āWorking with Rob on direct response copywriting projects is such a refreshing experience. He is able to take quite limited briefs and transform clients' pages and core messaging from being dull and underperforming to creating captivating headlines, engaging content - and a persuasive page that ultimately leads to an increase in our clients' conversion rates.ā - Alex Berresford, ConversionWise
š Conversion Copywriting That Gets Results š
Hi, I'm Rob. After a diverse academic and professional career, Iāve learned, practiced, and mastered the art of conversion or ādirect responseā copywriting.
I specialize in writing copy for high-converting landing pages, website home pages, and advertorials. Iāve lost count of the exact number Iāve written, but you can check out some of the best ones in my portfolio at the bottom of this profile.
š Proven Methodology š
I based my writing on proven, bang-up-to-date CRO principles that are a must for serious businesses selling their products/services online. This approach ensures you get the utmost quality, and more importantly, actual results. Effective copywriting doesnāt just read and flow well; it compels your prospects to take action ā and thatās where my copy delivers.
To achieve this, I leverage proven principles of human behavior to make irresistible offers. These principles include social proof, authority, urgency, scarcity, FOMO (fear of missing out), and many more. I apply these psychological and emotional triggers to persuade readers to take the action you need them to - buy, subscribe, opt-in, click, and so on.
š Research-Driven Writing š
Truly outstanding copy comes from a deep understanding of its audience - their pain points, needs, and desires. To achieve this, I research your prospects and customer base, delving into the language and phrases they use. Then I deploy this vocab via engaging, conversational copy that appeals to readers in a way they relate to. This emotional resonance ā tapping into people's underlying desires ā makes my copywriting stand out.
š CRO Expertise š
Need help with the overall flow of your page? Although Iām not a designer, I can suggest landing page or website layouts optimized for conversion, with all the proper sections and content to maximize conversion rates.
š„ Can I Help You?š„
I work with B2C/DTC and B2B businesses, covering various industries and niches.
That includes: All kinds of e-commerce, fitness, health/wellness, supplements, skincare, haircare, home improvement, male health, cannabis, digital marketing, SaaS, web development, pets, recruitment, apparel, roofing, home decor, e-books ... and more!
(Donāt see your niche? Message me! Chances are I can assist you).
š„Some current/recent projects: š„
āļø Working with a conversion-focused design agency to write landing page copy for their clients
āļø Writing landing pages and quizzes for a health app company with millions of customers
āļø Crafting advertorials for a tech-focused dropshipping firm
āļø Delivering Amazon product descriptions and A+ content for a major sports/health apparel biz
āļø Creating new website copy for one of the UKās leading recruitment firms
š„ My Specialisms š„
ā
Landing Page Copywriting I write landing page copy thatās hyper-focused on compelling visitors to take the action you want them to. As well as writing copy, I can advise on the optimal design and layout needed to increase conversions.
āāāāā āI had the pleasure of working with Rob on a project that required a skilled English copywriter with expertise in writing conversion-driven content about health and wellness. He was a pleasure to work with and exceeded our expectations in terms of understanding the task, working quickly, and maintaining open communication. Thank you!ā
ā
Website Copywriting I will help you create a website that gives you an edge over the competition. From conversion-focused home pages to authority-building about pages, my copy is an asset to your business.
āāāāā "Engaged Rob for providing some copy which converts for a few pages of my site. I'm so glad I did. Rob cared about getting the result I wanted and his work took things to a whole new level. I also learned more from his suggestions about layout and call-to-actions on my site and guiding visitors and prospects into booking a consultation with me. Faultless service, professional and personable. Highly recommend."
ā
Advertorial Copywriting I can help you āwarm upā prospects before they reach your main landing/product page so theyāre more likely to make a purchase.
āāāāā "Working with Rob has been a pleasure. He's extremely professional and responsive, and he gets the work done ahead of deadlines. The copy he wrote for me was sharp, persuasive, and conversion-focused. I'd highly recommend him to anyone looking for a top copywriter on Upwork!"
Ready to get started?š
Message Me, Invite Me, Or Make Me An Offer! š