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I am a results-driven Digital Marketing and Business Development professional helping businesses grow through data-backed marketing strategies and strong sales pipelines. strong sales pipelines. With hands-on expertise across paid advertising, SEO, CRM systems, and B2B sales, I help startups, agencies, and enterprises attract the right audience, convert leads efficiently, and build long-term revenue growth — combining marketing performance with sales strategy under one roof. WHAT I DO Paid Advertising & Performance Marketing: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and Microsoft Advertising. Full-funnel campaign strategy, audience targeting, retargeting, and programmatic advertising focused on measurable ROI. Analytics & Conversion Tracking: Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, Looker Studio, Meta Pixel, Google Ads Conversion Tracking, and UTM Tracking — turning raw data into actionable insights through Google Merchant Center, Hotjar, Microsoft Clarity, Optimizely, and VWO. SEO & Website Optimization: Technical and on-page SEO using SEMrush, Ahrefs, Moz, Screaming Frog, and Google Keyword Planner, paired with website platforms like WordPress, Shopify, Webflow, Elementor, and Unbounce. Marketing Automation & CRM: HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, and Marketo for email marketing, lead nurturing, and marketing automation workflows. Social Media & Content: Social media strategy and scheduling via Hootsuite, Buffer, and Sprout Social, with creative production in Canva, Adobe Creative Cloud (Photoshop, Illustrator), and CapCut. Business Development & Sales: Prospecting and lead generation using LinkedIn Sales Navigator, Apollo, ZoomInfo, Lusha, Crunchbase, Clay, Hunter, and RocketReach. Sales Enablement & Outreach: Outreach, Salesloft, Gong, and Chorus for sales engagement and call intelligence, backed by Calendly, DocuSign, PandaDoc, and Proposify for scheduling, contracts, and proposals. AI-Powered Marketing & Productivity: ChatGPT, Claude, Google Gemini, and Microsoft Copilot integrated into marketing and sales workflows, along with Zapier and Make for process automation, and Excel, Power BI, and Tableau for reporting and business intelligence. HOW I WORK Clear communication and regular reporting Data-driven strategy before execution Transparent tracking of KPIs and ROI Cross-functional alignment between marketing and sales On-time delivery with measurable results I work across tools like Asana, Monday dot com , ClickUp, Trello, Jira, Notion, Slack, and Microsoft Teams to stay aligned with client workflows from day one. WHY CLIENTS CHOOSE ME Combined expertise in performance marketing AND B2B sales/RevOps Proven use of SEO, PPC, CRO, and marketing automation tools Strong CRM and pipeline management for consistent lead flow Skilled in AI-powered marketing and sales tools for efficiency Reliable communication and data-backed decision making CORE SKILLS SEO | SEM | PPC | Content Marketing | Email Marketing | Social Media Marketing | Marketing Automation | CRO | A/B Testing | Lead Generation | Performance Marketing | Programmatic Advertising | Retargeting | Marketing Analytics | Customer Segmentation | CRM Marketing | B2B Sales | Solution Selling | Consultative Selling | Cold Outreach | Sales Automation | Contract Negotiation | Revenue Operations (RevOps) | Go-to-Market (GTM) Strategy | Competitive Analysis | Sales Analytics | Business Intelligence Whether you need to scale paid campaigns, optimize your funnel, or build a predictable sales pipeline, I bring the tools, strategy, and execution to drive real business growth.

