Hire the Best Google Merchant Center Freelancers
in the United Kingdom

I have managed over $240M in ad spend and worked with 500+ brands. I previously worked at Google UK as an Ads Strategist, where I optimized campaigns for some of the world's biggest businesses. I focus on performance, efficiency, and revenue growth—whether you need better tracking, higher ROAS, or a more effective PPC strategy, I can help. 𝙃𝙤𝙬 𝙄 𝘾𝙖𝙣 𝙃𝙚𝙡𝙥 𝙔𝙤𝙪: 1️⃣ Google Ads & PPC Campaigns – Managed up to $1.5M/month, helping businesses cut costs and increase profit margins. 2️⃣ Conversion Tracking & Analytics – Set up Google Tag Manager & GA4 for accurate conversion tracking, improving cost-per-lead by 30%. 3️⃣ Keyword Research & Ad Copy – Built high-converting ad copy and targeting strategies that boost CTR by 40%. 4️⃣ Landing Page & Funnel Optimization – Developed and tested landing pages that improved conversion rates by 25%. 5️⃣ Budget & Bid Strategy – Scaled accounts by eliminating wasteful spending, increasing ROAS by 150%. 𝙆𝙚𝙮 𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨: 🔹 Generated $117M+ in revenue for clients in 2024 🔹100% Job Success Score on Upwork and Expert Vetted in the Top 1% of Talent 🔹Successfully scaled D2C brands, e-commerce stores, and lead-gen businesses 🔹 Managed campaigns for brands like AllSaints, The White Company, Royal Mail, and more 🔹 Reduced wasted ad spend by 35% while increasing lead volume 𝙒𝙤𝙧𝙠𝙞𝙣𝙜 𝙋𝙧𝙤𝙘𝙚𝙨𝙨: 1️⃣ Listen – Understand your goals and your ad performance issues. 2️⃣ Audit – Analyse performance and Build a strategy based on data, and insights 3️⃣ Execute – Set up, optimize, and monitor high-performance ad campaigns. 4️⃣ Optimize – A/B test, adjust bids, and improve targeting for maximum ROI. 5️⃣ Report – Provide clear, data-backed reports with next steps for continuous growth. 𝙀𝙭𝙥𝙚𝙧𝙩𝙞𝙨𝙚: 🔹 Platforms: Google Ads, YouTube Ads, Bing Ads, Facebook/Meta Ads 🔹 Tools: Google Ads, Google Analytics (GA4), Google Tag Manager, Google Merchant Centre 🔹 Industries: E-commerce, D2C, Lead Generation, Enterprise, Startups 🔹 Skills: Campaign Management & Scaling, Budget Optimization, Data Analysis, Conversion Tracking The best way to get started is with a free call and full account audit!

⭐️⭐️⭐️⭐️⭐️ TOP RATED FREELANCER | TOP 0.1% ON UPWORK | 100% JOB SUCCESS | 5-STAR REVIEWS Welcome to my profile! I'm Lucas, a performance marketing specialist with over 10 years' experience managing paid advertising campaigns across Google Ads, Microsoft Ads, Meta, Amazon Ads and the latest AI advertising platforms, including ChatGPT Ads. I help businesses generate more leads, sales and revenue through data-driven paid advertising strategies, whether you're launching your first campaign or managing six-figure monthly ad budgets. My Biggest Achievement One of my proudest achievements has been working directly with Upwork's own PPC team, managing Google Ads campaigns and substantial advertising budgets across the United States and internationally. Alongside Upwork, I support a range of businesses throughout the UK and United States, from growing SMEs to Fortune 500 companies. ---What I Offer--- Paid Advertising 💻 Google Ads • Search • Performance Max • Shopping • Display • YouTube • App Campaigns 🤖 ChatGPT Ads • Account setup • Campaign strategy • Sponsored placements • Campaign management & optimisation • Performance reporting 💬 Microsoft Ads (Bing) 📱 Meta Ads • Facebook • Instagram • WhatsApp 🛒 Amazon Advertising • Sponsored Products • Sponsored Brands • Sponsored Display • Demand-Side Platform (DSP) 💼 LinkedIn Ads 𝕏 X (Twitter) Ads Measurement & Tracking 📊 Google Analytics (GA4) 📊 Google Tag Manager • Web • Server-side tracking • Audits & implementation 📊 Google Merchant Center 📊 Looker Studio 📊 Conversion tracking 📊 Shopify & Ecommerce integrations 📊 Revenue attribution & reporting Why Work With Me? ✔ Over 10 years of PPC experience ✔ Trusted by Upwork to manage their own advertising ✔ Approximately $600,000+ annual advertising spend under management ✔ Google, Microsoft, Meta and Amazon certified ✔ Direct communication with the person managing your account - I don't outsource work. Whether you need a brand-new account, an audit, ongoing management or help improving performance, I can provide practical, commercially focused recommendations backed by years of experience. How I Can Help • Google Ads management • ChatGPT Ads management • AI advertising strategy • PPC audits • Campaign builds & restructures • Conversion tracking implementation • Google Tag Manager & GA4 • Shopping & Merchant Center optimisation • Performance Max optimisation • Budget forecasting • Bid strategy optimisation • Ad copywriting • Landing page recommendations • A/B testing 🎯Let's Collaborate🎯 Let's get on a call and discuss how I can help you, here's what to expect: ✅ Free and comprehensive audit of your Google ads/Meta/Microsoft ads account ✅ Tailored marketing strategy for your business that connects you to your target audience ✅ Better understanding of what results can be achieved to match your dream ROI ✅ Access to Google Partner's benefits ✅ I am not an agency and I will be the one working on your account I look forward to working with you! Feel free to reach out with any questions or to discuss how I can help you achieve your paid advertising goals. Your success is my priority. Best regards, Lucas

