My clients are enthusiastic and loyal to my service because I do more than provide recommendations or test different ways to stop an online business from leaking revenue. I offer an honest, transparent, one-stop-shop service where I fully manage myself and all other freelancers necessary to execute our vision for your business.
As a Marketing Strategist, I work with clients in various sectors on leveraging the power of digital marketing to drive growth, engagement, and revenue generation. Together, we conceive and execute strategies aligned with my clientsโ wider business and marketing-specific goals & objectives.
I discovered my passion for internet marketing 10 years ago, and dedicated myself to every opportunity to learn, evolve, and establish myself in this field.
I fell in love with web analytics, user experience design, and Conversion Rate Optimization during my time as Chief Marketing Officer at Personyze - a leading vendor of analytics, personalization, marketing automation, and testing solutions.
My position as a top executive at a powerful marketing technology startup presented me with the opportunity to work with and learn from some of the worldโs most sophisticated consultants, analysts, digital marketers, and conversion optimization experts. My day-to-day focus was on helping them implement their vision and increase the profitability of their clientsโ websites.
After realizing that Iโm a lot more passionate about building and optimizing online businesses than selling marketing software, I left Personyze and founded my own CRO agency.
I have vetted, battle-tested, and nurtured working relationships with dozens of amazing designers, developers, copywriters, and highly specialized marketers - the best the web has to offer.
I donโt have employees. I lead a vast network of top-notch experts who respect each other enough to pull their resources together and cooperate to offer a better service for our clients.
My peers and I are remarkably proactive and will do everything necessary to make sure that your business is as successful as it can be.
So whether youโre looking for someone to empower your in-house team or an independent to conceive & execute your entire digital marketing strategy, I have the skills, expertise, and a network of talented experts necessary to take your business to the cutting-edge level of effectiveness & prosperity.
Specifically, I can help you:
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- Identify your business objectives,
- Define Key-Performance-Indicators( KPIs),
- Test website usability,
- Perform a full website and online infrastructure audit,
- Audit web analytics,
- Heat-map mouse activity and survey key visitors,
- Set explicit conversion and performance goals,
- Develop short-term and long-term conversion optimization strategies,
- Optimize specific landing pages and your entire website,
- Set up, test, and optimize eCommerce Google Analytics,
- Optimize your lead nurturing, sales, & checkout funnels,
- Reduce shopping cart and checkout abandonment,
- Optimize your message and persuasion architecture,
- Perform online, split, A/B, and MVT testing,
- Manage the design and development of the perfect content to engage your visitors,
- Implement all necessary analytics, personalization, testing, and marketing automation tools,
- Test and optimize visitor engagement, and rev up your ROI.
Some of the tools I use:
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- Advanced Segmentation and Testing: Personyze, Adobe Test & Target, OmniConvert, Convert Experiments, Google Optimize
- Landing Pages: Unbounce, LeadPages, Instapages
- Web Analytics: Google Analytics.
- Basic testing: Google Optimize, Visual Website Optimizer, Optimizely.
- Heat Mapping: Mouseflow, HotJar, CrazyEgg, ClickTale
- Tag Managers: Google Tag Manager.
- Integration tools: Zapier, Segment
- Email Marketing: InfusionSoft, ActiveCampaign, Klaviyo.
- CRMโs: Zendesk, InfusionSoft, Hubspot
- Project management: Favro & Slack
- Surveys and forms: Typeform, 123contactforms, Survey Monkey.
- Ad Networks: Facebook Ads, Google Ads, Bing Ads, Twitter Ads, Outbrain & Taboola
- Remarketing: Google Remarketing, Facebook Remarketing, Adroll
- Online Meeting Services: Google Meet
I am here to help, so the more information that you can prepare in advance, the better Iโll be able to help you :)

KISSMetrics
Shopify
Marketing Strategy
Wireframing
Website Prototyping
Web Analytics
User Experience Design
Web Development
Google Analytics
Google Tag Manager
Conversion Rate Optimization
A/B Testing