Most SEO experts can rank you on Google. Almost none can get your brand cited inside ChatGPT, Gemini, Perplexity, and Google AI Overviews. That's where buyers go now. That's the gap I close.
I'm Javier Moraes, an AI SEO and AEO Expert with 10+ years in search engine optimization and 5,675+ hours billed on Upwork (Top Rated Plus, 98% Job Success). I help SaaS companies, eCommerce brands, and ambitious businesses win the new search layer: AI-powered engines, generative search, and traditional Google rankings — all engineered together as one system.
A RECENT RESULT, NOT A PITCH
For one DTC brand in the food category, I built an AEO-first SEO system from scratch.
Six months later:
• 81,400 organic clicks delivered
• 1.75M impressions on Google Search
• 4.6% average CTR (vs. 1.9% category baseline)
• Average position: 14.6 from a cold start
• Brand began appearing in Google AI Overviews and Perplexity citations by month 4
That is what AI SEO done right looks like. No tricks. No volume play. Just engineered visibility across every search surface that matters.
WHAT I DO
AI SEO and Answer Engine Optimization (AEO)
• AEO strategy for SaaS, eCommerce, and high-intent verticals
• Google AI Overviews optimization
• ChatGPT, Gemini, Perplexity, and Claude visibility audits
• Citation-targeted content engineering
• Entity-based SEO and knowledge graph optimization
• Conversational query mapping
• Structured Q&A architecture for AI search engines
Generative Engine Optimization (GEO)
• Source authority strategy across AI training and retrieval data
• Brand mention engineering across PR, comparison sites, listicles, communities
• AI Overviews readiness audits
• Prompt-level testing and AI search share-of-voice tracking
Technical SEO (AI-Ready Foundation)
• Full technical SEO audits — crawlability, indexation, site architecture
• Core Web Vitals optimization (LCP, CLS, INP)
• Schema markup engineering — Product, Organization, FAQPage, Article, HowTo,
LocalBusiness, Service
• JavaScript SEO, hreflang, canonicalization, redirect mapping
• XML sitemap and robots.txt optimization
• Structured data validation built for AI extraction, not just rich snippets
• Migration support and recovery audits
eCommerce and SaaS SEO
• Shopify, WooCommerce, BigCommerce, Webflow, custom stacks
• Faceted navigation strategy and collection page architecture
• Product schema engineering
• Category-defining query domination
• SaaS programmatic SEO and feature page optimization
On-Page and Content SEO
• Entity-rich content rebuilds
• Topical authority architecture
• Internal linking engineering
• SXO (Search Experience Optimization) — UX and SEO alignment
WHO I WORK BEST WITH
• SaaS B2B companies (Series A to C) competing in saturated categories
• eCommerce DTC brands ($1M to $50M ARR) where category-defining queries decide
the buyer's shortlist
• Marketing agencies needing an embedded AEO and SEO strategist
HOW I WORK
I do not sell traffic. I sell category visibility — across Google and across LLMs. I report in business outcomes — citations, share of voice, qualified traffic, pipeline — not just rankings.
I bring a decade of SEO depth, but my work is built for how search behaves today: AIfirst, intent-driven, entity-grounded.
I am UC Davis-trained in advanced SEO, technically fluent (active GitHub and StackOverflow), and bilingual (English and Spanish, native level).
I have shipped SEO and AEO work across SaaS, eCommerce, law firms, insurance, AI startups, real estate, and contractors.
WHAT MY CLIENTS SAY
"Javier's SEO knowledge goes far beyond what you'd typically find on Upwork. He brings deep expertise, strategic thinking, and clarity."
"I had a 5-star experience working with Javier. Clear communicator, extremely knowledgeable, firm and confident in his recommendations."
"Wonderful to work with. Clear with communication, patient, flexible, with Deep knowledge of the subject."
HOW TO START
Send me a message with three things:
1. Your domain
2. Your top 3 competitors
3. The buyer query you most want to win in ChatGPT and Google AI Overviews
I will send you a 5-minute Loom audit before we even discuss pricing. That is how seriously I take fit. If you want classic SEO, there are 50,000 freelancers for that. If you want to win the AI search layer before your competitors figure out it exists — let's talk.
Search Engine Optimization
SEO Strategy
Technical SEO
SEO Audit
Ecommerce SEO
Schema Markup
SEO Keyword Research
On-Page SEO
SEO Competitor Analysis
SEO Content
SEO Localization
Local SEO
SEO Backlinking
Off-Page SEO
SEO Performance
SEO Writing
Video SEO
Content SEO
Search Engine Marketing
Search Engine Optimization Report
Matthew W.
