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Senior Meta Ads media buyer for supplement & CPG brands on Shopify. 40+ DTC brands, $29M+ in Facebook Ads managed. Payback-first scaling. Top Rated Plus. Most Meta Ads freelancers start with your ad account. I start with your subscriber churn rate. Here's why that matters. In supplements and subscription CPG, churn determines LTV, LTV determines CAC payback window, and payback window is what actually tells you how much you're allowed to pay for a customer. Until you know that number, every ROAS target is a guess and every "scale" decision is a coin flip. Over 6 years and 40+ DTC brands, I've built a battle-tested framework I call Payback-First Scaling. It starts from your real unit economics, not your ad account and uses live MTD pacing to scale daily without inflating CAC. Most media buyers can't start here because they don't come from the P&L. That's the gap I fill. Recent supplement & CPG results: ⚡️ Pet supplement DTC brand: $0 → $10M in profitable revenue in year one ⚡️ Beverage brand: $1M → $10M+/year, CAC down 40%, scaled against MER targets, not ROAS ⚡️ CPG snack brand: $10K → $100K+/month in Meta Ads spend in 90 days, CAC flat Meta Ads & Paid Social services: • Meta Ads strategy & media buying (Facebook Ads, Instagram Ads) • Shopify DTC growth marketing and paid social scaling • Full-funnel campaign structure (TOF / MOF / BOF) • CAC and MER target modeling from LTV and payback data • MTD pacing sheets and daily scaling against revenue targets • Audience strategy: broad targeting, lookalike audiences, retargeting, custom audiences • Offer and ad testing frameworks • Live reporting on pacing, CAC, MER, contribution margin • Meta Pixel, Conversions API (CAPI), server-side tracking setup On creative: I don't do creative production or concepting. I work alongside your existing creative team (or can recommend specialists) and handle the briefing, testing framework, and performance feedback loop, so creative decisions are driven by data, not guesses. Best fit clients: Established DTC and CPG brands with proven product-market fit, especially supplements, functional beverage, and subscription-driven CPG. $100K–$1M+/year in revenue, spending $10K–$50K/month on Meta Ads. Founders who want a senior media buyer who reads their P&L before their ad account, and who already have (or are ready to invest in) a creative resource. Not a fit for: pre-PMF brands, one-off purchase products with no LTV data, brands without any creative resource, or founders looking for the cheapest media buyer on Upwork. Categories I specialize in: Supplements (pet and human), functional beverage, snacks & food, skincare, DTC and CPG. Tools & platforms: Meta Ads Manager, Facebook Business Manager, Shopify, Triple Whale, Northbeam, Motion, Google Analytics 4, Klaviyo, TikTok Ads Manager, Conversions API. 6+ years experience. Top Rated Plus. 40+ DTC brands. $29M+ in Meta Ads spend managed. ✉️ Send me a message with your brand, current monthly Meta Ads spend, and your biggest growth bottleneck right now. If it's a fit, we'll set up a call.

