Most Google Ads accounts are optimising blind.
Google receives a signal when someone clicks and a signal when someone converts. Everything in between — the session that lasted four minutes, the person who read your pricing page twice, the lead that was genuinely worth £8,000 vs the one that was never going to buy — Google sees none of it.
I fix that. And the results compound over time.
I'm a Google Ads specialist with 21 years of experience and $60M+ in ad spend managed. I work exclusively with service businesses at serious spend levels — typically $20,000/month and above — where signal quality, conversion intelligence, and proper offline tracking make the difference between an account that improves every month and one that plateaus.
What I do differently:
Most specialists focus on what happens before the click — keywords, match types, bidding, structure. I focus on that too. But the work that produces outsized results is what happens after the click.
I build three connected layers that most accounts don't have:
Behavioural signal tracking — meaningful engagement signals sent back to Google during every session, not just at conversion. Google learns what a genuinely interested visitor looks like for your specific business — even when they don't convert immediately.
Conversion value scoring — form submissions sent back to Google with predicted revenue values based on lead quality signals. Not a flat conversion count. A signal that reflects what each lead is actually worth. Google optimises toward high-value leads not just lead volume.
Offline conversion tracking — quoted values and won jobs connected back to the original click via CRM integration. Google learns which keywords, campaigns, and audiences produce real revenue — not just enquiries.
Together these give Google a complete picture of your customer journey from first session to closed job. The algorithm gets better data than any competitor's account is providing. Targeting improves continuously. Cost per quality lead drops over time.
Recent results:
• A UK business insurance provider: +144% revenue, +68% ROAS, +87% sales.
• A land surveying firm: -41% cost per quoted lead, +67% quoted lead ROAS, +12% value of work quoted.
• A resin driveway installer: -41% cost per acquisition, -40% ad spend for same results, +11% quote requests.
In every case the improvement came from better signal quality and commercial thinking — not more budget.
What I work on:
• Google Ads audits and second opinions for accounts spending $20k+/month
• Full account management with conversion intelligence built in
• Conversion tracking architecture — GTM, GA4, Enhanced Conversions, offline imports
• CRM integration for quoted value and job value feed-back to Google
• Behavioural signal tracking and lead scoring setup
• Search, Performance Max, Microsoft/Bing Ads
• Landing page conversion analysis and recommendations
The questions I focus on:
• Is Google optimising toward your actual revenue — or just your conversion count?
• Are your best leads being treated the same as your worst leads by the algorithm?
• What signals is Google missing about the quality of your sessions and leads?
• Is your offline revenue connected back to the clicks that generated it?
• What needs fixing first to make the account measurably better within 90 days?
Who I work best with:
Service businesses — insurance, professional services, home improvement, trades, B2B — where lead quality variance is significant and the difference between a good lead and a bad one is worth thousands of pounds. Businesses where the owner or marketing director cares about revenue outcomes, not vanity metrics. Accounts where proper signal quality hasn't been set up and there's real performance left on the table.
If you want a senior specialist who will connect your ad spend to your actual business outcomes — not just manage your campaigns — send me a message or book a consultation.
Google Ads
Bing Ads
Facebook Ads Manager
Google Ads Audit
Google Ads Account Management
Pay Per Click Advertising
Jacob T.
London, United Kingdom
$50/hr
5.0
27 jobs
A performance marketer with over 8 years of digital marketing experience managing PPC campaigns with a positive ROI.
Highly specialised in PPC, SEM and SMM campaigns across channels including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads & TikTok Ads.
I have managed over $5 million in ad spend and grown to become a Google Certified Partner.
Google Ads
Paid Media
Facebook Advertising
Customer Acquisition Strategy
Looker Studio
Lead Generation Strategy
SEO Keyword Research
B2B Marketing
PPC Campaign Setup & Management
Justin B.
London, United Kingdom
$85/hr
4.9
69 jobs
👉 Most brands spending $5k–$100k/month on ads leak 20–40% of their budget - and don’t know it.
If your performance only improves when spend increases, you don’t have a scalable system.
You have a leak.
⭐ Trusted by 50+ Brands | Expert-Vetted (Top 0.1%) | $250m+ Managed Spend
💰 WHAT I DO
I help eCommerce & SaaS companies turn paid ads into predictable, scalable revenue systems — without increasing CPA.
Most accounts don’t fail because of ads.
They fail because no one owns the full system.
👉 I do.
⚙️ HOW I SCALE
I use a 3-layer system:
• Acquisition Efficiency — reduce CPA, eliminate wasted spend
• Conversion Leverage — increase CVR via landing pages & funnels
• Scale Stability — grow spend without breaking performance
👉 This is the difference between campaigns that “work”… and systems that scale profitably.
