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👋🏻 Hey, I'm Louis - been doing Google Ads and Conversion Tracking for ecommerce brands for 3+ years and just created my Upwork profile (hellooo freelancer world). Looking to build my reviews and case studies here, so if this lands in front of you, hit me up. First few clients get everything I've got! 😄 1️⃣ Here's What Makes Me Different: When you work with me, you don't get a "Google Ads zombie" who thinks in a silo and just pushes buttons inside your ad account. You get someone who looks at the full picture. Here's the truth - I've seen countless freelancers and agencies just "do Google Ads" and it's basically a coin flip whether the account does well or not. Why? Because they skip the foundations. They jump into campaigns without understanding your margins, your goals, or whether your tracking is even actually working. That's not how I operate. 🙅 2️⃣ I Start With Your Business, Not Your Ad Account: Before I touch a single campaign, I want to understand: → Your Unit Economics - What are your margins? What's your breakeven? What can you actually afford to pay for a customer and still be profitable? What is your profit to acquisition ratio? Most ecom owners aren't great with these numbers, and that's fine - that's literally why you hire me. → Your Goals - Not just "I want more sales." I'm talking business-level goals, channel-level goals, and campaign-level targets. I do the math to understand what each campaign should actually yield - in profit, not vanity metrics. This also helps align Google Ads with your other channels like Meta, Email, and SEO so everything works in sync - not in silos (as I said, I look at the full picture). → Your Business Context - Who's your customer? Who are your competitors that we need to beat? What's happening in your other channels? I only work with a few clients at a time because I actually want to understand your brand, not just bill you monthly. → Your Conversion Tracking - If your data is broken, every decision you make is based on lies. I audit your full tracking setup - GA4, GTM, server-side, enhanced conversions - and fix what's broken before I optimize anything. → Your GMC & Product Feed - Compliance issues, missing attributes, weak titles - your feed is the backbone of Shopping and PMax. I audit and optimize it so Google actually shows your best products. Only THEN do I look at your Google Ads account. 3️⃣ My Google Ads Strategy: Once the audit is done, I build a strategy that actually connects in sync to your business and it's goals - not a generic template. This includes: • Campaign structure (consolidate vs. segment - and why) • Bid strategies tied to your targets • Budgets allocated by profitability, not guesswork • Audience targeting based on real buyer behaviour • Ad creative production - RSAs, image ads, asset creation (video scripts provided for your team to produce) etc.. 4️⃣ The Execution: I don't just hand you a document and disappear. I execute on everything that I found in your audit: • Fix and upgrade your conversion tracking • Set up and optimize your GMC/product feed • Build and launch the campaigns properly • Ongoing management, optimization, and scaling • Monitoring, reporting, and A/B testing 5️⃣ The Consulting You Didn't Know You Needed: Look, I'm not going to pretend I can run your whole entire marketing department. Google Ads is what I do, and I do it well. But I also pay attention - and when I notice something outside my scope that's hurting your results (or can improve them), I'll tell you. These are the type of comments you'll hear when working with me: • "Hey can you bring in a CRO expert to re-do this landing page - my data shows it can unlock another 15% more profit." • "We're spending heavy on Product X but margins are tight - tell your email team to set up cross-sell flows to recover it on the backend." • "This hook is working really well on Google Ads - worth testing it on Meta too!" I understand that Google Ads is one piece of the puzzle - and it's one I've mastered. But it's also in my best interest to help you achieve growth everywhere, not just inside your ad account. That's what a real partner does. 6️⃣ Why Profit, Not ROAS: I talk to business owners like yourself in the language that actually matters - profit. Revenue is great (and your ROAS will look good too), but revenue without margin is just expensive exercise. That's why your bottom line is always my main priority. You'll always know what you're actually making, not just what the dashboard says. 7️⃣ Who I Work With: Ecommerce brands who want someone that thinks like a business partner, not a button-pusher. 8️⃣ Let's Partner Up: I'm building my Upwork presence, which means you get my full attention, senior-level thinking, and a genuine desire to make your account a case study I'm proud of. 📩 Send me a message - let's see if we're a good fit.

