Most SEO experts can rank you on Google. Almost none can get your brand cited inside ChatGPT, Gemini, Perplexity, and Google AI Overviews. That's where buyers go now. That's the gap I close.
I'm Javier Moraes, an AI SEO and AEO Expert with 10+ years in search engine optimization and 5,675+ hours billed on Upwork (Top Rated Plus, 98% Job Success). I help SaaS companies, eCommerce brands, and ambitious businesses win the new search layer: AI-powered engines, generative search, and traditional Google rankings — all engineered together as one system.
A RECENT RESULT, NOT A PITCH
For one DTC brand in the food category, I built an AEO-first SEO system from scratch.
Six months later:
• 81,400 organic clicks delivered
• 1.75M impressions on Google Search
• 4.6% average CTR (vs. 1.9% category baseline)
• Average position: 14.6 from a cold start
• Brand began appearing in Google AI Overviews and Perplexity citations by month 4
That is what AI SEO done right looks like. No tricks. No volume play. Just engineered visibility across every search surface that matters.
WHAT I DO
AI SEO and Answer Engine Optimization (AEO)
• AEO strategy for SaaS, eCommerce, and high-intent verticals
• Google AI Overviews optimization
• ChatGPT, Gemini, Perplexity, and Claude visibility audits
• Citation-targeted content engineering
• Entity-based SEO and knowledge graph optimization
• Conversational query mapping
• Structured Q&A architecture for AI search engines
Generative Engine Optimization (GEO)
• Source authority strategy across AI training and retrieval data
• Brand mention engineering across PR, comparison sites, listicles, communities
• AI Overviews readiness audits
• Prompt-level testing and AI search share-of-voice tracking
Technical SEO (AI-Ready Foundation)
• Full technical SEO audits — crawlability, indexation, site architecture
• Core Web Vitals optimization (LCP, CLS, INP)
• Schema markup engineering — Product, Organization, FAQPage, Article, HowTo,
LocalBusiness, Service
• JavaScript SEO, hreflang, canonicalization, redirect mapping
• XML sitemap and robots.txt optimization
• Structured data validation built for AI extraction, not just rich snippets
• Migration support and recovery audits
eCommerce and SaaS SEO
• Shopify, WooCommerce, BigCommerce, Webflow, custom stacks
• Faceted navigation strategy and collection page architecture
• Product schema engineering
• Category-defining query domination
• SaaS programmatic SEO and feature page optimization
On-Page and Content SEO
• Entity-rich content rebuilds
• Topical authority architecture
• Internal linking engineering
• SXO (Search Experience Optimization) — UX and SEO alignment
WHO I WORK BEST WITH
• SaaS B2B companies (Series A to C) competing in saturated categories
• eCommerce DTC brands ($1M to $50M ARR) where category-defining queries decide
the buyer's shortlist
• Marketing agencies needing an embedded AEO and SEO strategist
HOW I WORK
I do not sell traffic. I sell category visibility — across Google and across LLMs. I report in business outcomes — citations, share of voice, qualified traffic, pipeline — not just rankings.
I bring a decade of SEO depth, but my work is built for how search behaves today: AIfirst, intent-driven, entity-grounded.
I am UC Davis-trained in advanced SEO, technically fluent (active GitHub and StackOverflow), and bilingual (English and Spanish, native level).
I have shipped SEO and AEO work across SaaS, eCommerce, law firms, insurance, AI startups, real estate, and contractors.
WHAT MY CLIENTS SAY
"Javier's SEO knowledge goes far beyond what you'd typically find on Upwork. He brings deep expertise, strategic thinking, and clarity."
"I had a 5-star experience working with Javier. Clear communicator, extremely knowledgeable, firm and confident in his recommendations."
"Wonderful to work with. Clear with communication, patient, flexible, with Deep knowledge of the subject."
HOW TO START
Send me a message with three things:
1. Your domain
2. Your top 3 competitors
3. The buyer query you most want to win in ChatGPT and Google AI Overviews
I will send you a 5-minute Loom audit before we even discuss pricing. That is how seriously I take fit. If you want classic SEO, there are 50,000 freelancers for that. If you want to win the AI search layer before your competitors figure out it exists — let's talk.
Search Engine Optimization
SEO Strategy
Technical SEO
SEO Audit
Ecommerce SEO
Schema Markup
SEO Keyword Research
On-Page SEO
SEO Competitor Analysis
SEO Content
SEO Localization
Local SEO
SEO Backlinking
Off-Page SEO
SEO Performance
SEO Writing
Video SEO
Content SEO
Search Engine Marketing
Search Engine Optimization Report
Juan David G.
Cali, Colombia
$20/hr
5.0
34 jobs
Building a WordPress site is easy; making it fast, scalable, and SEO-optimized requires a Technical Lead. I deliver pixel-perfect Elementor builds and ensure they are done right the first time, with no bloated code.
