Most SEO experts can rank you on Google. Almost none can get your brand cited inside ChatGPT, Gemini, Perplexity, and Google AI Overviews. That's where buyers go now. That's the gap I close.
I'm Javier Moraes, an AI SEO and AEO Expert with 10+ years in search engine optimization and 5,675+ hours billed on Upwork (Top Rated Plus, 98% Job Success). I help SaaS companies, eCommerce brands, and ambitious businesses win the new search layer: AI-powered engines, generative search, and traditional Google rankings — all engineered together as one system.
A RECENT RESULT, NOT A PITCH
For one DTC brand in the food category, I built an AEO-first SEO system from scratch.
Six months later:
• 81,400 organic clicks delivered
• 1.75M impressions on Google Search
• 4.6% average CTR (vs. 1.9% category baseline)
• Average position: 14.6 from a cold start
• Brand began appearing in Google AI Overviews and Perplexity citations by month 4
That is what AI SEO done right looks like. No tricks. No volume play. Just engineered visibility across every search surface that matters.
WHAT I DO
AI SEO and Answer Engine Optimization (AEO)
• AEO strategy for SaaS, eCommerce, and high-intent verticals
• Google AI Overviews optimization
• ChatGPT, Gemini, Perplexity, and Claude visibility audits
• Citation-targeted content engineering
• Entity-based SEO and knowledge graph optimization
• Conversational query mapping
• Structured Q&A architecture for AI search engines
Generative Engine Optimization (GEO)
• Source authority strategy across AI training and retrieval data
• Brand mention engineering across PR, comparison sites, listicles, communities
• AI Overviews readiness audits
• Prompt-level testing and AI search share-of-voice tracking
Technical SEO (AI-Ready Foundation)
• Full technical SEO audits — crawlability, indexation, site architecture
• Core Web Vitals optimization (LCP, CLS, INP)
• Schema markup engineering — Product, Organization, FAQPage, Article, HowTo,
LocalBusiness, Service
• JavaScript SEO, hreflang, canonicalization, redirect mapping
• XML sitemap and robots.txt optimization
• Structured data validation built for AI extraction, not just rich snippets
• Migration support and recovery audits
eCommerce and SaaS SEO
• Shopify, WooCommerce, BigCommerce, Webflow, custom stacks
• Faceted navigation strategy and collection page architecture
• Product schema engineering
• Category-defining query domination
• SaaS programmatic SEO and feature page optimization
On-Page and Content SEO
• Entity-rich content rebuilds
• Topical authority architecture
• Internal linking engineering
• SXO (Search Experience Optimization) — UX and SEO alignment
WHO I WORK BEST WITH
• SaaS B2B companies (Series A to C) competing in saturated categories
• eCommerce DTC brands ($1M to $50M ARR) where category-defining queries decide
the buyer's shortlist
• Marketing agencies needing an embedded AEO and SEO strategist
HOW I WORK
I do not sell traffic. I sell category visibility — across Google and across LLMs. I report in business outcomes — citations, share of voice, qualified traffic, pipeline — not just rankings.
I bring a decade of SEO depth, but my work is built for how search behaves today: AIfirst, intent-driven, entity-grounded.
I am UC Davis-trained in advanced SEO, technically fluent (active GitHub and StackOverflow), and bilingual (English and Spanish, native level).
I have shipped SEO and AEO work across SaaS, eCommerce, law firms, insurance, AI startups, real estate, and contractors.
WHAT MY CLIENTS SAY
"Javier's SEO knowledge goes far beyond what you'd typically find on Upwork. He brings deep expertise, strategic thinking, and clarity."
"I had a 5-star experience working with Javier. Clear communicator, extremely knowledgeable, firm and confident in his recommendations."
"Wonderful to work with. Clear with communication, patient, flexible, with Deep knowledge of the subject."
HOW TO START
Send me a message with three things:
1. Your domain
2. Your top 3 competitors
3. The buyer query you most want to win in ChatGPT and Google AI Overviews
I will send you a 5-minute Loom audit before we even discuss pricing. That is how seriously I take fit. If you want classic SEO, there are 50,000 freelancers for that. If you want to win the AI search layer before your competitors figure out it exists — let's talk.
Off-Page SEO
On-Page SEO
SEO Performance
Search Engine Optimization
SEO Audit
SEO Backlinking
SEO Keyword Research
SEO Strategy
Technical SEO
Ecommerce SEO
Schema Markup
SEO Competitor Analysis
SEO Content
SEO Localization
Local SEO
SEO Writing
Video SEO
Content SEO
Search Engine Marketing
Search Engine Optimization Report
Alex H.
