS eCommerce & DTC • Gleamin: Scaled to 15x revenue via full-funnel Meta + Google strategy • SD Bullion: Increased ROI by 143% through search restructuring + intent optimization • Fast-Growth DTC: Scaled from £5k → £60k/month in 90 days SaaS & Lead Gen • Pipedrive (Paid Acquisition): Reduced CPA by 56% while scaling lead volume • Rosetta Stone (Growth Optimization): Improved acquisition efficiency by 285% through aggressive testing and funnel optimization 👉 Proven systems. Built to scale. ⚙️ STACK • Platforms: Google Ads (Search, Shopping, PMax, YouTube), Meta, LinkedIn, Microsoft Ads • Tracking: GA4, GTM, server-side tracking, custom dashboards CLIENT FEEDBACK ⭐ "Outstanding freelancer who helped increase our ROAS by 350% through advanced optimizations.” ⭐ “Justin identified major growth opportunities and built a clear scaling strategy. Will absolutely hire again.” 🚫 NOT A FIT • Looking for the cheapest option • Not yet investing seriously in ads • Want short-term hacks over long-term growth 🚀 HOW WE WORK 1. Audit your account 2. Fix what’s broken (fast wins first) 3. Scale what’s working 4. Continuously optimise for profit ⚠️ I only take on a limited number of clients at a time to ensure performance. 📩 NEXT STEP: THE SCALING AUDIT Message me “AUDIT” and I’ll show you: • Where you're actively losing money. • What is bottlenecking your scale • The exact steps I would take to fix it If I don’t find clear profit opportunities, I’ll tell you. If I do, I’ll show you exactly how to fix them. No fluff. No guesswork. 👉 Just profitable, scalable growth.

I work only with lead generation businesses, and I focus on the part of Google Ads that matters most: turning ad spend into real customers, not just form submissions. Anyone can fill an account with leads. The hard part is making sure those leads are genuine, that spam and junk enquiries are filtered out, and that your budget goes towards people who are actually likely to become paying customers. That is where most Google Ads accounts fall down, and it is what I fix. I have managed Google Ads accounts for 15 years, and my profile shows the results. I also stay on top of how Google Ads keeps changing, including AI Max and automation, so your account does not quietly drift into wasted spend while still looking fine on the surface. ✅Why Choose Me? -The only person who can provide you with a highly researched negative keyword list consisting of 1345 negative keywords, which will save you a lot of money right from the start -A huge list of 50,000 placement exclusions that no one else has, which will improve the quality of your leads from Performance Max campaigns -Best feedback on Upwork for Google Ads (formerly known as Adwords) / PPC / Pay Per Click - Google Premier Partner (You can find my company Veni Vidi Vici Ltd in the Google Partner directory). This means I'm in the top 3% of Google Ads professionals in the world. -Proven results which you can see in the presentation attached to the Portfolio section of my profile. (If the feedback I have attained doesn't persuade you to use me then the evidence of the results I attained for my clients should!) -Several of the 'Top Rated' Google Ads freelancers on Upwork have been trained up by me. Hire the master, not the apprentice! -Guaranteed results - if you have existing campaigns then I guarantee to beat the results or you don't pay me a management fee until I do. (Doesn't apply to new accounts with no history as I wouldn't have any results to beat) -I've managed over £120 Million on