I help businesses turn marketing spend into measurable revenue. With 7+ years of hands-on experience across PPC, Email Marketing, Marketing Automation, and Analytics, I work with founders and growing teams who want clarity, performance, and results and not just the guesswork. I don’t believe in “set and forget” marketing. Every campaign I manage is built around clear KPIs, clean tracking, and continuous optimization. What I Can Help You With: Paid Advertising (PPC & SEM) - Google Ads (Search, Display, Performance Max, Shopping, YouTube) - Meta Ads (Facebook & Instagram) - Keyword research, audience targeting & funnel strategy - Budget management ($1K–$60K/month) - Conversion tracking & ROAS optimization Goal: Get the right traffic and turn it into paying customers. Email Marketing & Automation - Email campaigns & lifecycle flows - Automation setup (welcome, abandoned cart, post-purchase, re-engagement) - Audience segmentation & personalization - Deliverability & performance optimization - Platforms: Klaviyo, Mailchimp, HubSpot, Sharpspring, Active Campaign Goal: Turn your email list into a consistent revenue channel. Analytics, Tracking & Reporting - Google Analytics (GA4) & Google Tag Manager - Form tracking & event setup - Looker Studio dashboards (custom, client-friendly reports) - Funnel analysis & attribution clarity Goal: Know exactly what’s working and what’s not. Experience & Results - $5M+ in managed ad spend - 400,000+ marketing emails sent - Managed audiences of 50,000+ contacts - Google Ads Certified - Experience across local, eCommerce, B2B & non-profits Industries I’ve Worked With - Local Services (Home Cleaning, Installations) - Restaurants & Hospitality - E-Commerce (Apparel, Beauty, Cosmetics) - Google Grants & Non-Profits - Real Estate & More How I Work (What Clients Appreciate) - Clear communication - Data-driven decisions - Proactive optimization - Honest feedback Landing Pages & CRO Need a better landing page to support your ads or emails? I can build or optimize conversion-focused landing pages to improve results across your campaigns. Engagement Types - One-time setups or audits - Ongoing monthly management - Short-term optimization projects - Long-term growth partnerships Let’s Talk If you’re looking for a reliable, performance-focused marketer who understands the full funnel, from click to conversion to reporting, I’d love to help. Send me a message and let’s see if we’re a good fit.

Get Results from a Full Stack MEDIA BUYER and Tracking Expert Would you like to have worry-free Google Ads and Facebook/ Meta campaigns that bring you more sales or leads? I will make it happen by following these steps: - Get to know your business - Understand your goals and needs - Set up campaigns for max ROI - Keep you updated about progress and results - Make sure we follow all policies - Be straight, honest, and reliable - Look after your business like it was my own My focus is real results, not marketing double-talk, and promises. I’ve got the expertise and experience to do it right and get your business moving in the right direction. Here are some facts about me: - 8 years of Google Ads & FB Ads experience - Results and ROI oriented - Business and analytical thinking - Outstanding rating and reviews I am offering a Google Ads & Facebook Ads Audit or consultancy call before you hire me to prove my skills and expertise. You have no risk, no obligation. Here is what people say about me: "I worked with Shah Arbaz to set up Google Analytics eCommerce sales tracking using Google Tag Manager, and the experience was outstanding. Shah expertly configured all tags, triggers, and variables, ensuring accurate and reliable data flow. His professionalism and clear communication made the process smooth and easy to understand. Thanks to Shah, I can now effectively analyze my eCommerce performance. Highly recommend" "great work! Helped us set up Facebook catalogue ads" "Very good working with Shah, knowledgeable, and nailed the task. Will definitely hire again!"

I run paid acquisition and the infrastructure underneath it. Media buying across Meta, Google, TikTok and programmatic, plus the tracking, CRM and email systems that make the spend measurable. Media results, screenshots in the portfolio: $1.25M revenue on $211K spend, sports apparel, Google Search + Shopping + Display, 6x ROAS $1M+ in 5 months on one Google Ads account, print on demand, $115K spend, 19.6K conversions, 9.47% conversion rate $1.5M+ TikTok Shop GMV across 8 affiliate projects, including $427K haircare in 60 days 7.1x ROAS on a high ticket webinar funnel, Meta CAPI and segmented retargeting, 167 pipeline opportunities tracked to close $5.17M revenue from DV360 programmatic 35 to 50% CPA reduction on a six figure healthcare budget Systems I built when media alone was not the problem: Luxury car rental, El Paso. Bookings were closing inside the reservation software and never reaching the CRM, so nothing could be chased or attributed. I built a live sync from HQ Rentals through Make into GoHighLevel with a dedupe router, so every reservation creates or updates one opportunity at the right stage instead of doubling on each run. 105 bookings and about $90K over three months now land on the board automatically. Paid search went live after that, not before. PropTech SaaS, four weeks. Product, pricing page, no way to reach a buyer. I stood up nine sending mailboxes across three authenticated secondary domains, zero spam placement in week one, then a second estate of twenty domains and 97 DNS records audited clean. Built an eleven step speed to lead sequence with exit conditions and business hour guardrails. Walked the funnel as a customer and classified 32 items: 16 broken, 9 missing, 7 working. The top finding was a template fault showing every visitor a price roughly double the real one. I also kept a day four email switched off because it promised territory exclusivity the product could not honour, and said so in writing rather than shipping it. Same with an analytics revenue figure contaminated by internal test checkouts: declared, not reported. What I handle: Media: Meta, Google, TikTok, TikTok Shop, YouTube, LinkedIn Programmatic: my own DSP seat on Beeswax, RTB, PMP deals, CTV and OTT inventory, no managed service markup Tracking: GA4, GTM, Meta CAPI, server side events, UTM governance, attribution repair Systems: GoHighLevel, Klaviyo, Make, cold email infrastructure, SPF, DKIM and DMARC at estate scale Full portfolio with account screenshots below. Send me the account and the number you are trying to hit. First reply says whether I can move it and what I would change in week one.

