๐ Hi, Iโm Ani โ Top-Rated Web Analytics Consultant & Trainer
๐ Siliguri, India | ๐ Top-Rated on Upwork | ๐ 500+ Projects Delivered | ๐ฐ $20M+ Impact Through CRO
I help businesses transform their analytics into a strategic growth asset for conversion optimization and marketing performance.
I am Ninja Level skilled in tools like :
โ Google Analytics GA4 & Universal Analytics UA
โ Google Tag Manager GTM (client-side & server-side)
โ Adobe Analytics & Adobe Launch
โ PostHog, Amplitude, Firebase
โ Google Optimize, Adobe Target
โ Google Data Studio (Looker Studio) with SuperMetrics & PowerMyAnalytics
โ CAPI & all Marketing Server-Side Conversion Tracking
๐ก Why Clients Hire Me :
โ Top 1% Rated โ Expert-Vetted on several platforms
โ 6+ Years in advanced web & app analytics
โ End-to-End Delivery โ From audit to execution
โ Results-Driven โ $20M+ impact from CRO assignments
โ Platform Versatility โ Works with any CMS or custom platform
โ Excellent Communication โ Worked with global teams, delivering remote collaboration that exceeds expectations
Here are some of the areas I can offer gold-standard services :
๐ Google Analytics GA4 & Google Tag Manager GTM :
โ Full Google Analytics GA4 setup & configuration with Google Tag Manager GTM
โ Migration from Universal Analytics UA to GA4 using GTM
โ Enhanced E-commerce tracking implementation in GA4 via GTM for Shopify, WooCommerce, Magento, and custom sites
โ Custom event & goal tracking in GA4 using GTM tags, triggers, and variables
โ Funnel visualization & user flow analysis in GA4
โ Cross-domain & subdomain tracking setup with GA4 & GTM
โ Data Layer design & implementation for GA4 with GTM or Adobe Launch
โ Google Ads conversion tracking setup & debugging via GTM linked to GA4
โ Facebook Pixel & Custom Event tracking in GTM with GA4 data integration
โ Facebook Conversion API (CAPI) implementation with server-side GTM feeding GA4
โ GA4 dashboards & reports in Looker Studio using GTM data feeds
โ GA4 & GTM audits to ensure data accuracy and optimal tracking performance
๐ฃ Marketing Pixels & Tracking :
โ Facebook Pixel setup & event tracking with GTM
โ Facebook Conversion API CAPI setup via server-side GTM
โ Google Ads conversion tracking with GTM
โ LinkedIn Insight Tag setup & tracking
โ TikTok Pixel & event tracking implementation
โ Pinterest Tag & eCommerce event setup
โ Multi-platform remarketing pixel integrations
โ Testing & debugging marketing pixels across platforms
๐ Adobe Analytics & Adobe Launch :
โ Adobe Analytics property setup & configuration
โ Adobe Analytics e-commerce tracking with Adobe Launch
โ Custom event tracking & segmentation in Adobe Analytics
โ Cross-domain tracking setup in Adobe Analytics
โ Advanced reporting in Adobe Analytics Workspace & Report Builder
โ Adobe Analytics audits & optimization for accuracy
โ Marketing & eCommerce performance tracking with Adobe Analytics
๐ Popular Website Platforms :
โ Shopify
โ WooCommerce / WordPress
โ Magento
โ Webflow
โ Squarespace
โ Wix
โ BigCommerce
โ Custom-built websites & web applications
๐ฅ Certifications :
โ Google Analytics 4
โ Google Tag Manager
โ Adobe Analytics
โ PostHog
โ Amplitude
โ Segment
โ HubSpot
If you need accurate tracking, reliable data, and analytics strategies that deliver measurable results, I can help you make analytics your biggest competitive advantage.
Best,
Ani
Google Tag Manager
A/B Testing
Conversion Rate Optimization
Adobe Analytics
Looker Studio
Data Analysis
Data Analytics
BigQuery
Google Analytics 4
Deep Learning
Machine Learning
Data Visualization
Data Processing
Data Mining
Data Engineering
Brandon E.
Matthews, North Carolina
$80/hr
4.9
105 jobs
"One A/B test he ran on our homepage resulted in a conversion lift of over 100%. His strategic thinking and hands-on execution made a real impact. Highly recommend working with him." - Sam M (Upwork Verified Review).
