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I am a digital marketing professional with over 12 years of hands-on experience helping businesses grow through Google ads, social media marketing, eCommerce marketing, and SEO. Whether you're looking to improve your return on ad spend, increase your lead quality, boost organic rankings, or scale your eCommerce brand, I can step in and help you build, optimize, and scale your campaigns the right way. Here’s what I can help you with: ✅ High-quality leads that are more likely to turn into paying customers ✅ More calls and inquiries from people actively looking for your services ✅ Sales growth with campaigns built to maximize your ROAS ✅ Seamless integration of your CRM, eCommerce store, and conversion tracking tools ✅ Retargeting and full-funnel remarketing strategies ✅ Brand awareness and engagement campaigns for new product launches ✅ Auditing your existing ad campaigns and sharing action-items ✅ Clear monthly reporting that shows what’s working ✅ Straightforward, actionable recommendations to keep improving each month Platforms I work with: 🔸 Google Ads (Search, Display, YouTube Video Ads, Performance Max, Demand Gen) 🔸 Social Media Ads (Facebook, Instagram, LinkedIn, X/Twitter) 🔸 TikTok Ads and TikTok Shop campaigns 🔸 Reddit, Pinterest, and Native Ads (Taboola, Outbrain) 🔸 Programmatic Marketing 🔸 Bing Ads Tracking Tools and CRMs I actively use: 🔹 GA4 (Google Analytics) and Google Tag Manager for accurate tracking and events 🔹 TripleWhale and Northbeam for eCom attribution and insights 🔹 CallRail for call tracking and campaign optimization 🔹 Ad integrations with Shopify, WooCommerce, TikTok Shop, Meta Shop 🔹 Zapier for automations and lead routing 🔹 ClickUp and Asana for workflow and team collaboration 🔹 Slack, Teams and Google Chat for routine communication Reporting Tools I regularly use: 🔸 Agency Analytics 🔸 Databox 🔸 Looker Studio I also offer white-label services for marketing agencies that want to outsource work while maintaining quality and consistency. If you would like to have a reliable marketing professional for any or all of the services that I am offering, please feel free to connect to discuss your service, pain points, budget, and growth targets.

