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I help e-commerce brands and service businesses turn Meta and Google Ads into measurable sales, bookings, walk-ins, and qualified leads, not just clicks. Recent results include 196 Shopify purchases at 7.55x ROAS, 736 qualified Meta inquiries for a high-ticket Real Estate business, and reducing a UK Google Ads CPA from £32 to £18 while increasing bookings from 1 to 5 per day, all within 3 weeks. My work goes beyond media buying. I develop performance creative strategies using customer psychology, offer positioning, hooks, messaging angles, UGC concepts, creative briefs, and structured testing informed by campaign data. Most businesses do not just have an “ads problem.” The real issue is often somewhere between the campaign, creative, tracking, offer, landing page, and follow-up process. SELECTED RESULTS → 5.5M+ PKR generated for e-commerce brands → £6K–£7K+ generated through UK booking campaigns → 10x+ ROAS across full campaign periods → Best-performing weekly periods reaching 60x+ ROAS → 300K+ revenue generated for one brand in 4 weeks → Improved lead quality, bookings, brand demand, and walk-ins through paid ads and creative testing WHAT I HELP WITH E-commerce Growth → Meta Ads for online sales → Google Ads for high-intent buyers → TikTok Ads testing for consumer brands → Retargeting for abandoned carts and warm traffic → Shopify/e-commerce tracking, Meta Pixel, GA4, and GTM checks Lead Generation → Qualified leads for service businesses → Booking campaigns for high-intent search traffic → Campaigns for real estate, clinics, local businesses, and service providers → Walk-in and inquiry-focused ad strategy → LinkedIn Ads for B2B lead generation when the offer, audience, and budget make sense Creative & Funnel Strategy → Static ads, UGC-style ads, product ads, and offer-led creatives → Creative testing based on CTR, CPA, ROAS, ATC, purchases, and lead quality → Retargeting angles built around social proof, trust, urgency, and objections → Campaign audits, strategy, optimization, and scaling HOW I WORK 1. Audit your ads, tracking, offer, landing page, and creatives 2. Identify where sales, bookings, or leads are leaking 3. Restructure campaigns around the customer journey 4. Test creatives, audiences, offers, and retargeting angles 5. Scale what works and cut what does not I work best with business owners who want a performance partner who understands the full picture: ads, creative, tracking, funnel, offer, and revenue. If you want someone who can help turn ad spend into measurable growth, send me an invite and I’ll take a look at what you’re trying to achieve.

Your Facebook & Meta Ads should be booking qualified leads and sales, not just burning budget on clicks and boosted posts. 🎯 I'm a Meta Ads specialist with 3+ years turning paid advertising into a predictable lead & revenue engine for service businesses and e-commerce brands across the UK, US and beyond. Not random boosted posts. Not "set and forget." Structured, tracked, full-funnel systems that turn ad spend into booked appointments and sales. ★ Where I've delivered results ★ Over the last 3 years I've managed paid campaigns across 15+ niches, building full-funnel systems that connect ads → CRM → booked calls → revenue: ✅ UK home services (roofing, driveways, flooring, blinds, painting): high-intent local lead generation ✅ US e-commerce & DTC: telecom, perfume and jewellery brands ✅ Coaching, webinars & events: appointment and registration campaigns ✅ DTC fashion & skincare: scaling brand sales profitably 📊 Recent results: ✔️ Generated 700 qualified leads at $3.16/lead for a US travel agency ✔️ Delivered 3.5x average ROAS and cut cost-per-purchase by 42% for a luxury clothing brand, reviving sales after 2 years of zero results from previous agencies ✔️ Turned around a US client who'd wasted $3,000 with a past agency: clean rebuild produced a 3.70% CTR and consistent qualified leads ✔️ Delivered 102 registration & guide-download leads at ~$2 CPL for a European online education brand ♦️ What I do 🔹 Meta / Facebook Ads Manager setup, strategy & optimization 🔹 Lead Generation campaigns for local & service-based businesses 🔹 E-commerce & DTC conversion campaigns (Shopify) 🔹 Full-funnel builds: ads + landing pages + CRM (GoHighLevel) 🔹 Creative strategy: hooks, angles and testing frameworks 🔹 Meta Pixel, CAPI & conversion tracking (GA4, GTM) 🔹 Retargeting & Advantage+ scaling 🔹 Google Ads & TikTok Ads as supporting channels 🔹 Transparent KPI reporting (CTR, CPC, CPL, CPA, ROAS) ♦️ What makes me different Most freelancers just launch campaigns and hope. I build the system around them: ➞ Offer & funnel alignment before scaling budget ➞ Clean account structure so Meta's algorithm actually learns ➞ Full pipeline tracking: I don't stop at the click, I follow it to the booked call ➞ Data-backed scaling, not emotional budget swings ♦️ Niches I've worked in Home Services (Roofing, Roof Repair, Driveways, Flooring, Blinds, Painting), Local Lead Generation, E-commerce, DTC, Fashion & Apparel, Skincare & Beauty, Jewellery, Perfume, Travel, Telecom, Coaching, Webinars, Events and more. ♦️ Tools I work with GoHighLevel, GA4, GTM, GMC, Triple Whale, Motion, Zapier, ClickUp, Asana, Notion, Slack. ♦️ Why clients work with me ✅ Clear, fast communication: you're never left waiting ✅ I treat your ad budget like my own money ✅ Transparent reporting, no vanity metrics ✅ Built for long-term partnerships, not one-off experiments If you're serious about turning Facebook & Meta Ads into a predictable, scalable source of leads and sales, send me your goals and current situation and let's build it properly. 💬 Facebook Ads | Meta Ads | Lead Generation | PPC | Facebook Ads Manager | Meta Ads Manager | Local Lead Generation | E-commerce Ads | GoHighLevel | Google Ads | TikTok Ads | Conversion Tracking | Paid Advertising

