Hire the Best Advertorial Specialists

🌟 EXPERT-VETTED || TOP 1% OF FREELANCERS ON UPWORK 🌟 Finding the right words to reach customers is challenging. Getting customers to say YES is even harder. When emails go unopened or websites flatline it’s easy to get discouraged. That’s why creating powerful messaging really matters. Recent client feedback💥 "Colleen delivered creative and thoughtful brand voice samples for our project! She was an enthusiastic ray of sunshine, and her work showed genuine energy, flexibility, and a commitment to understanding our brand’s needs. The samples provided insightful and well-considered approaches, and she was proactive and responsive throughout. Colleen would be a great addition to any creative project looking for fresh and well-crafted copywriting." Now, I'm blushing. Too many companies stick with bland copywriting that simply falls flat, creating a feeling of frustration that is hard to shake. It takes guts to be in business, and you deserve knockout copywriting that explodes growth. You deserve: ✅A website that drills down and attracts customers ✅Emails that sell more ✅Lead gen that builds your base ✅Words that work for you 24/7 It’s time for powerful copy that helps you stand out and sell more: ✅Build a bold brand ✅Get clear messaging ✅Watch leads roll in I'm an intuitive writer, snappy and creative, and a former StoryBrand Certified Guide. My goal? Turn your industry expertise into word-driven action, for more leads and stronger sales. I’m also doctorate-level science savvy and a word-nerd at heart. Let's make your brand stand out. Try me! Fave Projects: 🌐Website Copywriting 🔝Copy Uplevels (Taking AI to Human) 🎯Brand Messaging 💸Pitch Decks 🪝Taglines 📝Mission, Vision and Values Statements 🖥️Emails 🛜Social Ads 💡Brand Naming 💲Sales Landing Pages ↗️Start-Up Brand Positioning 🤯Words on Anything 💥Your Next Project Be the industry standout you were meant to be with words that work. Reach out!

Some brands need a Creative Strategist. Some need a Direct Response Copywriter. Most scaling DTC brands need someone who understands both and knows when to switch. I work both ways. If you have a strategist, I write the copy. If you have a copywriter, I handle the angles, research, and briefs. If you need someone to own the full creative engine, I do that too. I specialize in cold traffic for DTC ecommerce. That means VOC research, competitor analysis, avatar mapping, angle development, and briefs your editors can execute without hand-holding, and the copy itself when you need it. Advertorials, listicles, UGC scripts, mini-VSLs, landing pages, full funnel copy, etc. I can diagnose why an angle won or died, decide what to iterate, scale, or kill, build the next test, and write it…from the strategy to the asset your media buyer runs. I learned this way of working from Kevin Wagner, the lead copywriter behind Tai Lopez's 8-figure funnels. I've written cold traffic copy for: - LiveGood (9-figure supplement brand) - Fit Body Boot Camp (Chino Hills) - US/EU Agencies managing $250K+ monthly Meta ad spend ❌ What I won't do: run your media buying, write SEO blog posts, or craft cute brand voice taglines. If you need someone who treats creative strategy and copywriting as one discipline and delivers work your team can actually use, send me a message. Tell me what you're selling, where you're running ads, and what's not converting. I'll tell you if I can help. Kevin :) --------------------------------------------------------------------------------------------------------------------- FAQ --------------------------------------------------------------------------------------------------------------------- What niches do you work with? ✅ Beauty - dark spot treatments, anti-aging creams, eczema, hair repair, skin irritation, wrinkles, etc. ✅ Health & Wellness - women's supplements, weight loss, menopause & hormonal support, ED, prostate health, blood pressure, GLP-1, etc. ✅. Pet - joint supplements, gut health, accessories, etc. ✅ Home & Orthopedic - water/air filtration, posture correction, barefoot footwear, medical shapewear, etc. ✅. Kitchen accessories and other DTC verticals. NOTE: I don't write for SaaS or luxury brands that want "pretty words" over conversion. --------------------------------------------------------------------------------------------------------------------- Do you write for native/Taboola ads, or just Meta? Both. Whether you're running advertorials for Taboola or Meta, or you need complete funnels built for Meta, from ads to upsell pages, I cover it. --------------------------------------------------------------------------------------------------------------------- Do you just write, or do you also handle the strategy? Both. If you have a strategist, I write the copy. If you have a copywriter, I handle the angles, research, and briefs. If you need one person to own the full thing…strategy, copy, editor-ready briefs, I do that. --------------------------------------------------------------------------------------------------------------------- What pieces of copy do you write? ✅ Full funnels - from ads to upsell/downsell pages ✅ Quiz funnels ✅Advertorials, listicles, and hybrid prelanders (native, Taboola, Meta) ✅ Static & long-form ad copy ✅ UGC scripts, TikTok ads, and mini-VSLs ✅ YouTube & Meta ads ✅Native ads ✅ Sales pages, sales letters, and Hybrid PDPs ✅ Long-form VSL scripts ✅ Email sequences ✅ Upsell/Downsell Pages

