Hire the Best Google Ads Experts in London, UK

🛒 eCommerce & DTC Focus 📈 $200M+ Total Advertising Spend Across Accounts 🌍 20+ International Markets 💰 €10M+ Annual Google Ads Spend Managed for a Single Client 🧠 10+ Years of Hands-on Google Ads Experience 🏆 Experience with Global Brands & Growing Businesses I help eCommerce, DTC, and lead generation businesses build, optimise, and scale Google Ads campaigns with a focus on profitable and sustainable growth. I've worked with businesses ranging from promising startups to global brands including lululemon, Electrolux, AEG, Zanussi, First Aid Beauty, and Lincove. Across my career, I've worked on accounts representing $200M+ in total advertising spend, including managing €10M+ in annual Google Ads spend for a single client across 20+ international markets. I've managed campaigns across the UK, US, Germany, France, Italy, Spain, Portugal, the Netherlands, Switzerland, and the Nordics, including multilingual campaigns. - Where I Can Help❓ 🎯 Google Ads Management & Scaling Search, Shopping, Performance Max, YouTube, Demand Gen, Display, and Remarketing. 🛒 eCommerce & DTC Growth Shopping and PMax strategy, product segmentation, best-seller scaling, budget allocation, product-level analysis, and new customer acquisition. 🔍 Google Ads Audits & Account Restructuring I identify wasted spend, inefficient campaign structures, tracking issues, poor budget allocation, campaign overlap, and opportunities to improve performance. 📦 Merchant Center & Product Feed Optimisation Product disapprovals, feed issues, product segmentation, and improving the quality of data available to Google. 📊 Tracking & Measurement GA4, Google Tag Manager, Google Ads conversion tracking, Enhanced Conversions, and troubleshooting tracking discrepancies. 🌍 International & Multilingual Campaigns Experience managing campaigns across multiple countries, languages, and markets with different customer behaviours, competition, and search intent. 📱 Meta Ads Hands-on experience with Facebook and Instagram advertising, including prospecting, retargeting, creative testing, and eCommerce campaigns. - My Approach❓ I don't believe in a one-size-fits-all approach to paid advertising. Before making changes, I look at the business model, products, margins, customer acquisition goals, tracking, campaign structure, search intent, and historical performance. ROAS is an important metric, but it's not the only one I consider. I also look at: 🔹New customer acquisition 🔹Brand vs. generic performance 🔹CPA and conversion rate 🔹Product-level performance 🔹Margins and profitability 🔹Attribution and tracking quality 🔹Budget efficiency 🔹Customer acquisition costs The goal isn't simply to spend more or make the Google Ads dashboard look good. It's to identify what is working, understand why it's working, scale it responsibly, and protect profitability as the business grows. Why Work With Me❓ ✅ 10+ years of hands-on Google Ads experience ✅ $200M+ in total advertising spend across accounts ✅ €10M+ annual Google Ads spend managed for a single client ✅ Experience with global brands including lululemon, Electrolux, AEG, Zanussi & First Aid Beauty ✅ Strong eCommerce and DTC experience ✅ Extensive Shopping & Performance Max expertise ✅ Search, YouTube & Demand Gen experience ✅ Experience across 20+ international markets ✅ International and multilingual campaign experience ✅ Merchant Center and product feed expertise ✅ GA4, GTM and conversion tracking experience ✅ Google Ads and Meta Ads experience I believe in being hands-on, proactive, and transparent. I won't make unrealistic promises just to win a project. I'll look at your account, understand the business, identify the opportunities, and give you an honest view of what I believe can realistically be achieved. I understand that a profile alone isn't enough to judge someone's expertise, so I'm happy to share my portfolio, case studies, previous audits, and examples of results I've delivered. If you're looking for someone who can take ownership of your Google Ads, understand the numbers, and focus on real business growth, I'd be happy to discuss how I can help. Shivam Khanna

A performance marketer with over 8 years of digital marketing experience managing PPC campaigns with a positive ROI. Highly specialised in PPC, SEM and SMM campaigns across channels including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads & TikTok Ads. I have managed over $5 million in ad spend and grown to become a Google Certified Partner.

