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👋🏻 Hey, I'm Louis - been doing Google Ads and Conversion Tracking for ecommerce brands for 3+ years and just created my Upwork profile (hellooo freelancer world). Looking to build my reviews and case studies here, so if this lands in front of you, hit me up. First few clients get everything I've got! 😄 1️⃣ Here's What Makes Me Different: When you work with me, you don't get a "Google Ads zombie" who thinks in a silo and just pushes buttons inside your ad account. You get someone who looks at the full picture. Here's the truth - I've seen countless freelancers and agencies just "do Google Ads" and it's basically a coin flip whether the account does well or not. Why? Because they skip the foundations. They jump into campaigns without understanding your margins, your goals, or whether your tracking is even actually working. That's not how I operate. 🙅 2️⃣ I Start With Your Business, Not Your Ad Account: Before I touch a single campaign, I want to understand: → Your Unit Economics - What are your margins? What's your breakeven? What can you actually afford to pay for a customer and still be profitable? What is your profit to acquisition ratio? Most ecom owners aren't great with these numbers, and that's fine - that's literally why you hire me. → Your Goals - Not just "I want more sales." I'm talking business-level goals, channel-level goals, and campaign-level targets. I do the math to understand what each campaign should actually yield - in profit, not vanity metrics. This also helps align Google Ads with your other channels like Meta, Email, and SEO so everything works in sync - not in silos (as I said, I look at the full picture). → Your Business Context - Who's your customer? Who are your competitors that we need to beat? What's happening in your other channels? I only work with a few clients at a time because I actually want to understand your brand, not just bill you monthly. → Your Conversion Tracking - If your data is broken, every decision you make is based on lies. I audit your full tracking setup - GA4, GTM, server-side, enhanced conversions - and fix what's broken before I optimize anything. → Your GMC & Product Feed - Compliance issues, missing attributes, weak titles - your feed is the backbone of Shopping and PMax. I audit and optimize it so Google actually shows your best products. Only THEN do I look at your Google Ads account. 3️⃣ My Google Ads Strategy: Once the audit is done, I build a strategy that actually connects in sync to your business and it's goals - not a generic template. This includes: • Campaign structure (consolidate vs. segment - and why) • Bid strategies tied to your targets • Budgets allocated by profitability, not guesswork • Audience targeting based on real buyer behaviour • Ad creative production - RSAs, image ads, asset creation (video scripts provided for your team to produce) etc.. 4️⃣ The Execution: I don't just hand you a document and disappear. I execute on everything that I found in your audit: • Fix and upgrade your conversion tracking • Set up and optimize your GMC/product feed • Build and launch the campaigns properly • Ongoing management, optimization, and scaling • Monitoring, reporting, and A/B testing 5️⃣ The Consulting You Didn't Know You Needed: Look, I'm not going to pretend I can run your whole entire marketing department. Google Ads is what I do, and I do it well. But I also pay attention - and when I notice something outside my scope that's hurting your results (or can improve them), I'll tell you. These are the type of comments you'll hear when working with me: • "Hey can you bring in a CRO expert to re-do this landing page - my data shows it can unlock another 15% more profit." • "We're spending heavy on Product X but margins are tight - tell your email team to set up cross-sell flows to recover it on the backend." • "This hook is working really well on Google Ads - worth testing it on Meta too!" I understand that Google Ads is one piece of the puzzle - and it's one I've mastered. But it's also in my best interest to help you achieve growth everywhere, not just inside your ad account. That's what a real partner does. 6️⃣ Why Profit, Not ROAS: I talk to business owners like yourself in the language that actually matters - profit. Revenue is great (and your ROAS will look good too), but revenue without margin is just expensive exercise. That's why your bottom line is always my main priority. You'll always know what you're actually making, not just what the dashboard says. 7️⃣ Who I Work With: Ecommerce brands who want someone that thinks like a business partner, not a button-pusher. 8️⃣ Let's Partner Up: I'm building my Upwork presence, which means you get my full attention, senior-level thinking, and a genuine desire to make your account a case study I'm proud of. 📩 Send me a message - let's see if we're a good fit.