I help businesses generate more Leads and Sales through strategic Google Ads campaigns focused on ROI, not vanity metrics 🏆 ➡️ Over the past 16 years, I’ve managed PPC campaigns for businesses across healthcare, construction, home improvement, ecommerce, professional services, local lead generation and more. I work with companies that want more than just clicks, they want profitable growth. ✅ A Little About Me: - Over 16 years of experience in Google Ads for Lead Generation and Ecommerce. - Worked across thousands of industries, with deep insight into what drives real performance. - Managed over 40M in Monthly Ad Spend. - Previously grew and sold two successful e-commerce businesses. - Proudly "Top Rated" on Upwork with a 100% Job Success Score. ✅ Some of My Google Ads Results: 🚀 Reduced Cost Per Sale by 89% for a client in the Gifting Industry. 🚀 Increased ROAS by 358% for a client in the Home Décor Industry. 🚀 Increased Lead Rate by 28% and reduced CPL by 73% in one month for a client in the Aesthetics Industry. 🚀 Decreased Cost Per Lead by 64% for a B2B Startup. ✅ What You Can Expect Working With Me: - Clear, consistent communication. - Weekly performance reporting. - Proven strategies and best practices. - A Certified PRO with 16+ years of experience. - A true partner invested in your success. ❤️ Google Ads Services: ✅ Full Campaign Management ✅ Conversion Tracking Setup ✅ Google Tag Manager & Analytics Setup ✅ Google Merchant Center Setup ✅ Audience Creation ✅ Landing Page Optimisation and CRO ✅ Weekly & Monthly Reports ✅ Monthly Video Calls Whether you need a full Google Ads account build, campaign optimisation, tracking setup, or ongoing PPC management, I can help. If you’re looking for someone who understands both marketing strategy and performance data, feel free to get in touch. Look forward to speaking with you, Jay

Shopify Expert | WordPress Developer | Ecommerce Growth Specialist I help ecommerce brands build, optimize, and scale high-converting online stores through Shopify, WordPress, WooCommerce, and Amazon optimization. Over the last 7+ years, I have worked with 150+ brands and helped generate millions in online sales through conversion-focused design, development, and ecommerce growth strategies. Unlike many developers who focus only on building websites, I focus on what happens after launch: ✔ Higher Conversion Rates ✔ Better User Experience ✔ Increased Average Order Value (AOV) ✔ Faster Store Performance ✔ Improved Customer Journey ✔ Revenue Growth 🛒 Shopify Development & Shopify Store Design • Shopify Store Setup • Shopify Website Design • Shopify Store Redesign • Shopify Theme Customization • Shopify 2.0 Development • Shopify Plus Solutions • Shopify Landing Pages • Shopify Product Page Design • Shopify Speed Optimization • Shopify CRO & Conversion Optimization • Shopify App Integrations • Klaviyo Integration • Figma to Shopify 🌐 WordPress Development & WooCommerce • Custom WordPress Websites • WordPress Development • WordPress Website Design • Elementor Websites • Elementor Landing Pages • WooCommerce Development • WooCommerce Customization • Website Redesign • WordPress Speed Optimization • WordPress Migration • Lead Generation Websites • CMS Development 📈 Amazon Listing Optimization • Amazon Listing Optimization • Amazon SEO • Amazon Product Images • Amazon Infographics • Amazon A+ Content • Premium A+ Content • Amazon Storefront Design • Amazon PPC Optimization • Conversion-Focused Listing Design Why Clients Hire Me ✅ 7+ Years of Industry Experience ✅ 150+ Brands Served ✅ Conversion-Focused Approach ✅ Strong Ecommerce Buyer Psychology Knowledge ✅ Shopify, WordPress & Amazon Expertise ✅ Clean Communication & Reliable Execution Whether you need a Shopify store, WordPress website, WooCommerce solution, or Amazon listing optimization, I can help you build an ecommerce presence that looks professional, converts visitors into customers, and supports long-term growth. Let's discuss your project.