🎯 WHO I WORK WITH
• eCommerce brands doing $20k+/month
• SaaS & lead gen businesses spending $5k+/month
• Founders serious about scaling
🏆 RESULTS
eCommerce & DTC
• Gleamin: Scaled to 15x revenue via full-funnel Meta + Google strategy
• SD Bullion: Increased ROI by 143% through search restructuring + intent optimization
• Fast-Growth DTC: Scaled from £5k → £60k/month in 90 days
SaaS & Lead Gen
• Pipedrive (Paid Acquisition): Reduced CPA by 56% while scaling lead volume
• Rosetta Stone (Growth Optimization): Improved acquisition efficiency by 285% through aggressive testing and funnel optimization
👉 Proven systems. Built to scale.
⚙️ STACK • Platforms: Google Ads (Search, Shopping, PMax, YouTube), Meta, LinkedIn, Microsoft Ads • Tracking: GA4, GTM, server-side tracking, custom dashboards
CLIENT FEEDBACK
⭐ "Outstanding freelancer who helped increase our ROAS by 350% through advanced optimizations.”
⭐ “Justin identified major growth opportunities and built a clear scaling strategy. Will absolutely hire again.”
🚫 NOT A FIT
• Looking for the cheapest option
• Not yet investing seriously in ads
• Want short-term hacks over long-term growth
🚀 HOW WE WORK
1. Audit your account
2. Fix what’s broken (fast wins first)
3. Scale what’s working
4. Continuously optimise for profit
⚠️ I only take on a limited number of clients at a time to ensure performance.
📩 NEXT STEP: THE SCALING AUDIT
Message me “AUDIT” and I’ll show you:
• Where you're actively losing money.
• What is bottlenecking your scale
• The exact steps I would take to fix it
If I don’t find clear profit opportunities, I’ll tell you.
If I do, I’ll show you exactly how to fix them.
No fluff. No guesswork.
👉 Just profitable, scalable growth.
Google Ads
Google Analytics
Social Media Marketing
Facebook Advertising
Google Ads Account Management
Google Ads Account Setup
Google Ads Audit
Google Shopping
Search Engine Marketing
Pay Per Click Advertising
PPC Campaign Setup & Management
Google Ad Manager
YouTube Ads
Bing Ads
Google Tag Manager
Abiodun A.
Lincoln, United Kingdom
$5/hr
5.0
7 jobs
Are you feeling overwhelmed by your GoHighLevel setup confused, incomplete, or not delivering the results you expected?
Looking for a GoHighLevel expert who goes beyond basic page building to create a complete, results-driven system?
You’re in the right place.
I specialize in helping business owners, coaches, consultants, agencies, and service-based brands build powerful, conversion-focused systems within GoHighLevel. My approach goes beyond simple setups I design fully integrated systems that capture leads, automate follow-ups, schedule appointments, nurture prospects, and elevate your overall client experience.
This isn’t just about setting things up.
I build GoHighLevel systems that are strategic, scalable, and tailored to how your business actually operates helping you save time, reduce manual work, and drive consistent growth.
My services include:
✅ GoHighLevel account setup
✅Gohighlevel sales funnel
✅Gohighlevel landing page
✅ Gohighlevel Website
✅Gohighlevel workflow
✅Go high level funnel
✅Gohighlevel SEO
✅Gohighlevel calendar
✅Go high level email automation
✅Convert clickfunnels landing page to gohighlevel
✅Triggers and workflow
✅Gohighlevel campaigns
✅Lead generation funnels
✅ Form/Survey
✅CRM Management
✅Zapier Integration
✅Email Marketing
✅Integrate payment solutions such as Stripe.
✅GHL Automating Onboarding Processes
✅Checkout Pages
✅Mailgun Integration, Zapier Integration, and Twilio Integration
✅GoHighLevel AI Agents
I've worked with businesses across various industries, from e-commerce and B2B to non-profit and healthcare.