I’m a performance-driven Media Buyer with hands-on expertise across the full funnel from traffic acquisition to creative execution and scaling profitable campaigns. I help brands and affiliates grow, convert, and scale through data-driven strategies and proven media buying frameworks. What I specialize in: 📱 In-App (Smadex, Kayzen, Liftoff, Moloco, Bigo Ads ) 🌐 Native Advertising (Taboola, Outbrain, MGID, MediaGo, RevContent, NewsBreak) ⚙️Campaign Execution & Scaling Campaign setup, testing, optimization, and scaling tCPA/CPC bid strategies Whitelisting & blacklisting (publisher-level optimization) 💰 Affiliate / CPA Marketing 📊 Tracking & Attribution (Voluum, RedTrack – full tracking setup and optimization) 🎯 Creative Strategy & Ad Development -High-converting angles, hooks, and creatives -A/B testing for CTR & CVR improvement 🧠 Landing Page / Funnel Optimization -Advertorial optimization -Conversion rate improvement What you can expect: ✔ Data-driven decision making ✔ Fast testing → scaling winning campaigns ✔ Clear communication & reporting ✔ Reliable delivery with 100% confidentiality If you're looking for someone who understands performance marketing deeply and can scale campaigns profitably, feel free to reach out. I’d be glad to help ( I do not work for Adult, Gambling, Casino, Dating or similar stuff like this )

⭐⭐⭐⭐⭐ (5.0/5/0) "Muhammad did a splendid job at setting up and managing our header bidding and ad operations in general, greatly recommended." by Client. ✅14 Years Experience in the Supply side of Ad Tech ✅Successfully Managed 120+ Websites & Apps ✅ Prebid Expert both for development and Ad Ops ✅ Google Ad Manager, Prebid, Amazon TAM, Native Ads and more ✅ Expanded skills into Podcast Revenue Optimization ✅ Google Certified Expert Muhammad has worked with hundreds of Publishers to Manage and Optimize their ad revenues. He has a robust presence across many platforms and is well-known in the industry. If you fit in any of the categories below, I am a good fit for you. You need an effective strategy to make money from your website. You want to set up or troubleshoot header bidding on your site. You need more SSPs added in your monetization Stack. You are searching for a dedicated ad operations manager to handle your advertisers. You need someone who can monitor and improve your programmatic revenue sources. You are an arbitrage publisher and want a +ROI. You are a demand partner which wants to Manage its websites effectively. You want someone to help you best Optimize your GAM 360 and MCM Account. You need a team player in your Ad Operations Team. You have organic Google search traffic and want to increase revenue without compromising core web vital scores. Google Ad Manager: Complete Management, Initial Setup, Optimization, Trafficking. Prebid (Header Bidding): Complete Management, Initial Setup, Optimization, Discrepancy tracking and more Revenue Increase: Working through data, I use the following methods to increase your revenue. Yield Optimization, Optimized Ad Positions, Getting approvals from SSPs, and much more. I am professional and can communicate well with SSPs over calls. I have excellent verbal negotiation skills. I am very responsive and will always be happy to update and answer your questions. Thank you for considering my services. I look forward to discussing how I can help optimize your ad operations and increase your revenue. Let's connect!