A seasoned performance media and PPC Specialist, I design campaigns that will bring you results. I am a certified Google Partner and offer 9 years' worth of experience in the PPC field. I have brought in $300,000+ of revenue for my clients to date, and can do so for you too. With a breadth of knowledge of paid search and paid media, I know the best ways to implement a cohesive strategy to give your business the conversions, sales and leads that you need. Here's a brief summary of the skills that I have to offer: - PPC campaign planning, implementation and optimization - Creating effective user journeys that bring optimal results - Google Ads Display, Search and Shopping - Microsoft Ads (formerly Bing Ads) Display, Search and Shopping - Meta Advertising (Facebook & Instagram) - Conversion and Goal Tracking - Conversion Optimization - Performance Analysis Get in touch to see how I can help you with your marketing campaigns today.

I help companies improve their sales and achieve better returns on investment from Google Search Ads, Google Shopping Ads, YouTube ads, and Facebook Ads. With experience managing over $200k/month in ad spend and generating millions in monthly revenue, I have mastered the art of optimizing campaigns for the best possible results. You can hire me for: ❗ Creating Ads: Google search ads, display ads, video ads, and PLAs ❗ Optimizing Advertising: Reducing CPA and increasing ROAS/ROI ❗ E-Commerce Tracking: Setting standard or enhanced e-commerce tracking in Google Analytics ❗ Product Feed Management: Creating XML product feeds for Google Merchant Center ❗ Promotion Management: Creating promotions in Google Merchant Center for PLAs and in Google Ads for search ads My expertise spans the following online advertising and web analytics tools: ☑Google Ads (Google AdWords): Search ads, display ads (GDN) ☑Google Shopping: PLAs, Product Listing Ads ☑YouTube Ads: Video advertising ☑Facebook Ads: Paid social media advertising ☑Instagram Ads ☑Google Analytics (GA) ☑Google Tag Manager (GTM) ☑Google Data Studio: Dashboarding for projects ☑Google Merchant Center: Creating product feeds With 8 years of experience in Google Ads setup, Google Ads (AdWords) optimization, conversion rate optimization (CRO consulting), and web analytics, my goal is to help your business grow, boost sales, and achieve its objectives. I also have a technical background and experience with WordPress, JavaScript, and HTML Please send me an invite to discuss how I can help your business! Nilofar Saleem

I've managed $130M in Google Ads spend and generated $1.1B in revenue for businesses from my Google Ads management services. If your campaign performance is decreasing, you can't generate profitable conversions/sales and frustration is getting the better of you, I'm the guy who fixes it. Drop me an invite or a message and I'll send you a personalised Loom audit of your account within 48 hours - honest observations, no pitch, completely free. A little more about me: I help growth-focused businesses scale Google Ads profitably. Not "manage" their campaigns — actually scale them. I've run $130M+ in ad spend across 14 years, built granular campaign structures most agencies don't have the patience to create, and generated $1.1B+ in revenue for businesses from local tradespeople to e-commerce brands. I'm a Google Premier Partner - top 3% of all Google Ads managers globally. You can't buy that status. It's earned through sustained performance across live accounts, year after year. - $1.1B+ in revenue generated across 14 years of hands on Google Ads - £761,540 in direct revenue for Evolution AV + £1.65M in pipeline - 78% profitability increase for a major UK conveyancer while nearly 5x-ing spend - Top 1% Expert-Vetted on Upwork - fewer than 1 in 100 freelancers qualify - I build the systems behind your ads too - speed-to-lead, AI follow-up If you want someone who'll challenge your assumptions, dig into the data, and build something that compounds - send me an invite. 🔧 EXPERTISE: Google Ads | Search | Shopping | Performance Max | YouTube Ads | Lead Generation | E-commerce | Feed Management | Merchant Center | Conversion Tracking | Lead Nurturing | AI Automation

