What is an Amazon SEO expert?
Amazon features a search algorithm, referred to as A9, that is the company’s search engine optimization that lists Amazon products based on a number of ranking characteristics. Hiring an Amazon SEO expert can help you optimize your product listing in a way that makes it easier for Amazon to find your listing and present it to shoppers who are looking for something similar to your product.
How do you hire an Amazon SEO expert?
You can source Amazon SEO expert talent on Upwork by following these three steps:
- Write a project description. You’ll want to determine your scope of work and the skills and requirements you are looking for in an Amazon SEO expert.
- Post it on Upwork. Once you’ve written a project description, post it to Upwork. Simply follow the prompts to help you input the information you collected to scope out your project.
- Shortlist and interview Amazon SEO experts. Once the proposals start coming in, create a shortlist of the professionals you want to interview.
Of these three steps, your project description is where you will determine your scope of work and the specific type of Amazon SEO expert you need to complete your project.
How much does it cost to hire an Amazon SEO expert?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced Amazon SEO expert may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
- A contractor who is still in the process of building a client base may price their Amazon SEO expert services more competitively.
Which one is right for you will depend on the specifics of your project.
How do you write an Amazon SEO expert job post?
Your job post is your chance to describe your project scope, budget, and talent needs. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
Job post title
Create a simple title that describes exactly what you’re looking for. The idea is to target the keywords that your ideal candidate is likely to type into a job search bar to find your project. Here are some sample Amazon SEO expert job post titles:
- Expert wanted to help us establish our products on Amazon
- Need SEO expert to help us rank our products higher in Amazon search
- Amazon PPC and SEO optimization specialist needed
Project description
An effective Amazon SEO expert job post should include:
- Scope of work: From writing product descriptions to selecting effective keywords, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries, products, or strategies, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Amazon SEO expert job responsibilities
Here are some examples of Amazon SEO expert job responsibilities:
- Write product descriptions for Amazon electronics store
- Write book overview to help position manuscript higher in rankings
- Solicit and promote customer reviews from verified buyers
Amazon SEO expert job requirements and qualifications
Be sure to include any requirements and qualifications you’re looking for in an Amazon SEO expert. Here are some examples:
- Experience incorporating SEO strategies for various search engines
- Proven track record of establishing parent-child product hierarchy for Amazon listings
- Minimum 5 years working with other clients to improve their Amazon product rankings