Medellín, Colombia
$125/hr
5.0
37 jobs
Expert-Vetted PPC Expert | 100% Job Success | Paid Media Strategist | Managed over $50M in ad spend, average ROI of 400%
Hello! I’m Alex Hollander, your go-to PPC and SEO expert for highly effective Google Ads, LinkedIn Ads, and SEO strategies, primarily geared toward the Technology sector. With 15 years of hands-on experience, I’ve developed proven methodologies to boost search rankings, drive high-quality traffic, and enhance online visibility for B2B and B2C tech clients. My mantra? Smart spend and strategic optimization for exponential growth.
Core Competencies
🔸 Google Ads: Crafting hyper-targeted PPC campaigns for maximum ROI
🔸 LinkedIn Ads: Specialized in B2B lead generation and brand awareness campaigns
🔸 Audience Segmentation: Pinpoint targeting based on customer personas and buying stages
🔸 Data Analytics: Leveraging Google Analytics, LinkedIn Insights, and other tools for data-driven decisions
🔸 On-Page SEO: Mastering keyword optimization, meta-descriptions, and content strategy
🔸 Off-Page SEO: Quality backlink acquisition, social signals, and influencer partnerships
🔸 Technical SEO: Site speed optimization, schema markup, and mobile-friendliness
🔸 Content Strategy: Developing SEO-driven content that both ranks and converts
🔸 Keyword Research: Uncovering high-impact keywords for your tech business
🔸 Conversion Rate Optimization: Fine-tuning landing pages and ad copy for higher conversions
🔸 Campaign Testing: Rigorous A/B testing to ensure optimized campaign performance
🔸 Reporting & Insights: Transparent, actionable reporting to continuously refine strategies
Career Milestones
✔ Managed over $50M in ad spend, generating an average ROI of 400%
✔ Elevated B2B lead generation rates by up to 60% through LinkedIn Ads
✔ Improved Quality Score of Google Ads campaigns, reducing average CPC by 25%
✔ Increased organic traffic by an average of 80% for multiple tech clients within the first 12 months
✔ Achieved 1st-page rankings for highly competitive keywords in the Tech industry
✔ Over 500 successful SEO audits leading to improved website performance
✔ Frequent speaker at industry-leading events such as PPC Hero Conference and LinkedIn Talent Connect
✔ Published articles on advanced PPC strategies in reputable tech and marketing journals
My Philosophy
ROI-Centric Approach: I value your advertising spend as if it were my own, aiming for peak ROI.
Data-Driven Decisions: Numbers guide every strategy, ensuring continual optimization.
Innovative Thinking: Staying ahead of industry trends to offer you the cutting-edge advantage.
Transparency is Key: Open communication and transparent reporting are non-negotiables in my playbook.
Ready to boost your tech business with high-ROI Google Ads, LinkedIn Ads, and SEO strategies? Let’s connect!
Google Analytics
Search Engine Optimization
SEO Keyword Research
Google Ads
Marketing Automation
SaaS
Marketing Automation Strategy
Customer Relationship Management
B2B Marketing
B2B Lead Generation
Growth Strategy
PPC Campaign Setup & Management
Lead Generation
Growth Hacking
Ana Sofia R.
Bogota, Colombia
$30/hr
5.0
2 jobs
I help founders and teams build brands that grow through clear strategy, SEO-driven visibility, and digital systems that make marketing predictable, scalable, and aligned with business goals.
I specialize in supporting fast-growing companies, investor-backed teams, and organizations that need a structured marketing foundation. This includes everything from brand creation and content systems to full-funnel digital strategy, audience segmentation, and analytics. I have developed marketing infrastructures for clients in technology, consumer brands, education, wellness, B2B services, and nonprofits.
I also bring experience building operational and marketing processes for companies and investor-led teams.
What I Do
✓ SEO and Content Strategy: keyword research, AI Overview optimization, content structure planning, and on-page SEO that increases visibility
✓ Brand Creation and Rebranding: identity systems, messaging, positioning, storytelling, and visual direction
✓ Social Media Strategy: content pillars, monthly calendars, messaging frameworks, visual asset creation, and platform management across Instagram, Facebook, LinkedIn, and TikTok
✓ Digital Marketing and GTM Strategy: funnel design, channel mix, launch planning, competitor analysis, and lifecycle marketing
✓ Website Strategy, UX Flow, and Copywriting: clear messaging architecture, conversion-focused copy, and user journeys that guide actions
✓ Growth Systems: performance dashboards, analytics reporting, automation, and operational workflows
✓ B2B Communication Systems: value propositions, process maps, proposal decks, case studies, and ROI storytelling
✓ Email Marketing: multi-step sequences for lead nurturing, segmentation, and engagement
✓ Customer Personas and Journey Mapping: demographic, psychographic, and behavioral analysis for targeted messaging
Selected Results
• Rebuilt the full content and marketing system for a parenting and wellness brand, resulting in 3× growth in organic engagement and more consistent audience retention.
