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With 200K+ views on my own channels and 15M+ for clients, I don’t post content. I build growth machines. I’ve led 10+ brands past the 100K follower mark on YouTube, Instagram, and TikTok by pairing ruthless strategy with high-retention editing. We don’t chase vanity metrics. We take market share. What I Do Differently 1. Strategic mind first: Even while I edit, I’m thinking about how the video helps sell more, strengthen the message, and move the audience. And while I build strategy, I’m thinking visually about how to communicate those ideas in the strongest way possible. 2. Premium content production: I’m obsessed with high-quality editing. I care about strong stories, sharp pacing, and content that feels premium from the first second. I don’t like content that looks rushed or average. I like work that feels polished, intentional, and built to last. 3. Growth partner mindset: Creating high-quality content is hard, and you do not have to figure it all out alone. That’s where I come in. I help connect content decisions with growth goals and market positioning, while also helping shape not only the content itself, but the strategy behind it. If you’re serious about scaling your brand with a strategist who also edits at a high level, let’s talk. As Michael Jordan said, "I play to win, whether during practice or a real game." Creative and Marketing Stack Editing and Motion: DaVinci Resolve, Fusion, CapCut, Descript, Canva Pro Sound: Epidemic Sound, ElevenLabs AI Tools: ChatGPT Pro, Gemini Pro, OpenArt (Veo, Kling, Runway, Luma, Pika, Hailuo) Marketing and Creative Research: Foreplay, Adspo, Meta Business Manager Content Planning and Workflow: Metricool, Notion, Google Drive Assets and Stock: Envato Elements, Motion Array If You Made It This Far, Here’s a Bit of My Story: I graduated with a business degree in 2015 and built my career at the intersection of marketing, content strategy, and video editing. After working in marketing roles across different industries, I launched my first YouTube channel in 2017, which pushed me to learn professional editing, audience retention, and platform growth from the ground up. By 2019, I was already advising YouTube channels on growth strategy, and by 2020, I was working professionally as a video editor while also supporting brands as a social media manager. Since 2022, my work has moved into more strategic and leadership-focused roles, combining social media strategy with senior-level video editing. Since 2024, I have worked as a growth partner and right-hand strategist for YouTubers and influencers with audiences ranging from 100K to 1M+ followers, helping them grow faster, improve content quality, and turn stronger videos into stronger business results. The work I enjoy most sits at the intersection of strategy and execution. I like building systems that help brands grow and sell more, while also raising the quality of the content through sharper editing, stronger storytelling, and better creative decisions.

Soy Isabella, una apasionada por la creación de contenido y todo lo relacionado con la edición. 🌟 Disfruto dar vida a ideas creativas y perfeccionar cada detalle en los proyectos que realizo. Estudio marketing y negocios internacionales, por lo que me encanta entender cómo funcionan los mercados globales y desarrollar ideas estrategias e innovadoras. Me considero una persona creativa, estratégica y con un enfoque claro en los resultados. I'm Isabella, passionate about content creation and everything related to editing. 🌟 I enjoy bringing creative ideas to life and perfecting every detail in the projects I do. I study marketing and international business, so I love to understand how global markets work and develop strategic and innovative ideas. I consider myself a creative, strategic person with a clear focus on results.

I help real estate pros and small businesses grow on autopilot: organized CRM pipelines, automated follow-up, and social media that stays active and on-brand. Here's what that looks like in practice: CRM SETUP & AUTOMATION I don't just enter data; I build the system. In GoHighLevel, I create pipelines, stages, email sequences, and workflows so every lead gets followed up automatically and nothing falls through the cracks. Also experienced in HubSpot, Salesforce, Zoho, and Apollo for outreach and data management. REAL ESTATE SUPPORT I've supported investors and agents through buying, selling, flipping, and foreclosure deals: lead management, follow-ups, appointment setting, and sourcing and submitting contractor bids (concrete, glazing, electrical, carpentry) that won contracts for my clients. I know the full lead-to-close cycle, including phone outreach when a deal needs it. SOCIAL MEDIA & OUTREACH LinkedIn management and organic outreach, post scheduling across LinkedIn, Instagram, and Facebook, responding to comments and DMs in your brand voice, and securing brand and influencer collaborations for organic growth. REPORTING & OPERATIONS Weekly campaign reports with clear metrics, flagging when numbers move and bringing solutions to the team. ClickUp project setup, SOP creation, vendor ordering, and daily logistics tracking with UPS and FedEx. At my last agency, I managed a client account end to end: meetings, reports, and the copy for their emails and e-books. Fully bilingual in English and Spanish. If you've read this far, we're probably a good fit. Message me with what you need, and I'll tell you honestly whether I'm the right person for it.

