Hire the Best Media Buyers
in Colombia

Stop wasting ad spend. Start scaling with a data-driven Creative Strategy. 🚀 I bring 4+ years of results from agency and direct-client work to Upwork. Early-stage platform history, proven playbook which means you get senior-level strategy at a stage where I'm still earning my Upwork reviews. Most brands struggle with high CPL and stagnant ROAS because they treat ads as a technical task rather than a creative and psychological one. I bridge that gap. I help brands turn attention into profit by combining high-converting creative concepts with robust media buying systems. Whether you are looking to scale a webinar funnel, increase course enrollments, or dominate lead generation in your niche, I build the architecture that makes it happen. What I bring to your team: Creative Strategy: I identify winning angles fast. I don’t just "run ads"; I design hooks and "scroll-stoppers" based on vertical video trends (9:16) that actually convert. Full-Funnel Media Buying: Expert management of Meta, TikTok, and Google Ads. I build structures that cover the entire journey: Awareness → Consideration → Conversion. Data-Obsessed Optimization: I’m driven by metrics. My focus is on lowering your CPL, increasing your CTR, and maintaining a healthy ROAS through rigorous A/B testing. Proven Results: $250.000 + in revenue generated in ticket sales for event-based businesses. 500+ qualified leads generated annually for high-intent industries. 35% reduction in CPL through creative testing and audience optimization. 17.6x ROAS achieved during scaling and retargeting phases. Why work with me? I don’t need to be micromanaged. I act as a thinking partner for founders and marketing teams. I provide clear communication, structured reporting, and proactive recommendations. You’ll always know why we are winning and what we are testing next. Industries I specialize in: Higher Education & E-learning (Lead Gen for courses/webinars) Events & Ticket Sales B2C Lead Generation E-commerce & DTC Ready to scale your results? Click the "Invite" or "Hire" button, and let’s discuss how we can lower your acquisition costs this month.

Marketing professional with six years of experience as a digital marketing strategist and media buyer, managing multichannel campaigns in the US, Canada, and Colombia. Skilled in planning, executing, and optimizing data-driven strategies across platforms including Google Ads, Bing Ads, SA360, Meta Ads, and Shopify. Strong expertise in integrated marketing and collaboration with cross-functional teams to deliver high-impact strategies. Experienced in measurement and tracking implementation, budget management, and full-funnel campaign execution. Currently expanding expertise in e-commerce, UX design, and AI-driven marketing solutions.

I help lead-generation businesses turn paid media into qualified leads, calls and revenue. Over 9+ years, I’ve managed $5M+ in paid media across Meta, Google and performance channels, building acquisition systems that scale profitably. My work goes beyond running ads. I connect the full acquisition system: Paid Media → Creative → Funnel → Tracking → CRM → Qualified Lead → Sales → Revenue That allows me to optimize campaigns based on what actually matters to the business, lead quality, acquisition cost, sales outcomes and profitability. SELECTED PERFORMANCE EXPERIENCE $5M+ in paid media managed across documented accounts $3.35M+ in tracked revenue and 213K+ conversions across U.S. ACA / Medicare acquisition $1.07M+ Meta Ads account managed for U.S. customer acquisition $742K+ managed in MVA / personal-injury lead generation $648K+ managed in U.S. tax-resolution lead generation 5,369 leads at €4.17 average CPL across 136 professional education campaigns in Spain International ecommerce experience across Meta and Google Ads in Europe and Latin America, including multi-country product, creative and offer testing Healthcare, aesthetics and dental acquisition experience across Colombia and Spain, including CEI Medical Group and exposure to 40+ clinics Multi-client agency experience managing paid media across approximately 60 accounts in ecommerce, healthcare, services and lead generation PAID MEDIA & LEAD GENERATION I manage and scale: Meta Ads: Facebook & Instagram Google Ads TikTok Ads Pay Per Call High-intent lead generation B2C and B2B acquisition Retargeting and scaling Native / programmatic and affiliate campaigns I’m comfortable managing both local lead-generation campaigns and large multi-market accounts where hundreds of thousands of dollars in media need to be allocated based on performance. CREATIVE STRATEGY + GENERATIVE AI Media buying and creative performance are now inseparable. I develop and test: Hooks and angles Direct-response copy Static ads UGC concepts Video ads AI-generated images and video Creative variations at scale Audience-message fit Creative-to-funnel consistency I use generative AI as a production and optimization layer, not as a replacement for marketing judgment. My current AI workflow includes tools such as ChatGPT / GPT Work, Claude Code, Claude Design, Gemini, HeyGen, Seedance and VEO 3 for research, creative development, video production, prototyping, analysis and automation. CRM, TRACKING & AUTOMATION I can also build the infrastructure behind the campaigns: GoHighLevel Lead nurturing WhatsApp automation Lead routing and qualification Funnels and landing pages Meta Pixel / conversion tracking GA4 Google Tag Manager Call tracking Attribution Make / Zapier AI chatbots and AI assisted workflows This matters because a cheap lead is not necessarily a good lead. I want to know what happened after the click: Did the lead qualify? Did they answer? Did they book? Did they buy? How much revenue did they generate? That information should flow back into the next media buying decision. INDUSTRY EXPERIENCE U.S. Health Insurance / ACA / Medicare Final Expense / Pre-Need / Life Insurance Personal Injury / MVA Legal Tax Resolution Financial Services Home Services / HVAC / Flooring Education & Training Healthcare / Aesthetics / Dental Real Estate Ecommerce / DTC Travel Digital Publishing / Programmatic Affiliate Marketing Sports & Events B2B Lead Generation A GOOD FIT IF YOU NEED TO: ✓ Scale an existing winning account ✓ Lower CPL, CPA or customer-acquisition cost ✓ Improve lead quality ✓ Diagnose an underperforming Meta or Google account ✓ Build a lead-generation system from scratch ✓ Improve creative testing ✓ Generate more qualified calls or appointments ✓ Implement or improve GoHighLevel ✓ Fix tracking and attribution ✓ Connect paid media with CRM and sales data ✓ Build AI-assisted marketing or lead-handling workflows I approach paid acquisition as a business operator, not simply as someone who launches ads. If you already have campaigns running, send me your monthly ad spend, CPL/CPA, target market and biggest bottleneck. I’ll tell you where I would look first.

Hi, I'm Juan, an Ads manager with experience helping brands grow through advertising campaigns. I offer monthly ad management and strategy services focused on brand awareness, traffic, or sales. Here’s how I can support you: ✅ Audience research ✅ Benchmarks ✅ Ads strategy ✅ Campaign creation ✅ Video Insights ✅ Optimizations ✅ Reporting & insights I specialize in Paid Social Media, helping brands: boost visibility and recognition, drive qualified traffic to their websites, and generate sales through strategic WhatsApp and, web based campaigns. Send me a message, I’d love to collaborate!