Are you tired of wasting ad budget with little to no results? I help businesses scale profitably through data-driven Meta (Facebook & Instagram) and Google Ads campaigns. With 4+ years of hands-on experience running paid advertising for clients across multiple industries, I know what it takes to turn ad spend into real revenue — not just clicks and impressions. What I bring to the table: ✅ Meta Ads (Facebook & Instagram) — campaign strategy, audience targeting, retargeting, creatives guidance ✅ Google Ads — Search, Display, Shopping & Performance Max campaigns ✅ Full funnel approach — from awareness to conversion ✅ Detailed reporting & transparent communication ✅ Ongoing optimization to lower CPL & maximize ROAS I've worked with real clients outside of Upwork and currently manage active campaigns — so you're not getting someone who just "knows theory." You're getting a practitioner who lives inside Ads Manager and Google Ads daily. Whether you need someone to build campaigns from scratch or fix underperforming ones, I'm here to help. Let's talk about your goals — send me a message and let's get your ads working.

Hi, I’m Ali Raza! a performance-focused Facebook Ads Specialist with 5+ years of hands-on experience helping businesses scale through data-driven Meta advertising strategies. I specialize in building, managing, and optimizing high-converting Facebook & Instagram ad campaigns that deliver strong ROAS, qualified leads, and consistent revenue. What I Bring to the Table ✅Facebook & Instagram Ads (Meta Ads Manager) ✅Advanced Audience Targeting & Retargeting ✅Meta Pixel & Conversion Tracking Setup ✅Lead Generation & Sales Campaigns ✅Funnel-Based Ad Strategy ✅Creative Testing (A/B Testing) & Optimization ✅Performance Analysis, Scaling & ROAS Reporting I take a strategic, results-oriented approach, focusing on what matters most—profitability, scalability, and long-term growth. If you’re looking for a reliable Meta Ads expert who understands both strategy and execution, let’s connect and grow your business with confidence. 🚀 Best regards, Ali Raza.

Shopify & e-commerce brands: stop wasting ad spend on Google Ads and Facebook Ads that don't convert. I help DTC stores scale profitably with ROAS-focused PPC campaigns. I am a Google & Meta Ads expert with 5+ years of experience strategizing and managing successful PPC and multi-channel campaigns across SaaS, E-commerce, Lead Generation, B2B, Hospitality, Healthcare, Financial Services, Education, Travel, and more. ► 1700+ Hours On Upwork for PPC, Lead Generation, and E-commerce for B2B and B2C ► Google & Meta Ads Certified ► TOP 10% Google & Meta Ads Experts on Upwork ► Successfully Managed $500K in PPC Spend ► 100% Success Rate, Only 5 Star Reviews MY SPECIALTIES ADDRESS ALL STAGES OF YOUR DIGITAL MARKETING FUNNEL: ⭐ Digital & Performance Strategy Competitive Analysis & Digital Brand Positioning Recommendations Audience Targeting Recommendations Full-Funnel Mapping & Strategy Content Strategy Keywords Research ⭐ Social Media & PPC Campaign Setup & Management Google Ads Meta Ads Youtube Ads LinkedIn Ads Bing Ads ⭐ Optimization Analytics Customization & Reporting Conversion Rate Optimization & Tracking A/B Testing Keyword & Ad Optimization CPA, CPC, ROI Optimization Marketing Automation I work primarily with Shopify and e-commerce stores, though I also support lead generation and B2B brands that need performance-driven PPC. 🎁 Free Ads Audit — No Strings Attached Not sure where your budget is leaking? I'll review your account, identify wasted spend, uncover missed opportunities, and share actionable steps to improve your ROAS — completely free. 📩 Send me a message or invite me to your job, and let's talk about scaling your store profitably. Thank you! Haroon Murtaza (Certified Google Ads & Meta Ads Specialist) 𝐏𝐑𝐎𝐅𝐈𝐋𝐄 𝐓𝐀𝐆𝐒 #ShopifyAds #EcommercePPC #GoogleAds #MetaAdsExpert #FacebookAds #ROAS #PPCManagement #GoogleAdsExpert #ScalingEcommerce #DTC#GoogleAds #FacebookAdsSpecialist #AdWords #GoogleAdsExpert #PPCManager #PPCManagement #PPCSpecialist #SEM #SMM #GoogleAdsSpecialist

I help businesses generate more leads and sales through high-performing Google Ads campaigns. Whether you're struggling with: • High CPC • Poor quality leads • Performance Max not performing • Shopping feed issues • Low ROAS • Rising CPA • Tracking problems Over the past 7+ years, I've managed more than $20M in Google Ads spend across eCommerce and local service businesses, helping clients improve ROAS, lower CPA, and scale profitably. I'll identify the bottlenecks and build a strategy based on data, not guesswork. Services ✓ Google Search Ads ✓ Performance Max ✓ Google Shopping ✓ Demand Gen ✓ Display ✓ YouTube Ads ✓ Merchant Center ✓ GA4 & GTM Tracking ✓ Conversion Tracking ✓ Shopping Feed Optimization ✓ Google Ads Audits Industries • HVAC • Home Services • Shopify Stores • eCommerce • Health & Wellness • Fashion & Apparel • Local Businesses Why Clients Work With Me • Google Partner • Top Rated Plus • 100% Job Success • $20M+ managed ad spend • 200+ Google Ads accounts audited and managed • Transparent communication • Weekly performance reporting If you're looking for someone who understands how to improve campaign efficiency, reduce wasted spend, and scale profitable growth, I'd be happy to discuss your goals.