Google (up to January 2026) during my career (This is through a mixture of white labelling my services to famous agencies around the world, my own personal clients and also when I worked for an agency full time before becoming a freelancer). -Over £82 Million of the spend (up to January 2026) on Google that I have managed has been on my own clients i.e. not whilst working for another agency or through white-labeling my services -Innovative tactics & always ahead of the competition -I have managed several famous companies including Toys R Us in Australia, New Zealand and the UK. I managed the Fortune 100 company Rentokil in Australia and New Zealand for 4 years -The PPC Freelancer who manages all of the Google Ads accounts for Sam Mollaei the famous Law Business coach and owner of Legal Funnel, My Legal Academy etc. I'm therefore an expert in Legal / Law Google Ads accounts as well as Google Ads accounts for courses. -Experienced in accounts from $5 per day right up to $60k per day -Experienced in managing campaigns in Australia, UK, USA, Canada, South Africa, New Zealand, Germany, Ireland and United Arab Emirates -Psychology used in ad text for highest click through and conversion rates. (I've ran thousands of tests to find out what works and what doesn't. Your account will benefit from the knowledge I've learned.) -I've personally earned over $2 million and have written a book called "The Million Dollar Freelancer" which you can buy on Amazon -I've been managing Google Ads since 2011, when it was called Adwords and Upwork was called Elance. PLEASE NOTE, I'm NOT interested in eCommerce accounts, I don't work on an hourly basis and I have no interest in working for any agencies. My rates are: $500 for a standard account build (Excessively big builds are charged more) 10% of spend as a management fee on spends above $5000 per month 20% of spend management fee on spends below $5000 per month + Upwork fees

Most businesses don’t have a lead problem. They’re losing enquiries after the first contact. I’m a Top Rated freelancer on Upwork with 100% Job Success, and I help fix that by building and optimising CRM and follow-up systems in GoHighLevel & HubSpot. For example, I recently helped Awakened Academy migrate their CRM from Close and Keap into GoHighLevel, rebuilding their funnels, automations, and follow-up systems so leads are handled properly from first contact through to booking. I’ve done similar work helping businesses: * Automate their lead handling * Reduce manual admin and missed opportunities * Turn more enquiries into booked calls and paying clients What I build Simple, effective systems in GoHighLevel that: * Capture leads properly * Follow up automatically (SMS, email, missed call text back) * Nurture prospects consistently * Turn enquiries into booked calls Why this works Most businesses already have traffic or enquiries coming in. The real issue is: * Slow or inconsistent follow-up * Leads slipping through the cracks * Manual processes that don’t scale Fixing this usually leads to more conversions without needing more traffic. My background I also bring 15+ years of SEO and paid traffic experience, so I don’t just build systems. I understand how leads are generated and how to convert them. If this sounds familiar If you’re getting enquiries but: * Not enough are turning into calls * Your CRM is messy or underused * You’re relying on manual follow-up I can help you fix that quickly. Happy to take a look at your current setup and show you what’s missing.