👋🏻 Hey, I'm Louis - been doing Google Ads and Conversion Tracking for ecommerce brands for 3+ years and just created my Upwork profile (hellooo freelancer world). Looking to build my reviews and case studies here, so if this lands in front of you, hit me up. First few clients get everything I've got! 😄 1️⃣ Here's What Makes Me Different: When you work with me, you don't get a "Google Ads zombie" who thinks in a silo and just pushes buttons inside your ad account. You get someone who looks at the full picture. Here's the truth - I've seen countless freelancers and agencies just "do Google Ads" and it's basically a coin flip whether the account does well or not. Why? Because they skip the foundations. They jump into campaigns without understanding your margins, your goals, or whether your tracking is even actually working. That's not how I operate. 🙅 2️⃣ I Start With Your Business, Not Your Ad Account: Before I touch a single campaign, I want to understand: → Your Unit Economics - What are your margins? What's your breakeven? What can you actually afford to pay for a customer and still be profitable? What is your profit to acquisition ratio? Most ecom owners aren't great with these numbers, and that's fine - that's literally why you hire me. → Your Goals - Not just "I want more sales." I'm talking business-level goals, channel-level goals, and campaign-level targets. I do the math to understand what each campaign should actually yield - in profit, not vanity metrics. This also helps align Google Ads with your other channels like Meta, Email, and SEO so everything works in sync - not in silos (as I said, I look at the full picture). → Your Business Context - Who's your customer? Who are your competitors that we need to beat? What's happening in your other channels? I only work with a few clients at a time because I actually want to understand your brand, not just bill you monthly. → Your Conversion Tracking - If your data is broken, every decision you make is based on lies. I audit your full tracking setup - GA4, GTM, server-side, enhanced conversions - and fix what's broken before I optimize anything. → Your GMC & Product Feed - Compliance issues, missing attributes, weak titles - your feed is the backbone of Shopping and PMax. I audit and optimize it so Google actually shows your best products. Only THEN do I look at your Google Ads account. 3️⃣ My Google Ads Strategy: Once the audit is done, I build a strategy that actually connects in sync to your business and it's goals - not a generic template. This includes: • Campaign structure (consolidate vs. segment - and why) • Bid strategies tied to your targets • Budgets allocated by profitability, not guesswork • Audience targeting based on real buyer behaviour • Ad creative production - RSAs, image ads, asset creation (video scripts provided for your team to produce) etc.. 4️⃣ The Execution: I don't just hand you a document and disappear. I execute on everything that I found in your audit: • Fix and upgrade your conversion tracking • Set up and optimize your GMC/product feed • Build and launch the campaigns properly • Ongoing management, optimization, and scaling • Monitoring, reporting, and A/B testing 5️⃣ The Consulting You Didn't Know You Needed: Look, I'm not going to pretend I can run your whole entire marketing department. Google Ads is what I do, and I do it well. But I also pay attention - and when I notice something outside my scope that's hurting your results (or can improve them), I'll tell you. These are the type of comments you'll hear when working with me: • "Hey can you bring in a CRO expert to re-do this landing page - my data shows it can unlock another 15% more profit." • "We're spending heavy on Product X but margins are tight - tell your email team to set up cross-sell flows to recover it on the backend." • "This hook is working really well on Google Ads - worth testing it on Meta too!" I understand that Google Ads is one piece of the puzzle - and it's one I've mastered. But it's also in my best interest to help you achieve growth everywhere, not just inside your ad account. That's what a real partner does. 6️⃣ Why Profit, Not ROAS: I talk to business owners like yourself in the language that actually matters - profit. Revenue is great (and your ROAS will look good too), but revenue without margin is just expensive exercise. That's why your bottom line is always my main priority. You'll always know what you're actually making, not just what the dashboard says. 7️⃣ Who I Work With: Ecommerce brands who want someone that thinks like a business partner, not a button-pusher. 8️⃣ Let's Partner Up: I'm building my Upwork presence, which means you get my full attention, senior-level thinking, and a genuine desire to make your account a case study I'm proud of. 📩 Send me a message - let's see if we're a good fit.

Smart Google Ads for smart e-commerce brands. Certified, data-led and here to make every pound count. Whether you're scaling up, tired of wasted ad spend or unsure if Performance Max is actually performing - I’ll sort your account and show you where the gold is (and where it’s leaking). What I do best: - Audit and clean up existing accounts - Optimise feeds for Google Shopping & GMC - Align landing pages, exclusions and campaigns for better conversion rates - Use AI-powered strategies to scale profitably, not just spend more You won’t get long boring reports. Just clear, actionable improvements with measurable results. Let’s make Google work for you - not the other way around.