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Your followers aren't growing. Your engagement is low. You're posting consistently but the algorithm seems to ignore you, while your competitors keep winning. Sound familiar? That's exactly the problem I solve. I'm a results-driven Social Media Manager and Growth Strategist. I don't just "post content", I study what your competitors are doing right, diagnose what's holding your account back, and build a strategy designed to get you real, measurable growth. Here's what I do for my clients: ✅ Social Media Management, Facebook, Instagram, TikTok, LinkedIn & X (Twitter) ✅ Social Media Audits, I show you exactly what's wrong, what's working, and what your competitors are doing that you're not ✅ Organic Growth Strategy, content built around each platform's algorithm, not guesswork ✅ Paid Advertising, Google Ads, Facebook/Instagram Ads & TikTok Ads ✅ Competitor Analysis, turning their strengths into your advantage ✅ Content Creation & Scheduling, engaging content that speaks to YOUR audience ✅ Analytics & Reporting, I track results, so you always know what's working Real results I've delivered: 🔹 Grew a brand's social media from ZERO to an engaged organic following in the very first week, no ads, purely organic strategy 🔹 Ran Google Ads for a UK-based pet brand that brought in measurable sales results 🔹 Delivered a full competitor and strategy audit that showed a client exactly why they were losing ground, and how to fix it. I know the platforms. I know the algorithms. I know how to find YOUR audience and turn them into followers, engagement, and customers. If you're not sure where to start, let's begin with a Social Media Audit. I'll show you what's broken, what your competitors are winning with, and the exact plan to fix it. Then you decide. Send me a message and let's talk about what results look like for your brand.

I've managed $130M in Google Ads spend and generated $1.1B in revenue for businesses from my Google Ads management services. If your campaign performance is decreasing, you can't generate profitable conversions/sales and frustration is getting the better of you, I'm the guy who fixes it. Drop me an invite or a message and I'll send you a personalised Loom audit of your account within 48 hours - honest observations, no pitch, completely free. A little more about me: I help growth-focused businesses scale Google Ads profitably. Not "manage" their campaigns — actually scale them. I've run $130M+ in ad spend across 14 years, built granular campaign structures most agencies don't have the patience to create, and generated $1.1B+ in revenue for businesses from local tradespeople to e-commerce brands. I'm a Google Premier Partner - top 3% of all Google Ads managers globally. You can't buy that status. It's earned through sustained performance across live accounts, year after year. - $1.1B+ in revenue generated across 14 years of hands on Google Ads - £761,540 in direct revenue for Evolution AV + £1.65M in pipeline - 78% profitability increase for a major UK conveyancer while nearly 5x-ing spend - Top 1% Expert-Vetted on Upwork - fewer than 1 in 100 freelancers qualify - I build the systems behind your ads too - speed-to-lead, AI follow-up If you want someone who'll challenge your assumptions, dig into the data, and build something that compounds - send me an invite. 🔧 EXPERTISE: Google Ads | Search | Shopping | Performance Max | YouTube Ads | Lead Generation | E-commerce | Feed Management | Merchant Center | Conversion Tracking | Lead Nurturing | AI Automation

💰 $4M+ Revenue Generated | 📈 Up to 11.88X ROAS | 🎯 1,330+ Qualified Leads Google Ads Certified PPC Expert helping businesses generate more leads, lower CPA, and scale profitably through Google Ads, Meta Ads, and accurate conversion tracking. I help local businesses, eCommerce brands, and service-based companies scale profitably through high-performing Google Ads, Meta Ads, and accurate conversion tracking. Unlike many advertisers who simply launch campaigns, I build the tracking first. Using Google Analytics 4 (GA4), Google Tag Manager (GTM), Server-Side Tracking, Meta Conversion API, and GoHighLevel CRM, I make sure every lead and sale is tracked accurately so your marketing decisions are based on real data not guesswork. My Services ✅ Google Search Ads ✅ Performance Max Campaigns ✅ Google Shopping Ads ✅ Display & YouTube Ads ✅ Meta Ads (Facebook & Instagram) ✅ Google Merchant Center ✅ Google Analytics 4 (GA4) ✅ Google Tag Manager (GTM) ✅ Server-Side Tracking ✅ Meta Conversion API ✅ Enhanced Conversions ✅ Conversion Tracking ✅ GoHighLevel CRM Setup & Automation ✅ Lead Attribution & Reporting Industries I Work With • Local Service Businesses • Home Services • HVAC • Roofing • Plumbing • Painting • Healthcare • Dentists • Legal • Auto Services • eCommerce & DTC Brands Why Clients Choose Me ✔ Google Ads Certified ✔ 5+ Years of PPC Experience ✔ Data-Driven Marketing Strategy ✔ Transparent Communication ✔ Fast Response Time ✔ No Outsourcing ✔ UK-Based ✔ Long-Term Growth Partner Tools I Use • Google Ads • Meta Ads Manager • Google Analytics 4 (GA4) • Google Tag Manager (GTM) • Server-Side GTM • Google Merchant Center • Meta Pixel • Meta Conversion API • GoHighLevel Let's Grow Your Business Whether you need a complete Google Ads setup, Meta Ads management, Performance Max optimization, conversion tracking, or GoHighLevel automation, I'm ready to help. Send me your website or Google Ads account, and I'll identify opportunities to improve your ROI with a free initial review.

👋🏻 Hey, I'm Louis - been doing Google Ads and Conversion Tracking for ecommerce brands for 3+ years and just created my Upwork profile (hellooo freelancer world). Looking to build my reviews and case studies here, so if this lands in front of you, hit me up. First few clients get everything I've got! 😄 1️⃣ Here's What Makes Me Different: When you work with me, you don't get a "Google Ads zombie" who thinks in a silo and just pushes buttons inside your ad account. You get someone who looks at the full picture. Here's the truth - I've seen countless freelancers and agencies just "do Google Ads" and it's basically a coin flip whether the account does well or not. Why? Because they skip the foundations. They jump into campaigns without understanding your margins, your goals, or whether your tracking is even actually working. That's not how I operate. 🙅 2️⃣ I Start With Your Business, Not Your Ad Account: Before I touch a single campaign, I want to understand: → Your Unit Economics - What are your margins? What's your breakeven? What can you actually afford to pay for a customer and still be profitable? What is your profit to acquisition ratio? Most ecom owners aren't great with these numbers, and that's fine - that's literally why you hire me. → Your Goals - Not just "I want more sales." I'm talking business-level goals, channel-level goals, and campaign-level targets. I do the math to understand what each campaign should actually yield - in profit, not vanity metrics. This also helps align Google Ads with your other channels like Meta, Email, and SEO so everything works in sync - not in silos (as I said, I look at the full picture). → Your Business Context - Who's your customer? Who are your competitors that we need to beat? What's happening in your other channels? I only work with a few clients at a time because I actually want to understand your brand, not just bill you monthly. → Your Conversion Tracking - If your data is broken, every decision you make is based on lies. I audit your full tracking setup - GA4, GTM, server-side, enhanced conversions - and fix what's broken before I optimize anything. → Your GMC & Product Feed - Compliance issues, missing attributes, weak titles - your feed is the backbone of Shopping and PMax. I audit and optimize it so Google actually shows your best products. Only THEN do I look at your Google Ads account. 3️⃣ My Google Ads Strategy: Once the audit is done, I build a strategy that actually connects in sync to your business and it's goals - not a generic template. This includes: • Campaign structure (consolidate vs. segment - and why) • Bid strategies tied to your targets • Budgets allocated by profitability, not guesswork • Audience targeting based on real buyer behaviour • Ad creative production - RSAs, image ads, asset creation (video scripts provided for your team to produce) etc.. 4️⃣ The Execution: I don't just hand you a document and disappear. I execute on everything that I found in your audit: • Fix and upgrade your conversion tracking • Set up and optimize your GMC/product feed • Build and launch the campaigns properly • Ongoing management, optimization, and scaling • Monitoring, reporting, and A/B testing 5️⃣ The Consulting You Didn't Know You Needed: Look, I'm not going to pretend I can run your whole entire marketing department. Google Ads is what I do, and I do it well. But I also pay attention - and when I notice something outside my scope that's hurting your results (or can improve them), I'll tell you. These are the type of comments you'll hear when working with me: • "Hey can you bring in a CRO expert to re-do this landing page - my data shows it can unlock another 15% more profit." • "We're spending heavy on Product X but margins are tight - tell your email team to set up cross-sell flows to recover it on the backend." • "This hook is working really well on Google Ads - worth testing it on Meta too!" I understand that Google Ads is one piece of the puzzle - and it's one I've mastered. But it's also in my best interest to help you achieve growth everywhere, not just inside your ad account. That's what a real partner does. 6️⃣ Why Profit, Not ROAS: I talk to business owners like yourself in the language that actually matters - profit. Revenue is great (and your ROAS will look good too), but revenue without margin is just expensive exercise. That's why your bottom line is always my main priority. You'll always know what you're actually making, not just what the dashboard says. 7️⃣ Who I Work With: Ecommerce brands who want someone that thinks like a business partner, not a button-pusher. 