โญ 98% site-wide conversion rate increase for an information product. Achieved in 6 months.
โญ 70% site-wide conversion rate lift for ecom brand. The conversion rate for the product pages went up 400% alone Achieved in 5 months.
โญ 61% increase for a digital service landing page.
โญ 20% increase of a DTC brandโs main homepage/landing page.
"Brandon is one of those guys who immediately adds value when you involve him in your business. We were lucky to find him and would recommend him to anyone who is interested in optimizing their website or landing page for conversions. His knowledge of testing methodology and his ability to take ownership of a project has been highly valuable, and weโve seen dramatic wins." - Jon V.
"Conversion rates were lifted by 20%+ after implementing your CRO'd website design. Visually, you brought a ton of professionalism to the brand and consequently developed a lot more trust in visitors! Nowadays, 90% of our conversions are actually women and the sales are almost exclusively direct response... crazy right? The instant conversion speaks deeply to trust they must feel on the website." - Johnathan T
For the past 12 years I've boosted the conversion rates of landing pages, ecom product pages, and funnels for companies such as Energizer, Whitepages.com, Credit.com, Indeed.com, LoJack, and UnderArmour.
I've easily run over 1000 a/b tests at this point, so I know what works and what doesn't. I'm conversionxl certified and copy hackers (conversion copywriting) certified.
Read below to learn how my CRO process works:
1๏ธโฃ WHERE IS YOUR CONVERSION BOTTLE-NECK. I identify conversion bottlenecks through detailed analysis of your funnels and user journeys. This not only shows where your website is losing money but also highlights the steps blocking your businessโs growth.
2๏ธโฃ Next, I DETERMINE THE CAUSES of these issues using quantitative tools like Google Analytics and qualitative methods such as heat maps and user interviews. This helps me understand user needs, intent, objections, and how they perceive your value proposition. I focus on persuasion and problem-solving over simple color and design tests.
In my experience, improving perceived value and trust is the best way to increase conversion rates and AOV. This could be better copy, imagery, sales angle, offer, etc. In other words, how do I create a page/site that makes your business the obvious best choice?
Visitors are looking at many different options, how do we craft a sales message that connects with them in ways the competition isn't? This takes experimentation usually, but is the only way to meaningfully increase sales/leads long term.
3๏ธโฃ I then FORMULTE HYPETHESES for boosting conversion rates, selecting strategies from my past experience running over 1000 a/b tests.
4๏ธโฃ I design, develop, and QA A/B tests. I'm able to use all major A/B testing tools. I ensure tests are properly executed and tracked, including gradual traffic scaling and detailed session analysis.
5๏ธโฃ I test fast and cut losers quickly. Every test doesn't need to run for two weeks and reach 95% significance. You're running a business, not a bio laboratory. The more tests we run, the better your site will be.
6๏ธโฃ This five-step process is repeated monthly to ensure continuous improvement.
CRO is a continuous data-driven process. It's not about a-b testing random best practices. The key is in research.
There are no conversion SECRETS or โHACKSโ that will make your brand instantly profitable. Thereโs a reason everyone doesnโt make millions from templates and best practices.
Everyone wants quick wins, but those rarely exist. Don't hire a CRO if that's what you need.
If a particular tactic universally increased conversions, you would know about it. Everyone would be doing it.
What REALLY moves the needle is understanding WHAT matters most to your customers, HOW you need to communicate that, WHY itโs important, and exactly WHERE you need to surface that information in order to create the most impactful journey.
To take your business to the next level you need to figure out what your customers really want and how your product/service can best appeal to them.
It takes a very particular combination of user psychology, direct response copywriting, UX/UI design, behavioral data, quantitative data, & analysis to achieve success.
Visual Website Optimizer
A/B Testing
Analytics
Optimizely
Copywriting
Google Analytics
Google Ads
Conversion Rate Optimization
On-Page SEO
Landing Page
Shopify
Landing Page Optimization
Rytis B.
Vilnius, Lithuania
$55/hr
5.0
8 jobs
Your Meta says 40 purchases. GA4 says 28. Your store says 19. Which number do you trust when you decide where to put the next $1,000?
I'm a conversion tracking and attribution specialist, and I got here the hard way: I build and run my own ecommerce stores. When the numbers are your own revenue, you can't hand-wave tracking, you have to make it actually work. That's why I know this cold, not from a course, but from fixing it on a live store taking real orders.