⭐️⭐️⭐️⭐️⭐️ TOP RATED FREELANCER | TOP 0.1% ON UPWORK | 100% JOB SUCCESS | 5-STAR REVIEWS Welcome to my profile! I'm Lucas, a performance marketing specialist with over 10 years' experience managing paid advertising campaigns across Google Ads, Microsoft Ads, Meta, Amazon Ads and the latest AI advertising platforms, including ChatGPT Ads. I help businesses generate more leads, sales and revenue through data-driven paid advertising strategies, whether you're launching your first campaign or managing six-figure monthly ad budgets. My Biggest Achievement One of my proudest achievements has been working directly with Upwork's own PPC team, managing Google Ads campaigns and substantial advertising budgets across the United States and internationally. Alongside Upwork, I support a range of businesses throughout the UK and United States, from growing SMEs to Fortune 500 companies. ---What I Offer--- Paid Advertising 💻 Google Ads • Search • Performance Max • Shopping • Display • YouTube • App Campaigns 🤖 ChatGPT Ads • Account setup • Campaign strategy • Sponsored placements • Campaign management & optimisation • Performance reporting 💬 Microsoft Ads (Bing) 📱 Meta Ads • Facebook • Instagram • WhatsApp 🛒 Amazon Advertising • Sponsored Products • Sponsored Brands • Sponsored Display • Demand-Side Platform (DSP) 💼 LinkedIn Ads 𝕏 X (Twitter) Ads Measurement & Tracking 📊 Google Analytics (GA4) 📊 Google Tag Manager • Web • Server-side tracking • Audits & implementation 📊 Google Merchant Center 📊 Looker Studio 📊 Conversion tracking 📊 Shopify & Ecommerce integrations 📊 Revenue attribution & reporting Why Work With Me? ✔ Over 10 years of PPC experience ✔ Trusted by Upwork to manage their own advertising ✔ Approximately $600,000+ annual advertising spend under management ✔ Google, Microsoft, Meta and Amazon certified ✔ Direct communication with the person managing your account - I don't outsource work. Whether you need a brand-new account, an audit, ongoing management or help improving performance, I can provide practical, commercially focused recommendations backed by years of experience. How I Can Help • Google Ads management • ChatGPT Ads management • AI advertising strategy • PPC audits • Campaign builds & restructures • Conversion tracking implementation • Google Tag Manager & GA4 • Shopping & Merchant Center optimisation • Performance Max optimisation • Budget forecasting • Bid strategy optimisation • Ad copywriting • Landing page recommendations • A/B testing 🎯Let's Collaborate🎯 Let's get on a call and discuss how I can help you, here's what to expect: ✅ Free and comprehensive audit of your Google ads/Meta/Microsoft ads account ✅ Tailored marketing strategy for your business that connects you to your target audience ✅ Better understanding of what results can be achieved to match your dream ROI ✅ Access to Google Partner's benefits ✅ I am not an agency and I will be the one working on your account I look forward to working with you! Feel free to reach out with any questions or to discuss how I can help you achieve your paid advertising goals. Your success is my priority. Best regards, Lucas

If your conversions are not tracking correctly, data looks wrong, or Google Ads is not reporting properly, I can fix it quickly and accurately. I specialise in fixing tracking issues across GA4, GTM, and Google Ads. Most problems I work on involve missing conversions, duplicate tracking, incorrect data or broken setups. What I fix: • GA4 tracking issues (missing, duplicate, incorrect events) • Google Ads conversion tracking errors • GTM setup and debugging • Shopify & WordPress tracking problems • Data mismatches between GA4, Ads, and backend • Broken purchase / lead tracking How I work: • Quick diagnosis of the issue • Identify exactly what is broken • Fix tracking setup properly (not temporary fixes) • Test and verify everything before completion No overcomplication. No assumptions. Just clean, accurate tracking. Best for: • Businesses with broken or unreliable tracking • Shopify / WordPress store owners • Agencies needing reliable fixes • Anyone who wants correct data before scaling ads