Former Facebook (Meta) Lead Generation Specialist and Andromeda AI Specialist. 1,000,000+ leads generated across 14+ years and $1B+ in career Meta ad spend. I also serve as sales, marketing and digital marketing advisor to one of North America's largest tourist attractions. Expert-Vetted and Top Rated Plus — among the top 0.5% of Upwork talent. If your Facebook advertising has become expensive, unpredictable or opaque, that’s the problem I’ve spent the past 14+ years solving—first working on complex, high-budget Facebook lead generation accounts, and now as an independent Meta lead generation specialist with more than 1,000 campaigns delivered across high-value industries. A recent engagement, so you can judge the standard: I took over an account stuck at ~$12K/day with a $36–40 cost per lead. I halved the CPL while scaling to ~$55K/day and ~2,700 leads per day — delivering a 25,000-lead requirement in 10 days against a 40-day target. Roughly $200K saved in the first 10 days; seven figures across the engagement. That's what senior judgment looks like in numbers. Why established businesses hire me over other Meta specialists Most Meta advertising problems aren’t advertising problems. They’re commercial problems wearing an advertising costume — the wrong offer, poor qualification logic, weak messaging, flawed measurement or outdated account architecture. Anyone can switch ads on. My job is to diagnose what’s really limiting performance, build the right Meta lead generation system around your business, then execute it with the discipline required to deliver measurable commercial results. That’s how budgets are protected, lead quality improves, and businesses scale profitably. My earlier career includes Virgin, Coca-Cola, Ford, Ferrari, Aston Martin and British Airways, alongside hundreds of established mid-market businesses. I'm a British senior consultant, Top Rated Plus, and Meta lead generation is my full-time profession — not one service among many. Results, specifically - Wealth management: cost per lead reduced from $75 to $35 while lead quality improved — 260+ monthly leads with $500K+ in assets - Business lending: 30% lead-to-submission, 69% submission-to-offer, 34% offer-to-funded - Scale: accounts grown from $2K/day to $100K/day with cost-per-lead discipline maintained - Stability: six-figure daily spend managed with full compliance and control What working with me looks like - Every engagement starts with a strategic audit — I diagnose before I spend - Structured onboarding: access, tracking and baselines agreed before launch - Regular reporting against commercial outcomes, not platform metrics - Direct communication with the decision-maker — no account-manager layer - Built for long-term partnership; my best client relationships run in years, not months Who this works for Established businesses with real operations — teams, revenue, and a product that already sells. If you want structured scale and qualified demand rather than vanity metrics, we'll work well together. If you're testing an early-stage idea, I'm the wrong hire, and I'll tell you so. Scope Meta (Facebook and Instagram) lead generation only. Account architecture and customer acquisition strategy. Messaging aligned to buyer intent. Creative direction and testing frameworks — I brief creatives, I don't design. Lead qualification architecture. Tracking tied to commercial outcomes, not dashboard theatre. Background I grew up inside an entrepreneurial family whose business scaled and sold for over $20M, then spent two decades in serious business and marketing education before joining Facebook to work on high-budget accounts. That combination — commercial grounding plus platform-level execution — is why my work starts with your business economics and ends with Meta advertising, rather than the other way round. A Note on Creative Production I personally manage your Meta advertising strategy and execution. I do not personally design graphics or edit videos, because those are specialist professions in their own right. My role is to develop the creative strategy, write detailed briefs, provide direction and feedback, and work closely with your graphic designer, video editor or creative team to ensure every asset is built to achieve the commercial objective. If you don’t already have creative resources, I’m happy to point you in the right direction. You're paying for experience and correct execution, not hours. If you want a senior Meta lead generation specialist building reliable, qualified demand while protecting your budget — send me a message.

🚀 Want to scale your ads on Meta (Facebook/Instagram) and Google Ads—without the fluff? If you're running ads but still not seeing consistent ROI, it’s probably not your offer — it’s your structure, tracking, or funnel logic. Top-vetted performance strategist managing over $10M+ USD (R$50M+) in paid media. I work directly with business owners, SaaS founders, and marketing directors to build scalable, data-driven campaigns that deliver consistent results. My approach is simple: no guesswork, no buzzwords—just strategy, clean data, and measurable growth. I'm direct, transparent, and focused on your bottom line. 🧠 I personally manage every account—no outsourcing to junior assistants, no BS. If you’re serious about predictable growth, let’s talk. 📦 What’s Included in My Monthly Retainer: - Full campaign management & ongoing multi-channel optimization - Campaign structure setup + in-depth market/competitor research - Ad copywriting alignment utilizing your winning creative angles - Creative Testing Plans (I guide your team with data-backed angles, hooks & formats) - Conversion tracking health check (Meta CAPI, GA4, Enhanced Conversions) - 7-day availability + daily campaign monitoring 🚫 What’s NOT Included / Requires Client-Side Support: ❌ Creative Production: I don't shoot videos or design banners (I provide the creative briefs and frameworks). ❌ Landing Page Build: I provide strict CRO and copy suggestions, but your team handles development. ❌ Custom Dashboard Creation: Full custom Looker Studio builds are treated as a separate setup project (available for an additional fee). 📈 Proof of Results: - 10x ROAS for e-commerce utilizing Google Search + Shopping scaling strategies. - 60% lower CPL for local services with optimized hyper-targeted location logic. - Complete tracking recovery via GTM + Meta CAPI for a high-ticket, multi-million funnel. - Strategic lead gen campaigns with enhanced targeting + full-funnel logic. 🛠 Core Stack: Google Ads, Meta Ads Manager, Google Tag Manager (GTM), GA4, Looker Studio, Shopify, WordPress, GoHighLevel. ⭐️⭐️⭐️⭐️⭐️ 𝐂𝐥𝐢𝐞𝐧𝐭 𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 "Poliana was a great colleague in two completely different professional settings. Despite the contrasting environments, her versatility and qualifications allowed her to thrive in both. Her delivery, experience, organization, and agility make her a top-tier professional across multiple areas of communication." — Arthur Salles "Poliana is a PROTAGONIST professional. A natural leader, highly focused, and incredibly responsible. She's fearless when it comes to learning new things and is always evolving. It's been a privilege to work alongside her creating content. I hope we collaborate again in the future!" — Mauricio Geronasso "Dynamic, fast, communicative, and creative. Excellent with writing. During her Journalism degree, she conducted research and published academic articles, while also gaining practical newsroom experience. She's an outstanding professional, always open to new challenges!" — Evandro Tosin Ready to turn your data into decisions and structure your ads for real scale? 👉 Click "Invite to Job" or "Book a Consultation" to map out your strategy.