That gap between platforms isn't a rounding error. It's iOS, ad blockers, cookie consent and browser-only pixels quietly dropping events, so ad platforms optimize on bad data and your ROAS looks worse than it is. I fix it at the source.
What I do:
- Meta Pixel + Conversions API (CAPI) with shared event_id deduplication. I built this from scratch as a custom mu-plugin on my own live WooCommerce store: browser and server events fire together, deduplicated, so Meta counts each sale once and optimizes on clean data
- GA4 setup, audits, and "why don't these numbers match" reconciliation across Meta, GA4 and your store
- Google Tag Manager and server-side GTM (Stape)
- Google Ads conversion tracking and Enhanced Conversions
- Consent mode and GDPR-compliant tracking that still recovers signal
- Ecommerce, lead, form and call attribution
Because I also build the stores, I see the whole picture, not just the tag: Shopify and WooCommerce development, conversion-focused redesigns, mobile speed and Core Web Vitals, and Klaviyo email flows. So when I fix your tracking, I understand the storefront it runs on.
Why trust a cold profile: my proof isn't a slide deck, it's the live store I built and track myself, where the tracking and the storefront both have to work because it's my money on the line. I'm not learning CAPI on your account. I already shipped it on mine.
Send me your store URL and what's bugging you about your numbers, and I'll reply with a short, free read on the first thing I'd fix and how I'd verify it, before you commit to anything.
Facebook Pixel Setup & Optimization
Conversion Rate Optimization
Google Ads
Google Tag Manager
Google Analytics 4
Stapes.js
Tag Manager Setup
Google Analytics
Shopify
Liquid
Email Automation
Klaviyo
Shopify Plus
Meta Pixel
Marketing Analytics
WooCommerce
Shopify Development
Yacco V.
New York City, New York
$295/hr
4.8
576 jobs
Most businesses do not have a traffic problem, they have a revenue leak.
I work with companies spending $30k to $500k a month on acquisition who can see money evaporating between ad click and closed revenue but cannot see where. Rising CAC, flat close rates, funnels patched by five freelancers with nobody owning the whole system.
I am not a freelancer selling tasks. I am a conversion architect diagnosing and rebuilding the system.
Every engagement runs in three phases.
Diagnostic: 5 days to map the leaks and identify the true bottleneck.
Architecture: rebuilt message hierarchy, page structures, and follow up sequences at wireframe level.
Execution: I build the top leverage points and optimize for 30 days.
Why me: $800K+ earned here across 500+ engagements. Expert Vetted, top 0.1% of Upwork talent. 17 years as Executive Creative Director at TBWA, Doner, and Kameleon. Work for Coca-Cola, Adidas, McDonald's, Samsung, Meta, Adobe, Heineken. 60+ industry awards including Effies, the effectiveness awards that measure commercial results, not creative applause. Featured by Upwork.
Recent client outcomes include conversion architecture for logistics SaaS, fintech, DTC, and marketplace businesses.
Reviews below speak for themselves.
If you want to know exactly where your revenue goes and in what order to fix it, the Revenue Leak Diagnostic is the starting point.
Conversion Rate Optimization
Landing Page Optimization
Sales Funnel
Landing Page Audit
A/B Testing
User Experience Design
Sales Funnel Copywriting
Lead Generation
Direct Response Copywriting
Paid Media
Google Ads
Landing Page
Conversion Report
Shameel N.
Dubai, United Arab Emirates
$29/hr
4.8
116 jobs
Conversion rate optimization for Shopify Plus brands, DTC and B2B. I find where your store leaks revenue, then fix it. A luxury watch brand: sales up 144%. A haircare brand: subscription revenue tripled. If you're getting traffic but not sales, that's the gap I close, with A/B testing and real conversion data behind every change.
This is conversion rate optimization done with data, not opinions. Most Shopify Plus stores lose 30 to 50 percent of their ad spend to friction in the funnel. I fix that by running CRO strategy and the Shopify build as one job, not three handoffs, so the whole store works toward one thing: more revenue per visitor.
Top 1 percent Expert on Upwork. 10+ years of Shopify experience. Clients across the US, UK, UAE, and Australia.
PROOF OF IMPACT
โ 200+ percent average conversion rate lift through data-driven redesigns.
โ 144 percent sales increase for a luxury watch DTC brand.