I led performance marketing for the L’Oreal Paris Ecommerce portfolio at WPP Media, managing paid growth across Google Ads, Meta Ads, TikTok, YouTube and ecommerce media for L’Oreal Paris, Maybelline, Garnier, NYX, Elvive, Kerastase and L’Oreal Professionnel. 🏆 Ex WPP Media, L’Oreal Portfolio Performance Manager 💰 $1.2M+ Paid Budget Managed Across Google Ads, Meta Ads, TikTok and YouTube 📊 100+ Ad Accounts Across 10+ E Retailers and Marketplace 🚀 150+ Monthly Campaigns Managed and Strategized 💵 $9M+ Ecommerce Revenue Across L’Oreal Portfolio 📈 9x+ ROAS Across Ecommerce Media 🔥 133% YoY Online Business Growth for L’Oreal Pakistan 🎯 72% ROAS Improvement and 36% CPA Reduction 📉 51% CVR Improvement Through Funnel and Media Optimization 🌍 Work Represented Across Media Awards and Regional Reviews 🧩 GA4, GTM, Meta Pixel, CAPI, First Party Data and Dashboard Systems I am not entering Upwork as another Campaign Operator. My background comes from enterprise performance marketing, where every brand, platform, campaign, audience, SKU, Lead and sell out number had to connect back to commercial growth. I approach paid media with a systems mindset. In a 30 minute strategy call, you will quickly see whether your problem is media structure, tracking, creative direction, funnel leakage, audience quality, lead quality or unit economics. New to Upwork, not new to high stakes Performance Marketing. L’Oreal Decks can be viewed on call. I do not manage Google Ads and Meta Ads as isolated platforms. Meta creates demand and shapes buyer curiosity. Google captures high intent demand when the customer starts searching. My role is to connect all of these elements into a cohesive growth system that aligns audience mapping, creative strategy, campaign architecture, conversion tracking, funnel movement and performance metrics with real business profit At L’Oreal, growth was never just “Launching Campaigns”. It meant managing audience fragmentation, CLV, repeat purchase behavior, social demand creation, search demand capture and creative angles across every funnel stage. ⚙️ My Growth Process 🔍 Audit I identify tracking gaps, weak campaign structure, poor traffic quality, audience overlap, weak creative signals, funnel drop offs, rising CPA, poor lead quality and the real reason performance is stuck. 🛠 Rebuild I rebuild the paid media system across Google Ads and Meta Ads: tracking, campaign architecture, audience strategy, budget allocation, retargeting logic, creative testing and reporting. Creative direction is based on the niche: education, authority, product proof, UGC, comparison, premium storytelling, urgency or offer framing. 📈 Scale I scale with controlled economics: ROAS forecasting, CPA control, CAC analysis, budget pacing, bid strategy, product or service prioritization, lead quality checks, retargeting depth and clear growth tests. 📊 Report I turn platform data into business decisions through dashboards, weekly insights and practical next actions. 🔎 Google Ads Expertise My Google Ads work is not limited to bids and budgets. I diagnose search intent, keyword quality, account architecture, conversion actions, landing page alignment, spend waste, product economics and where scaling breaks profitability. ✅ Google Ads Audit, Setup and Account Rebuilds ✅ Search Ads, PPC, PMax, Google Shopping ✅ Merchant Center, YouTube Ads and Remarketing ✅ Lead Generation, Ecommerce, GA4, GTM and Conversion Tracking 📱 Meta Ads Expertise Before scaling Meta Ads, I diagnose offer positioning, buyer psychology, messaging, creative direction, funnel structure, audience segmentation, Pixel and CAPI quality, and how each stage of the funnel contributes to profitable growth ✅ Meta Ads, Facebook Ads and Instagram Ads ✅ Facebook Ads Manager Campaign Strategy ✅ Creative Testing and Ad Angle Strategy ✅ Audience Segmentation, Retargeting and Lookalikes ✅ Lead Generation, Ecommerce Scaling, Shopify Ads, Pixel and CAPI 📊 Tracking & Data Systems At L’Oreal, one of my biggest contributions was turning fragmented brand, platform and e retailer performance into one clear view, so decisions were based on the real business picture instead of isolated platform metrics. ✅ GA4, Google Analytics and GTM Events ✅ Meta Pixel, Conversion API and First Party Data ✅ Ecommerce Tracking and Lead Tracking ✅ ROAS, CPA, CAC and AOV Dashboards 🎯 Best Fit Clients I am a strong fit if ROAS is not profitable, CPA is increasing, lead quality is decreasing, Shopify sales are breaking even, Meta is not converting, Google is wasting spend or your account cannot scale past a certain budget. Message me for a FREE 30 min Zoom Paid Media Audit. 🔑 Keywords: Google Ads Expert, Google Ads Manager, Google Ads Audit, PPC Specialist, Paid Media Strategist, PMax, Google Shopping, GA4, GTM, Conversion Tracking, Shopify Ads, Lead Generation, Meta Ads Expert, Facebook Ads Manager, Instagram Ads, Meta Pixel, CAPI, Retargeting, ROAS Optimization, CPA Reduction.

𝗠𝗼𝘀𝘁 𝗮𝗱 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗱𝗼𝗻'𝘁 𝗵𝗮𝘃𝗲 𝗮 𝗯𝘂𝗱𝗴𝗲𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 𝗧𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. I build paid acquisition systems that turn ad spend into measurable revenue across Meta, Google, TikTok, and programmatic channels. That includes campaign strategy, tracking infrastructure, signal quality, creative testing, and scaling logic — not just media buying. I also operate through my own DSP, giving direct access to real-time bidding, private marketplace deals, and CTV/OTT inventory — without relying on managed platforms or added markups. I work with founders and growth teams focused on CAC, LTV, payback period, and real business outcomes. ───────────────────────────── 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 ✦ $1M+ revenue · single Google Ads account · 5 months ✦ 7.1x ROAS · high-ticket webinar funnel ✦ 33.76x ROAS · scaling eCommerce account ✦ 35–50% CPA reduction · six-figure healthcare ad budget ✦ $5.17M revenue · DV360 programmatic campaigns ✦ $18.8M pharma campaign · 92% CTV completion rate 88% JSS · 4.8★ · 23 jobs · $10K+ earned on Upwork ───────────────────────────── 𝗪𝗵𝗮𝘁 𝗜 𝗵𝗮𝗻𝗱𝗹𝗲 Performance Media — Meta · Google · TikTok · YouTube · LinkedIn Programmatic — Own DSP · RTB · PMP deals · CTV/OTT · premium inventory Funnels — Lead gen · Webinars · eCommerce · SaaS · High-ticket Tracking — GA4 · GTM · CAPI · Custom conversions · UTM governance Optimization — Creative testing · Audience strategy · Budget allocation · Scaling ───────────────────────────── I do best with businesses that already have traction and want to improve efficiency, tracking, and scale. 𝗜𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘄𝗵𝗼 𝗰𝗮𝗻 𝗼𝘄𝗻 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 — 𝗶𝗻𝘃𝗶𝘁𝗲 𝗺𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗷𝗼𝗯.