• Developed a complete brand voice, positioning framework, and pre-launch GTM strategy for a clean beauty founder transitioning into the U.S. market, enabling a clear, cohesive storytelling and launch plan.
• Supported a renewable energy SaaS company with LATAM digital positioning, activation strategy, and market entry planning that led to significantly reduced marketing and ops costs for regional expansion.
• Led a full rebranding and website strategy project for an international education group, improving brand coherence, message clarity, and digital reach across all platforms.
• Built segmented email marketing campaigns and persona-based messaging for B2B clients, resulting in higher-quality leads and improved lead-to-meeting conversion.
• Created customer personas and customer journey maps across multiple industries (education, wellness, beauty, nonprofit, B2B), enabling more accurate targeting and more effective content and communication strategies.
• Designed complete social media, content, and execution systems for multiple brands, improving consistency, workflow efficiency, and quality of output across marketing channels.
Why Clients Hire Me
✓ Strong balance of strategy and execution (I build the plan and the system)
✓ Clear communication, structured processes, and reliable delivery
✓ Ability to manage multi-channel marketing and translate complex operations into simple, effective messaging
✓ Proven track record developing marketing foundations that support long-term scalability
If you want your marketing to be structured, strategic, and built for real ROI, I can help.
Send me a message and I will walk you through the best approach based on your goals.
SEO Strategy
Marketing Strategy
Digital Marketing
Brand Strategy
Go-to-Market Strategy
Social Media Marketing
Content Strategy
Growth Strategy
Marketing Automation
Marketing Analytics
Conversion Rate Optimization
Lead Generation
Google Ads
WordPress Website Design
Email Marketing Strategy
Ariana P.
Medellin, Colombia
$14/hr
5.0
21 jobs
Are you looking for a reliable and proactive Virtual Assistant? You’re in the right place.
Hi! I’m Ariana, a detail-oriented Marketing & Administrative Virtual Assistant with over 4 years of experience supporting businesses across marketing, operations, and admin tasks. I help entrepreneurs and teams stay organized, consistent, and focused by handling the behind-the-scenes work that keeps everything running smoothly.
I’ve worked with clients in marketing agencies, real estate (including wholesaling), e-commerce, and content-driven brands, supporting everything from daily operations to lead research and outreach.
Why Work With Me?
Marketing & Operations Support:
✔️ Social media scheduling and management (including HeroPost, Metricool, Buffer)
✔️ Content coordination and basic SEO support
✔️ Influencer and lead research across multiple niches
✔️ Outreach support via email and social platforms
Real Estate & Administrative Experience
✔️ Experience preparing and managing real estate contracts (wholesaling) using templates.
✔️ Data entry for properties, clients, leads, and contracts
✔️ CRM and database management
✔️ Calendar coordination and inbox management
Services I Offer:
✅ Social media scheduling and content management
✅ Email handling & customer support
✅ Market research (competitors, trends, lead sourcing)
✅ Influencer research and outreach
✅ SEO-friendly content support
Administrative Support
✅ Data entry and database organization
✅ Microsoft Office (Word, Excel, CSV files, Outlook)
✅ Google Workspace (Docs, Sheets, Calendar)
✅ Internet & LinkedIn research
✅ Email and contact list building across different niches
How I Work
I’m highly organized, detail-oriented, and proactive. I communicate clearly, consistently meet deadlines, and take ownership of my work. I adapt quickly to new tools and workflows and enjoy improving processes to make things more efficient.
When you hire me, you’re not just getting a virtual assistant. You’re gaining a dependable partner who cares about your business growth.
Let’s Work Together
If you need someone you can trust to handle marketing support, admin tasks, research, or outreach. I’d love to help.
Send me a message and let’s talk about your project.
Looking forward to working together,
Ariana
Google Docs
Microsoft Excel
Communications
Data Entry
Company Research
Email Communication
Lead Generation
Virtual Assistance
Administrative Support
Scheduling
Influencer Outreach
Influencer Research
Influencer Marketing
Jose Alfredo F.
Cucuta, Colombia
$20/hr
5.0
7 jobs
Hi, I’m José.
I’m an SEO Strategist who believes that a pretty website is useless if nobody can find it.
For over seven years, I’ve been obsessed with one thing: generating tangible results for businesses online. I don’t just "do SEO", I build comprehensive growth roadmaps that turn search engines into revenue generators.
The Journey: From Design to Strategy
I started my career around 2018 as a WordPress Designer and SEO freelancer. Back then, I was building sites from scratch, using everything from Webflow to Figma. But I quickly realized that while design builds the brand, SEO pays the bills.