You know your offer is solid. So why isn’t your copy doing that converting thing? Perhaps your Sales Page is getting traffic, but nobody is clicking where they should. Or you're sending emails that get opened (congrats) but that's about it... Maybe you run some Meta or Google ads and then immediately pull them because they're wasting your money. It's all a bit of a mess and quite frankly - random. Or is it? I’m Colin. A sales copywriter who helps online businesses make more money with landing page copy, sales letters, email copywriting, ads and the occasional blog post or case study. You’ve probably worked with copywriters before. The copy probably looked fine. But did it actually do anything for your business except incur a cost? I'll let you answer that one. My goal is to write you copy that fixes all that and avoids the random horrors mentioned above. Because you don't have time for that and neither do I. Here’s what I do: 🚀 Acquire – Grab Those Clicks • Paid-ad hooks & scroll-stoppers (Meta, LinkedIn & Google Ads) • Quiz & lead-magnet opt-ins • Above-the-fold hero section rewrites that cut your bounce rate ⚡ Activate – Turn Clicks Into Customers • High-converting landing pages & sales letters • Product-launch email sequences • Website copy audits/rewrites that move visitors to the next click 🔄 Retain & Upsell – Turn One Sale Into Many • Onboarding emails that elicit that “Aha!” moment faster and make sure you're not forgotten • Lifecycle & promo flows (Klaviyo, ConvertKit) that keep revenue rolling in without you or your team manually hitting “send” every day. • Reactivation win-back campaigns that resurrect dormant users 🏆 Authority – Become The Go-To Voice • Long-form thought-leadership & SEO blogs • Customer success stories & case studies • Founder-voice LinkedIn ghostwriting This isn’t guesswork. I dig into customer research, voice-of-customer data and proven conversion frameworks. Then I write in plain English that sticks, clicks and sells. My clients are smart, busy and want copy that pulls its weight. If your copy needs to do something - not just exist in the digital ether, then I’m your guy. What to expect when you hire me: ✔️ Day-0 Discovery - No Guesswork Quick kickoff call or chat so we hit the ground running. ✔️ Customer-Language Deep Dive I mine reviews, surveys, support tickets and forums; the copy echoes your audience’s own words and clears stakeholder approval faster. ✔️ Brand-Perfect Tone. First Draft First Draft delivered in 48 hours for your checkin, approval or amendment requests. ✔️ Revision Loops I’ll keep polishing the copy until you’re thrilled at no extra cost, provided we’re still aiming at the agreed brief. ✔️ Simple Guarantee If I’m not the best fit after discovery, I’ll say so on day one and point you in the right direction - saving you time, money and headaches. Ready to Get Copy That Actually Does Its Job? Tell me what you’re working on and I’ll let you know how I’d approach it. Click “Invite to Job” or send me a message.

220%+ organic traffic growth. 3× more qualified leads. Conversion rates up 40%+ - all within six months, for businesses across the UK, US, Europe, and beyond. If that's the kind of growth you're after, keep reading. I've spent 8+ years writing copy that actually does something. Ads that stop the scroll. Landing pages that turn visitors into leads. Email sequences that nurture and convert. Blog content that ranks and drives real revenue. I work with businesses that are tired of copy that sounds nice but doesn't move the needle. Every brief I take on starts with one question: what does this need to do? Then I build backwards from there. ✅How I Approach Copy I'm a big believer that the right framework makes all the difference. So depending on your audience, your funnel stage, and what you're trying to achieve, I'll draw from whichever model fits best: 🟪AIDA - when you need to grab attention fast and push toward action 🟪PAS - when the pain point is the most powerful lever to pull 🟪Before-After-Bridge - when you want people to feel the transformation before they buy 🟪4 Ps - when a strong promise backed by proof is what closes the deal 🟪StoryBrand - when your brand messaging needs clarity and your customer needs to be the hero 🟪Story-based copy - when you want long-form content that sells through connection, not pressure I don't pick a framework and force-fit everything into it. I pick the one that's going to work for that piece of copy, for that audience, at that stage of the funnel. ✅Research, Tools & How I Use AI Good copy starts with understanding: the market, the audience, the search landscape, the competition. Here's how I build that foundation before I write a single word: - For research and SEO, I use Semrush and Ahrefs for keyword and competitor analysis, Surfer SEO / Clearscope to make sure content is optimised to rank, and Perplexity when I need fast, reliable research on niche or technical topics. - For writing and editing, I work with ChatGPT, Claude, and Jasper for ideation, exploring angles, and accelerating first drafts. Hemingway and Grammarly help keep everything tight, readable, and on-brand. On AI: I use it to work smarter and faster, not to replace the thinking. The strategy, the voice, the judgment calls are mine. What you get is copy that's been shaped by 8 years of direct response experience, informed by real research, and refined until it sounds like you. ✅What I Can Help You With 1. Paid Ads Copy • Meta, Google, LinkedIn, YouTube • Hooks, headlines, primary text, CTAs, and A/B variants 2. Landing Pages & Sales Funnels • Full-funnel copywriting from top-of-funnel awareness to bottom-of-funnel conversion • Messaging aligned across ads, and pages • Sales pages, lead magnets, squeeze pages, and multi-step funnels 3. Email Sequences & Automation • Welcome flows, nurture sequences, abandoned cart campaigns, re-engagement, and sales email campaigns • Copy written to increase opens, clicks, conversions, and customer value 4. Long-Form Direct Response & Advertorials • VSL scripts, long-form sales letters, advertorials, and promotional copy • Persuasive storytelling to educate, engage, and convert your audience • Perfect for high-ticket offers, launches, and evergreen funnels 5. SEO Blog & Content Marketing • Articles, guides, and blog content optimised for search engines and conversions • Supports your funnel, drives qualified organic traffic, and nurtures leads • Keyword strategy, headings structure, and internal linking 6. Conversion Rate Optimisation (CRO) & Messaging Strategy • Copy audits, A/B testing recommendations, and funnel optimisation • Data-backed improvements to boost conversions, reduce CPL/CPA, and maximise ROI ✅Results Worth Mentioning - 220%+ organic traffic growth through strategic SEO content - 3× increase in qualified leads through funnel-optimised copy - 30–40% reduction in CPL/CPA across ad and email campaigns - Conversion rates lifted from ~2% to 4–7%+ on key landing pages - Full-funnel revenue growth through tighter, more consistent messaging ✅Who I Work With SaaS & Tech - startups, scale-ups, and platforms that need copy as sharp as their product eCommerce & Retail - beauty, cosmetics, lifestyle, and consumer goods brands Healthcare & Wellness - clinics, supplement brands, and health-focused businesses Real Estate & PropTech - platforms and agencies in a competitive, trust-driven space Marketing Agencies - teams that need a reliable copywriting partner who gets performance Coaches, Course Creators & Info Products - educators who need copy that sells the transformation Basically: if copy has a direct line to your revenue, we'll work well together. Eight years in, the briefings that excite me most are the ones where the traffic is there, the offer is good, but nothing is converting. That's not a visibility problem. That's a messaging problem. And that's what I fix. If you want a copy that pulls its weight, let's talk.