San Diego, California
$50/hr
4.9
59 jobs
I help brands get found in Google today and cited by AI tomorrow. I'm a Top Rated Plus SEO specialist with $100K+ earned on Upwork and a track record of turning search into a client's number-one growth channel.
Most SEO is either technical work nobody can read, or content nobody can find. I do both, and I add the layer almost no one is doing yet: AI-search optimization (GEO and AEO), so your brand shows up inside ChatGPT, Claude, Perplexity and Google AI Overviews, in addition to Google Search
.
A few results:
-Grew a startup's organic traffic 430% and made search its number-one acquisition channel.
-Turned organic into the number-one revenue channel for a national ecommerce store, ahead of paid and direct, on $1M+ in tracked revenue.
-Built the technical and structured-data foundations (schema, llms.txt, answer-first content) that get brands quoted by AI assistants.
What I do, end to end:
-Technical SEO: audits, crawlability, Core Web Vitals, indexation, schema
-On-page and content built around real buyer intent
-AI-search (GEO/AEO): structured, quotable content that AI engines cite
-Shopify and ecommerce SEO
-Local and international SEO
-Measurement you can trust: GA4, Search Console, clean attribution
I work mostly with tech and SaaS, ecommerce, and music and creative brands, and I'm equally happy owning the strategy or rolling up my sleeves on the fixes. Clients tend to say the same things: clear communicator, reliable, and finally makes SEO make sense.
If you want to grow without relying solely on PPC and paid ads, send me a message and tell me what you're trying to grow.
Marketing Strategy
Facebook Ads Manager
Marketing
Content Writing
Instagram Ad Campaign
Google Ad Manager
Facebook Marketing
SEO Writing
Article Writing
SEO Content
SEO Software
SEO Strategy
Technical SEO
Schema Markup
SEO Keyword Research
Google Analytics
Faisal Z.
Karachi, Pakistan
$15/hr
4.8
45 jobs
**Your competitors are ranking. Let's fix that — and spend less doing it.**
Send me your URL — I'll personally review it and tell you exactly what's holding you back.
7+ years. Real results. No fluff.
**How I save you money with AI:**
I use Claude (Anthropic's AI) alongside my SEO expertise to cut the time — and cost — out of work that used to be expensive:
- Full site audits that took days: done in hours
- Content briefs and keyword mapping: faster and more accurate
- Competitor analysis and gap research: no bloated agency overhead
- Monthly reporting: automated, clean, and always ready on time
You get senior-level SEO strategy at a fraction of what an agency charges — because I've built AI into my workflow without cutting corners on quality.
**What I've actually delivered:**
- 210% more organic traffic for a SaaS analytics company
- 175% higher organic sales for a D2C brand
- Page-1 rankings for competitive Shopify keywords
- Top-3 local rankings across multiple service businesses
- 40% reduction in paid ad spend through organic growth
**What you get working with me:**
- Shopify, WordPress, Webflow, WooCommerce, and SaaS platforms covered
- Clear reporting: you always know what's done, what's next, and what it's doing
- Tools: Ahrefs, SEMrush, SurferSEO, Screaming Frog, GA4, GSC, Claude
**Services:**
Technical SEO — On-Page SEO — Local SEO — Ecommerce SEO — SaaS SEO — AI SEO — Link Building — Analytics & Reporting
Trusted by clients in the US, UK, and Europe.
**Want more traffic without the agency price tag?** Drop me a message and I'll take a look — no commitment needed.
Technical SEO
Search Engine Optimization
On-Page SEO
Google Search Console
SEO Keyword Research
SEO Audit
SEO Strategy
WordPress
Local SEO
Shopify SEO
SEO Writing
Google Analytics 4
Search Engine Marketing
Ecommerce SEO
Yoast SEO
Jose David H.
Bogota, Colombia
$50/hr
4.9
469 jobs
AI SEO Specialist | AEO, GEO, AIO, Technical SEO & Local SEO Expert
I am an AI SEO Specialist with 11+ years of experience in Technical SEO, Local SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AIO (AI Overviews Optimization). I help businesses build AI-ready SEO systems that perform across Google Search, Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI-driven search engines. My expertise combines advanced Technical SEO, structured data (Schema), Local SEO strategy, Google Business Profile optimization, and Search Experience Optimization (SXO) to ensure websites are optimized for both traditional search engines and AI-powered search platforms.