I am a Senior WordPress Developer with over 10 years of experience. Because my background is in Industrial Engineering, I am wired to focus on process standardization, efficiency, and optimization. I don't just write code—I build scalable web ecosystems.
For over 4 years, I served as the Tech Lead at LinkGraph/SearchAtlas, an enterprise SEO agency, where I built and led the web development team from scratch. Currently, I am the Technical Lead for a high-traffic e-commerce platform. I know exactly how to balance clean design with the strict technical requirements needed for organic traffic and sales.
My Approach—Doing it right the first time.
Tired of paying a second developer to clean up bad code? I eliminate that risk. My workflow is built to ensure quality and speed:
• Audit & Strategy: I evaluate your current infrastructure, plugin stack, and performance bottlenecks before touching a line of code.
• Clean Execution: I build using global design systems, lightweight themes (like Hello Elementor), and minimal custom code to prevent layout breakages.
• Systematic QA (No guessing in production): Before handing any project over, I run strict cross-device checks. I verify that Core Web Vitals (speed) and Technical SEO metadata are perfectly intact, so the site is truly ready for traffic.
Core Services & Expertise:
• Scalable Website Development: Pixel-perfect Figma to WordPress/Elementor Pro builds.
• Performance & Modernization: Core Web Vitals optimization, speed enhancements, and bloated code refactoring.
• Technical SEO Infrastructure: Semantic HTML, proper heading hierarchies, and metadata implementation.
• Fractional Tech Lead Support: Ongoing maintenance, complex integrations, and staging-to-production deployments.
Whether you need a brand-new scalable build or someone to take ownership of your complex web infrastructure, I am ready to help.
Let's discuss your project. Send me an invite and let's get to work!
WordPress
Web Development
Elementor
MySQL
SEO Audit
WooCommerce
WordPress Migration
DNS
Cloudflare
Performance Optimization
Google Tag Manager
Google Analytics
Backup & Migration
Google Search Console
GSAP
Search Engine Optimization
Technical SEO
Solution Architecture
Website Optimization
API Integration
Stefano P.
Bogota, Colombia
$37/hr
4.9
62 jobs
✅ Top Rated Plus | 100% Job Success | 15+ years in PPC
If you’re spending on ads but ROAS is inconsistent or tracking is messy, I can help you build a clean, scalable acquisition system across Google Ads + Meta Ads, backed by GA4/GTM so you can confidently scale.
What I do (and what you’ll get):
✅Google Ads: Search, Performance Max, Shopping/Feed, YouTube, Display, Remarketing.
✅Meta Ads (Facebook/Instagram): Prospecting + Retargeting, Catalog/DPA, Lead Gen.
✅Tracking & Attribution: GA4, Google Tag Manager, Enhanced Conversions, Meta Pixel + CAPI, UTMs.
✅Optimization: account structure, keyword strategy & negatives, bidding, audiences, creative testing, landing page recommendations, reporting and more.
Industries I’ve managed:
✅E-commerce, B2B, Travel, Hospitality, Healthcare, Financial, Education (and more).
How I work:
-- Quick audit (what’s leaking spend + tracking gaps)
-- Clear plan + priorities (what we’ll fix first for fastest impact)
-- Build/cleanup + tracking validation
-- Weekly optimization + simple performance reporting
Message me with your website + goals + monthly ad spend and I’ll reply with the fastest path to improvement.
Google Search
Paid Media
Campaign Optimization
Social Media Marketing
Google Shopping
Pay Per Click Advertising
PPC Campaign Setup & Management
Facebook Advertising
Google Ad Manager
Google Ads
Digital Marketing
Search Engine Marketing
Gustavo P.
Bogota, Colombia
$36/hr
4.9
23 jobs
Senior SEO, GEO & AEO Strategist | Growth & Analytics Lead
15+ years optimizing digital acquisition for Fortune 500, e-commerce, and B2B SaaS brands — now operating at the intersection of classic SEO and the AI search layer.
What's changed since 2023: Your organic growth strategy is incomplete if it ignores generative search. I help brands become visible and citable in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — not just Google's organic results. I audit LLM citations and share-of-voice, build entity strategies that Google and LLMs both recognize, and measure the impact separately from classic SEO traffic.
My core work:
AI Search Visibility (GEO/AEO)
— Generative Engine Optimization and Answer Engine Optimization: LLM citation audits, entity unification across the web (review platforms, knowledge bases, directories), knowledge graph strategy, and brand visibility in AI-mediated search. I use tools like AirOps, Claude, ChatGPT, and Gemini to scale these workflows.
Enterprise SEO & Site Architecture
— Technical audits, site migrations, and topical authority architectures built for commercial intent. Recent examples: Caliber and Gold's Gym (multi-location Local SEO at scale), Meet Alfred (B2B SaaS entity unification), and work across BP, Bancolombia, Avianca, El Tiempo, and others. Average result: 2x+ organic traffic growth within 12 months.
