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I’m an SEO Specialist with over five years of experience helping brands grow through data-driven, adaptable, and goal-oriented strategies. I’ve worked with SaaS companies, eCommerce brands, nonprofits, and international and local businesses to improve search visibility, user experience, and conversions. I don’t just chase rankings—I align SEO with business goals to drive sustainable growth, higher engagement, and measurable ROI. My expertise spans: • Content strategy development • Keyword research & content briefs • Technical audits & on-page SEO • Internal linking optimization • Link-building strategy • SEO reporting & performance analysis I stay ahead of industry trends and algorithm updates to ensure my clients maintain a competitive edge in search. Whether working independently or within a team, I bring a strategic mindset, strong communication, and an obsession with results. 🔧 Tools I work with daily: SEMRush | Ahrefs | Screaming Frog | Google Analytics | Google Search Console | ClickUp | Asana | Google Doc | Google Sheets Let’s connect if you’re looking for someone who blends strategic thinking with hands-on SEO execution to grow your online presence.

SEO & AEO Specialist | Technical SEO | Google AI Overviews | LATAM & Global Google is no longer the only place your customers look for answers. They're asking ChatGPT, Gemini, Perplexity, and Google AI Overviews the exact question your business is meant to answer — and if your brand isn't part of that answer, a competitor's is. I'm José David Hernández. For 12+ years I've built SEO strategies that actually move revenue — and for the last several, I've been rebuilding those same strategies for a search landscape where AI systems, not just search engines, decide who gets found. 389+ completed projects. 20,000+ hours delivered on Upwork. Clients in 42 countries. 100% Job Success. Top Rated Plus. 216 reviews. THE REAL QUESTION TODAY It's not "how do we rank #1?" anymore. It's: when someone asks an AI which company to choose, does it mention yours? Answering that takes more than backlinks and blog posts — it takes entity clarity, structured data AI systems can parse, topical authority, and content built to be cited, not just indexed. The brands winning right now are the ones treating AI visibility as infrastructure, not an experiment. WHAT I DO 🔹 AI Search & Answer Engine Optimization (AEO/GEO) Visibility audits across ChatGPT, Gemini, Perplexity, and Google AI Overviews · citation and visibility gap analysis · entity and semantic SEO · question-based content architecture · conversational search research · AI search share-of-voice tracking 🔹 Technical SEO Full-site audits · crawlability & indexation · website architecture · Core Web Vitals · structured data / schema markup · JavaScript SEO · canonicalization · international SEO (hreflang) · site migrations · traffic-loss diagnosis and recovery 🔹 Content & On-Page SEO Topical authority strategy · content gap and competitor analysis · search-intent mapping · content briefs built for both readers and AI retrieval · commercial and service page optimization · internal linking strategy 🔹 Local SEO Google Business Profile optimization · multi-location strategy · citation building and NAP consistency · local landing pages · city/service keyword mapping · review strategy TRACK RECORD 🏆 12+ years in SEO, evolved into AI search 🏆 389+ completed projects 🏆 20,000+ hours delivered on Upwork 🏆 Clients across 42 countries 🏆 100% Job Success Score, Top Rated Plus 🏆 216 client reviews TOOLS & PLATFORMS Ahrefs · SEMrush · Screaming Frog · Google Search Console · Google Analytics · Google Tag Manager · BrightLocal · DataForSEO · WordPress · Shopify · WooCommerce · plus AI-driven tools for content testing, entity mapping, and AI-visibility tracking INDUSTRIES I'VE WORKED WITH SaaS and technology · eCommerce and DTC brands · real estate · law firms and legal services · professional services agencies · local and multi-location service businesses · healthcare and clinics · hospitality WHO I WORK BEST WITH SaaS and tech companies competing for category-defining searches, where organic and AI visibility directly influence the sales pipeline eCommerce brands that need stronger visibility across product, category, and AI-driven search Law firms, real estate, contractors, and other local or multi-location businesses competing through local search and AI-powered recommendations Agencies that want an experienced SEO/AEO specialist to work independently or plug into their existing team HOW I WORK No vanity metrics. My process is straightforward: Audit — I map your current visibility across Google and AI search engines, and where your competitors are outperforming you Strategy — a prioritized plan focused on the opportunities with the highest realistic impact, not busywork Execution — technical fixes, content, structured data, and entity building, done right the first time Reporting — transparent, business-outcome reporting: visibility, qualified traffic, authority, and citations — not just rankings I work independently or collaborate directly with your developers, writers, designers, and marketing team. Bilingual in English and Spanish, with deep experience across both the LATAM and global markets — so language and cultural nuance are never a gap in strategy or execution. HOW TO START Send me three things: Your website Your top 3 competitors The query, product, or service you most want your brand to own — in Google and in AI search I'll show you exactly where you're losing visibility and where the biggest opportunity is. If you need basic SEO, there are plenty of freelancers for that. If you want to be the answer AI systems give — and still dominate traditional Google — let's talk. WHY CLIENTS STAY I don't disappear after the audit. I stay hands-on through execution, adjust strategy as AI search evolves, and communicate clearly at every stage — no jargon, no guesswork, just visibility you can measure month over month. #SEO @LOCALSEO#AISEO #AEO #GEO #SEOExpert #TechnicalSEO #LocalSEO #GoogleAIOverviews