As an AI SEO and AEO specialist, I focus on creating structured, entity-based SEO frameworks that improve visibility in AI search results, generative search environments, and high-competition local markets. My approach integrates Technical SEO audits, Schema implementation, Local SEO architecture, Google Business Profile optimization, internal linking engineering, and AI content structuring to strengthen authority, clarify intent ownership, and improve performance in AI Overviews and organic search.
Core Services
AI SEO & AEO Optimization
• AI SEO strategy development
• AEO (Answer Engine Optimization) implementation
• GEO (Generative Engine Optimization) frameworks
• AIO (AI Overviews Optimization)
• Structured Q&A for AI search engines
• Entity-based SEO optimization
Technical SEO
• Advanced Technical SEO audits
• Crawlability & indexation optimization
• Canonical and redirect management
• Core Web Vitals optimization
• Schema markup & structured data implementation
• XML sitemap & robots.txt configuration
Local SEO & Google Business Profile
• Local SEO strategy for competitive markets
• Google Business Profile optimization
• Local entity strengthening
• Service area SEO structure
• 3-Pack optimization
• Citation and authority building
SXO – Search Experience Optimization
• UX + SEO alignment
• Conversion-focused SEO
• Behavioral signal optimization
• Intent-driven content architecture
Technical SEO (Advanced & AI-Ready)
Technical SEO is the foundation of AI SEO, AEO, and GEO performance. Without strong Technical SEO, no AI Overviews optimization or Local SEO strategy can perform at scale.
My Technical SEO expertise includes:
• Full Technical SEO audits (crawlability, indexation, architecture)
• Log-based crawl analysis
• Core Web Vitals optimization (LCP, CLS, INP improvements)
• Schema markup implementation (FAQ, LocalBusiness, Organization, Product, Service, Article)
• Structured data validation for AI SEO and AEO
• Canonicalization strategy and duplicate content resolution
• Redirect mapping (301 / 302 / 404 fixes)
• Internal linking architecture engineering
• XML sitemap and robots.txt optimization
• JavaScript SEO analysis
• International SEO (hreflang implementation)
• Thin content & index bloat cleanup
• AI Overviews readiness optimization
I structure websites to improve:
• Crawl efficiency
• Indexation clarity
• Entity recognition
• Semantic relationships
• AI-readable content structure
My Technical SEO work ensures that your website is optimized not only for Google’s crawler, but also for AI systems interpreting structured data and contextual meaning.
Technical SEO + AI SEO + Schema = Long-term visibility stability.
Local SEO & Google Business Profile Optimization
Local SEO requires more than keywords. It requires structured entity authority and geographic relevance.
My Local SEO strategy integrates:
• Advanced Local SEO audits
• Google Business Profile optimization
• Local entity reinforcement
• Service-area page architecture
• GEO (Generative Engine Optimization) for local markets
• NAP consistency & citation management
• Local Schema implementation
• Review acquisition strategy
• 3-Pack ranking optimization
• Location-based internal linking
• City & service intent mapping
• Multi-location SEO frameworks
I optimize Google Business Profiles to strengthen:
• Primary category alignment
• Service relevance
• Local ranking signals
• Proximity & authority factors
• Engagement signals
Local SEO today must also integrate AI SEO and AEO strategies to ensure visibility in Google AI Overviews and generative search results for location-based queries.
When AI systems evaluate local businesses, they look for:
• Clear service definitions
• Strong entity signals
• Structured data consistency
• Local authority reinforcement
That is exactly what I build.
AI SEO, AEO & GEO Integration
Traditional SEO is no longer enough.
My AI SEO and AEO strategy ensures your website is optimized for:
• AI-generated summaries
• Featured snippets
• AI Overviews
• Generative search responses
• Conversational search queries
Through entity optimization, Schema markup, structured Q&A blocks, and semantic content architecture, I position brands for long-term visibility in AI-driven ecosystems.
SEO Keyword Research
Technical SEO
Local SEO
SEO Strategy
SEO Audit
On-Page SEO
Off-Page SEO
Keyword Research
SEO Setup & Configuration
Search Engine Optimization
Search Engine Optimization Report
SEO Localization
SEO Competitor Analysis
Content SEO
Web Development
Margarita N.
