12 SEO Expert interview questions and answers

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What are the steps you take to optimize a website?

A great SEO specialist should be methodical and detail-oriented. They should be able to walk you through their process step-by-step, from assessing the quality of the site’s current rank to testing different copy or strategies and evaluating the success of a campaign.

How does data inform your strategy?

SEO shouldn’t be a matter of guesswork. Good candidates are analytically minded and should work closely with you or your data team to make sure they have the right insights to guide their strategies.

What tools do you use to track and manage your campaigns?

What matters here is that the SEO specialist has a preferred set of tools and feels comfortable using them. BrightEdge and Searchmetrics are popular enterprise SEO tools. BuzzStream, Ahrefs, and Majestic are popular link building tools. Screaming Frog SEO Spider analyses sites from an SEO perspective, and Advanced Web Ranking can help track your site’s page ranking.

Tell me about a time an SEO strategy went wrong. What did you learn from it?

A big part of an SEO specialist’s job is trying new things, measuring the results, and developing new hypotheses. It’s normal for something to go awry in a campaign, and good candidates should be able to talk about how they changed strategies accordingly.

How do you work with developers to implement SEO recommendations?

Some SEO specialists know HTML and CSS, but even if they don’t, they should understand the principles of web development and feel comfortable working directly with developers to ensure that their changes are implemented.

How do you do keyword research?

SEO experts keep a record of keywords based on important topics related to their business, whether via a specific tool or even just a spreadsheet. They should also constantly research related terms to ensure that they’re covering everything that potential visitors are searching for. Some popular keywords tools for this including Google Keyword Tool, SEMrush, GrepWords, and Übersuggest.

What’s the most important factor in an SEO campaign?

This question is designed to give you a sense of how the professional thinks about their work. The simple truth is that there isn’t just one important factor, but lots of them. An SEO specialist should be able to identify which factors are most important based on the specific goals of the campaign.

How do you go about link-building for a client?

Depending on the client’s needs, there are a few ways to go about building links, from producing natural editorial links with high-quality content, to contracting an agency to perform outreach. A great candidate should be able to look at your business’s specific needs to determine the right strategy to accomplish your objectives.

What are some of the more recent Google algorithm changes and what were the implications?

Every year, Google makes around 500-600 changes to its search algorithm, so it’s important for SEO specialists to be up-to-date about the latest major changes.

What is your process for developing an SEO growth strategy?

The best SEO specialists are methodical and organized. A good strategy might look something like: - Know your target audience - Define your objectives - Categorize keywords - Track data and results.

How does social media play into an SEO strategy?

It’s important for your business to be where your customers are. A good SEO specialist should understand the importance of social reputation and social shares and how leveraging the appropriate social channels can boost your page ranking.

What tools do you use to perform data analysis?

In addition to using insights gleaned from whatever tools you may already be using, a great SEO specialist should be well versed in using functions in Excel or Google Sheets to perform their own analyses.