Analytics & Measurement Integrity
— Advanced GA4 and Search Console work; diagnosing and correcting tracking distortion from consent-mode CMPs, self-referrals, and attribution shifts. I build monthly performance reports anchored to real data, not vanity metrics.
AI-Assisted Operations
— Production workflows with AirOps, Claude, ChatGPT, Gemini, and Perplexity to scale content audits, keyword analysis, and performance reviews. I use AI as a tool for repeatable monthly analysis, not as a replacement for strategy or human editorial judgment.
Industries: Airlines (Avianca), Newspapers (El Tiempo, El País), E-commerce (Alkosto, Falabella), Hospitality (Woodspring, Choice Hotels), Financial Services (Bancolombia, Sura), B2B SaaS (Meet Alfred), and more.
Credentials:
— BA Business Administration & Psychology; Project Management Specialization (EAN University)
— AirOps Content Engineer Certification (2026)
— Advanced GA4, Search Console, Looker Studio, Ahrefs, Semrush
— Seasoned in both agency and in-house leadership roles
How I work:
1. Audit first (technical, content, competitive, AI visibility) — no strategy without diagnosis
2. Map topics and intent by business priority, not volume chasing
3. Set tangible KPIs: qualified organic sessions, conversion rate, cost-per-lead — reported monthly
4. Iterate: "what changed / why it matters / what's next" discipline each cycle
Languages: Spanish (native), English (full professional proficiency)
I love connecting with founders, marketers, and leaders who care about measurable results. Let's talk if you're building an acquisition engine that works today and remains competitive as search evolves.
Google Search
Search Engine Optimization
Content Marketing
Marketing Strategy
Web Analytics
Competitive Analysis
Content SEO
On-Page SEO
SEO Audit
SEO Strategy
Technical SEO
SEO Keyword Research
Off-Page SEO
Conversion Rate Optimization
Elimar R.
Medellin, Colombia
$20/hr
4.9
75 jobs
Google Ads and Facebook Ads specialist with hands-on experience managing PPC campaigns for eCommerce brands, lead generation businesses, and service providers. Focused on reducing wasted ad spend, improving ROAS, and scaling campaigns that actually convert.
What I can help with:
✅ Google Search, Shopping, Display & Performance Max campaigns
✅ Facebook & Instagram Ads, prospecting and retargeting funnels
✅ Ad account audits, finding leaks and fixing what's not working
✅ Conversion tracking setup via Google Tag Manager & GA4
✅ A/B testing ad copy, creatives, and landing page elements
✅ Audience segmentation, keyword research, and negative keyword lists
✅ Lowering CPA and improving Quality Score across campaigns
✅ Monthly reporting with clear metrics: ROAS, CTR, CPA, revenue
Every campaign I manage is built around one goal: making your ad spend return more than it costs. I work with a small number of clients at a time to stay focused and deliver consistent results.
Bilingual (English/Spanish). Available for one-time audits, ongoing management, or project-based work. Let's talk about what's not working and how to fix it.
Search Engine Marketing Strategy
Facebook Advertising
Google Marketing Platform
Search Engine Marketing
Google Ads
Campaign Management
Advertising
Daniel H.
Bello, Colombia
$30/hr
4.9
16 jobs
I’m an SEO Specialist with over five years of experience helping brands grow through data-driven, adaptable, and goal-oriented strategies. I’ve worked with SaaS companies, eCommerce brands, nonprofits, and international and local businesses to improve search visibility, user experience, and conversions.
I don’t just chase rankings—I align SEO with business goals to drive sustainable growth, higher engagement, and measurable ROI.
My expertise spans:
• Content strategy development
• Keyword research & content briefs
• Technical audits & on-page SEO
• Internal linking optimization
• Link-building strategy
• SEO reporting & performance analysis
I stay ahead of industry trends and algorithm updates to ensure my clients maintain a competitive edge in search. Whether working independently or within a team, I bring a strategic mindset, strong communication, and an obsession with results.
🔧 Tools I work with daily:
SEMRush | Ahrefs | Screaming Frog | Google Analytics | Google Search Console | ClickUp | Asana | Google Doc | Google Sheets
Let’s connect if you’re looking for someone who blends strategic thinking with hands-on SEO execution to grow your online presence.
SEO Strategy
Search Engine Optimization
Local SEO
On-Page SEO
SEO Keyword Research
SEO Audit
SEO Backlinking
SEO Setup & Configuration
Ahrefs
Screaming Frog SEO Spider
SEO Competitor Analysis
Project Management
On-Page SEO Report
Off-Page SEO Report
Content Strategy
WordPress
Shopify
Backlink Analysis
Magento
Google My Business Optimization
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