Yerevan, Armenia
$25/hr
4.9
29 jobs
🏆 Certified Digital Marketing Specialist
📈 Performance Marketing & SEO Growth Specialist
📊 10+ Years Managing High-ROI Campaigns & SEO Strategies
💰 Google Ads • Meta Ads • Yandex Ads • Technical SEO • On & Off-Page SEO • AI Optimization
🎯 Lead Generation • eCommerce Growth • Organic & Paid Traffic Scaling
⭐⭐⭐⭐⭐ Proven Results
________________________________________________________________________
SEO Results
🔹 409% growth in organic clicks (14.3K → 44.1K in 6 months) through AI-powered SEO and content optimization for a SaaS company
🔹 50% increase in article clicks after comprehensive AI-driven SEO optimization for a SaaS platform
🔹 Local SEO growth from 3.3K → 9K+ clicks for a home improvement company
🔹 50% increase in organic search visibility through a technical SEO overhaul for an eCommerce site
🔹 Sustained SEO growth with a 30% year-over-year increase in organic traffic for a beauty clinic
________________________________________________________________________
PPC Results
🔹 341 qualified leads generated in 5 months by integrating SEO and PPC strategies for a US home renovation company
🔹 154 leads at $7 Cost Per Lead for a medical tourism agency by optimizing both PPC and organic strategies
🔹 600+ leads in 1 year for a Canadian spa salon, blending organic SEO traffic with paid ads for optimal results
🔹 130 leads in 4 months for a Los Angeles beauty clinic using AI-driven SEO and Google Ads strategies
🔹 24 leads on a small budget for a US insurance company through targeted PPC and AI-powered SEO collaboration
________________________________________________________________________
Industries I’ve Worked With
🔹 SaaS
🔹 Healthcare (Dental Clinics, Plastic Surgeons, Medical Services)
🔹 E-Commerce
🔹 Medical Tourism
🔹 Insurance
🔹 Beauty & Spa Clinics
🔹 Home Improvement & Renovation
🔹 Local Businesses
________________________________________________________________________
My Growth Approach: AI-Driven SEO + PPC Integration
By leveraging AI optimization alongside SEO and PPC, I offer a holistic marketing approach that not only drives traffic but also maximizes conversions and optimizes ROI. My ability to integrate AI insights into both SEO and PPC strategies allows me to fine-tune campaigns with precision, delivering sustainable and scalable results. This integrated approach ensures that every aspect of your digital marketing is working in synergy.
🔹 AI-Powered SEO Optimization: Using AI tools to predict trends, analyze user intent, and optimize for AI-driven search engines
🔹 Lower Cost Per Acquisition (CPA) through cross-channel optimization
🔹 Higher Conversion Rates by aligning SEO, AI, and PPC strategies
🔹 Sustainable SEO Growth alongside profitable PPC campaigns
🔹 Profitable Campaign Scaling across both organic and paid channels
________________________________________________________________________
What I Can Help You With
AI Optimization for SEO
🔹 AI-Powered SEO Audits: In-depth audits using AI tools to analyze trends and identify optimization opportunities
🔹 On-Page SEO Optimization: Content, meta tags, structure, internal linking, and keyword strategy, enhanced with AI insights
🔹 AI-Driven Technical SEO: Site speed, indexing, crawlability, schema markup, and mobile optimization, optimized with AI tools
🔹 Off-Page SEO & Link Building: Using AI to identify high-quality link-building opportunities
🔹 Local SEO: AI-driven local keyword research, Google My Business optimization, and location-based strategies
🔹 SEO Performance Tracking: AI-powered tracking tools for deeper insights and performance optimization
________________________________________________________________________
Google Ads & PPC
🔹 Campaign Setup & Strategy: Search, Display, Shopping, and YouTube Ads
🔹 Bid Optimization & Performance Management: Manual & automated bidding strategies
🔹 Conversion Tracking Setup: Google Tag Manager, GA4, and Google Ads conversion tracking
🔹 Remarketing & RLSA Campaigns: Re-engaging previous visitors for higher conversion
🔹 Google Shopping & Merchant Center Optimization: Product feed optimization for high-quality shopping campaigns
🔹 Account Audits & Performance Optimization: Full account reviews to enhance ad performance and ROI
________________________________________________________________________
Meta Ads
🔹 Lead Generation Campaigns: Effective strategies to generate high-quality leads
🔹 Ad Copy & Creative Optimization: Tailoring creative to drive engagement and conversions
🔹 Audience Testing & Scaling: Finding and scaling the right audience for maximum ROI
On-Page SEO
SEO Strategy
SEO Keyword Research
Shopify SEO
SEO Audit
Off-Page SEO
Keyword Research
SEO Penalty Removal
SEO Writing
Migration
Website Migration
Backup & Migration
Ecommerce Backup & Migration
Cloud Migration
WordPress Migration
Md Shah S.
Dhaka, Bangladesh
$15/hr
4.9
243 jobs
You'll stop guessing why your website isn't ranking and start watching qualified, ready-to-buy traffic land on the pages that actually drive revenue. Across 10+ years and 236 completed Upwork projects, that's the outcome I've delivered again and again.