โ 500K extra revenue in 60 days for a B2B industrial platform.
โ 3.75 percent sitewide conversion rate for a haircare subscription brand.
INDUSTRIES I SPECIALIZE IN
Luxury and premium brands ยท Health, wellness, and recovery devices ยท Haircare, skincare, and beauty DTC ยท Supplements and nutraceuticals ยท B2B industrial and wholesale ยท Fitness and subscription ecommerce ยท Automotive parts ยท Footwear and apparel.
COMMON PROBLEMS I SOLVE
"Our store looks great but doesn't convert."
I use heuristic analysis and CRO data to fix the gap between how a store looks and how it sells.
"We need recurring revenue, not one-time sales."
I build custom subscription flows with Recharge and Appstle to steady your monthly income.
"We're tired of managing 5 different freelancers."
You get one point of accountability instead of five. I own the strategy and the full Shopify build, design included.
MY PROCESS
Discovery and data audit
I find your conversion killers with Convert, Hotjar, GA4, Triple Whale, and heatmap analysis, then map a cleaner path to purchase that lifts AOV and ROAS.
Strategic UX/UI design
Custom Figma designs made to sell. Mobile-first, at the level luxury and enterprise brands expect.
Custom development and subscriptions
Shopify Plus Liquid development, Online Store 2.0, Recharge and Appstle subscriptions, and migrations from WordPress, WooCommerce, or Magento.
AI-assisted, human-led
I use AI to speed up research and reporting, but every recommendation is mine, tested with Convert or VWO against real conversion data.
WHAT CLIENTS SAY
"Shameel was incredible. Clearly communicating throughout to deliver outcomes far over and above the scope. A true professional. 10/10 recommend."
โ Premium Menswear Brand, CRO and UX Audit
"33 percent increase in revenue, 10 percent higher AOV, and more return customers. He never makes promises he can't deliver on. GREAT PARTNER."
โ Gail S., Founder and CEO
"Great support and lots of insight on how to improve our conversion. I look forward to continue working with Shameel."
โ Landing Page CRO Client
WHO IS THIS FOR
โ Shopify Plus brands that want to fix conversions or clear technical debt.
โ Enterprise migrations from WordPress or Magento to Shopify.
โ High-scale DTC launches that need a store built to grow.
If that sounds like your store, let's talk. I work with brands that care about quality and long-term ROI.
Click "Invite to Job" or "Hire Now" and let's find your missing revenue.
Best,
Shameel Nasir
Shopify Plus CRO Specialist | Top 1%, Expert-Vetted
10+ Years | 110+ Projects | 100% Job Success
Conversion Rate Optimization
Shopify Plus
Shopify
A/B Testing
Landing Page Optimization
Conversion Report
Google Analytics 4
Google Tag Manager
UX & UI Design
Figma
Shopify Development
Shopify Website Redesign
Shopify Theme
Landing Page Design
Ecommerce Website Development
Sales Funnel
Claude
Recharge
Hotjar
Retail & Wholesale
Mintu R.
Lalmonirhat, Bangladesh
$15/hr
4.9
61 jobs
๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐ โ ๐๏ธ 5 ๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐๐๐๐
Iโm Mintu Ray, a ๐๐๐ซ๐ญ๐ข๐๐ข๐๐ Google Ads Expert & Web Analyst with ๐+ ๐ฒ๐๐๐ซ๐ฌ ๐จ๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ helping businesses implement clean, scalable, and conversion focused advance tracking systems.
I specialize in Google Ads, Google Analytics 4, Google Data Studio, Looker Studio, Google Tag Manager (web & server side), Pixel & conversion API, and accurate ad conversion tracking to ensure your business decisions are powered by real, actionable data, not guesswork. I also provide technical and campaign level support for Google Ads.
๐ SKILLS & EXPERIENCE:
โณ Google Ads Setup and Optimization
โณ Google Ads PPC Audit and Management
โณ Pay Per Click Campaign Setup and Management
โณ Google Analytics 4 (Setup, Migration, Enhanced Measurement, Debugging)
โณ Google Tag Manager Setup & Fix
โณ Client & Server Side tracking using Stape. io & GCP
โณ Server side tagging with event deduplication (Meta Pixel or Google Analytics 4)
โณ Conversion tracking for Google Ads, Meta Pixel & CAPI, Bing, LinkedIn, TikTok
โณ Custom event tracking via JavaScript, dataLayer, and GT
โณ Looker Studio reporting dashboards & BigQuery based insight
โณ Cookie Consent & Compliance with GDPR, CCPA (Consent Mode v2, Cookiebot, OneTrust, etc)
โณ Cross domain, iframe, Calendly, Typeform tracking, and any other form.