⭐️⭐️⭐️⭐️⭐️ TOP RATED FREELANCER | TOP 0.1% ON UPWORK | 100% JOB SUCCESS | 5-STAR REVIEWS Welcome to my profile! I'm Lucas, a performance marketing specialist with over 10 years' experience managing paid advertising campaigns across Google Ads, Microsoft Ads, Meta, Amazon Ads and the latest AI advertising platforms, including ChatGPT Ads. I help businesses generate more leads, sales and revenue through data-driven paid advertising strategies, whether you're launching your first campaign or managing six-figure monthly ad budgets. My Biggest Achievement One of my proudest achievements has been working directly with Upwork's own PPC team, managing Google Ads campaigns and substantial advertising budgets across the United States and internationally. Alongside Upwork, I support a range of businesses throughout the UK and United States, from growing SMEs to Fortune 500 companies. ---What I Offer--- Paid Advertising 💻 Google Ads • Search • Performance Max • Shopping • Display • YouTube • App Campaigns 🤖 ChatGPT Ads • Account setup • Campaign strategy • Sponsored placements • Campaign management & optimisation • Performance reporting 💬 Microsoft Ads (Bing) 📱 Meta Ads • Facebook • Instagram • WhatsApp 🛒 Amazon Advertising • Sponsored Products • Sponsored Brands • Sponsored Display • Demand-Side Platform (DSP) 💼 LinkedIn Ads 𝕏 X (Twitter) Ads Measurement & Tracking 📊 Google Analytics (GA4) 📊 Google Tag Manager • Web • Server-side tracking • Audits & implementation 📊 Google Merchant Center 📊 Looker Studio 📊 Conversion tracking 📊 Shopify & Ecommerce integrations 📊 Revenue attribution & reporting Why Work With Me? ✔ Over 10 years of PPC experience ✔ Trusted by Upwork to manage their own advertising ✔ Approximately $600,000+ annual advertising spend under management ✔ Google, Microsoft, Meta and Amazon certified ✔ Direct communication with the person managing your account - I don't outsource work. Whether you need a brand-new account, an audit, ongoing management or help improving performance, I can provide practical, commercially focused recommendations backed by years of experience. How I Can Help • Google Ads management • ChatGPT Ads management • AI advertising strategy • PPC audits • Campaign builds & restructures • Conversion tracking implementation • Google Tag Manager & GA4 • Shopping & Merchant Center optimisation • Performance Max optimisation • Budget forecasting • Bid strategy optimisation • Ad copywriting • Landing page recommendations • A/B testing 🎯Let's Collaborate🎯 Let's get on a call and discuss how I can help you, here's what to expect: ✅ Free and comprehensive audit of your Google ads/Meta/Microsoft ads account ✅ Tailored marketing strategy for your business that connects you to your target audience ✅ Better understanding of what results can be achieved to match your dream ROI ✅ Access to Google Partner's benefits ✅ I am not an agency and I will be the one working on your account I look forward to working with you! Feel free to reach out with any questions or to discuss how I can help you achieve your paid advertising goals. Your success is my priority. Best regards, Lucas

I have managed over $240M in ad spend and worked with 500+ brands. I previously worked at Google UK as an Ads Strategist, where I optimized campaigns for some of the world's biggest businesses. I focus on performance, efficiency, and revenue growth—whether you need better tracking, higher ROAS, or a more effective PPC strategy, I can help. 𝙃𝙤𝙬 𝙄 𝘾𝙖𝙣 𝙃𝙚𝙡𝙥 𝙔𝙤𝙪: 1️⃣ Google Ads & PPC Campaigns – Managed up to $1.5M/month, helping businesses cut costs and increase profit margins. 2️⃣ Conversion Tracking & Analytics – Set up Google Tag Manager & GA4 for accurate conversion tracking, improving cost-per-lead by 30%. 3️⃣ Keyword Research & Ad Copy – Built high-converting ad copy and targeting strategies that boost CTR by 40%. 4️⃣ Landing Page & Funnel Optimization – Developed and tested landing pages that improved conversion rates by 25%. 5️⃣ Budget & Bid Strategy – Scaled accounts by eliminating wasteful spending, increasing ROAS by 150%. 