⭐ 20+ Yrs Marketing/Tech ⭐ Experience with >500 clients⭐ Top 1% in quant standrdized tests ⭐ Google Ads Certified ⭐ MBA Columbia University ⭐ Expert Vetted
SPECIALTIES --- PPC --- Goal/Conversion Tracking --- Optimization/Analytics -- Reporting
Simply put, I can help your business make more money.
And don't let my hourly rate scare you away - My efficiency and value comes from using tools like Chat GPT, Excel and Google Ads Editor, among others. But the most importantly question is, does it make sense to try to save money using that "cheaper" consultant, when that purported savings could cost you massively more due to reduced sales and higher ad cost?
I ran a 20 person PPC agency for 7 years and have been an independent digital marketing expert for the last 5. I now work with small, medium sized businesses, after working with large ones such as Fidelity, Dresdner Bank, Prudential, Putnam Inv. and software / telecom start ups in Marketing, Technology and Analytics. Look at my linked in profile ("Frederick Patzman").
RATES AND VALUE :
I am not a broker -- I do everything myself to ensure the highest quality work.
I am happy to drop my rates for long term clients.
The bulk of my work comes from larger clients (ad spend of $20k - $500k / month) and agencies which are trying to be more efficient. The bulk of my clients are smaller ones (ad spend $2k - $10k / month) that are trying to grow faster.
I am 100% focused on your satisfaction!
WAYS TO SAVE :
With a detailed 120 min audit, I can provide about 20 to 50 actionable insights so you save significantly in Google Ads. Almost all clients see a payback within a month. You can work with me to make the updates, or even do them yourself (and save $$).
I know how to quickly and easily build new campaigns, which use the best of the best of your competitors' strategies. I know how to copy the top keywords that your competitors use in aggregate (the ones that they use to drive the highest percentages of traffic to their sites). We can also easily use their best ad copy (and customize it) to create top performing ads, which use ad content that statistically has provided your competitors the best results. Creating new campaigns using these strategies is quick, easy, and extremely effective.
Many people think the best option is using Google's Automated Bidding strategies. But it ignores many of the other ways that an account needs to be set up to be well optimized.
Many of the problems are actually with data being collected poorly.
Some of the biggest issues are now due to poor account structure, which do not allow Google's automated bidding strategies to work effectively.
CLIENT TYPES :
I have literally seen and analyzed 100s of accounts and 1,000s of campaigns. I have worked with clients of all sizes and types ($1,000/month to $1,000,000 / month).
★ Accounts with larger budgets (more than $50k / month)
★ Companies scaling from small to large budgets
★ Multi Locations ( eg. Apartment managers, assisted living, trade groups, retailers)
★ Tech Companies
★ Agencies looking to improve the performance of their teams
I am Google Ads / Adwords certified and Analytics certified and as a PPC Expert.
I can help you with:
✅ PPC Account Setup
✅ Ongoing PPC Management
✅ Audits and Consultations
OPTIMIZATION / CRO
I am adept at optimizing based on:
★ Cost / Conv.
★ CPC / CPV
★ Bounce rates / Pages / time on site
★ Quality Score
As a PPC Adwords Manager, I focus on AB testing and am an optimization expert. I know how to use the following efficiently to save time:
★ Automated rules
★ Adwords editor
★ Bulk uploads
TRACKING / ANALYTICS :
I am an Analytics expert (Google Analytics Certified) and a Google Tag Manager expert (GTM). I can help to guide you through set up of goals and conversions for better focus on business goals and ROI (ROAS goals).
Specialization in the following:
➡ Data Layers
➡ Custom Dimensions
Conversion Rate Optimization
Search Engine Marketing
PPC Campaign Setup & Management
Pay Per Click Advertising
Pay Per Click