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AI SEO Specialist | AEO, GEO, AIO, Technical SEO & Local SEO Expert I am an AI SEO Specialist with 11+ years of experience in Technical SEO, Local SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AIO (AI Overviews Optimization). I help businesses build AI-ready SEO systems that perform across Google Search, Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI-driven search engines. My expertise combines advanced Technical SEO, structured data (Schema), Local SEO strategy, Google Business Profile optimization, and Search Experience Optimization (SXO) to ensure websites are optimized for both traditional search engines and AI-powered search platforms. As an AI SEO and AEO specialist, I focus on creating structured, entity-based SEO frameworks that improve visibility in AI search results, generative search environments, and high-competition local markets. My approach integrates Technical SEO audits, Schema implementation, Local SEO architecture, Google Business Profile optimization, internal linking engineering, and AI content structuring to strengthen authority, clarify intent ownership, and improve performance in AI Overviews and organic search. Core Services AI SEO & AEO Optimization • AI SEO strategy development • AEO (Answer Engine Optimization) implementation • GEO (Generative Engine Optimization) frameworks • AIO (AI Overviews Optimization) • Structured Q&A for AI search engines • Entity-based SEO optimization Technical SEO • Advanced Technical SEO audits • Crawlability & indexation optimization • Canonical and redirect management • Core Web Vitals optimization • Schema markup & structured data implementation • XML sitemap & robots.txt configuration Local SEO & Google Business Profile • Local SEO strategy for competitive markets • Google Business Profile optimization • Local entity strengthening • Service area SEO structure • 3-Pack optimization • Citation and authority building SXO – Search Experience Optimization • UX + SEO alignment • Conversion-focused SEO • Behavioral signal optimization • Intent-driven content architecture Technical SEO (Advanced & AI-Ready) Technical SEO is the foundation of AI SEO, AEO, and GEO performance. Without strong Technical SEO, no AI Overviews optimization or Local SEO strategy can perform at scale. My Technical SEO expertise includes: • Full Technical SEO audits (crawlability, indexation, architecture) • Log-based crawl analysis • Core Web Vitals optimization (LCP, CLS, INP improvements) • Schema markup implementation (FAQ, LocalBusiness, Organization, Product, Service, Article) • Structured data validation for AI SEO and AEO • Canonicalization strategy and duplicate content resolution • Redirect mapping (301 / 302 / 404 fixes) • Internal linking architecture engineering • XML sitemap and robots.txt optimization • JavaScript SEO analysis • International SEO (hreflang implementation) • Thin content & index bloat cleanup • AI Overviews readiness optimization I structure websites to improve: • Crawl efficiency • Indexation clarity • Entity recognition • Semantic relationships • AI-readable content structure My Technical SEO work ensures that your website is optimized not only for Google’s crawler, but also for AI systems interpreting structured data and contextual meaning. Technical SEO + AI SEO + Schema = Long-term visibility stability. Local SEO & Google Business Profile Optimization Local SEO requires more than keywords. It requires structured entity authority and geographic relevance. My Local SEO strategy integrates: • Advanced Local SEO audits • Google Business Profile optimization • Local entity reinforcement • Service-area page architecture • GEO (Generative Engine Optimization) for local markets • NAP consistency & citation management • Local Schema implementation • Review acquisition strategy • 3-Pack ranking optimization • Location-based internal linking • City & service intent mapping • Multi-location SEO frameworks I optimize Google Business Profiles to strengthen: • Primary category alignment • Service relevance • Local ranking signals • Proximity & authority factors • Engagement signals Local SEO today must also integrate AI SEO and AEO strategies to ensure visibility in Google AI Overviews and generative search results for location-based queries. When AI systems evaluate local businesses, they look for: • Clear service definitions • Strong entity signals • Structured data consistency • Local authority reinforcement That is exactly what I build. AI SEO, AEO & GEO Integration Traditional SEO is no longer enough. My AI SEO and AEO strategy ensures your website is optimized for: • AI-generated summaries • Featured snippets • AI Overviews • Generative search responses • Conversational search queries Through entity optimization, Schema markup, structured Q&A blocks, and semantic content architecture, I position brands for long-term visibility in AI-driven ecosystems.

