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Building a WordPress site is easy; making it fast, scalable, and SEO-optimized requires a Technical Lead. I deliver pixel-perfect Elementor builds and ensure they are done right the first time, with no bloated code. I am a Senior WordPress Developer with over 10 years of experience. Because my background is in Industrial Engineering, I am wired to focus on process standardization, efficiency, and optimization. I don't just write code—I build scalable web ecosystems. For over 4 years, I served as the Tech Lead at LinkGraph/SearchAtlas, an enterprise SEO agency, where I built and led the web development team from scratch. Currently, I am the Technical Lead for a high-traffic e-commerce platform. I know exactly how to balance clean design with the strict technical requirements needed for organic traffic and sales. My Approach—Doing it right the first time. Tired of paying a second developer to clean up bad code? I eliminate that risk. My workflow is built to ensure quality and speed: • Audit & Strategy: I evaluate your current infrastructure, plugin stack, and performance bottlenecks before touching a line of code. • Clean Execution: I build using global design systems, lightweight themes (like Hello Elementor), and minimal custom code to prevent layout breakages. • Systematic QA (No guessing in production): Before handing any project over, I run strict cross-device checks. I verify that Core Web Vitals (speed) and Technical SEO metadata are perfectly intact, so the site is truly ready for traffic. Core Services & Expertise: • Scalable Website Development: Pixel-perfect Figma to WordPress/Elementor Pro builds. • Performance & Modernization: Core Web Vitals optimization, speed enhancements, and bloated code refactoring. • Technical SEO Infrastructure: Semantic HTML, proper heading hierarchies, and metadata implementation. • Fractional Tech Lead Support: Ongoing maintenance, complex integrations, and staging-to-production deployments. Whether you need a brand-new scalable build or someone to take ownership of your complex web infrastructure, I am ready to help. Let's discuss your project. Send me an invite and let's get to work!

📈 Get 30%-200% MORE Traffic & Conversions – I’ve helped brands 2X-5X their organic reach and 200%+ ROI on paid ads with precision SEO/SEM strategies. 5+ years scaling businesses with data-driven marketing. 🏆 Why I’m Different: ✔ Google Ads Certified Strategist ✔ 30%+ Organic Traffic Growth in <12 Months ✔ 200%+ Avg. ROI on Paid Campaigns ✔ Data-Backed, Creative-Fueled Strategies 🔥 Clients Who Work With Me Get: ✅ Higher Rankings – I don’t just "do SEO," I dominate search results with white-hat strategies. ✅ More Conversions – My SEM campaigns cut wasted ad spend and maximize ROI. ✅ Scalable Growth – I build systems that keep working long after the campaign ends. 💡 I’m Your Guy If You’re Thinking: ● "Our SEO is stuck – we need REAL traffic, not just keywords." ● "Our ads are burning cash with no real returns." ● "We need a marketer who understands data AND storytelling." ● "We need a full-funnel strategy, not just random tactics." 🎯 Industries I’ve Crushed: E-commerce | SaaS | Local Businesses | Startups | B2B Lead Gen | Health & Wellness 📊 My Track Record: ✔ +30% Organic Traffic in under a year (sustainable growth, not hacks) ✔ 200%+ ROI on Google & Meta Ads (cutting waste, scaling winners) ✔ 50+ Keyword Rankings (Top 3) for competitive niches ✔ Managed $500K+ in Ad Spend with consistent profitability 🚫 Not a Fit If: ✖ You want "quick hacks" (I focus on long-term, scalable growth) ✖ You don’t believe in data-driven decisions ✖ Your budget is under $1K/mo (I focus on serious businesses) 💬 What Clients Say: ⭐ "Nicolás took our site from page 3 to #1 in 6 months – now we get 2X more leads!" – SaaS Founder ⭐ "Our Google Ads were bleeding money. He cut waste and tripled conversions." – E-commerce CEO ⭐ "Finally, a marketer who gets both data AND creativity!" – Startup CMO 🔍 How I Work: 1️⃣ Deep Dive Audit – I find leaks in your funnel. 2️⃣ Custom Strategy – No copy-paste playbooks. 3️⃣ Execution + Scaling – I optimize relentlessly. 4️⃣ Results You Can Track – Transparent reporting. 📩 Let’s Talk: 👉 Send a message with: Your biggest marketing challenge Your current monthly ad spend (if any) Your #1 goal (traffic, leads, sales?) Let’s make your brand unstoppable.