I handle full project management from start to finish, ensuring your websites drive results. Regular communication is important to me, so let’s keep in touch and grow your business together! 🚀
𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀:
GoHighLevel automation expert,GoHighLevel Sales Funnel Experts, gohighlevel (GHL) Subaccount, GoHighLevel Website Design, GoHighLevel Landing Page, GoHighLevel Sales Funnel Creation, GoHighLevel Automation, GoHighLevel SaaS Configuration, GoHighLevel Email Marketing, GoHighLevel Calendar Setup, GoHighLevel Appointment and Opportunity Management, GoHighLevel Integrations, GoHighLevel Workflow Design, GoHighLevel Designing WordPress Templates in GHL, GoHighLevel Snapshot Creation and Setup, GoHighLevel Email Configuration, GoHighLevel Community Setup, GoHighLevel Membership Setup, GoHighLevel Store Design, GoHighLevel Sales funnel design, GoHighLevel Landing page, GoHighLevel Landing page design, GoHighLevel CRM Automation, GoHighLevel Website, GoHighLevel Sales funnel Implementation, GoHighLevel Website, GoHighLevel CRM Software, GoHighLevel Email Marketing, GoHighLevel Email Automation, GoHighLevel Email Campaign, GoHighLevel Email Campaign Setup, GHL AI Agents
GoHighLevel automation expert,GoHighLevel Sales Funnel Experts, gohighlevel (GHL) Subaccount, GoHighLevel Website Design, GoHighLevel Landing Page, GoHighLevel Sales Funnel Creation, GoHighLevel Automation, GoHighLevel SaaS Configuration, GoHighLevel Email Marketing, GoHighLevel Calendar Setup, GoHighLevel Appointment and Opportunity Management, GoHighLevel Integrations, GoHighLevel Workflow Design, GoHighLevel Designing WordPress Templates in GHL, GoHighLevel Snapshot Creation and Setup, GoHighLevel Email Configuration, GoHighLevel Community Setup, GoHighLevel Membership Setup, GoHighLevel Store Design, GoHighLevel Sales funnels, GoHighLevel, GoHighLevel Expert, GHL Expert, HighLevel Specialist, GoHighLevel Setup, GHL Setup, GoHighLevel Automation, HighLevel Automation, GoHighLevel CRM, GHL CRM, GoHighLevel Funnel, Funnel Builder, Sales Funnel, High Converting Funnel, Landing Page Design, Funnel Optimization, GoHighLevel Website, Website Builder, Responsive Website Design, Conversion Optimization, Lead Generation, Lead Capture, Lead Nurturing, Email Marketing, SMS Marketing, Automation Workflow, Workflow Automation, Marketing Automation, CRM Automation, Pipeline Setup, Sales Pipeline, Appointment Booking, Calendar Setup, Client Onboarding, Client Management, Customer Journey, Funnel Strategy, Digital Marketing Funnel, Conversion Funnel, ClickFunnels Alternative, Funnel Hacking, Lead Magnet Funnel, Webinar Funnel, Booking Funnel, Service Funnel, Coaching Funnel, Agency Funnel, SaaS Funnel, Local Business Funnel, AI Chatbot, AI Bot Setup, GHL AI Bot, Chatbot Automation, Messenger Bot, SMS Bot, Conversational AI, Customer Support Bot, Lead Qualification Bot, Automation Sequences, Drip Campaigns, Email Sequences, SMS Sequences, Follow-Up Automation, Trigger Automation, Campaign Setup, Marketing Campaign, CRM Organization, Contact Management, Tagging System, Segmentation, List Building, Audience Segmentation, Client Retention, Client Experience, Customer Experience, UX Optimization, UI Design, Website Redesign, Funnel Redesign, Conversion Rate Optimization, CRO Expert, A/B Testing, Split Testing, Analytics Tracking, Performance Optimization, Google Analytics Integration, Facebook Pixel Setup, GHL, GHL
HighLevel
CRM Automation
Marketing Automation
Automated Workflow
Sales Funnel Builder
Sales Funnel
Landing Page
Lead Generation
Lead Management Automation
CRM Software
Web Design
Social Media Marketing
Facebook
Customer Relationship Management
Marketing Strategy
Lead-Nurturing Email
Campaign Management
Marketing Strategy Report
Project Workflows
Automation
John M.
Liverpool, United Kingdom
$30/hr
4.9
152 jobs
$100M+ Google Ads revenue delivered for DTC, SaaS and Lead Gen brands. Most recent win: 53x ROAS and +£137k in 30 days for The Luxury Bed Company.
⭐️ EXPERT VETTED by Upwork (top 1% Google Ads Talent) 100% Job Success, Certified Google Partner. 16 years running Google Ads daily since 2010.
When you hire me, you get me, personally. No B-team, no ticket system, no intern learning on your spend.
✅ WHO I WORK WITH
I partner exclusively with established brands that:
• Want to scale net profit, not vanity metrics.
• Have the budget or appetite to scale ad spend to $10k+ per month.
• Understand that senior expertise pays for itself.
• Value long-term partnership over "quick hacks."
❌ WHO THIS IS NOT FOR
• Micro-budgets (unless you have appetite to scale to $10k+ per month).
• Low margin drop-shipping brands.
• Clients who want a "Yes Man" (I will challenge your data if it doesn't make financial sense).
📈 RECENT WINS
• 30x ROAS and +54% revenue in 30 days for Anovair (fashion).
• £55k revenue and 283 conversions in 100 days for Luther Bennett (pet brand).
• 8.01x ROAS for sports brand US Glove.