𝙆𝙚𝙮 𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨: 🔹 Generated $117M+ in revenue for clients in 2024 🔹100% Job Success Score on Upwork and Expert Vetted in the Top 1% of Talent 🔹Successfully scaled D2C brands, e-commerce stores, and lead-gen businesses 🔹 Managed campaigns for brands like AllSaints, The White Company, Royal Mail, and more 🔹 Reduced wasted ad spend by 35% while increasing lead volume 𝙒𝙤𝙧𝙠𝙞𝙣𝙜 𝙋𝙧𝙤𝙘𝙚𝙨𝙨: 1️⃣ Listen – Understand your goals and your ad performance issues. 2️⃣ Audit – Analyse performance and Build a strategy based on data, and insights 3️⃣ Execute – Set up, optimize, and monitor high-performance ad campaigns. 4️⃣ Optimize – A/B test, adjust bids, and improve targeting for maximum ROI. 5️⃣ Report – Provide clear, data-backed reports with next steps for continuous growth. 𝙀𝙭𝙥𝙚𝙧𝙩𝙞𝙨𝙚: 🔹 Platforms: Google Ads, YouTube Ads, Bing Ads, Facebook/Meta Ads 🔹 Tools: Google Ads, Google Analytics (GA4), Google Tag Manager, Google Merchant Centre 🔹 Industries: E-commerce, D2C, Lead Generation, Enterprise, Startups 🔹 Skills: Campaign Management & Scaling, Budget Optimization, Data Analysis, Conversion Tracking The best way to get started is with a free call and full account audit!

E-commerce Entrepreneur and Marketing Specialist with over 10 years of experience in developing and managing successful online retail operations. Demonstrated ability to drive revenue growth and enhance customer engagement through strategic e-commerce management, digital marketing campaigns, and data analysis. Expertise in SEO, Google Ads, social media marketing, and content creation, focusing on boosting brand visibility and sales. Holds a BSc (Hons) in Computer Science and has extensive commercial experience, including work and internships, with proficiency in various programming languages. Objective To maximise my extensive expertise in e-commerce and marketing by contributing to the growth of a dynamic organisation. I seek a challenging role where I can apply my skills in e-commerce operations, digital marketing, and technical expertise to drive revenue growth and enhance customer engagement. Passionate about innovation and committed to delivering measurable results. Technical Skills and Web Professional Skills: • IT Literate – Computer systems, advanced database skills, Spreadsheets, maintaining computer systems, Troubleshooting and Repair, Networking, and being fully competent with Office 365. • Online Digital Marketing – Content Marketing, Online advertising, PPC, Google Ads, Search engine marketing, Google Analytics, Social media Advertising & Marketing, Mobile Marketing, Keyword management, Bing Webmaster Tools. • SEO - Keyword analysis, Meta titles, Meta descriptions, Keyword Surfer, Ubersuggest, Keywords Everywhere, Google Keyword Planner, Google Search, SEOQuake, SEMrush. • Email marketing - Mailchimp, Campaign Monitor, Mailerlite. • E-Commerce - Magento, eBay, Wix, Shopify, Ecwid, Amazon, WordPress, WooCommerce, Facebook Shop, Facebook Groups, Facebook Marketplace, Prestashop, Joomla. • Experience with CMS and content management systems. • Making responsive websites using media queries and other tools. • Social Media Marketing skills - Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Business, YouTube, Tumblr, TikTok, Flickr, Quora, WordPress blogs.s. • Graphics skills - Adobe Suite (Photoshop, Illustrator, InDesign, Brackets, Adobe Edge reflow, UI) • Social media tools experience - Publer, Hootsuite, Trello, Flipbooks, Canva, Zapier, Bitly, IFTT, Buffer, Google Trends, Buzzsumo, RiteTag, TweetDeck, Linktree. • Video editing & editing skills - Invideo, RelayThat, Blaster Suite, Toonly, Doodly, Design Beast, Postermywall, Animoto. • Planning work sets, for example, designing website sketches. • Knowledge of various programming languages such as CSS, HTML, and JavaScript. • Able to work effectively under pressure, meet deadlines & manage stress. • Fast learner, working well with others, self-motivated and facilitates. • Able to communicate effectively with clients and colleagues by showing interest and listening to their needs. • Good presentation skills using PowerPoint slides, able to produce reports as required. • Good written skills. • Customer service. • CRM Salesforce, Orderwise, Khaos, Sage. • Use Microsoft Gantt Chart, Trello, Jira, and Monday effectively for project management.