★ Top-Rated ★ Google Certified I bring 5+ years of experience in technical analytics — including 4 years working inside a global media agency and a large multinational corporation, plus 2 years as a Top-Rated freelancer on Upwork supporting international clients. Technical Analytics & Tracking Specialist Tech stack: GA4 · GTM (Web & Server-side) · Firebase · BigQuery · Looker · Looker Studio Services: Web & App Tracking · Ecommerce Tracking · Debugging · Attribution Fixes · Server-side Tracking · Training · Documentation · Developer Guides I specialize in building scalable measurement frameworks and fixing complex tracking ecosystems involving paid media, ecommerce, CRMs, and data warehouses. My expertise includes GA4 architecture, Google Tag Manager (web + server-side), ecommerce tracking, UA to GA4 migrations, BigQuery validation, and advanced Looker Studio reporting. I’m particularly strong at diagnosing discrepancies, cleaning legacy implementations, and restoring trust in conversion data. I’ve supported teams across Banking, Real Estate, Retail, Education, SaaS, and Ecommerce environments — collaborating with marketers, developers, and leadership teams. Beyond implementation, I train teams in GA4 and Firebase, create structured documentation, and develop developer-ready tracking guides to ensure long-term scalability. If you need clean tracking, reliable data, and a scalable analytics foundation — let’s build it properly.

✅ Top Rated Plus | 100% Job Success | 15+ years in PPC If you’re spending on ads but ROAS is inconsistent or tracking is messy, I can help you build a clean, scalable acquisition system across Google Ads + Meta Ads, backed by GA4/GTM so you can confidently scale. What I do (and what you’ll get): ✅Google Ads: Search, Performance Max, Shopping/Feed, YouTube, Display, Remarketing. ✅Meta Ads (Facebook/Instagram): Prospecting + Retargeting, Catalog/DPA, Lead Gen. ✅Tracking & Attribution: GA4, Google Tag Manager, Enhanced Conversions, Meta Pixel + CAPI, UTMs. ✅Optimization: account structure, keyword strategy & negatives, bidding, audiences, creative testing, landing page recommendations, reporting and more. Industries I’ve managed: ✅E-commerce, B2B, Travel, Hospitality, Healthcare, Financial, Education (and more). How I work: -- Quick audit (what’s leaking spend + tracking gaps) -- Clear plan + priorities (what we’ll fix first for fastest impact) -- Build/cleanup + tracking validation -- Weekly optimization + simple performance reporting Message me with your website + goals + monthly ad spend and I’ll reply with the fastest path to improvement.