8️⃣ Let's Partner Up: I'm building my Upwork presence, which means you get my full attention, senior-level thinking, and a genuine desire to make your account a case study I'm proud of. 📩 Send me a message - let's see if we're a good fit.

Most Google Ads accounts are optimising blind. Google receives a signal when someone clicks and a signal when someone converts. Everything in between — the session that lasted four minutes, the person who read your pricing page twice, the lead that was genuinely worth £8,000 vs the one that was never going to buy — Google sees none of it. I fix that. And the results compound over time. I'm a Google Ads specialist with 21 years of experience and $60M+ in ad spend managed. I work exclusively with service businesses at serious spend levels — typically $20,000/month and above — where signal quality, conversion intelligence, and proper offline tracking make the difference between an account that improves every month and one that plateaus. What I do differently: Most specialists focus on what happens before the click — keywords, match types, bidding, structure. I focus on that too. But the work that produces outsized results is what happens after the click. I build three connected layers that most accounts don't have: Behavioural signal tracking — meaningful engagement signals sent back to Google during every session, not just at conversion. Google learns what a genuinely interested visitor looks like for your specific business — even when they don't convert immediately. Conversion value scoring — form submissions sent back to Google with predicted revenue values based on lead quality signals. Not a flat conversion count. A signal that reflects what each lead is actually worth. Google optimises toward high-value leads not just lead volume. Offline conversion tracking — quoted values and won jobs connected back to the original click via CRM integration. Google learns which keywords, campaigns, and audiences produce real revenue — not just enquiries. Together these give Google a complete picture of your customer journey from first session to closed job. The algorithm gets better data than any competitor's account is providing. Targeting improves continuously. Cost per quality lead drops over time. Recent results: • A UK business insurance provider: +144% revenue, +68% ROAS, +87% sales. • A land surveying firm: -41% cost per quoted lead, +67% quoted lead ROAS, +12% value of work quoted. • A resin driveway installer: -41% cost per acquisition, -40% ad spend for same results, +11% quote requests. In every case the improvement came from better signal quality and commercial thinking — not more budget. What I work on: • Google Ads audits and second opinions for accounts spending $20k+/month • Full account management with conversion intelligence built in • Conversion tracking architecture — GTM, GA4, Enhanced Conversions, offline imports • CRM integration for quoted value and job value feed-back to Google • Behavioural signal tracking and lead scoring setup • Search, Performance Max, Microsoft/Bing Ads • Landing page conversion analysis and recommendations The questions I focus on: • Is Google optimising toward your actual revenue — or just your conversion count? • Are your best leads being treated the same as your worst leads by the algorithm? • What signals is Google missing about the quality of your sessions and leads? • Is your offline revenue connected back to the clicks that generated it? • What needs fixing first to make the account measurably better within 90 days? Who I work best with: Service businesses — insurance, professional services, home improvement, trades, B2B — where lead quality variance is significant and the difference between a good lead and a bad one is worth thousands of pounds. Businesses where the owner or marketing director cares about revenue outcomes, not vanity metrics. Accounts where proper signal quality hasn't been set up and there's real performance left on the table. If you want a senior specialist who will connect your ad spend to your actual business outcomes — not just manage your campaigns — send me a message or book a consultation.

𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁-𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝘁 | 𝟳+ 𝗬𝗲𝗮𝗿𝘀’ 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 | 𝗘𝘅𝗰𝗲𝗹 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 + 𝗩𝗕𝗔 + 𝗣𝗼𝘄𝗲𝗿 𝗕𝗜 + 𝗗𝗔𝗫 + 𝗦𝗤𝗟 + 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 + 𝗗𝗮𝘁𝗮 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 I help businesses automate reporting, clean messy data, and build dashboards that drive faster, smarter decisions. If you’re stuck with slow reports, scattered data, or time-wasting manual processes, I’ll build solutions that work fast, scale smart, and impress stakeholders. I’ve supported startups, enterprises, and operational teams across industries, optimizing Excel systems, automating reporting, and delivering interactive dashboards that drive action. 💼 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼 𝗕𝗲𝘀𝘁 ✅ 𝗘𝘅𝗰𝗲𝗹 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 • Power Query, Macros, VBA, Formulas, and workflow streamlining • Save hours weekly by automating reporting, fixing broken sheets, and streamlining workflows ✅ 𝗣𝗼𝘄𝗲𝗿 𝗕𝗜 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 • DAX-powered insights, drill-down KPIs, and sleek design • Real-time tracking with Power Query, SQL, and API integrations ✅ 𝗦𝗤𝗟 & 𝗗𝗮𝘁𝗮 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 • Data modeling, transformations, and reporting pipelines • Scalable data models and ETL pipelines (Azure Data Factory, Databricks) ✅ 𝗣𝗗𝗙 𝘁𝗼 𝗘𝘅𝗰𝗲𝗹 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 • Fast, accurate extraction of tables, reports, or presentations from PDF to Excel or Word ✅ 𝗗𝗮𝘁𝗮 𝗖𝗹𝗲𝗮𝗻𝗶𝗻𝗴 • Data Cleaning and Transformation via Excel, SQL, & Python • Automated quality checks to remove errors before they reach decision-makers ✅ 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 • End-to-end analytics that answer not just what happened, but why 🛠️ 𝗧𝗼𝗼𝗹𝘀 & 𝗧𝗲𝗰𝗵 𝗜 𝗨𝘀𝗲 • Excel, Power BI, SQL, Power Query, DAX, VBA • Azure Data Factory, Databricks, Python • Tableau, R, Google Sheets 🌟 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗜’𝘃𝗲 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 🚀 Built fully automated Excel + Power Query reporting systems that cut manual reconciliation time by 80%+ with one-click refresh for new data drops. 💡 Automated complex Excel workflows using Power Query, Power Pivot, and advanced formulas, replacing fragile manual processes with scalable systems. ⚙️ Cleaned, normalised, and reconciled large messy datasets (barcodes, SKUs, financials, inventory, CRM exports), eliminating false variances and data errors. 