12 SEO Expert interview questions and answers
Find and hire talent with confidence. Prepare for your next interview. The right questions can be the difference between a good and great work relationship.
What are the steps you take to optimize a website?
A great SEO specialist should be methodical and detail-oriented. They should be able to walk you through their process step-by-step, from assessing the quality of the site’s current rank to testing different copy or strategies and evaluating the success of a campaign.
How does data inform your strategy?
SEO shouldn’t be a matter of guesswork. Good candidates are analytically minded and should work closely with you or your data team to make sure they have the right insights to guide their strategies.
What tools do you use to track and manage your campaigns?
What matters here is that the SEO specialist has a preferred set of tools and feels comfortable using them. BrightEdge and Searchmetrics are popular enterprise SEO tools. BuzzStream, Ahrefs, and Majestic are popular link building tools. Screaming Frog SEO Spider analyses sites from an SEO perspective, and Advanced Web Ranking can help track your site’s page ranking.
Tell me about a time an SEO strategy went wrong. What did you learn from it?
A big part of an SEO specialist’s job is trying new things, measuring the results, and developing new hypotheses. It’s normal for something to go awry in a campaign, and good candidates should be able to talk about how they changed strategies accordingly.
How do you work with developers to implement SEO recommendations?
Some SEO specialists know HTML and CSS, but even if they don’t, they should understand the principles of web development and feel comfortable working directly with developers to ensure that their changes are implemented.
How do you do keyword research?
SEO experts keep a record of keywords based on important topics related to their business, whether via a specific tool or even just a spreadsheet. They should also constantly research related terms to ensure that they’re covering everything that potential visitors are searching for. Some popular keywords tools for this including Google Keyword Tool, SEMrush, GrepWords, and Übersuggest.
What’s the most important factor in an SEO campaign?
This question is designed to give you a sense of how the professional thinks about their work. The simple truth is that there isn’t just one important factor, but lots of them. An SEO specialist should be able to identify which factors are most important based on the specific goals of the campaign.
How do you go about link-building for a client?
Depending on the client’s needs, there are a few ways to go about building links, from producing natural editorial links with high-quality content, to contracting an agency to perform outreach. A great candidate should be able to look at your business’s specific needs to determine the right strategy to accomplish your objectives.
What are some of the more recent Google algorithm changes and what were the implications?
Every year, Google makes around 500-600 changes to its search algorithm, so it’s important for SEO specialists to be up-to-date about the latest major changes.
What is your process for developing an SEO growth strategy?
The best SEO specialists are methodical and organized. A good strategy might look something like: - Know your target audience - Define your objectives - Categorize keywords - Track data and results.
How does social media play into an SEO strategy?
It’s important for your business to be where your customers are. A good SEO specialist should understand the importance of social reputation and social shares and how leveraging the appropriate social channels can boost your page ranking.
What tools do you use to perform data analysis?
In addition to using insights gleaned from whatever tools you may already be using, a great SEO specialist should be well versed in using functions in Excel or Google Sheets to perform their own analyses.
SEO Experts you can meet on Upwork
Akshay Kumar M.
SEO Expert
Search Engine Optimization (SEO)
- Content Writing
- Copywriting
- Search Engine Optimization
- Article
- Sports & Recreation
- Article Writing
- Sales Writing
- Sports Writing
- Blog Writing
- Humor Writing
- Editor
- Review
- SEO Writing
- Proofreading
- News Writing
In my personal opinion, the most important attribute for sports content writers has to be their passion for sports. That's where I believe I have an edge over other competitors when it comes to writing about a myriad of sports, particularly football (soccer). I have written more than 300 articles which have been published on several websites. Currently a full time contributor at TheSportster.com, I am deeply passionate about football and mixed martial arts in particular and possess extensive knowledge concerning global sports. Apart from sports, I am capable of writing about a wide array of topics, ranging from technology to food reviews. In short, I can be classified as a generic content writer with a lot of time on his hands, as I'm currently waiting for my job as a marketing analyst to begin in Singapore. So if you require a passionate writer for your content, especially anything related to sports, I will make sure I exceed your expectations and matching deadlines is one of the core principles of my life, so I'm sure you will not be disappointed.
...Austin S.
SEO Expert
Search Engine Optimization (SEO)
- Web Design
- Copywriting
- Social Media Advertising
- Search Engine Marketing
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Cloud
- Blog Writing
- Website Content
- Search Engine Marketing Strategy
- SEMrush
I specialize in Google Ads, Facebook Ads, SEO, conversion tracking, and web analytics. I've created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients. I provide leads and sales for e-commerce stores, firms, agencies, gyms, and more. Analytics drives my perspective in digital marketing. I constantly use data to test and experiment - ultimately delivering optimal results. Do you need to set up, manage, or troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics, or other tracking tools? I work diligently to track and attribute new leads and sales. I ensure that my clients get results. You will get results. I understand that’s what matters most - not vanity metrics. Just the leads and sales you desire. I communicate clearly with my clients. You will stay updated, as I’ll provide personalized reports for what data you want to track. Do you have a dead or stalled campaign? Let’s turn that around. Are you starting from scratch? I do that too. I look forward to meeting you to see if I can help you with your project! What I use: Advertising — Google Ads, Facebook Ads Websites, Funnels, and Landing Pages — WordPress, Clickfunnels, Shopify, Squarespace, Webflow Analytics — Google Analytics, Hotjar, Google Tag Manager, Facebook Pixel Reporting — Google Data Studio Have any questions? Go ahead and click “Invite to Job” or “Post Job To Invite” and let’s talk about your digital marketing project.
...Naeem A.
SEO Expert
Search Engine Optimization (SEO)
- Search Engine Optimization
- PSD to WordPress
- MySQL
- WordPress e-Commerce
- WordPress Theme
- Ecommerce Website
- Website Migration
- CSS
- WordPress
- Contact Form 7
- HTML
- WordPress Development
- WooCommerce
- PHP
Hi. Thank you so much for coming here. I'm WordPress developer. I have been working with WordPress last 3 years. I have developed a wide range web development project. Experience: html5 , css , css3 , sass , bootstrap , Custom Responsive , JavaScript , jQuery , jQuery Ui , Ajax , plugin, php , WordPress Provide Services: Full Functionality WordPress theme development with Woo- commerce Support. Psd to WordPress. Pixel Perfect WordPress Website using page Builder. Elementor Builder Divi Builder Visual Composer SiteOrigin Beaver Builder Fushion Builder WordPress Theme Customization any kind of theme. Woo-commerce for eCommerce website . Have Very good knowledge about product feature and attribute Psd to html. Psd to html with Bootstrap. Any Kind of WordPress problem. 100% responsive Website. Any kind of JQuery, JavaScript Problem. Site page Speed. (gtmetrix) , )( Google PageSpeed Insights). My aim is to give you back your project within your right time. and to work in a standard way where clients will be "SATISFIED" of my work .
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