Senior SEO, GEO & AEO Strategist | Growth & Analytics Lead 15+ years optimizing digital acquisition for Fortune 500, e-commerce, and B2B SaaS brands — now operating at the intersection of classic SEO and the AI search layer. What's changed since 2023: Your organic growth strategy is incomplete if it ignores generative search. I help brands become visible and citable in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — not just Google's organic results. I audit LLM citations and share-of-voice, build entity strategies that Google and LLMs both recognize, and measure the impact separately from classic SEO traffic. My core work: AI Search Visibility (GEO/AEO) — Generative Engine Optimization and Answer Engine Optimization: LLM citation audits, entity unification across the web (review platforms, knowledge bases, directories), knowledge graph strategy, and brand visibility in AI-mediated search. I use tools like AirOps, Claude, ChatGPT, and Gemini to scale these workflows. Enterprise SEO & Site Architecture — Technical audits, site migrations, and topical authority architectures built for commercial intent. Recent examples: Caliber and Gold's Gym (multi-location Local SEO at scale), Meet Alfred (B2B SaaS entity unification), and work across BP, Bancolombia, Avianca, El Tiempo, and others. Average result: 2x+ organic traffic growth within 12 months. Analytics & Measurement Integrity — Advanced GA4 and Search Console work; diagnosing and correcting tracking distortion from consent-mode CMPs, self-referrals, and attribution shifts. I build monthly performance reports anchored to real data, not vanity metrics. AI-Assisted Operations — Production workflows with AirOps, Claude, ChatGPT, Gemini, and Perplexity to scale content audits, keyword analysis, and performance reviews. I use AI as a tool for repeatable monthly analysis, not as a replacement for strategy or human editorial judgment. Industries: Airlines (Avianca), Newspapers (El Tiempo, El País), E-commerce (Alkosto, Falabella), Hospitality (Woodspring, Choice Hotels), Financial Services (Bancolombia, Sura), B2B SaaS (Meet Alfred), and more. Credentials: — BA Business Administration & Psychology; Project Management Specialization (EAN University) — AirOps Content Engineer Certification (2026) — Advanced GA4, Search Console, Looker Studio, Ahrefs, Semrush — Seasoned in both agency and in-house leadership roles How I work: 1. Audit first (technical, content, competitive, AI visibility) — no strategy without diagnosis 2. Map topics and intent by business priority, not volume chasing 3. Set tangible KPIs: qualified organic sessions, conversion rate, cost-per-lead — reported monthly 4. Iterate: "what changed / why it matters / what's next" discipline each cycle Languages: Spanish (native), English (full professional proficiency) I love connecting with founders, marketers, and leaders who care about measurable results. Let's talk if you're building an acquisition engine that works today and remains competitive as search evolves.

Mi mission is to grow in knowledge and experience everyday taking care of the people. Over the last 15 years, I gained experience as virtual assistant, event planner, Spanish proofreader and project manager. My core competency lies in my responsibility and pro-activity. I also have experience in the following areas: - Event planner - Data entry - Human Resources - Spanish proofreader