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  • $35 hourly
    Akshay Kumar M.
    SEO Expert
    • 4.9
    • (26 jobs)
    New Delhi, NCT
    vsuc_fltilesrefresh_TrophyIcon Search Engine Optimization (SEO)
    Sales Writing
    Sports Writing
    News Writing
    Humor Writing
    Content Writing
    Search Engine Optimization
    SEO Writing
    Article Writing
    Blog Writing
    In my personal opinion, the most important attribute for sports content writers has to be their passion for sports. That's where I believe I have an edge over other competitors when it comes to writing about a myriad of sports, particularly football (soccer). I have written more than 300 articles which have been published on several websites. Currently a full time contributor at TheSportster.com, I am deeply passionate about football and mixed martial arts in particular and possess extensive knowledge concerning global sports. Apart from sports, I am capable of writing about a wide array of topics, ranging from technology to food reviews. In short, I can be classified as a generic content writer with a lot of time on his hands, as I'm currently waiting for my job as a marketing analyst to begin in Singapore. So if you require a passionate writer for your content, especially anything related to sports, I will make sure I exceed your expectations and matching deadlines is one of the core principles of my life, so I'm sure you will not be disappointed.
  • $200 hourly
    Austin S.
    SEO Expert
    • 5.0
    • (22 jobs)
    Bourbon, IN
    vsuc_fltilesrefresh_TrophyIcon Search Engine Optimization (SEO)
    Email Marketing
    Social Media Advertising
    Search Engine Marketing
    Graphic Design
    Website Content
    Adobe Creative Cloud
    Blog Writing
    Search Engine Marketing Strategy
    Search Engine Optimization
    I specialize in Google Ads, Facebook Ads, SEO, conversion tracking, and web analytics. I've created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients. I provide leads and sales for e-commerce stores, firms, agencies, gyms, and more. Analytics drives my perspective in digital marketing. I constantly use data to test and experiment - ultimately delivering optimal results. Do you need to set up, manage, or troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics, or other tracking tools? I work diligently to track and attribute new leads and sales. I ensure that my clients get results. You will get results. I understand that’s what matters most - not vanity metrics. Just the leads and sales you desire. I communicate clearly with my clients. You will stay updated, as I’ll provide personalized reports for what data you want to track. Do you have a dead or stalled campaign? Let’s turn that around. Are you starting from scratch? I do that too. I look forward to meeting you to see if I can help you with your project! What I use: Advertising — Google Ads, Facebook Ads Websites, Funnels, and Landing Pages — WordPress, Clickfunnels, Shopify, Squarespace, Webflow Analytics — Google Analytics, Hotjar, Google Tag Manager, Facebook Pixel Reporting — Google Data Studio Have any questions? Go ahead and click “Invite to Job” or “Post Job To Invite” and let’s talk about your digital marketing project.
  • $80 hourly
    Eric G.
    SEO Expert
    • 4.6
    • (75 jobs)
    Metz, GES
    vsuc_fltilesrefresh_TrophyIcon Search Engine Optimization (SEO)
    WordPress Malware Removal
    WordPress Customization
    WordPress Optimization
    WordPress Bug Fix
    WordPress Development
    WordPress e-Commerce
    WordPress Migration
    WordPress Plugin
    Page Speed Optimization
    WordPress Website
    WordPress Theme
    Search Engine Optimization
    I am a problem-solver, If you're facing any issues with your wordpress or woocommerce, I'm probably able to fix it for you. As a Top Rated Plus WordPress and WooCommerce expert, I specialize in solving website issues and providing technical solutions with a focus on core functions. With over 10 years of experience, I can help you with Bugs, features, custom code, fixtures, customization, security, accessibility, and speed enhancement. ✔️ Technical approach of core functions (less plugin for best results) ✔️ SEO, Security, and Accessibility ✔️ Speed enhancement (GT metric / Page speed) ✔️ Images and media optimization (photoshop batch again no plugin) ✔️ Fast and efficient support for your business When it comes to Crocoblocks and Jet Engine, I have extensive experience in building dynamic websites with custom post types, dynamic fields, and dynamic templates. I can help you create advanced search and filter options, custom WooCommerce templates, and much more. At the same time, I understand the importance of website performance and user experience. That's why I use my skills to optimize your website for speed and accessibility, so your visitors can enjoy a seamless experience while browsing your website. ★ Having a Nice Website is great, but a Website that converts visitors into leads is better! I believe that having a nice website is great, but a website that converts visitors into leads is better. With my experience in eCommerce, I can help you transform as many visitors as possible into customers. I have worked with the Woodmart theme for several years, which allows me to deliver various websites and meet all specific requests. I use Elementor and Crocoblocks to create outstanding websites with eye-catching pages and an excellent user experience. 💻 During my experiences, I was able to observe the evolution of e-commerce and use my expertise to transform as many visitors as possible into customers. I can support you throughout your go-to-market process by configuring Google Ads/Analytics, implementing customized tracking, setting up a product catalog for shopping flow, optimizing attribute management, creating topic clusters, and developing custom features. Nothing escapes my attention as I am a perfectionist who delivers tasks on time. ✔️ Configuration of google ads / analytics ✔️ Implementation of customised tracking ✔️ Product catalog for shopping flow ✔️ Optimized attribute management ✔️ Topic cluster ✔️ Custom features I pride myself on delivering high-quality work and excellent customer service. If you choose to work with me, you can expect fast and responsive communication, fast turnaround times, and a dedication to ensuring that your website meets all of your needs and expectations. In short, whether you need help with WordPress, WooCommerce, Elementor, or Crocoblocks Jet Engine, I have the expertise to help you achieve your goals. So why not get in touch today to discuss your project and see how I can help take your online business to the next level? I have worked with national leaders and international companies, and I would be happy to help you too. With my expertise in WordPress, WooCommerce, Elementor, and Crocoblocks Jet Engine, I can help take your online business to the next level. ☞ Do not hesitate to contact me and check my profil my references.
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