Get Results from a Full Stack MEDIA BUYER and Tracking Expert Would you like to have worry-free Google Ads and Facebook/ Meta campaigns that bring you more sales or leads? I will make it happen by following these steps: - Get to know your business - Understand your goals and needs - Set up campaigns for max ROI - Keep you updated about progress and results - Make sure we follow all policies - Be straight, honest, and reliable - Look after your business like it was my own My focus is real results, not marketing double-talk, and promises. I’ve got the expertise and experience to do it right and get your business moving in the right direction. Here are some facts about me: - 8 years of Google Ads & FB Ads experience - Results and ROI oriented - Business and analytical thinking - Outstanding rating and reviews I am offering a Google Ads & Facebook Ads Audit or consultancy call before you hire me to prove my skills and expertise. You have no risk, no obligation. Here is what people say about me: "I worked with Shah Arbaz to set up Google Analytics eCommerce sales tracking using Google Tag Manager, and the experience was outstanding. Shah expertly configured all tags, triggers, and variables, ensuring accurate and reliable data flow. His professionalism and clear communication made the process smooth and easy to understand. Thanks to Shah, I can now effectively analyze my eCommerce performance. Highly recommend" "great work! Helped us set up Facebook catalogue ads" "Very good working with Shah, knowledgeable, and nailed the task. Will definitely hire again!"

⭐⭐⭐⭐⭐ (5.0/5/0) "Muhammad did a splendid job at setting up and managing our header bidding and ad operations in general, greatly recommended." by Client. ✅14 Years Experience in the Supply side of Ad Tech ✅Successfully Managed 120+ Websites & Apps ✅ Prebid Expert both for development and Ad Ops ✅ Google Ad Manager, Prebid, Amazon TAM, Native Ads and more ✅ Expanded skills into Podcast Revenue Optimization ✅ Google Certified Expert Muhammad has worked with hundreds of Publishers to Manage and Optimize their ad revenues. He has a robust presence across many platforms and is well-known in the industry. If you fit in any of the categories below, I am a good fit for you. You need an effective strategy to make money from your website. You want to set up or troubleshoot header bidding on your site. You need more SSPs added in your monetization Stack. You are searching for a dedicated ad operations manager to handle your advertisers. You need someone who can monitor and improve your programmatic revenue sources. You are an arbitrage publisher and want a +ROI. You are a demand partner which wants to Manage its websites effectively. You want someone to help you best Optimize your GAM 360 and MCM Account. You need a team player in your Ad Operations Team. You have organic Google search traffic and want to increase revenue without compromising core web vital scores. Google Ad Manager: Complete Management, Initial Setup, Optimization, Trafficking. Prebid (Header Bidding): Complete Management, Initial Setup, Optimization, Discrepancy tracking and more Revenue Increase: Working through data, I use the following methods to increase your revenue. Yield Optimization, Optimized Ad Positions, Getting approvals from SSPs, and much more. I am professional and can communicate well with SSPs over calls. I have excellent verbal negotiation skills. I am very responsive and will always be happy to update and answer your questions. Thank you for considering my services. I look forward to discussing how I can help optimize your ad operations and increase your revenue. Let's connect!

I’m a performance-driven Media Buyer with hands-on expertise across the full funnel from traffic acquisition to creative execution and scaling profitable campaigns. I help brands and affiliates grow, convert, and scale through data-driven strategies and proven media buying frameworks. What I specialize in: 📱 In-App (Smadex, Kayzen, Liftoff, Moloco, Bigo Ads ) 🌐 Native Advertising (Taboola, Outbrain, MGID, MediaGo, RevContent, NewsBreak) ⚙️Campaign Execution & Scaling Campaign setup, testing, optimization, and scaling tCPA/CPC bid strategies Whitelisting & blacklisting (publisher-level optimization) 💰 Affiliate / CPA Marketing 📊 Tracking & Attribution (Voluum, RedTrack – full tracking setup and optimization) 🎯 Creative Strategy & Ad Development -High-converting angles, hooks, and creatives -A/B testing for CTR & CVR improvement 🧠 Landing Page / Funnel Optimization -Advertorial optimization -Conversion rate improvement What you can expect: ✔ Data-driven decision making ✔ Fast testing → scaling winning campaigns ✔ Clear communication & reporting ✔ Reliable delivery with 100% confidentiality If you're looking for someone who understands performance marketing deeply and can scale campaigns profitably, feel free to reach out. I’d be glad to help ( I do not work for Adult, Gambling, Casino, Dating or similar stuff like this )