Most SEO experts can rank you on Google. Almost none can get your brand cited inside ChatGPT, Gemini, Perplexity, and Google AI Overviews. That's where buyers go now. That's the gap I close. I'm Javier Moraes, an AI SEO and AEO Expert with 10+ years in search engine optimization and 5,675+ hours billed on Upwork (Top Rated Plus, 98% Job Success). I help SaaS companies, eCommerce brands, and ambitious businesses win the new search layer: AI-powered engines, generative search, and traditional Google rankings — all engineered together as one system. A RECENT RESULT, NOT A PITCH For one DTC brand in the food category, I built an AEO-first SEO system from scratch. Six months later: • 81,400 organic clicks delivered • 1.75M impressions on Google Search • 4.6% average CTR (vs. 1.9% category baseline) • Average position: 14.6 from a cold start • Brand began appearing in Google AI Overviews and Perplexity citations by month 4 That is what AI SEO done right looks like. No tricks. No volume play. Just engineered visibility across every search surface that matters. WHAT I DO AI SEO and Answer Engine Optimization (AEO) • AEO strategy for SaaS, eCommerce, and high-intent verticals • Google AI Overviews optimization • ChatGPT, Gemini, Perplexity, and Claude visibility audits • Citation-targeted content engineering • Entity-based SEO and knowledge graph optimization • Conversational query mapping • Structured Q&A architecture for AI search engines Generative Engine Optimization (GEO) • Source authority strategy across AI training and retrieval data • Brand mention engineering across PR, comparison sites, listicles, communities • AI Overviews readiness audits • Prompt-level testing and AI search share-of-voice tracking Technical SEO (AI-Ready Foundation) • Full technical SEO audits — crawlability, indexation, site architecture • Core Web Vitals optimization (LCP, CLS, INP) • Schema markup engineering — Product, Organization, FAQPage, Article, HowTo, LocalBusiness, Service • JavaScript SEO, hreflang, canonicalization, redirect mapping • XML sitemap and robots.txt optimization • Structured data validation built for AI extraction, not just rich snippets • Migration support and recovery audits eCommerce and SaaS SEO • Shopify, WooCommerce, BigCommerce, Webflow, custom stacks • Faceted navigation strategy and collection page architecture • Product schema engineering • Category-defining query domination • SaaS programmatic SEO and feature page optimization On-Page and Content SEO • Entity-rich content rebuilds • Topical authority architecture • Internal linking engineering • SXO (Search Experience Optimization) — UX and SEO alignment WHO I WORK BEST WITH • SaaS B2B companies (Series A to C) competing in saturated categories • eCommerce DTC brands ($1M to $50M ARR) where category-defining queries decide the buyer's shortlist • Marketing agencies needing an embedded AEO and SEO strategist HOW I WORK I do not sell traffic. I sell category visibility — across Google and across LLMs. I report in business outcomes — citations, share of voice, qualified traffic, pipeline — not just rankings. I bring a decade of SEO depth, but my work is built for how search behaves today: AIfirst, intent-driven, entity-grounded. I am UC Davis-trained in advanced SEO, technically fluent (active GitHub and StackOverflow), and bilingual (English and Spanish, native level). I have shipped SEO and AEO work across SaaS, eCommerce, law firms, insurance, AI startups, real estate, and contractors. WHAT MY CLIENTS SAY "Javier's SEO knowledge goes far beyond what you'd typically find on Upwork. He brings deep expertise, strategic thinking, and clarity." "I had a 5-star experience working with Javier. Clear communicator, extremely knowledgeable, firm and confident in his recommendations." "Wonderful to work with. Clear with communication, patient, flexible, with Deep knowledge of the subject." HOW TO START Send me a message with three things: 1. Your domain 2. Your top 3 competitors 3. The buyer query you most want to win in ChatGPT and Google AI Overviews I will send you a 5-minute Loom audit before we even discuss pricing. That is how seriously I take fit. If you want classic SEO, there are 50,000 freelancers for that. If you want to win the AI search layer before your competitors figure out it exists — let's talk.

