Hire the Best Advertorial Specialists

Hire me if you want real, tangible ROI from your marketing -- someone with more than 20 years experience in Direct Response. Someone in the top 1% of Upwork freelancers with the Expert Vetted Badge. A Marketing Director who has successfully run $100k+ a month ad budgets and marketing teams for 8-figure companies. Someone who has worked with the biggest and most successful entrepreneurs who built their multi-million dollar businesses using the same direct response marketing methods I'm an expert in. I've worked for Eben Pagan, Tony Robbins (yes, THAT Tony Robbins), Google, and hundreds of national and international clients such as Bose, AG Edwards, and many more. I'll create, write and implement your Meta and TikTok ads, online sales funnels, digital strategy, email campaigns, A/B split tests, landing pages, websites, direct mail, Facebook ads... if it LIVES in the direct response space I've done it and done it successfully. I've trained and coached entrepreneurs in marketing for some of the biggest names in Direct Response. Researched and implemented multiple complex online sales funnels with monthly ad spends of $50-$100k for multi-million dollar virtual companies. Written VSLs, webinars, national TV and radio commercials. I've spearheaded the launch of new online products in multiple channels and mediums. Run and written successful influencer and social media campaigns. And I will drive the development of your marketing and copy based on intensive prospect research and insights to deliver meaningful business results that makes sure your money is well spent. I'll also analyze the performance and retargeting efforts of your campaigns in order to increase ROI and grow sales revenue. Referrals provided upon request. But most of all, I'm easy going, chill, innovative and just simple to work with.

220%+ organic traffic growth. 3× more qualified leads. Conversion rates up 40%+ - all within six months, for businesses across the UK, US, Europe, and beyond. If that's the kind of growth you're after, keep reading. I've spent 8+ years writing copy that actually does something. Ads that stop the scroll. Landing pages that turn visitors into leads. Email sequences that nurture and convert. Blog content that ranks and drives real revenue. I work with businesses that are tired of copy that sounds nice but doesn't move the needle. Every brief I take on starts with one question: what does this need to do? Then I build backwards from there. ✅How I Approach Copy I'm a big believer that the right framework makes all the difference. So depending on your audience, your funnel stage, and what you're trying to achieve, I'll draw from whichever model fits best: 🟪AIDA - when you need to grab attention fast and push toward action 🟪PAS - when the pain point is the most powerful lever to pull 🟪Before-After-Bridge - when you want people to feel the transformation before they buy 🟪4 Ps - when a strong promise backed by proof is what closes the deal 🟪StoryBrand - when your brand messaging needs clarity and your customer needs to be the hero 🟪Story-based copy - when you want long-form content that sells through connection, not pressure I don't pick a framework and force-fit everything into it. I pick the one that's going to work for that piece of copy, for that audience, at that stage of the funnel. ✅Research, Tools & How I Use AI Good copy starts with understanding: the market, the audience, the search landscape, the competition. Here's how I build that foundation before I write a single word: - For research and SEO, I use Semrush and Ahrefs for keyword and competitor analysis, Surfer SEO / Clearscope to make sure content is optimised to rank, and Perplexity when I need fast, reliable research on niche or technical topics. - For writing and editing, I work with ChatGPT, Claude, and Jasper for ideation, exploring angles, and accelerating first drafts. Hemingway and Grammarly help keep everything tight, readable, and on-brand. On AI: I use it to work smarter and faster, not to replace the thinking. The strategy, the voice, the judgment calls are mine. What you get is copy that's been shaped by 8 years of direct response experience, informed by real research, and refined until it sounds like you. ✅What I Can Help You With 1. Paid Ads Copy • Meta, Google, LinkedIn, YouTube • Hooks, headlines, primary text, CTAs, and A/B variants 2. Landing Pages & Sales Funnels • Full-funnel copywriting from top-of-funnel awareness to bottom-of-funnel conversion • Messaging aligned across ads, and pages • Sales pages, lead magnets, squeeze pages, and multi-step funnels 3. Email Sequences & Automation • Welcome flows, nurture sequences, abandoned cart campaigns, re-engagement, and sales email campaigns • Copy written to increase opens, clicks, conversions, and customer