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Hello, I’m a senior performance marketing specialist with 5+ years of hands-on experience managing Google Ads and Meta Ads campaigns for eCommerce, B2C, and B2B businesses. My background is rooted in Google Ads, where I’ve planned, built, and optimised campaigns across Search, Display, Shopping, and Performance Max. Alongside this, I’ve worked with Meta Ads to support full-funnel acquisition, retargeting, and audience growth strategies. I don’t just run ads. I focus on building acquisition systems that attract the right users, convert efficiently, and scale sustainably. Over the years, I’ve managed and scaled paid media campaigns for both fast-growing businesses and large, established brands. This includes high-budget accounts and complex setups for companies such as Nike Strength, IndustrySearch (Australia’s leading B2B platform for industrial equipment and machinery), as well as large eCommerce and lead generation businesses across multiple markets. These projects involved managing complex account structures, significant monthly ad spend, and performance across different regions, products, and audience types. I’m comfortable working at scale and adapting strategy based on business goals, data, and growth stage. Google Ads Services ✅ Google Ads Audits In-depth reviews of account structure (campaigns, ad groups, ads), keyword targeting, search intent, Quality Score, bidding strategy, and conversion tracking. ✅ Campaign Setup & Restructuring Building Google Ads accounts from scratch or rebuilding existing ones with clean structure, strong keyword strategy, and scalable foundations. ✅ Optimisation & Scaling Ongoing optimisation focused on search intent, relevant ad copy, efficient budget allocation, bidding strategy improvements, and consistent performance growth. ✅ Management & Reporting Daily and weekly performance monitoring, proactive optimisation, and clear reporting with insights that connect ad performance to real business outcomes. Meta Ads Services ✅ Campaign Setup & Targeting Setup of traffic, lead, and conversion campaigns with accurate tracking and goal alignment. ✅ Audience Strategy & Retargeting Creation and optimisation of custom audiences, lookalikes, and retargeting flows to support full-funnel performance. ✅ Performance Analysis Monitoring results, identifying drop-offs, and improving efficiency based on data rather than guesswork. Tools & Platforms ✅ Google Ads ✅ Google Merchant Center ✅ Google Keyword Planner ✅ Google Analytics & GA4 ✅ Google Data Studio / Looker Studio ✅ Meta Ads Manager How I Work I’m detail-oriented, reliable, and proactive. I communicate clearly, flag issues early, and focus on long-term performance rather than short-term wins that don’t scale. If you’re looking for a senior specialist who understands both the technical side of paid media and the bigger picture of customer acquisition, I’d be happy to help.

Google Ads performance issues are often caused by more than campaign settings. Poor conversion data, incorrect tracking, or weak landing pages can prevent Google’s Smart Bidding from optimizing correctly. I help businesses build a reliable acquisition system by connecting three critical areas: Google Ads → Conversion Tracking → Landing Page Performance My focus is not just launching campaigns — it is making sure Google receives accurate signals and your budget is optimized toward real business outcomes. 𝗛𝗼𝘄 𝗜 𝗵𝗲𝗹𝗽: 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗦𝗲𝘁𝘂𝗽 • Fixing broken, duplicated, or missing Google Ads conversion tracking • Setting up GA4 and Google Tag Manager correctly • Implementing Enhanced Conversions and improving data quality • Connecting advertising data with CRM/business outcomes 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 • Improving campaign structure and bidding strategy • Aligning optimization with real leads and revenue goals • Reducing wasted spend and improving Cost Per Lead (CPL) 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 & 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 • Auditing landing pages to identify conversion blockers • Improving forms, messaging, and user journey • Providing practical CRO recommendations The goal is simple: give Google cleaner data, improve conversion rates, and create a system that can scale predictably. If your campaigns are spending money but not producing reliable results, I can help identify where the problem is and fix it.