I've spent the last 5 years running Meta and Google Ads for eCommerce and lead gen brands, with $5M+ in ad spend managed across both platforms. The work comes down to one thing - making sure the money you spend on ads actually comes back. Not clicks. Not vanity ROAS. Real revenue. Day to day, that's Meta (Facebook + Instagram) and Google Ads - Search, Performance Max, Shopping, YouTube. Sometimes full account management, sometimes just an audit or a second set of eyes on what's already running. A big part of what moves the numbers is the ads themselves - the angles, the hooks, the creative. I work closely on ad strategy: what to say, who to say it to, and which angles to test next. Most accounts don't have a targeting problem. They have a creative problem. What clients usually mention is that I'm straight with them. If something isn't working, I'll say so. If scaling more is going to hurt margins, I'll flag it before you spend the money. If your ads feel off and you want someone to actually look at it - send me a message. Tell me what's going on, and I'll be honest about whether I can help.

🚀 Building Integrated Marketing Systems That Drive Predictable Profit, Not Just Traffic If you are looking for someone to just "set up campaigns" or write random keywords for SEO, I am NOT your guy. I help E-commerce, B2B, SaaS, and Lead Generation businesses scale by building an omnichannel marketing engine. By combining the immediate power of Paid Media (Google & Meta Ads) with the long-term compounding compounding effect of SEO and Conversion Rate Optimization (CRO), I ensure your business dominates both paid and organic search. As a Google Premier Partner & Meta Business Partner (top 3% globally) with 9+ years of experience and $400,000+ in monthly ad spend under management, I focus strictly on bottom-line profitability (POAS, MER, and LTV). --- How I Scale Your Business (The Omnichannel Approach): - PPC + SEO Synergy:I use high-converting paid search data to fuel your SEO strategy, and leverage organic traffic insights to lower your Meta/Google CPA. - Data Mastery & Tracking: Full GA4, GTM, and Server-Side Tracking setup to ensure flawless attribution in the post-cookie era. - Conversion-Driven SEO: No vanity metrics. I optimize for search intent, technical health, and high-quality backlinks that bring buyers, not just readers. - Creative Strategy: I analyze hooks, CTR, and landing page drop-offs to constantly optimize the entire marketing funnel. --- Real Numbers & Proven Results: - E-commerce Clothing Store: +$27K revenue growth in the first month, ROMI 1351% (Paid + Organic). - Healthy Food Brand: Scaled from $0 to $13K monthly revenue via PMax and local SEO optimization. - Sourdough Brand: From $0 to $10K/month in 90 days, ROMI 184%. - B2B / Local Lead Gen: 350 high-quality trial lesson leads at just $2.39 each. - Polaclub: 2004% ROAS achieved through advanced tracking and omnichannel scaling. --- Core Expertise & Tech Stack: - Paid Traffic: Google Ads (PMax, Search, Shopping, YouTube), Meta Ads (Facebook & Instagram). - Search Engine Optimization (SEO): Technical Audits, Keyword Strategy, On-Page/Off-Page Optimization, Semantic Core Building. - Analytics & CRO: GA4, Google Tag Manager (Server-Side), Looker Studio, Hotjar. --- 🎯 READY TO GROW YOUR REVENUE? Click "Message" or "Invite" to book a brief discovery call. Note: For qualified businesses, I provide a complimentary 15-minute Omnichannel Audit & Traffic Forecast before we start.

Struggling with high ad spend and low ROI? I help businesses turn Google Ads into predictable profit through smart campaign structure, intent-based targeting, and continuous optimization. My core focus is Google Ads (Search, Shopping & Performance Max) — lowering CPA, increasing ROAS, and scaling what actually converts. I also support Meta and TikTok Shop where they add incremental growth. What I Specialize In Google Ads (Primary Focus) • Search & Shopping (high-intent traffic) • Performance Max with full funnel control • Lead generation & e-commerce scaling Meta & TikTok (Supporting Channels) • Retargeting & lookalikes • TikTok Shop setup & scaling • Product-focused and UGC-style creatives Tracking & Optimization • GA4 & Google Tag Manager • Accurate conversion tracking • Ongoing A/B testing & budget scaling Proven Results • €300K spend → €1.9M sales (6.4x ROAS) • $361K spend → $840K revenue • B2C services: +31% sales, +37% customers I don’t just run ads, I optimize the entire funnel so every click has the highest chance to convert. If you want Google Ads that actually scale, let’s connect.