👋🏻 Hey, I'm Louis - been doing Google Ads and Conversion Tracking for ecommerce brands for 3+ years and just created my Upwork profile (hellooo freelancer world). Looking to build my reviews and case studies here, so if this lands in front of you, hit me up. First few clients get everything I've got! 😄 1️⃣ Here's What Makes Me Different: When you work with me, you don't get a "Google Ads zombie" who thinks in a silo and just pushes buttons inside your ad account. You get someone who looks at the full picture. Here's the truth - I've seen countless freelancers and agencies just "do Google Ads" and it's basically a coin flip whether the account does well or not. Why? Because they skip the foundations. They jump into campaigns without understanding your margins, your goals, or whether your tracking is even actually working. That's not how I operate. 🙅 2️⃣ I Start With Your Business, Not Your Ad Account: Before I touch a single campaign, I want to understand: → Your Unit Economics - What are your margins? What's your breakeven? What can you actually afford to pay for a customer and still be profitable? What is your profit to acquisition ratio? Most ecom owners aren't great with these numbers, and that's fine - that's literally why you hire me. → Your Goals - Not just "I want more sales." I'm talking business-level goals, channel-level goals, and campaign-level targets. I do the math to understand what each campaign should actually yield - in profit, not vanity metrics. This also helps align Google Ads with your other channels like Meta, Email, and SEO so everything works in sync - not in silos (as I said, I look at the full picture). → Your Business Context - Who's your customer? Who are your competitors that we need to beat? What's happening in your other channels? I only work with a few clients at a time because I actually want to understand your brand, not just bill you monthly. → Your Conversion Tracking - If your data is broken, every decision you make is based on lies. I audit your full tracking setup - GA4, GTM, server-side, enhanced conversions - and fix what's broken before I optimize anything. → Your GMC & Product Feed - Compliance issues, missing attributes, weak titles - your feed is the backbone of Shopping and PMax. I audit and optimize it so Google actually shows your best products. Only THEN do I look at your Google Ads account. 3️⃣ My Google Ads Strategy: Once the audit is done, I build a strategy that actually connects in sync to your business and it's goals - not a generic template. This includes: • Campaign structure (consolidate vs. segment - and why) • Bid strategies tied to your targets • Budgets allocated by profitability, not guesswork • Audience targeting based on real buyer behaviour • Ad creative production - RSAs, image ads, asset creation (video scripts provided for your team to produce) etc.. 4️⃣ The Execution: I don't just hand you a document and disappear. I execute on everything that I found in your audit: • Fix and upgrade your conversion tracking • Set up and optimize your GMC/product feed • Build and launch the campaigns properly • Ongoing management, optimization, and scaling • Monitoring, reporting, and A/B testing 5️⃣ The Consulting You Didn't Know You Needed: Look, I'm not going to pretend I can run your whole entire marketing department. Google Ads is what I do, and I do it well. But I also pay attention - and when I notice something outside my scope that's hurting your results (or can improve them), I'll tell you. These are the type of comments you'll hear when working with me: • "Hey can you bring in a CRO expert to re-do this landing page - my data shows it can unlock another 15% more profit." • "We're spending heavy on Product X but margins are tight - tell your email team to set up cross-sell flows to recover it on the backend." • "This hook is working really well on Google Ads - worth testing it on Meta too!" I understand that Google Ads is one piece of the puzzle - and it's one I've mastered. But it's also in my best interest to help you achieve growth everywhere, not just inside your ad account. That's what a real partner does. 6️⃣ Why Profit, Not ROAS: I talk to business owners like yourself in the language that actually matters - profit. Revenue is great (and your ROAS will look good too), but revenue without margin is just expensive exercise. That's why your bottom line is always my main priority. You'll always know what you're actually making, not just what the dashboard says. 7️⃣ Who I Work With: Ecommerce brands who want someone that thinks like a business partner, not a button-pusher. 8️⃣ Let's Partner Up: I'm building my Upwork presence, which means you get my full attention, senior-level thinking, and a genuine desire to make your account a case study I'm proud of. 📩 Send me a message - let's see if we're a good fit.

Are you struggling with low-quality leads, high CPL, or negative ROAS on Google & Meta Ads? I turn your campaigns into a scalable lead machine through strong tracking, targeted high-converting ads, and continuous optimization. 🔷Recent Case Study (Aesthetic Clinic in Dubai’s High-Competition Market): 🔹Lead Volume: Increased leads from 404 to 3,950 🔹Lead Quality: 3x increase in qualified, high-converting leads 🔹Cost Per Lead (CPL): Reduced CPL by 64% 🔹ROAS: 24% increase in return on ad spend 🔶Sounds familiar? You might be thinking: 🔸We’re spending thousands on Google & Meta Ads, so why aren’t these leads turning into actual sales? 🔸My ad reports show high clicks, but my sales team says the lead quality is terrible! 🔸I just need an expert who can take full ownership of our tracking and campaigns so I can stop wasting ad spend. ◾Benefits of Working With Me: ▪️All-in-One Solution: No need to hire separate tracking experts, media buyers, or data analysts—I handle the entire performance ecosystem. ▪️100% Data Transparency: Complete tracking setup (GTM, GA4, Clarity & GCLID) so you see the exact ROI of every dollar spent. ▪️Done-for-You Execution: End-to-end campaign design, management, and continuous optimization so you can focus on running your business. ◽Track Record & Credibility: ▫️8+ Years of specialized performance marketing experience. ▫️Managed $300,000 in Campaign Budget ▫️Certified Google Partner for 4+ consecutive years. ✅If this is what you're looking for, click the green "Invite to Job" button so we can have a quick chat.