I help tech companies and SaaS platforms grow in two ways: 1. Building the organic authority that drives long-term traffic. 2. Creating the operational structure that lets teams actually execute. On the SEO side, I specialize in off-page strategy and link acquisition. My work starts before any outreach goes out — analyzing traffic behavior, sign-up patterns, and SERP positioning to determine which pages deserve investment and where authority is actually being lost. Then I build the system to close that gap: publisher research, outreach sequences, editorial placements on DR 50+ sites, and reporting that connects link activity to real business outcomes. For the past four years I've led this function at Canva, one of the world's most recognized SaaS platforms, across multiple competitive markets simultaneously. I didn't inherit a playbook — I built one. On the operations side, I work as a Chief of Staff and strategic execution partner for founders and leadership teams. The work looks different every engagement, but the core is always the same: turning scattered priorities into clear systems, keeping cross-functional projects moving, and making sure the day-to-day doesn't get in the way of what actually matters. I 'm the person who builds the infrastructure so leadership can operate at the level they're supposed to. What I bring to any engagement: — Off-page SEO strategy tied to business metrics, not just link volume — Full-cycle link acquisition: research, outreach, placement, reporting — Competitive gap analysis and authority recovery — Workflow design and process documentation — Cross-functional coordination and project tracking — CRM setup and lead pipeline management — Executive-level operational support I work best with technology companies that move fast and think long-term — teams that want a strategic partner, not just someone to fill a task list. If that sounds like your team, let's talk.

Senior SEO, GEO & AEO Strategist | Growth & Analytics Lead 15+ years optimizing digital acquisition for Fortune 500, e-commerce, and B2B SaaS brands — now operating at the intersection of classic SEO and the AI search layer. What's changed since 2023: Your organic growth strategy is incomplete if it ignores generative search. I help brands become visible and citable in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — not just Google's organic results. I audit LLM citations and share-of-voice, build entity strategies that Google and LLMs both recognize, and measure the impact separately from classic SEO traffic. My core work: AI Search Visibility (GEO/AEO) — Generative Engine Optimization and Answer Engine Optimization: LLM citation audits, entity unification across the web (review platforms, knowledge bases, directories), knowledge graph strategy, and brand visibility in AI-mediated search. I use tools like AirOps, Claude, ChatGPT, and Gemini to scale these workflows. Enterprise SEO & Site Architecture — Technical audits, site migrations, and topical authority architectures built for commercial intent. Recent examples: Caliber and Gold's Gym (multi-location Local SEO at scale), Meet Alfred (B2B SaaS entity unification), and work across BP, Bancolombia, Avianca, El Tiempo, and others. Average result: 2x+ organic traffic growth within 12 months. Analytics & Measurement Integrity — Advanced GA4 and Search Console work; diagnosing and correcting tracking distortion from consent-mode CMPs, self-referrals, and attribution shifts. I build monthly performance reports anchored to real data, not vanity metrics. AI-Assisted Operations — Production workflows with AirOps, Claude, ChatGPT, Gemini, and Perplexity to scale content audits, keyword analysis, and performance reviews. I use AI as a tool for repeatable monthly analysis, not as a replacement for strategy or human editorial judgment. Industries: Airlines (Avianca), Newspapers (El Tiempo, El País), E-commerce (Alkosto, Falabella), Hospitality (Woodspring, Choice Hotels), Financial Services (Bancolombia, Sura), B2B SaaS (Meet Alfred), and more. Credentials: — BA Business Administration & Psychology; Project Management Specialization (EAN University) — AirOps Content Engineer Certification (2026) — Advanced GA4, Search Console, Looker Studio, Ahrefs, Semrush — Seasoned in both agency and in-house leadership roles How I work: 1. Audit first (technical, content, competitive, AI visibility) — no strategy without diagnosis 2. Map topics and intent by business priority, not volume chasing 3. Set tangible KPIs: qualified organic sessions, conversion rate, cost-per-lead — reported monthly 4. Iterate: "what changed / why it matters / what's next" discipline each cycle Languages: Spanish (native), English (full professional proficiency) I love connecting with founders, marketers, and leaders who care about measurable results. Let's talk if you're building an acquisition engine that works today and remains competitive as search evolves.