You are not here by accident. You are here because you are looking for someone who can: - Determine your media buying strategy - Create, run, and manage effective campaigns on Facebook, Instagram & Google Platforms - Drive consistent results - Someone who is detail-oriented and reliable - Passionate about what they do You don't want to spend your dollars on something that doesn't bring results. I can understand, DIY or hiring the right person can be a daunting task. With 15 years of marketing experience, since 2017 I have been managing both small and large accounts with a total spend of $2 Million +. As an experienced Facebook Ads manager and Google Ads certified expert, I can work both individually and be a good team player with excellent communication skills. I can be involved in all aspects of the campaigns, both at the strategic level as well as in the detail tactical issues that arise from transforming strategic objectives into actionable plans that can be implemented. I also help in determining the overall content of the campaign, budgeting, and the performance metrics that we should use to determine the success of our efforts. My top priority is YOUR SUCCESS, which speaks in the testimonials I get from the clients I work with. If this is what you are looking for, let's chat about your business and objectives.

I'm a certified Armenian & Georgian translator (EN ↔ HY ↔ KA) AND a Meta Ads specialist — a rare combination that gives your business a serious edge in multilingual markets. ✅ TRANSLATION & LOCALIZATION - Certified EN–HY–KA translator with Trados & MemoQ - Legal, marketing, business & technical documents - Native-level Georgian, fluent Armenian & English - Culturally adapted copy — not just word-for-word translation ✅ META ADS & DIGITAL MARKETING - Facebook & Instagram ad campaigns (strategy, setup, optimization) - Audience research, targeting & retargeting - Ad copy & creative briefs in EN / HY / KA - Campaign analytics & reporting - E-commerce, local business & service-based clients

⭐ I help businesses scale profitably using Google Ads. With over 5 years of experience and $500,000+ in managed ad spend, I build data-driven search, display, and video campaigns that focus on one thing: real ROI. ⭐ As a former Lead Paid Traffic Specialist at a top-tier digital agency, I’ve mastered the complexity of the Google ecosystem. Whether it’s navigating high-competition niches or scaling international e-commerce brands, I focus on precision targeting and lean optimization. 📈 Key Highlights: - 5 Years of Expertise: specialized purely in Google’s advertising suite for global markets (USA, Canada, Europe). - $500,000+ Managed Spend: Proven experience handling large-scale budgets with positive returns. - 100+ Projects in 15 Countries: Deep understanding of Western audience behavior and localized search intent. - Complex Niches: Extensive track record in E-commerce, Real Estate, Logistics, Proxy Services, and Legal. 🛠 Google Ads Ecosystem: ✔ Search Ads: High-intent keyword strategies & expert copywriting. ✔ Performance Max & Shopping: Scaling E-commerce through smart bidding and feed optimization. ✔ Display & YouTube: Building brand awareness and retargeting funnels. ✔ Tracking & Analytics: Advanced GA4, GTM 🧠 My Approach: - I don’t just "set and forget." I provide a proactive partnership: - Deep Audit: Finding wasted spend in your current account. - Competitor Analysis: Understanding the landscape before spending a cent. - Continuous Optimization: Constant testing of bid strategies, ads, and landing pages. 🗣 What You Get: ✔ Transparent Reporting: You’ll always know your CPA and ROAS. ✔ Proactive Communication: Quick responses and regular updates. ✔ Strategic Thinking: I align your ads with your actual business goals. Let’s turn your Google Ads into a predictable growth engine. 📩 Send me a message — I’ll provide a quick audit or a strategy for your next campaign.

🏆 100% Job Success | Performance Marketing Strategist (10 Years, PhD in Business Administration) I scaled a DTC e-commerce brand's ROAS from 2.1 to 5.0 in 70 days using a full-funnel Meta + Google Ads system. I'm Obada — I've managed $20M+ in ad spend across Google, Meta, and TikTok for e-commerce brands ($500K-5M revenue) and Med Spa/aesthetics clinics. What I bring: - Full-funnel paid media management: Google Ads (Search, Display, Shopping), Meta Ads, TikTok Ads - Data-backed decisions: analytics setup, tracking, A/B testing — not guesswork - Conversion-focused: landing page optimization, creative testing, CRO - Beyond the click: I understand the full customer journey, from ad to checkout to retention Core services: - Paid Ad Campaign Management (Google, Meta, TikTok) - Analytics & Tracking (GA4, Search Console, eCommerce tracking) - Conversion Rate Optimization & Landing Page Testing - Competitor & Keyword Research - Ad Creative Production (static + video) I hold a PhD in Business Administration and bring a strategic, data-first approach to every account not just execution, but the reasoning behind it. If you're running $500K-5M in revenue and want a partner who treats your ad spend like their own money, let's talk.