Hire me if you want real, tangible ROI from your marketing -- someone with more than 20 years experience in Direct Response. Someone in the top 1% of Upwork freelancers with the Expert Vetted Badge. A Marketing Director who has successfully run $100k+ a month ad budgets and marketing teams for 8-figure companies. Someone who has worked with the biggest and most successful entrepreneurs who built their multi-million dollar businesses using the same direct response marketing methods I'm an expert in. I've worked for Eben Pagan, Tony Robbins (yes, THAT Tony Robbins), Google, and hundreds of national and international clients such as Bose, AG Edwards, and many more. I'll create, write and implement your Meta and TikTok ads, online sales funnels, digital strategy, email campaigns, A/B split tests, landing pages, websites, direct mail, Facebook ads... if it LIVES in the direct response space I've done it and done it successfully. I've trained and coached entrepreneurs in marketing for some of the biggest names in Direct Response. Researched and implemented multiple complex online sales funnels with monthly ad spends of $50-$100k for multi-million dollar virtual companies. Written VSLs, webinars, national TV and radio commercials. I've spearheaded the launch of new online products in multiple channels and mediums. Run and written successful influencer and social media campaigns. And I will drive the development of your marketing and copy based on intensive prospect research and insights to deliver meaningful business results that makes sure your money is well spent. I'll also analyze the performance and retargeting efforts of your campaigns in order to increase ROI and grow sales revenue. Referrals provided upon request. But most of all, I'm easy going, chill, innovative and just simple to work with.

Most ecom brands aren't losing money because their product is bad. They're losing money because their ads blend in, their landing pages don't convert, and their email list is just sitting there collecting dust. Here's the uncomfortable truth: ad costs on Meta have gone up over 50% in the last decade. That means the same budget that used to get you results? It's burning faster — and delivering less. The brands that are still winning aren't spending more. They're converting better. That's where I come in. I'm a direct response copywriter and creative strategist who builds the assets that turn cold strangers into buyers — without inflated claims, fake urgency, or copy that sounds like every other ad in the feed. What I can help you with: ✅ Meta ad creatives — hooks, angles, and copy built around what your audience actually feels and believes, not what sounds good on paper. The goal: stop the scroll, earn the click, and send warm traffic to your next step. ✅ Landing pages — I've built and written pages that convert at 13%+ for cold traffic. Not because of design tricks, but because the copy does what copy is supposed to do: answer objections, build trust, and make buying feel like the obvious decision. ✅ Email sequences — abandoned cart, welcome flows, post-purchase, promos. Copy that builds a relationship with your list while consistently generating revenue in the background. What I won't do: I don't write fake scarcity.. I don't manufacture testimonials. I don't use manipulation tactics that make people feel tricked after they buy. That's not ethics for ethics' sake — it's because sustainable brands are built on customers who trust you, come back, and tell others. That's the copy I write. If you're an ecom brand that's serious about improving conversion rates and getting more from every dollar you spend on traffic — let's talk.