🏆 Top Rated Plus | Top 1% of Performance Marketers on Upwork 🏆 💰 Managed over $1m+ in Ad Spend Across Meta & Google 💰 📈 6+ Years Driving Growth and Revenue For eCom Brands Online 🚀 Send me an invite or message, I'll give you a free Loom audit showing exactly how I'd approach your ad account to get it performing at its best. That's my promise. I help eCommerce brands turn ad spend into predictable revenue through Meta Ads and Google Ads. Whether you're scaling a Shopify store, improving ROAS, or trying to make your paid media more profitable, I build campaigns that drive purchases and revenue, not vanity metrics. Paid advertising that performs. I manage eCom campaigns across Meta and Google, from cold traffic prospecting to retargeting. Proper conversion tracking, daily optimisation, and a focus on the metrics that actually matter to your bottom line. Creative strategy that scales. Creative fatigue kills eCommerce campaigns. I test hooks, angles, and formats weekly, UGC-style videos, static ads, carousels, product demos, find what converts, cut what doesn't, and scale the winners. Full-funnel eCommerce campaigns. Awareness, retargeting, conversion, each stage needs different creative and targeting. I build campaigns that move shoppers through your funnel, not just dump traffic at the top. Data-driven optimisation. I track ROAS, CPA, CTR, conversion rates, AOV, MER, and purchase volume. You get clear reporting showing what's working, what's not, and what we're doing about it. HAPPY CLIENTS: ⭐⭐⭐⭐⭐ "We'd tried and failed with Meta ads before so were initially skeptical about whether the channel was right for us, but Harrison absolutely CRUSHED it. We budgeted 3 months for a return on Meta, but Harrison worked with us lock-step from the start with our strategy and we hit a profitable ROAS literally straight out the gate. I've been hiring on Upwork for 12 years and good talent can be hard to come across. Harrison is your guy. Book a call with him and you won't regret it." ⭐⭐⭐⭐⭐ "Harrison is an expert when it comes to Meta ads. I cannot recommend him enough to anyone who needs help getting their ads account performing well." ⭐⭐⭐⭐⭐ "Highly recommend Harrison and his team, they were able to understand our needs and our brand voice quickly to produce great results with efficiency." ⭐⭐⭐⭐⭐ "Great freelancer, very hard working, knowledgeable and extremely easy to work with." CORE SKILLS: Paid Ads, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, Google Shopping, Performance Max, Performance Marketing, Paid Advertising, PPC, eCommerce Marketing, Shopify Marketing, DTC Marketing, eCommerce Growth, Media Buying, Campaign Management, Audience Targeting, Retargeting, Lookalike Audiences, Dynamic Product Ads, Catalogue Ads, Advantage+ Shopping Campaigns, Conversion Tracking, Facebook Pixel, Conversion API, Google Tag Manager, Google Analytics, GA4, Merchant Center, Product Feed, ROAS Optimization, CPA Optimization, A/B Testing, Campaign Scaling, Shopify Ads, eCommerce Ads, Performance Marketing