SEO & AEO Specialist | Technical SEO | Google AI Overviews | LATAM & Global Google is no longer the only place your customers look for answers. They're asking ChatGPT, Gemini, Perplexity, and Google AI Overviews the exact question your business is meant to answer — and if your brand isn't part of that answer, a competitor's is. I'm José David Hernández. For 12+ years I've built SEO strategies that actually move revenue — and for the last several, I've been rebuilding those same strategies for a search landscape where AI systems, not just search engines, decide who gets found. 389+ completed projects. 20,000+ hours delivered on Upwork. Clients in 42 countries. 100% Job Success. Top Rated Plus. 216 reviews. THE REAL QUESTION TODAY It's not "how do we rank #1?" anymore. It's: when someone asks an AI which company to choose, does it mention yours? Answering that takes more than backlinks and blog posts — it takes entity clarity, structured data AI systems can parse, topical authority, and content built to be cited, not just indexed. The brands winning right now are the ones treating AI visibility as infrastructure, not an experiment. WHAT I DO 🔹 AI Search & Answer Engine Optimization (AEO/GEO) Visibility audits across ChatGPT, Gemini, Perplexity, and Google AI Overviews · citation and visibility gap analysis · entity and semantic SEO · question-based content architecture · conversational search research · AI search share-of-voice tracking 🔹 Technical SEO Full-site audits · crawlability & indexation · website architecture · Core Web Vitals · structured data / schema markup · JavaScript SEO · canonicalization · international SEO (hreflang) · site migrations · traffic-loss diagnosis and recovery 🔹 Content & On-Page SEO Topical authority strategy · content gap and competitor analysis · search-intent mapping · content briefs built for both readers and AI retrieval · commercial and service page optimization · internal linking strategy 🔹 Local SEO Google Business Profile optimization · multi-location strategy · citation building and NAP consistency · local landing pages · city/service keyword mapping · review strategy TRACK RECORD 🏆 12+ years in SEO, evolved into AI search 🏆 389+ completed projects 🏆 20,000+ hours delivered on Upwork 🏆 Clients across 42 countries 🏆 100% Job Success Score, Top Rated Plus 🏆 216 client reviews TOOLS & PLATFORMS Ahrefs · SEMrush · Screaming Frog · Google Search Console · Google Analytics · Google Tag Manager · BrightLocal · DataForSEO · WordPress · Shopify · WooCommerce · plus AI-driven tools for content testing, entity mapping, and AI-visibility tracking INDUSTRIES I'VE WORKED WITH SaaS and technology · eCommerce and DTC brands · real estate · law firms and legal services · professional services agencies · local and multi-location service businesses · healthcare and clinics · hospitality WHO I WORK BEST WITH SaaS and tech companies competing for category-defining searches, where organic and AI visibility directly influence the sales pipeline eCommerce brands that need stronger visibility across product, category, and AI-driven search Law firms, real estate, contractors, and other local or multi-location businesses competing through local search and AI-powered recommendations Agencies that want an experienced SEO/AEO specialist to work independently or plug into their existing team HOW I WORK No vanity metrics. My process is straightforward: Audit — I map your current visibility across Google and AI search engines, and where your competitors are outperforming you Strategy — a prioritized plan focused on the opportunities with the highest realistic impact, not busywork Execution — technical fixes, content, structured data, and entity building, done right the first time Reporting — transparent, business-outcome reporting: visibility, qualified traffic, authority, and citations — not just rankings I work independently or collaborate directly with your developers, writers, designers, and marketing team. Bilingual in English and Spanish, with deep experience across both the LATAM and global markets — so language and cultural nuance are never a gap in strategy or execution. HOW TO START Send me three things: Your website Your top 3 competitors The query, product, or service you most want your brand to own — in Google and in AI search I'll show you exactly where you're losing visibility and where the biggest opportunity is. If you need basic SEO, there are plenty of freelancers for that. If you want to be the answer AI systems give — and still dominate traditional Google — let's talk. WHY CLIENTS STAY I don't disappear after the audit. I stay hands-on through execution, adjust strategy as AI search evolves, and communicate clearly at every stage — no jargon, no guesswork, just visibility you can measure month over month. #SEO @LOCALSEO#AISEO #AEO #GEO #SEOExpert #TechnicalSEO #LocalSEO #GoogleAIOverviews

I’m an SEO Specialist with over five years of experience helping brands grow through data-driven, adaptable, and goal-oriented strategies. I’ve worked with SaaS companies, eCommerce brands, nonprofits, and international and local businesses to improve search visibility, user experience, and conversions. I don’t just chase rankings—I align SEO with business goals to drive sustainable growth, higher engagement, and measurable ROI. My expertise spans: • Content strategy development • Keyword research & content briefs • Technical audits & on-page SEO • Internal linking optimization • Link-building strategy • SEO reporting & performance analysis I stay ahead of industry trends and algorithm updates to ensure my clients maintain a competitive edge in search. Whether working independently or within a team, I bring a strategic mindset, strong communication, and an obsession with results. 🔧 Tools I work with daily: SEMRush | Ahrefs | Screaming Frog | Google Analytics | Google Search Console | ClickUp | Asana | Google Doc | Google Sheets Let’s connect if you’re looking for someone who blends strategic thinking with hands-on SEO execution to grow your online presence.