About three or four years ago, I made a conscious pivot. I stopped selling "websites" and started selling visibility. My background in design gives me a massive strategic advantage: when I audit a site, I don’t just see a broken page; I understand the CMS architecture, the code, and the user experience behind it. I know how to fix the engine, not just polish the hood.
How I Work: The Strategic Trinity
My approach is holistic. I don’t believe in "quick hacks." I focus on three core pillars to drive long-term authority:
1. Local SEO Dominance This is my playground. I specialize in high-competition service markets. Whether it’s securing leads for HVAC and Plumbing businesses or driving bookings for luxury wedding venues like Prestige Estate and Aqua Reception, I know how to capture local intent. I use tools like Brightlocal and GoHighLevel (GHL) to ensure my clients own the "Map Pack" and convert that traffic into real customers.
2. Technical Precision Strategy without a solid foundation is just guessing. I run deep-dive audits using Screaming Frog, Ahrefs, and SEMRush to identify crawl errors, indexation issues, and performance bottlenecks. Recently, I’ve integrated n8n automation into my workflow to handle complex data analysis, because the faster I can process the data, the faster we can implement the fix.
3. Authority & Backlinks You can have the best site in the world, but without authority, you’re invisible. I build aggressive backlink and content strategies designed to signal trust to Google. I’ve managed campaigns across diverse industries (from Real Estate and Law to eCommerce and Tourism) tailoring the outreach to the specific niche.
My "Why"
I currently work as a Local SEO Expert at ExploreMedia, where I handle high-level audits and campaign planning. I love the chaos of a difficult algorithm update and the satisfaction of seeing a client’s graph go up and to the right.
When I’m not staring at Google Search Console or tweaking an automation workflow, I’m usually hanging out with my wife, my daughter, and my two cats.
Let’s stop guessing and start ranking.
SEO Backlinking
SEO Keyword Research
Google Ads
Search Engine Marketing Strategy
Sales & Marketing
Internet Marketing
Social Media Marketing
Copywriting
WordPress
Logo Design
SEO Writing
Local SEO
Stefano P.
Bogota, Colombia
$37/hr
4.9
62 jobs
✅ Top Rated Plus | 100% Job Success | 15+ years in PPC
If you’re spending on ads but ROAS is inconsistent or tracking is messy, I can help you build a clean, scalable acquisition system across Google Ads + Meta Ads, backed by GA4/GTM so you can confidently scale.
What I do (and what you’ll get):
✅Google Ads: Search, Performance Max, Shopping/Feed, YouTube, Display, Remarketing.
✅Meta Ads (Facebook/Instagram): Prospecting + Retargeting, Catalog/DPA, Lead Gen.
✅Tracking & Attribution: GA4, Google Tag Manager, Enhanced Conversions, Meta Pixel + CAPI, UTMs.
✅Optimization: account structure, keyword strategy & negatives, bidding, audiences, creative testing, landing page recommendations, reporting and more.
Industries I’ve managed:
✅E-commerce, B2B, Travel, Hospitality, Healthcare, Financial, Education (and more).
How I work:
-- Quick audit (what’s leaking spend + tracking gaps)
-- Clear plan + priorities (what we’ll fix first for fastest impact)
-- Build/cleanup + tracking validation
-- Weekly optimization + simple performance reporting
Message me with your website + goals + monthly ad spend and I’ll reply with the fastest path to improvement.
Paid Media
Campaign Optimization
Social Media Marketing
Google Shopping
Pay Per Click Advertising
PPC Campaign Setup & Management
Facebook Advertising
Google Ad Manager
Google Search
Google Ads
Digital Marketing
Search Engine Marketing
How it works
Post a job for freePost a job
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
KD
Kim Darling
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
DM
David Merry
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
Top interview questions to help you hire the right SEO Experts, faster.
How do I hire a SEO Expert in Colombia on Upwork?
You can hire a SEO Expert in Colombia on Upwork in four simple steps:
Create a job post tailored to your SEO Expert project scope. We'll walk you through the process step by step.
Browse top SEO Expert talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top SEO Expert profiles and interview.
Hire the right SEO Expert for your project from Upwork, the world's largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a SEO Expert?
Rates charged by SEO Experts on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a SEO Expert in Colombia on Upwork?
As the world's work marketplace, we connect highly-skilled freelance SEO Experts and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream SEO Expert team you need to succeed.
Can I hire a SEO Expert in Colombia within 24 hours on Upwork?
Depending on availability and the quality of your job post, it's entirely possible to sign up for Upwork and receive SEO Expert proposals within 24 hours of posting a job description.