Most SEO experts can rank you on Google. Almost none can get your brand cited inside ChatGPT, Gemini, Perplexity, and Google AI Overviews. That's where buyers go now. That's the gap I close. I'm Javier Moraes, an AI SEO and AEO Expert with 10+ years in search engine optimization and 5,675+ hours billed on Upwork (Top Rated Plus, 98% Job Success). I help SaaS companies, eCommerce brands, and ambitious businesses win the new search layer: AI-powered engines, generative search, and traditional Google rankings — all engineered together as one system. A RECENT RESULT, NOT A PITCH For one DTC brand in the food category, I built an AEO-first SEO system from scratch. Six months later: • 81,400 organic clicks delivered • 1.75M impressions on Google Search • 4.6% average CTR (vs. 1.9% category baseline) • Average position: 14.6 from a cold start • Brand began appearing in Google AI Overviews and Perplexity citations by month 4 That is what AI SEO done right looks like. No tricks. No volume play. Just engineered visibility across every search surface that matters. WHAT I DO AI SEO and Answer Engine Optimization (AEO) • AEO strategy for SaaS, eCommerce, and high-intent verticals • Google AI Overviews optimization • ChatGPT, Gemini, Perplexity, and Claude visibility audits • Citation-targeted content engineering • Entity-based SEO and knowledge graph optimization • Conversational query mapping • Structured Q&A architecture for AI search engines Generative Engine Optimization (GEO) • Source authority strategy across AI training and retrieval data • Brand mention engineering across PR, comparison sites, listicles, communities • AI Overviews readiness audits • Prompt-level testing and AI search share-of-voice tracking Technical SEO (AI-Ready Foundation) • Full technical SEO audits — crawlability, indexation, site architecture • Core Web Vitals optimization (LCP, CLS, INP) • Schema markup engineering — Product, Organization, FAQPage, Article, HowTo, LocalBusiness, Service • JavaScript SEO, hreflang, canonicalization, redirect mapping • XML sitemap and robots.txt optimization • Structured data validation built for AI extraction, not just rich snippets • Migration support and recovery audits eCommerce and SaaS SEO • Shopify, WooCommerce, BigCommerce, Webflow, custom stacks • Faceted navigation strategy and collection page architecture • Product schema engineering • Category-defining query domination • SaaS programmatic SEO and feature page optimization On-Page and Content SEO • Entity-rich content rebuilds • Topical authority architecture • Internal linking engineering • SXO (Search Experience Optimization) — UX and SEO alignment WHO I WORK BEST WITH • SaaS B2B companies (Series A to C) competing in saturated categories • eCommerce DTC brands ($1M to $50M ARR) where category-defining queries decide the buyer's shortlist • Marketing agencies needing an embedded AEO and SEO strategist HOW I WORK I do not sell traffic. I sell category visibility — across Google and across LLMs. I report in business outcomes — citations, share of voice, qualified traffic, pipeline — not just rankings. I bring a decade of SEO depth, but my work is built for how search behaves today: AIfirst, intent-driven, entity-grounded. I am UC Davis-trained in advanced SEO, technically fluent (active GitHub and StackOverflow), and bilingual (English and Spanish, native level). I have shipped SEO and AEO work across SaaS, eCommerce, law firms, insurance, AI startups, real estate, and contractors. WHAT MY CLIENTS SAY "Javier's SEO knowledge goes far beyond what you'd typically find on Upwork. He brings deep expertise, strategic thinking, and clarity." "I had a 5-star experience working with Javier. Clear communicator, extremely knowledgeable, firm and confident in his recommendations." "Wonderful to work with. Clear with communication, patient, flexible, with Deep knowledge of the subject." HOW TO START Send me a message with three things: 1. Your domain 2. Your top 3 competitors 3. The buyer query you most want to win in ChatGPT and Google AI Overviews I will send you a 5-minute Loom audit before we even discuss pricing. That is how seriously I take fit. If you want classic SEO, there are 50,000 freelancers for that. If you want to win the AI search layer before your competitors figure out it exists — let's talk.

Hi, I’m José. I’m an SEO Strategist who believes that a pretty website is useless if nobody can find it. For over seven years, I’ve been obsessed with one thing: generating tangible results for businesses online. I don’t just "do SEO", I build comprehensive growth roadmaps that turn search engines into revenue generators. The Journey: From Design to Strategy I started my career around 2018 as a WordPress Designer and SEO freelancer. Back then, I was building sites from scratch, using everything from Webflow to Figma. But I quickly realized that while design builds the brand, SEO pays the bills. About three or four years ago, I made a conscious pivot. I stopped selling "websites" and started selling visibility. My background in design gives me a massive strategic advantage: when I audit a site, I don’t just see a broken page; I understand the CMS architecture, the code, and the user experience behind it. I know how to fix the engine, not just polish the hood. How I Work: The Strategic Trinity My approach is holistic. I don’t believe in "quick hacks." I focus on three core pillars to drive long-term authority: 1. Local SEO Dominance This is my playground. I specialize in high-competition service markets. Whether it’s securing leads for HVAC and Plumbing businesses or driving bookings for luxury wedding venues like Prestige Estate and Aqua Reception, I know how to capture local intent. I use tools like Brightlocal and GoHighLevel (GHL) to ensure my clients own the "Map Pack" and convert that traffic into real customers. 2. Technical Precision Strategy without a solid foundation is just guessing. I run deep-dive audits using Screaming Frog, Ahrefs, and SEMRush to identify crawl errors, indexation issues, and performance bottlenecks. Recently, I’ve integrated n8n automation into my workflow to handle complex data analysis, because the faster I can process the data, the faster we can implement the fix. 3. Authority & Backlinks You can have the best site in the world, but without authority, you’re invisible. I build aggressive backlink and content strategies designed to signal trust to Google. I’ve managed campaigns across diverse industries (from Real Estate and Law to eCommerce and Tourism) tailoring the outreach to the specific niche. My "Why" I currently work as a Local SEO Expert at ExploreMedia, where I handle high-level audits and campaign planning. I love the chaos of a difficult algorithm update and the satisfaction of seeing a client’s graph go up and to the right. When I’m not staring at Google Search Console or tweaking an automation workflow, I’m usually hanging out with my wife, my daughter, and my two cats. Let’s stop guessing and start ranking.