value 4. Long-Form Direct Response & Advertorials • VSL scripts, long-form sales letters, advertorials, and promotional copy • Persuasive storytelling to educate, engage, and convert your audience • Perfect for high-ticket offers, launches, and evergreen funnels 5. SEO Blog & Content Marketing • Articles, guides, and blog content optimised for search engines and conversions • Supports your funnel, drives qualified organic traffic, and nurtures leads • Keyword strategy, headings structure, and internal linking 6. Conversion Rate Optimisation (CRO) & Messaging Strategy • Copy audits, A/B testing recommendations, and funnel optimisation • Data-backed improvements to boost conversions, reduce CPL/CPA, and maximise ROI ✅Results Worth Mentioning - 220%+ organic traffic growth through strategic SEO content - 3× increase in qualified leads through funnel-optimised copy - 30–40% reduction in CPL/CPA across ad and email campaigns - Conversion rates lifted from ~2% to 4–7%+ on key landing pages - Full-funnel revenue growth through tighter, more consistent messaging ✅Who I Work With SaaS & Tech - startups, scale-ups, and platforms that need copy as sharp as their product eCommerce & Retail - beauty, cosmetics, lifestyle, and consumer goods brands Healthcare & Wellness - clinics, supplement brands, and health-focused businesses Real Estate & PropTech - platforms and agencies in a competitive, trust-driven space Marketing Agencies - teams that need a reliable copywriting partner who gets performance Coaches, Course Creators & Info Products - educators who need copy that sells the transformation Basically: if copy has a direct line to your revenue, we'll work well together. Eight years in, the briefings that excite me most are the ones where the traffic is there, the offer is good, but nothing is converting. That's not a visibility problem. That's a messaging problem. And that's what I fix. If you want a copy that pulls its weight, let's talk.

Ahoy, stressed-to-the-eyeballs brand owner. Let’s be frank, it’s tough as nails in 2026. We’re swimming (drowning) in regurgitated AI sludge. Most ‘copywriters’ are about as persuasive as selling sand to a sheik in the Sahara. And trying to penetrate a crowded market feels like a never-ending uphill battle. Most ‘copywriters’ are about as persuasive as selling sand to a sheik in the Sahara. Which is why I get your hesitancy in hiring someone new. Handing the reins to a stranger on the internet feels about as safe as handing a baby to a bloke whose only reference is "I once held a child at my cousin’s wedding.” You need real reassurance that your sales can climb… A proper marketing strategy that wasn’t conceived from a 6-word AI prompt… And ironclad proof that the credentials match the name. **Segue to egotistical intro**... I’m Marcus, a 6-year Upwork veteran. I’ve crafted copy for multiple 8-figure brands that feels less like marketing and more like hearing from that one friend who always seems to know what you need before you do. And my $10M+ sales track record backs it up. I’m no conversion Houdini, I just do the grunt work most copywriters can't be bothered to do. How I do things a little differently: 1. Most start with a blank page: I kick off with 27 Chrome tabs. Your customer reviews, their Reddit threads, their Amazon complaints. By the time I write a single word, I already know exactly what your market needs to hear. 2. Stories that sell, not stories that self-indulge: I've written for brands selling luxury skincare, aviation equipment, and even psychedelic mushrooms. It doesn’t matter what the product is - it’s how impactful the story is behind it. 3: Copy that sounds like you, not a 5-word AI prompt 5,000 others use: I’ll assemble an attention-grabbing tone of voice that aligns with your brand down to a tee. No more operating in a sea of sameness. What do I offer? ✔️ Email marketing + Klaviyo flow creation/account management ✔️ Email autoresponders ✔️ Advertorials, ad copy, and pre-sell pages ✔️ Websites ✔️ Cold traffic funnels (copy + strategy) I don’t box myself into specific industries or niches. As long as you have an energetic brand that isn’t afraid of getting a little adventurous, we can likely create something special together. Testimonials from high-growth brand owners: "Absolutely brilliant writer. Really helped us turn our brand-heavy POV into actionable landing pages that drove results. Lightning fast and a general delight to work with." - Scott ⭐️⭐️⭐️⭐️⭐️ "Great ability to encapsulate the 'feel' of the brand in his emails. Fast turnaround and pleasure to work with. Couldn't recommend more!" - Bogdan ⭐️⭐️⭐️⭐️⭐️ "Great work! Excellent conversion copywriter, will use again.” ⭐️⭐️⭐️⭐️⭐️ Drop me a DM if I’ve piqued your interest and let’s have a chat. Marcus P.S. Results and case studies available upon request.