SYSTEMS OVER CHAOS. EXECUTION OVER EXCUSES. I build integrated social media + operations systems that keep your brand visible, your business organized, and your audience engaged. You get consistent content, streamlined operations, and actual results, not just tasks checked off. With 3+ years supporting 15+ clients across industries, I've learned that successful brands aren't built on creativity alone, they're built on SYSTEMS. The right structure, the right timing, the right voice. Repeat. 🎯I OFFER INTEGRATED SOLUTIONS SOCIAL MEDIA MANAGEMENT ✅Content strategy & monthly planning ✅Copywriting & content creation (Reels, captions, scripts) ✅Visual design & Canva coordination ✅Video editing & short-form content ✅Community management & engagement ✅Performance analytics & optimization ✅Posting & scheduling (Instagram, LinkedIn, TikTok, Pinterest) VIRTUAL ASSISTANT & OPERATIONS ✅Email & calendar management ✅Project & task coordination ✅Client communication & follow-ups ✅Data entry & CRM management ✅Administrative & billing support ✅Workflow automation & system setup (Notion, Asana) ✅Social media scheduling & engagement tracking ✔️ WHAT I DELIVER Strategy & Planning — Clear content calendars and organized workflows Consistent Execution — Content on schedule, systems that run themselves Professional Communication — Organized, reliable, on-brand every time Performance Tracking — You know what's working and why Growth Support — Engagement strategies that actually build community 🏢 INDUSTRIES I'VE SUPPORTED 🏥Aesthetic & Regenerative Medicine (Splendor) 🎯Tech Consulting & B2B Services (Xkale, Picados) 📚Leadership & Personal Development (José Echeverri) 🔧Remote Talent & Recruitment (Remote One) 🌐Executive Operations & Multi-Project Management (John Jerman) 💼Coaching & Consulting (Multiple) 🎨Content & Personal Brands (Various) 🧠 WHY CLIENTS CHOOSE ME ✺ No scattered execution — Everything is organized & trackable ✺ Think strategically — I suggest improvements, not just follow orders ✺ Reliable communication — You always know what's happening ✺ Systems-first mindset — I build workflows, not just task lists ✺ Bilingual support — Spanish & English fluent ✺ All-in-one specialist — SMM + VA means your operations and content align 🚀 LET'S BUILD YOUR SYSTEM Whether you need full social media management, operational support, or both, I'll help you move from scattered ideas to organized, consistent growth. Send me a message. Let's talk about your goals and see if we're a good fit. Best, Geraldine Arrieta Social Media Manager & Virtual Assistant | Systems Builder | Content Strategist

160+ clients. $200K+ earned on Upwork. 100% Job Success. Expert-Vetted. I put that first because I know you've already scrolled past ten profiles that all sound the same. I'm a social media content strategist. I've been doing this for over 10 years, and I still care about every single project I take on. Here's what that actually looks like: I help brands and creators stop guessing and start having a real plan. A content system: pillars, calendar, templates, workflows that you or your team can actually follow without starting from scratch every Monday. I can also be the one creating the content. Instagram, TikTok, Reels, Stories, Pinterest. Captions, graphics, video edits, and scheduling. Strategy all the way to publishing. However much or little you need. I work with AI too: Claude, ChatGPT, prompt engineering, and content automation. If you want to build smarter workflows and stop doing everything manually, that's something I can help you set up. I've worked with brands in beauty, skincare, wellness, supplements, fashion, luxury, e-commerce, tech, insurance, hospitality, and more. MBA in Marketing. Fluent in English, Spanish, German and Portuguese If any of this sounds like what you've been looking for, just send me a message. No pressure. Let's talk. :) SKILLS: Social Media Strategy Content Strategy Social Media Content Creation Instagram Marketing TikTok Marketing Social Media Management Content Calendar Pinterest Marketing AI Content Creation Copywriting Community Management Brand Strategy Canva Video Editing Meta Ads


Bilingual student fluent in English and Spanish, pursuing degrees in International Relations and Business Administration. I have hands-on experience creating and managing social media content for diverse audiences. Skilled in crafting and implementing marketing strategies that boost engagement and brand awareness. Proficient in video and photo editing, as well as writing, copywriting, and copyediting, ensuring all content aligns with brand voice and maintains high-quality standards. Creative, organized, and detail-oriented. Eager to embrace new challenges and continuously grow in the fields of digital marketing and content strategy.