👉 Most brands spending $5k–$100k/month on ads leak 20–40% of their budget - and don’t know it. If your performance only improves when spend increases, you don’t have a scalable system. You have a leak. ⭐ Trusted by 50+ Brands | Expert-Vetted (Top 0.1%) | $250m+ Managed Spend 💰 WHAT I DO I help eCommerce & SaaS companies turn paid ads into predictable, scalable revenue systems — without increasing CPA. Most accounts don’t fail because of ads. They fail because no one owns the full system. 👉 I do. ⚙️ HOW I SCALE I use a 3-layer system: • Acquisition Efficiency — reduce CPA, eliminate wasted spend • Conversion Leverage — increase CVR via landing pages & funnels • Scale Stability — grow spend without breaking performance 👉 This is the difference between campaigns that “work”… and systems that scale profitably. 🎯 WHO I WORK WITH • eCommerce brands doing $20k+/month • SaaS & lead gen businesses spending $5k+/month • Founders serious about scaling 🏆 RESULTS eCommerce & DTC • Gleamin: Scaled to 15x revenue via full-funnel Meta + Google strategy • SD Bullion: Increased ROI by 143% through search restructuring + intent optimization • Fast-Growth DTC: Scaled from £5k → £60k/month in 90 days SaaS & Lead Gen • Pipedrive (Paid Acquisition): Reduced CPA by 56% while scaling lead volume • Rosetta Stone (Growth Optimization): Improved acquisition efficiency by 285% through aggressive testing and funnel optimization 👉 Proven systems. Built to scale. ⚙️ STACK • Platforms: Google Ads (Search, Shopping, PMax, YouTube), Meta, LinkedIn, Microsoft Ads • Tracking: GA4, GTM, server-side tracking, custom dashboards CLIENT FEEDBACK ⭐ "Outstanding freelancer who helped increase our ROAS by 350% through advanced optimizations.” ⭐ “Justin identified major growth opportunities and built a clear scaling strategy. Will absolutely hire again.” 🚫 NOT A FIT • Looking for the cheapest option • Not yet investing seriously in ads • Want short-term hacks over long-term growth 🚀 HOW WE WORK 1. Audit your account 2. Fix what’s broken (fast wins first) 3. Scale what’s working 4. Continuously optimise for profit ⚠️ I only take on a limited number of clients at a time to ensure performance. 📩 NEXT STEP: THE SCALING AUDIT Message me “AUDIT” and I’ll show you: • Where you're actively losing money. • What is bottlenecking your scale • The exact steps I would take to fix it If I don’t find clear profit opportunities, I’ll tell you. If I do, I’ll show you exactly how to fix them. No fluff. No guesswork. 👉 Just profitable, scalable growth.

Businesses don't need more AI hype. They need work off their plate. ❌ They don't want another "AI expert" who just knows prompts. ❌ They don't want a tool that breaks the moment their process gets slightly complex. AI fails when it's a gimmick bolted onto your business. Today, AI only works when it's built as a real system, one that runs your actual workflow, not a demo. Businesses Don't Want AI for Show. They Want Work Done. That's where I come in. I'm a Claude AI Systems Builder who breaks away from generic chatbots and one-off prompts. Instead, I design coordinated systems that handle real, repeated work, from raw input to finished result, on autopilot. What Makes Me Different? I research the best possible solutions for a given business problem and build AI efficient systems. The problem could be: 1 sales reps losing hours each week to manual prospect research before calls. 2 Content creation stalling because every piece starts from a blank page, business data scattered across five different tools with no one to move it between them. 3 or raw scraped and exported data that needs constant manual clean-up and validation against criteria like compliance and quality before anyone can use it. The solution: I create automations, connect different platforms together, and continuously improve internal workflows. I build an efficient system that delivers the exact result you ask for. Here's what I bring as your Claude AI builder: ✔️ Systems-first, because a single prompt without structure breaks under real use ✔️ Small, focused Claude Systems that each do one job well ✔️ Components connected into one coordinated workflow, not disconnected pieces ✔️ Automation that takes your raw idea or data and returns a finished result ✔️ Documentation and support, not just a handoff and goodbye Clients Choose Me When: Their team is buried in repetitive tasks and needs it handled fast They want someone who can own the strategy, the build, and the connections between tools They're done with generic AI chatbots that fall apart outside a demo They need a full workflow builder, not just another prompt writer Examples of What You Get With Me as Your Claude AI Builder: 🔹 Custom Claude Systems built for your exact repeated tasks 🔹 Full systems that search, gather, validate, organize, and analyze data 🔹 Content pipelines that research, write, and package YouTube scripts, titles, and descriptions 🔹 Backend automation for lead follow-up, client onboarding, and reporting 🔹 Drafted emails, proposals, and client communication that save you hours every week Message me, and let's turn your busywork into a system that runs itself.