Hire the Best E-commerce Consultants in Shrewsbury, UK

Hello! I’m part of Upwork’s Expert-Vetted Program (top 1% of freelancers), with 10+ years in digital marketing and a specialist focus on SEO. Since 2017, I’ve worked with clients as a solo consultant or alongside a team, delivering SEO, PPC, WordPress design, development, and hosting. 👉 If you’re a B2B business, with a site on WordPress, even better—that’s where I/we do the best work. 𝗠𝘆 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 I don’t treat SEO as a silo. I combine search strategy (across SEO and PPC), alongside WordPress expertise, and crucially, commercial thinking to drive business outcomes tied to revenue—not just rankings. That means: - SEO strategies built around how people actually buy today - Websites designed to convert, not just attract traffic - Campaigns aligned across SEO, PPC, and content I’ve led website migrations, new designs/builds, multi-language sites, and marketing campaigns across SEO, PPC, email, social media, and more. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 Take a look at my portfolio to find case studies celebrating: ⭐️ SEO & PPC campaigns that generated £260k in proposals in less than six months. ⭐️ Organic Q4 revenue up by 100% YOY B2B WordPress results show how my search engine marketing strategies receive conversions, even in zero-click environments. We know how to get the RIGHT traffic onto a site. Here are some YOY stats. 📉 2.06% reduction in organic traffic 📈 213% increase in organic conversions (SEO) ⭐ From 0 to 20 AI-driven conversions (GEO) 📉 1.16% reduction in organic traffic 📈 600% increase in organic conversions (SEO) ⭐ From 0 → 2 AI-driven conversions (GEO) 𝗠𝘆 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱 I started my career as a Digital Project Manager in leading agencies, delivering: - Website migrations & redesigns - Multi-channel campaigns (SEO, PPC, email, social) - Project management For the last 6+ years, I’ve specialized in SEO, more recently expanding into GEO (AI-driven search visibility). You may have seen my work published on your favourite websites: - Wix - Moz - HubSpot - Go Daddy - Screaming Frog - Search Engine Land I also share a lot of insights on LinkedIn and in SEO communities. Ask me for help with: ✅ SEO audits, strategy, and roadmaps for internal implementation ✅ Technical audits, including site speed ✅ CRO & UX reports ✅ Content Strategy ✅ SEO Implementation ✅ Site migration preparation ✅Holistic SEO and PPC campaigns ✅WordPress design and development ✅ WordPress hosting ✅ Power Hours ✅ Training —————————————————— *My clients say things like:* 💬 Having worked with Zoe on a few engagements now, I’m pretty happy that it’s not just a fluke that the work she turns out is incredibly valuable and incredible value. I can honestly not recommend her highly enough. Goes above and beyond, delivers detailed, timely, quality work, and is also a really nice person, which goes a long way in this day and age. 10/10” More testimonials below and on my LinkedIn!

Specialising in Shopify, Email Strategy & SEO consultancy services for start up & established e-commerce companies looking to set up or take their store to the next level. I offer expert knowledge on all things Shopify. I can help you with launching / designing / tweaking your Shopify store, custom development and advise on the latest Shopify apps / integrations to meet your e-commerce business. Popular integrations: Klaviyo, Omnisend, Gorgias Live Chat, ReCharge Subscriptions.