I am expert-vetted, meaning I'm in the top 1% for Google Ads Services on UpWork + 100% JOB SUCCESS with 10+ years in Google Ads | LinkedIn Ads | Facebook Ads I build scalable acquisition systems for premium brands spending €2k–€50k/month. I've built digital ads strategies for more than 200 medium and large companies, and made massive performance improvements for some well-known companies as well, such as: ✅ PayPal, Square Up ✅ The Telegraph ✅ Lululemon, Craft Sportswear ✅ AVIS Budget ✅ United Students ✅ BMW & Mini ✅ Burger King ⭐ Here's what I can bring to your project ⭐ ✅ Top-notch experience in Google Ads, GA4, GTM, Facebook & Instagram Ads, LinkedIn Ads ✅ Extensive experience working with large enterprise targets and budgets ✅ Expert understanding of all sides of online advertising, including tracking and website optimisation ✅ Ability to quickly diagnose current strategy bottlenecks and performance limitations ✅ 24/7 ultra-reliable communication: I respond immediately and provide answers and solutions asap ✅ I would care about helping you succeed and bringing value to your business as a whole ⭐ Why you should choose me over other freelancers ⭐ ✅ Client Reviews: My priority is providing value to all of my clients and earning their TRUST. ✅ I have 𝐎𝐯𝐞𝐫 𝟓𝟎 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝟓* 𝐑𝐞𝐯𝐢𝐞𝐰𝐬 across Upwork, LinkedIn and other platforms ✅ Over-Delivering: this is my bread and butter, as a freelancer. I always go the extra mile when working with my clients. ✅ Responsiveness: being extremely responsive, transparent and reliable. ✅ I am 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 for Google Ads, GA4, GTM, LinkedIn Ads, Facebook Ads ✅ I am 𝐆𝐨𝐨𝐠𝐥𝐞 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 ✅ I can 𝐬𝐭𝐚𝐫𝐭 𝐚𝐬𝐚𝐩 ✅ I have 𝟏𝟎+ 𝐲𝐞𝐚𝐫𝐬 of experience and proven track record ✅ I am 𝐄𝐱𝐩𝐞𝐫𝐭-𝐯𝐞𝐭𝐭𝐞𝐝 on UpWork ✅ I have been g𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐬, 𝐬𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 for 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐟𝐫𝐨𝐦 𝐔𝐊, 𝐃𝐄, 𝐀𝐓, 𝐂𝐇, 𝐈𝐓, 𝐄𝐒, 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚, 𝐔𝐒, 𝐂𝐚𝐧𝐚𝐝𝐚. ✅ I've worked with industries, like 𝐈𝐓, 𝐒𝐀𝐀𝐒, 𝐅𝐢𝐧𝐚𝐧𝐜𝐞, 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬, 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞, 𝐅𝐌𝐂𝐆, etc. 🏆 Reviews and feedback from high-profile clients 🏆 To get a sense of the quality of work and value I bring to my clients, have a look at the client reviews in my portfolio below. There are also a few in my work history section. "𝘐'𝘷𝘦 𝘸𝘰𝘳𝘬𝘦𝘥 𝘸𝘪𝘵𝘩 𝘔𝘪𝘳𝘦𝘯𝘢 𝘰𝘯 𝘴𝘦𝘷𝘦𝘳𝘢𝘭 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘢𝘥 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴 𝘰𝘷𝘦𝘳 𝘵𝘩𝘦 𝘺𝘦𝘢𝘳𝘴. 𝘚𝘩𝘦 𝘪𝘴 𝘷𝘦𝘳𝘺 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦𝘢𝘣𝘭𝘦, 𝘱𝘢𝘳𝘵𝘪𝘤𝘶𝘭𝘢𝘳𝘭𝘺 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘎𝘰𝘰𝘨𝘭𝘦 𝘈𝘥𝘴, 𝘎𝘰𝘰𝘨𝘭𝘦 𝘈𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴 𝘢𝘯𝘥 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘵𝘳𝘢𝘤𝘬𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘷𝘦𝘳𝘺 𝘩𝘰𝘯𝘦𝘴𝘵 𝘪𝘯 𝘩𝘦𝘳 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩 𝘵𝘰 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴. 𝘔𝘪𝘳𝘦𝘯𝘢 𝘪𝘴 𝘮𝘺 𝘨𝘰-𝘵𝘰 𝘧𝘰𝘳 𝘢𝘯𝘺𝘵𝘩𝘪𝘯𝘨 𝘳𝘦𝘭𝘢𝘵𝘦𝘥 𝘵𝘰 𝘵𝘩𝘦𝘴𝘦 𝘵𝘢𝘤𝘵𝘪𝘤𝘴, 𝘢𝘯𝘥 𝘐 𝘭𝘰𝘰𝘬 𝘧𝘰𝘳𝘸𝘢𝘳𝘥 𝘵𝘰 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘪𝘯𝘨 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩 𝘩𝘦𝘳. 𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘧𝘰𝘳 𝘢𝘭𝘭 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘩𝘦𝘭𝘱 𝘵𝘰 𝘥𝘢𝘵𝘦!" - 𝘚𝘰𝘱𝘩𝘪𝘦 𝘞𝘢𝘭𝘵𝘰𝘯, 𝘍𝘰𝘶𝘯𝘥𝘦𝘳 𝘢𝘵 𝘛𝘪𝘤𝘬𝘦𝘵𝘏𝘺𝘱𝘦 𝘢𝘯𝘥 3𝘵𝘸𝘦𝘭𝘷𝘦 👉I can help with: ✅ Creating paid ads strategy ✅ Building your campaigns from scratch ✅ Selecting the right audiences, retargeting users ✅ Selecting the right keywords ✅ Creating appealing ads ✅ Setting up the conversion tracking ✅ Managing and optimizing the campaigns ✅ Reporting on a regular basis I can do this for 𝐆𝐨𝐨𝐠𝐥𝐞 𝐚𝐝𝐬, 𝐁𝐢𝐧𝐠 𝐚𝐝𝐬, 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐚𝐧𝐝 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐀𝐝𝐬, 𝐋𝐢𝐧𝐤𝐞𝐝𝐢𝐧 𝐀𝐝𝐬.