If you run a DTC ecommerce brand of any size and want to generate sales from completely cold audiences, you’re in the right place. Scaling paid traffic takes more than good-looking creatives. It takes the right strategy, messaging, and funnel behind them. I’m Zalan, a Creative Strategist and Direct Response Copywriter specializing in cold traffic sales funnels and high-converting ad creatives for DTC ecommerce brands. I’ve worked with brands at every stage, from new product launches to six-figure dropshipping stores to established eight-figure brands. In the past year alone, I’ve helped generate over seven figures for clients and worked with 17+ DTC/ecommerce brands across industries including health, supplements, beauty, jewelry, wellness, pets, personal care, and consumer products. My approach blends data-driven decision-making with performance-focused creativity, supported by AI systems that make research, ideation, production and iteration faster and sharper. I combine old-school direct response principles with modern Andromeda-optimized ad formats designed to convert cold traffic. Here’s how I can help your brand: → Creative strategy process: ad account analysis, market and competitor research, VOC mining, ideation, scriptwriting, and production-ready briefs with clear visual direction → High-converting Andromeda-optimized ads: static ads, native ads, VSLs, UGCs, and unconventional formats tailored to the brand and platform → Landing pages: product pages, PDPs, sales pages, and upsells designed to turn browsers into buyers → Advertorials and listicles that educate, build trust, and presell → Funnel optimization: CRO support through testing, analysis, and conversion-focused improvements Here’s what my clients say: “Zalan was communicative, proactive, and a pleasure to work with. He showed professionalism and a strong understanding of ad copy and campaign prep.” — A Life Plus, 8-figure DTC health brand “Zalan communicated well, worked quickly, and was flexible throughout the project.” — Paradisee Wellness, product launch “Working with Zalan was a great experience. The tone, structure, and flow were spot-on, persuasive without feeling salesy. Communication was smooth, deadlines were met, and revisions were handled quickly and professionally. I’ll absolutely be hiring again for future projects.” — Nutrimind, 6-figure supplement brand “New ad scripts look fire. Can’t wait to launch them.” — Grooby, 8-figure brand “Communication with Zalan was easy and straightforward. He delivered exactly what he promised and also shared valuable insights.” — Familyjewels, 6-figure men’s hygiene brand If you want to see portfolio samples, case studies, or ad performance screenshots, send me a message and I’ll share the most relevant examples for your brand. You have two options to work with me: Freelance — strategy, concepts, scripts, briefs, funnel direction, and landing page copy, editor feedback. Your team handles production and build. Agency — everything above, plus a proven creative strategy system, final video/image production and full landing page build, so you get launch-ready assets. This is for you if: → You run a DTC/ecommerce brand and want to scale with paid traffic → You need to convert cold audiences, not just warm traffic → Your creatives need stronger angles, hooks, and messaging → You want ads, landing pages, and funnel assets that work together → You want a performance-focused approach built around conversions Next steps: If you already know what you need, invite me to your job and I’ll send a tailored proposal with scope, timeline, and deliverables. If you want help figuring out the best path first, send me a message and I’ll point you in the right direction. Either way, the goal is the same: building a creative and funnel system that turns cold traffic into customers.

🌟 EXPERT-VETTED || TOP 1% OF FREELANCERS ON UPWORK 🌟 Finding the right words to reach customers is challenging. Getting customers to say YES is even harder. When emails go unopened or websites flatline it’s easy to get discouraged. That’s why creating powerful messaging really matters. Recent client feedback💥 "Colleen delivered creative and thoughtful brand voice samples for our project! She was an enthusiastic ray of sunshine, and her work showed genuine energy, flexibility, and a commitment to understanding our brand’s needs. The samples provided insightful and well-considered approaches, and she was proactive and responsive throughout. Colleen would be a great addition to any creative project looking for fresh and well-crafted copywriting." Now, I'm blushing. Too many companies stick with bland copywriting that simply falls flat, creating a feeling of frustration that is hard to shake. It takes guts to be in business, and you deserve knockout copywriting that explodes growth. You deserve: ✅A website that drills down and attracts customers ✅Emails that sell more ✅Lead gen that builds your base ✅Words that work for you 24/7 It’s time for powerful copy that helps you stand out and sell more: ✅Build a bold brand ✅Get clear messaging ✅Watch leads roll in I'm an intuitive writer, snappy and creative, and a former StoryBrand Certified Guide. My goal? Turn your industry expertise into word-driven action, for more leads and stronger sales. I’m also doctorate-level science savvy and a word-nerd at heart. Let's make your brand stand out. Try me! Fave Projects: 🌐Website Copywriting 🔝Copy Uplevels (Taking AI to Human) 🎯Brand Messaging 💸Pitch Decks 🪝Taglines 📝Mission, Vision and Values Statements 🖥️Emails 🛜Social Ads 💡Brand Naming 💲Sales Landing Pages ↗️Start-Up Brand Positioning 🤯Words on Anything 💥Your Next Project Be the industry standout you were meant to be with words that work. Reach out!