โณ Enhanced conversions, dynamic remarketing, and CRM based offline conversion setup
โช SERVICE I PROVIDE:
- Google Analytics 4 (GA4) setup
- Google Analytics 4 audit, debugging, and reporting
- GA4 custom dashboard creation
- GA4 Reporting & Analysis
โโ- Google Ads Conversion Tracking
- Cross Domain Tracking
- Advanced eCommerce & lead conversion tracking (Shopify, WooCommerce, Custom CMS)
- Enhanced Ecommerce Tracking Setup
- Facebook Pixel Conversion API setup or Meta Pixel Conversion API setup
- Bing or Microshort Conversion tracking
- TikTok Pixel Conversion API setup
- Pinterest Pixel Conversion API
- LinkedIn Pixel Conversion API
- Cross domain Tracking
- Booking Form Tracking
- iframe tracking with consent aware tag firing
- Custom JS Integration
- Custom Datalayer Implementation
- Enhanced conversions, UTM persistence, and cookie duration fixes
- Server side tagging via Stape. io & GCP for clean attribution
- Cookie Banner Setup or Setup Google Cookie Consent Mode v2
- Looker Studio dashboard creation & BigQuery reporting pipelines
- GA4 + Google Ads linking for remarketing, audience insights, and ROAS optimization
โช GOOGLE ADS SERVICE:
โพ Google Ads setup and management
โพ Google Ads audits and issue fixing
โพ Google Ads conversion tracking setup (standard & enhanced)
โพ GA4 and Ads integration for accurate attribution
โพ Campaign setup & management (Search, Display, Remarketing)
โพ First party data tracking and CRM mapping for offline conversion imports
โพ Dynamic remarketing and audience tracking using GA4 signals
๐ญ INDUSTRIES I WORK WITH:
โโ- Ecommerce
- SaaS
- Lead Generation
- Real Estate
- Legal Services
- Healthcare & Medical
- Education & Elearning
- Finance & Insurance
- Media & Publishing
- Health & Wellness
- Event & Booking-Based Businesses
- Marketplaces & Platforms
- Agencies & Freelancers
- Local Services
- Tech Startups
โ WHY CHOOSE ME:
โ Built for marketers, technically deep, business smart
โ Clean & modular GTM structure, reusable and scalable
โ Quick response, proactive updates, and post project support
โ Real world troubleshooting experience (cross domain, deduplication, server side)
โ Trusted by freelancers, agencies, and direct clients
โ Fully documented delivery, no black box tracking
โ I track what matters, actions that drive growth
๐ฏ Need accurate tracking, better attribution, or a results focused Ads setup?
๐ ๏ธ Letโs fix your measurement foundation and turn your analytics into real business outcomes.
๐๐๐ ๐๐ง๐๐ฅ๐ฒ๐ญ๐ข๐๐ฌ + ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ = ๐๐๐ญ๐ญ๐๐ซ ๐๐๐. I do both with precision.
From setup to scale, I handle it all, and I donโt mind a ๐๐ซ๐๐ ๐๐ ๐ฆ๐ข๐ง๐ฎ๐ญ๐ ๐๐ก๐๐ญ ๐๐ฏ๐๐ง ๐ข๐ ๐ฐ๐ ๐๐จ๐งโ๐ญ ๐ฐ๐จ๐ซ๐ค ๐ญ๐จ๐ ๐๐ญ๐ก๐๐ซ.
๐ฉ Send me a message or invite me to your job today!
Google Analytics
Google Analytics 4
Google Tag Manager
Web Analytics
Facebook Pixel Setup & Optimization
Google Analytics Report
Google Ad Manager
Tracking Tags Installation
Analytics & Tracking Setup
Ecommerce Purchase Tracking
Google Ads
Pay Per Click Advertising
PPC Campaign Setup & Management
Meta Pixel
Search Engine Marketing
Pixel Setup & Optimization
Google Ads Account Setup
Google Ads Account Management
Google Ads Audit
Tracking Pixel
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