I help e-commerce brands and private-label sellers scale profitably by building high-performing traffic strategies across Google, Meta, and major marketplaces. With hands-on experience since 2019 and 100+ projects completed, I focus on turning data into measurable growth. ✅ Why Work With Me: - Proven Results: Successfully managed over $500K+ in PPC spend, driving measurable growth for diverse e-commerce portfolios. - Full-Funnel Expertise: I bridge the gap between social discovery and marketplace conversion, ensuring your brand stays visible throughout the customer journey. - Data-Driven: I prioritize clean campaign architecture, precise audience targeting, and consistent ROAS optimization over short-term hacks. ✅ Core Specializations: - Google & Meta Ads: Architecting full-funnel acquisition (Search, PMax, Advantage+, YouTube) to lower CPA and drive high-intent traffic. - Marketplace PPC: End-to-end management for Amazon (PPC, DSP, FBA) and Walmart (Search, Display, 2-Step) to improve organic velocity and profit margins. - Data & Attribution: Expert setup of GTM, GA4, enhanced conversions, and pixel tracking to ensure every dollar is accounted for. Technical Competencies: - Strategy: Digital & Performance Strategy, Full-Funnel Mapping, Competitive Analysis, and deep Keyword Research. - Listing Optimization: Amazon Brand Stores, A+ Content, video strategy, and recovery of suppressed listings. - Optimization: CRO, A/B Testing, smart bidding, and negative keyword management. I work primarily with Shopify and e-commerce stores, though I also support lead generation and B2B brands that require performance-driven PPC. 📩 Ready to scale? Let’s discuss your current performance and how we can optimize your strategy for your next growth phase. Click "Invite to Job" to start the conversation! #E-commerceMarketing #WalmartAdvertising #ShopifyAds #EcommercePPC #GoogleAds #MetaAdsExpert #FacebookAds #ROAS #PPCManagement #GoogleAdsExpert #ScalingEcommerce #DTC#GoogleAds #PaidSearch(SEM) #FacebookAdsSpecialist #AdWords #GoogleAdsExpert #PPCManager #PPCManagement #PPCSpecialist #SEM #SMM #GoogleAdsSpecialist #LeadGeneration

Looking to grow your e-commerce or SaaS brand based on net profit margins? I partner with DTC and Shopify brands to turn Google Ads into a predictable, high-margin acquisition engine using my "Demand to Margin" Method. Instead of burning cash trying to get window shoppers to buy, I structure your Google Ads account around existing intent and actual product profitability: 1. Reversed Funnel Targeting: I focus the majority of your budget on the bottom of the funnel, capturing customers ready to buy right now and cutting the bulk of wasted spend. 2. Unit Economics Integration: I segment your Google Merchant Center using custom label groups based on product margin. This "teaches" the Google Ads algorithm to prioritise your highest-profit products. 3. Incremental Scaling: Once targeting foundations are clean, we vertically scale Google Ads budgets while maintaining a stable, high ROAS. For B2B SaaS, the same principle applies to signups rather than orders: high-intent search separated from research traffic, conversion tracking built so bidding optimises toward real pipeline. Why Brands Partner With Me: Top Rated & 100% JSS: A flawless track record of execution. $7M+ Managed Spend across Google Ads accounts: I've seen what scales and what quietly bleeds budget. Core Focus: Maximize ROAS/POAS on Google Ads, PMax, Search & Shopping optimization, and profitable scaling. Ready to scale profitably? I look forward to hearing from you.