⛔ 𝗖𝗟𝗢𝗦𝗘𝗗: 𝗔𝘁 𝗙𝘂𝗹𝗹 𝗖𝗮𝗽𝗮𝗰𝗶𝘁𝘆 — 𝗡𝗼𝘁 𝗔𝗰𝗰𝗲𝗽𝘁𝗶𝗻𝗴 𝗡𝗲𝘄 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗧𝗵𝗶𝘀 𝗠𝗼𝗻𝘁𝗵. So, you’re ready to invest in the big guns for your creative strategy? 🗣️ "In the very first week, one of his ads quickly became a top spender in our account, generating over £30k in sales in the last 30 days alone. Since then, he’s consistently delivered, finding multiple winning creatives with around a 20% hit rate" - Oliver (Luxmend) 🗣️ "We tried so many other ad copywriters who gave us super generic & salesy scripts. Liam wrote ads that didn't feel like ads, exceptionally written for cold TOF audiences. Script quality is everything with Meta ads, and Liam has a deep understanding of exactly how to write ads that engage, retain, and convert. Highly recommend if you need ad scripting from someone who actually understands how Meta ads work." - Drew Neilson (Nexus Media) 🗣️ "16 sales in 1 day from one of your brand new ads, very impressed." - Jon Reyes (Shiny Smile Veneers) 🗣️ "Liam delivered excellent creative strategy for our Meta ads. Strong understanding of performance marketing and ad concepts that actually resonated with our audience. Professional, responsive, and results-driven." - Parker Le (Kiva) 🗣️ "You definitely want Liam on your team, he's a powerhouse copywriter and understands buyer psychology on a deep level. He has amazing communication and is never offline. I think he works 25 hours a day." - Ben Gulliver (Gymproluxe) Welcome to my page, I'm Liam 👋 Creative Strategist & Direct Response Copywriter trusted by 7-9 figure DTC brands. I'm a part of Genesis, an invite-only mastermind run by the copywriters actively scaling the world's top 9-figure brands. Which means you get their latest strategies, AI methods, and insider knowledge — applied directly to YOUR business. Here's what that looks like: ✅ Produced winning creatives for an 8-Figure beauty brand contributing to $4M+ in revenue with three ads hitting $267k, $265k and $104k in individual ad spend ✅ Generated $3M+ in tracked revenue for an 8-Figure skincare brand through Meta ads ✅ Scaled a 7-Figure accessories brand with one ad hitting $100k in spend and $600k+ in combined ad spend across multiple winning creatives ✅ Generated $744k+ in total ad spend for a 7-Figure haircare brand across multiple winning creatives And so much more… Here's what I can help you with: 📺 Ad Scripts & VSLs → Stop the scroll, hook the viewer, make the sale 📄 Sales Pages, Landing Pages & PDPs → Turn traffic into customers at scale 📰 Advertorials, Listicles & Quiz Funnels → Pre-sell prospects before they reach your offer So, what's the secret behind copy that converts? Before I write a single word, I conduct deep research to understand: ➡️ Where your prospects are in their buying journey ➡️ The specific struggles keeping them from their goals ➡️ What emotionally triggers them to purchase ➡️ Why existing solutions fail to deliver ➡️ The unique mechanism behind why your solution works when others don't From this research, I develop a creative strategy and messaging position that sets you apart from every competitor in your market — powered by my Buyer Messaging Method™, copy that captures exactly how your customers think, speak, and buy. Now, most copywriters on Upwork? They hand over a Google Doc, collect their payment, and *poof!* — vanish into thin air. But here's what I've learned working with 7-8 figure brands. The copy that actually SCALES your business doesn't come from a one-off project. It comes from someone who's IN THE TRENCHES with you, who understands your customer better than your competitors do, and who's obsessed with making your numbers go UP 🚀 That's what real partnership looks like. Which is why I only work with a few brands at a time and I'm very selective about who I bring on. We won't be a good fit if: ❌ You're working with a tight budget that doesn't match the level of work you need ❌ You think prompting AI is the same as hiring a copywriter who lives and breathes this stuff ❌ You take days to respond to messages or ghost mid-project If that's you, please do not reach out. But if you're serious about your brand and want someone who treats your business like their own, someone who's invested thousands in world-class mentorship to scale your brand? Let's talk. Please include: 1️⃣ Your brand details and website 2️⃣ What type of copy you need 3️⃣ Your current biggest challenge with conversions – Liam