• 10x ROAS for Wildmint Cosmetics.
• 53x ROAS & +£137k new revenue in 30 days for The Luxury Bed Company (furniture)
🤝 HOW WE WIN TOGETHER:
• Weekly Loom Updates: Clear, no‑fluff video updates showing what changed, why, and how it moved your numbers.
• Live Profit Dashboard: Always‑on reporting that ties spend to real profit, not just surface‑level conversion metrics.
• Month-to-month, no lock-in: you stay only if the numbers keep moving forward.
📹 FREE LOOM OVERVIEW:
Invite me or send a message and within 48 hours I'll record you a personal Loom audit of your account. I'll show you where you're leaking spend, where the profit is hiding, and the first three things I'd fix. Done & filmed by me personally, not a junior. Completely free. No pitch. If I don't think I can move your numbers, I'll tell you that straight.
Google Ads
Google Ad Manager
Google Search
Search Engine Marketing
PPC Campaign Setup & Management
Pay Per Click Advertising
Google Ads Account Management
Google Ads Account Setup
Campaign Optimization
Search Engine Marketing Strategy
Google Ads Audit
Ecommerce Marketing
Ecommerce Marketing Consultation
Campaign Management
SEM Optimization
Performance Marketing
Ecommerce Performance Optimization
Harrison B.
York, United Kingdom
$75/hr
4.9
132 jobs
🏆 Top Rated Plus | Top 1% of Performance Marketers on Upwork 🏆
💰 Managed over $1m+ in Ad Spend Across Meta & Google 💰
📈 6+ Years Driving Growth and Revenue For eCom Brands Online 🚀
Send me an invite or message, I'll give you a free Loom audit showing exactly how I'd approach your ad account to get it performing at its best. That's my promise.
I help eCommerce brands turn ad spend into predictable revenue through Meta Ads and Google Ads. Whether you're scaling a Shopify store, improving ROAS, or trying to make your paid media more profitable, I build campaigns that drive purchases and revenue, not vanity metrics.
Paid advertising that performs. I manage eCom campaigns across Meta and Google, from cold traffic prospecting to retargeting. Proper conversion tracking, daily optimisation, and a focus on the metrics that actually matter to your bottom line.
Creative strategy that scales. Creative fatigue kills eCommerce campaigns. I test hooks, angles, and formats weekly, UGC-style videos, static ads, carousels, product demos, find what converts, cut what doesn't, and scale the winners.
Full-funnel eCommerce campaigns. Awareness, retargeting, conversion, each stage needs different creative and targeting.
I build campaigns that move shoppers through your funnel, not just dump traffic at the top.
Data-driven optimisation. I track ROAS, CPA, CTR, conversion rates, AOV, MER, and purchase volume. You get clear reporting showing what's working, what's not, and what we're doing about it.
HAPPY CLIENTS:
⭐⭐⭐⭐⭐ "We'd tried and failed with Meta ads before so were initially skeptical about whether the channel was right for us, but Harrison absolutely CRUSHED it. We budgeted 3 months for a return on Meta, but Harrison worked with us lock-step from the start with our strategy and we hit a profitable ROAS literally straight out the gate. I've been hiring on Upwork for 12 years and good talent can be hard to come across. Harrison is your guy. Book a call with him and you won't regret it."
⭐⭐⭐⭐⭐ "Harrison is an expert when it comes to Meta ads. I cannot recommend him enough to anyone who needs help getting their ads account performing well."
⭐⭐⭐⭐⭐ "Highly recommend Harrison and his team, they were able to understand our needs and our brand voice quickly to produce great results with efficiency."
⭐⭐⭐⭐⭐ "Great freelancer, very hard working, knowledgeable and extremely easy to work with."
CORE SKILLS:
Paid Ads, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, Google Shopping, Performance Max, Performance Marketing, Paid Advertising, PPC, eCommerce Marketing, Shopify Marketing, DTC Marketing, eCommerce Growth, Media Buying, Campaign Management, Audience Targeting, Retargeting, Lookalike Audiences, Dynamic Product Ads, Catalogue Ads, Advantage+ Shopping Campaigns, Conversion Tracking, Facebook Pixel, Conversion API, Google Tag Manager, Google Analytics, GA4, Merchant Center, Product Feed, ROAS Optimization, CPA Optimization, A/B Testing, Campaign Scaling, Shopify Ads, eCommerce Ads, Performance Marketing
Google Ads
Marketing Automation
Social Media Ad Campaign
Paid Social
Performance Marketing
PPC Campaign Setup & Management
Facebook Advertising
Instagram Marketing
Social Media Marketing
Instagram Ad Campaign
Facebook Ads Manager
Creative Strategy
Marketing Strategy
Ecommerce Marketing
Campaign Management
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Summa Linguae
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