I’m a UK-based SEO specialist with over 11 years of experience, specialising in technical SEO, on-page optimisation, and link building. I've worked in competitive industries, such as motor insurance, and I've helped businesses outrank key competitors like Amazon, Argos, and Compare the Market. I work with businesses of all sizes, from startups to international brands, helping them drive organic traffic to their websites and generate more sales and leads through effective SEO strategies. In the motor insurance industry, I helped a client achieve top-3 Google rankings for a highly competitive keyword with 25,000 monthly searches, generating 50 to 70 qualified leads a day from organic search. For an ecommerce client, I achieved #1 Google rankings for their primary product keywords, outranking major retailers like Amazon, B&Q, and Argos. I keep up to date with the latest trends in SEO and AI, as well as algorithm updates and ranking factor changes, to ensure strategies are always effective and compliant with Google’s best practices. I also collaborate regularly with top SEO professionals through networking events and mastermind groups to share insights and refine successful strategies. In addition to my search engine optimisation expertise, I have strong technical skills in HTML and CSS and extensive experience with WordPress, having built several successful client websites primarily using Elementor. I am a reliable, results-driven SEO professional who values clear and transparent communication. I am passionate and dedicated to helping clients achieve their business goals. I am also proficient with various tools, including Screaming Frog, Ahrefs, Semrush, Google Analytics, Google Search Console, and Bing Webmaster Tools. What I offer Comprehensive SEO Audits & Strategy Development I offer a comprehensive 240-point technical SEO audit that examines every aspect of your site’s search performance. The audit uncovers critical issues on your website and opportunities, providing a clear roadmap for improvement. The audit includes 240 technical checks, covering: • Google checks – To evaluate search performance. • Backlink profile and analysis. • Competitor analysis. • Site architecture. • Technical checks. • Image optimisation. • Mobile responsiveness. • On-page optimisation. • Keyword analysis. • Content analysis. • User experience. • Page speed. • Website security. • International checks. • Local SEO. • E-E-A-T analysis. • Any negative SEO practices. The audit serves as the blueprint of your SEO strategy, defining clear actions that will shape your SEO efforts for the next 12 months. A well-structured SEO strategy ensures ongoing progress and keeps you one step ahead of your competitors. SEO Keyword Research & Competitive Analysis I can help you develop a clear SEO keyword strategy focusing on the search terms important to your business that drive meaningful traffic and revenue. An effective keyword research strategy ensures your pages reach the right audience at the right time. By analysing the competitive landscape, we identify relevant and achievable keywords and offer realistic opportunities to outrank your competitors. On-page SEO Once the right keywords are identified, the next step is ensuring the content aligns with the searcher’s intent. This may involve updating existing content or creating new, targeted content. Strategically placing the primary keyword and semantically related phrases on the page will provide a more comprehensive overview that satisfies the user intent and makes pages more discoverable in search. Schema markup / Structured data - Effective Schema implementation helps search engines better understand your web pages and makes them eligible for SERP features, improving search visibility. Supporting content - Creating supplementary content that supports the primary page can improve user experience and make your business more topically relevant to the main topic. Metadata - Ensuring title tags and meta descriptions are optimised to improve click-through rate. Headings - Ensuring heading tags are utilised and optimised on-page, with a clear hierarchical structure that makes it easy for users to navigate. Internal linking - Improve internal linking by linking to other relevant web pages that create user value. Image optimisation - Ensuring images are optimised for website accessibility and search engine understanding. Page speed / Core Web Vitals - Fast-loading pages are crucial for both user experience and conversions. I recommend and implement strategies to improve website performance. Technical SEO I’ve spent the majority of my SEO career specialising in Technical SEO. This expertise enables me to identify and resolve complex crawling, indexing, and site performance issues. Let’s Work Together! I love working on new projects and helping clients achieve their goals. Take a look at my work and get in touch to see if we're a good fit.

Have your Amazon sales stagnated or are you simply looking for a second set of fresh, expert eyes to make sure you're not missing any growth opportunities? When you’re deep in the day-to-day of managing your account, it’s easy to miss optimisation gaps. That’s where I come in, offering a strategic, data-driven audit to uncover opportunities and areas for improvement. Afterwards, I can also implement the changes. About me: I bring 9+ years of Amazon experience successfully helping brands such as Mars, Nestlé, VELUX, Orkla Health and smaller business owners to grow sales on Amazon. Prior to being an Amazon consultant, I worked at Amazon London HQ where my job was to grow sales for larger strategic brands. I've spent many years working as an Amazon seller central account manager expanding businesses on Amazon and other marketplaces. I have a track record of delivering triple digit growth figures. I am well versed in the A-Z of Amazon operations. My clients typically hire me because they need: ✅ An audit of their Amazon account to identify and advise on areas of improvement and growth ✅To improve their organic ranking through product listing optimisation (SEO) and keyword research. I use Helium 10 and my native English skills to write new product detail pages (titles, bullet points, descriptions and backend keywords) ✅To improve brand awareness through brand stores, brand stories and A+ content ✅ To launch new products through flat files on Amazon or to fix current issues ✅ Help manage their agencies and internal stakeholders ✅ To set up and manage PPC campaigns There's a lot of fluff in the Amazon consulting world and I know how overwhelming it can be when you're just looking for someone knowledgeable to actually help. I keep things clear, down to earth and focus on what works - no smoke and mirrors, just results. If that sounds like what you need then lets chat. Hannah Here are some reviews: "Hannah is a great former colleague of mine and I would strongly recommend to get in touch with her if you are struggling to get any business out of Amazon. At our company, she managed to build a whole new team focused on Amazon from scratch". "The results Hannah delivered were outstanding and we would never have solved the issue of getting onto all marketplaces and with a strong focus on profitability without her". "VELUX had long struggled to gain traction on marketplaces like Amazon, eBay, and Mano Mano, which is exactly why Hannah was brought on board. What followed was nothing short of remarkable. Within her first two years, Hannah led a transformation in our marketplace strategy, especially on Amazon. Sales grew from low single-digit millions to high double-digit millions - an extraordinary result that spoke volumes about her expertise, drive, and strategic thinking. Beyond her professional achievements, Hannah is simply a great person to work with. She consistently lived the VELUX values, collaborated seamlessly with colleagues across the business, and brought both energy and integrity to everything she did.