Right now, your site probably has thin content, a sluggish load time, a messy structure, weak local signals, and almost no authority - so Google and AI engines quietly skip past you. After we work together, your pages load fast, rank for the keywords your buyers actually search, show up inside AI Overviews and ChatGPT answers, dominate your local map pack, and turn organic search into your most predictable acquisition channel.
WHAT YOU'LL GET WHEN YOU HIRE ME
1. A complete SEO audit that pinpoints every issue blocking your rankings - so you know exactly what's costing you traffic and revenue.
2. Technical SEO fixes executed end-to-end (speed, crawlability, schema, Core Web Vitals) - so Google can finally read and reward your site.
3. A prioritized keyword map tied to your buyer journey - so every page you publish has a clear ranking purpose and revenue path.
4. On-page optimization across your money pages - engineered to outrank the competitors currently stealing your clicks.
5. AEO + GEO strategy that gets you cited inside ChatGPT, Google AI Overviews, Perplexity, and Gemini - winning traffic your rivals don't even see yet.
6. Local SEO (GBP, citations, local landing pages) that puts you in the top 3 of the map pack where your customers actually live.
7. Authority building through ethical link building - lifting your domain rating and unlocking rankings stuck for months.
8. Plain-English weekly + monthly reports - so you always see traffic, leads, and ROI moving in the right direction.
PROVEN RESULTS FROM PAST CLIENTS
✩ 226 SEO projects successfully delivered on Upwork across a 10+ year track record - built on repeat clients and long-term retainers.
✩ Helped dental, law firm, HVAC, plumbing, roofing, and restoration businesses move from page-3 obscurity into the local 3-pack.
✩ Restored organic traffic for sites hit by algorithm updates by rebuilding technical foundations and content quality.
✩ Turned underperforming e-commerce stores into search-driven revenue engines through structured data and category-page optimization.
✩ Positioned medical clinics, real estate firms, and travel brands as the trusted answer inside AI search engines (ChatGPT, Gemini, Perplexity).
HOW I WORK
1. Business Analysis - We start with a deep kickoff call so I understand your offer, customers, margins, and growth target. You walk away with clarity on what SEO success actually looks like for your business.
2. Website Audit - You receive a full technical, on-page, content, and backlink audit with fixes ranked by impact, using Ahrefs, SEMrush, GSC, GA4, Surfer SEO, and Screaming Frog.
3. Fix & Implement - I execute the technical and on-page fixes directly, not just hand you a to-do list. You see issues closing one by one.
4. Strategy Development - You get a custom 90-day roadmap covering content, AEO/GEO, local, and authority building, all tied to revenue goals.
5. Execution & Daily Updates - You always know what's shipping, why it matters, and what's next.
6. Transparent Reporting - Weekly + monthly reports showing rankings, traffic, leads, and revenue impact. No fluff. No jargon.
WHO THIS IS FOR
✩ Startup founders who need SEO to become a real growth channel - not a line item.
✩ Local service businesses (dental, law, HVAC, plumbing, roofing, restoration, medical, travel & etc.) who want to dominate their city.
✩ E-commerce brands tired of paying Meta and Google Ads for every single sale.
✩ Agency owners needing a senior white-label SEO partner they can actually trust.
WHY CLIENTS KEEP COMING BACK
✩ You'll never wonder where your project stands - daily updates and weekly reports keep everything visible.
✩ You get a partner who fixes things, not one who hands over a 50-page audit and disappears.
✩ Every strategy is tied to revenue, not vanity metrics like impressions or keyword counts.
✩ Honest answers - if SEO isn't the right lever for your goal, you'll hear it before you spend a dollar.
✩ Fluent English, 50+ hrs/week availability, and flexible timezones - so communication never becomes the bottleneck.
LET'S TALK
Tell me the growth target you're chasing this quarter - more local leads, more demo bookings, more e-commerce sales, or visibility inside AI search. I'll tell you honestly whether SEO can get you there, how long it'll take, and what your first 30 days will look like.
Search Engine Optimization
SEO Audit
SEO Strategy
On-Page SEO
Off-Page SEO
SEO Backlinking
Local SEO
Keyword Research
Technical SEO
Guest Post
Search Engine Ranking
SEO Competitor Analysis
SEO Setup & Configuration
Ecommerce SEO
Google My Business Optimization
Artificial Intelligence
How it works
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Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
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Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
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Kim Darling
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
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David Merry
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
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Katja Krohn
Summa Linguae
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