I’m an SEO Specialist with over five years of experience helping brands grow through data-driven, adaptable, and goal-oriented strategies. I’ve worked with SaaS companies, eCommerce brands, nonprofits, and international and local businesses to improve search visibility, user experience, and conversions. I don’t just chase rankings—I align SEO with business goals to drive sustainable growth, higher engagement, and measurable ROI. My expertise spans: • Content strategy development • Keyword research & content briefs • Technical audits & on-page SEO • Internal linking optimization • Link-building strategy • SEO reporting & performance analysis I stay ahead of industry trends and algorithm updates to ensure my clients maintain a competitive edge in search. Whether working independently or within a team, I bring a strategic mindset, strong communication, and an obsession with results. 🔧 Tools I work with daily: SEMRush | Ahrefs | Screaming Frog | Google Analytics | Google Search Console | ClickUp | Asana | Google Doc | Google Sheets Let’s connect if you’re looking for someone who blends strategic thinking with hands-on SEO execution to grow your online presence.

Hi, I’m José. I’m an SEO Strategist who believes that a pretty website is useless if nobody can find it. For over seven years, I’ve been obsessed with one thing: generating tangible results for businesses online. I don’t just "do SEO", I build comprehensive growth roadmaps that turn search engines into revenue generators. The Journey: From Design to Strategy I started my career around 2018 as a WordPress Designer and SEO freelancer. Back then, I was building sites from scratch, using everything from Webflow to Figma. But I quickly realized that while design builds the brand, SEO pays the bills. About three or four years ago, I made a conscious pivot. I stopped selling "websites" and started selling visibility. My background in design gives me a massive strategic advantage: when I audit a site, I don’t just see a broken page; I understand the CMS architecture, the code, and the user experience behind it. I know how to fix the engine, not just polish the hood. How I Work: The Strategic Trinity My approach is holistic. I don’t believe in "quick hacks." I focus on three core pillars to drive long-term authority: 1. Local SEO Dominance This is my playground. I specialize in high-competition service markets. Whether it’s securing leads for HVAC and Plumbing businesses or driving bookings for luxury wedding venues like Prestige Estate and Aqua Reception, I know how to capture local intent. I use tools like Brightlocal and GoHighLevel (GHL) to ensure my clients own the "Map Pack" and convert that traffic into real customers. 2. Technical Precision Strategy without a solid foundation is just guessing. I run deep-dive audits using Screaming Frog, Ahrefs, and SEMRush to identify crawl errors, indexation issues, and performance bottlenecks. Recently, I’ve integrated n8n automation into my workflow to handle complex data analysis, because the faster I can process the data, the faster we can implement the fix. 3. Authority & Backlinks You can have the best site in the world, but without authority, you’re invisible. I build aggressive backlink and content strategies designed to signal trust to Google. I’ve managed campaigns across diverse industries (from Real Estate and Law to eCommerce and Tourism) tailoring the outreach to the specific niche. My "Why" I currently work as a Local SEO Expert at ExploreMedia, where I handle high-level audits and campaign planning. I love the chaos of a difficult algorithm update and the satisfaction of seeing a client’s graph go up and to the right. When I’m not staring at Google Search Console or tweaking an automation workflow, I’m usually hanging out with my wife, my daughter, and my two cats. Let’s stop guessing and start ranking.