📊 Automated cost & pricing model for a trailer company → eliminated manual updates, added live dashboards, delivered “what-if” pricing scenarios. 📈 Built an operational Power BI dashboard for a utility firm; slashed costs & improved response times ⚙️ Transformed a messy 64-page PDF into a clean, structured Excel database; 100% accuracy, less than 24 hrs. 🧠 Developed an Excel Macro with a clickable pop-up that displays dynamic, line-level details ✅ 𝗪𝗵𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗖𝗵𝗼𝗼𝘀𝗲 𝗠𝗲 • Fast and accurate delivery. • 7+ years of experience with SQL Reporting, VBA, and Power BI Dashboards • Experience with data cleaning, analysis, BI reporting, and dashboard storytelling • Trusted by teams to deliver insights, not just pretty visuals • Microsoft Certified (PL-300) 𝗖𝗹𝗶𝗲𝗻𝘁 𝗥𝗲𝘃𝗶𝗲𝘄𝘀: ⭐⭐⭐⭐⭐ "𝘌𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘪𝘴𝘮 𝘢𝘯𝘥 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘵𝘰 𝘥𝘦𝘵𝘢𝘪𝘭!" ⭐⭐⭐⭐⭐ "𝘏𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘦𝘥" ⭐⭐⭐⭐⭐ "𝘏𝘪𝘴 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘵𝘰 𝘥𝘦𝘵𝘢𝘪𝘭 𝘸𝘢𝘴 𝘳𝘦𝘮𝘢𝘳𝘬𝘢𝘣𝘭𝘦; 𝘩𝘦 𝘮𝘦𝘵𝘪𝘤𝘶𝘭𝘰𝘶𝘴𝘭𝘺 𝘤𝘢𝘱𝘵𝘶𝘳𝘦𝘥 𝘢𝘯𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘦𝘥 𝘦𝘷𝘦𝘳𝘺 𝘥𝘢𝘵𝘢 𝘱𝘰𝘪𝘯𝘵, 𝘦𝘯𝘴𝘶𝘳𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦 𝘧𝘪𝘯𝘢𝘭 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘸𝘢𝘴 𝘯𝘰𝘵 𝘰𝘯𝘭𝘺 𝘢𝘤𝘤𝘶𝘳𝘢𝘵𝘦 𝘣𝘶𝘵 𝘢𝘭𝘴𝘰 𝘶𝘴𝘦𝘳-𝘧𝘳𝘪𝘦𝘯𝘥𝘭𝘺. 𝘏𝘦 𝘮𝘢𝘥𝘦 𝘮𝘺 𝘭𝘪𝘧𝘦 𝘴𝘰 𝘮𝘶𝘤𝘩 𝘦𝘢𝘴𝘪𝘦𝘳, 𝘢𝘯𝘥 𝘐 𝘵𝘳𝘶𝘭𝘺 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦 𝘵𝘩𝘦 𝘦𝘧𝘧𝘰𝘳𝘵 𝘩𝘦 𝘱𝘶𝘵 𝘪𝘯𝘵𝘰 𝘵𝘩𝘪𝘴 𝘱𝘳𝘰𝘫𝘦𝘤𝘵. 𝘐 𝘸𝘪𝘴𝘩 𝘐 𝘩𝘢𝘥 𝘮𝘰𝘳𝘦 𝘮𝘰𝘯𝘦𝘺 𝘵𝘰 𝘱𝘢𝘺 𝘩𝘪𝘮 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘩𝘦 𝘪𝘴 𝘸𝘰𝘳𝘵𝘩 𝘵𝘦𝘯 𝘵𝘪𝘮𝘦𝘴 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘸𝘩𝘢𝘵 𝘐 𝘱𝘢𝘪𝘥! 𝘐 𝘸𝘪𝘭𝘭 𝘥𝘦𝘧𝘪𝘯𝘪𝘵𝘦𝘭𝘺 𝘣𝘦 𝘩𝘪𝘳𝘪𝘯𝘨 𝘩𝘪𝘮 𝘢𝘨𝘢𝘪𝘯 𝘢𝘯𝘥 𝘸𝘪𝘭𝘭 𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘴𝘦𝘦𝘬 𝘰𝘶𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩 𝘩𝘪𝘮 𝘪𝘯 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦. 𝘐𝘧 𝘺𝘰𝘶'𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘸𝘩𝘰 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴 𝘩𝘪𝘨𝘩-𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩 𝘢 𝘲𝘶𝘪𝘤𝘬 𝘵𝘶𝘳𝘯𝘢𝘳𝘰𝘶𝘯𝘥, 𝘭𝘰𝘰𝘬 𝘯𝘰 𝘧𝘶𝘳𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘑𝘉. 𝘏𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘦𝘥!" 🧭 Let's Build Something That Makes Your Data Work Harder. Stop wasting hours on manual reports or cluttered Excel files. Whether you need a one-off automation, a Power BI dashboard, or a full reporting overhaul, I’ll help you unlock your data’s true potential. Available for ongoing or one-off projects.🚀 📌 Ready to transform your reporting and take control of your data? Send an invite or message now; I respond fast and deliver even faster. Let's talk.