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With over 20 years of professional writing experience and a PhD in Consumer Psychology, I bring a strategic, conversion-focused approach to every project. I’ve written thousands of pieces across SaaS, B2B, legal, healthcare, and marketing industries, including website copy, SEO content, sales pages, email campaigns, and long-form content. My focus is always the same: clear, persuasive writing that supports real business outcomes like conversions, rankings, and engagement. I’ve worked with startups, agencies, and established global brands, helping them refine messaging, improve clarity, and connect more effectively with their audiences. I’m comfortable working from brief or independently, and I adapt quickly to different brand voices and industries. Clients value me for being consistent, reliable, and easy to work with. I manage my workload carefully and maintain long-term relationships by delivering high-quality work on time and communicating clearly throughout every project. If you need an experienced writer who can move between industries, understand business goals, and produce clean, effective copy, I’m ready to help.

I help businesses turn underused email lists into consistent revenue through better campaigns, flows, segmentation, and conversion-focused messaging. Hi, I’m Michael, an email marketing strategist and copywriter with $30K+ earned on Upwork, 100% Job Success, and 6+ years of experience helping online brands write emails that get opened, clicked, and acted on. Whether you need weekly campaigns, lifecycle emails, SMS copy, Klaviyo/GHL flows, or a better strategy for engaging your list, I bring a mix of direct response copywriting, customer psychology, and practical email marketing execution. Here’s what I can help with: - Weekly email campaigns and newsletters - Welcome sequences, abandoned cart, post-purchase, and re-engagement flows - Email and SMS copy for launches, promotions, and retention - Klaviyo and GoHighLevel automations - Segmentation, list cleanup, and engagement improvement - A/B testing, CTR improvement, and email performance audits - Deliverability best practices and Promotions tab reduction strategies I’ve studied direct response under names like Stefan Georgi, Justin Goff, and Troy Ericson, but my approach is not about hype or gimmicks. I focus on clear, persuasive emails that fit your brand voice, build trust with your audience, and support real business goals. If you have an email list and want to get more revenue, engagement, or clarity from it, I can help you find the highest-leverage opportunities and turn them into campaigns that work.

Français suivant. *Because this is a small business (most work remains in my hands), I am unable to offer free audits or detailed proposals. Please refer to my work history here in my profile to determine my qualifications. Alternatively, I can offer a flat rate audit with detailed plan. *I do not work Wednesdays or Weekends, otherwise I will generally reply within 24 hours. *I have a one hour per week minimum, please help me make the most of that time. I have over two decades of experience in writing copy and marketing online, 12 years experience as a freelancer, C-suite level decision making, and have helped dozens of companies. *I will only accept PPC jobs where complete conversion and performance tracking by way of Google Analytics is or can be set-up. No one is infallible, and I am no exception, so I need to review performance regularly. This is crucial to the success of your business, and therefore the success of my business. *Minimum hourly rate is for single hour consultations, and can be negotiated for long-term relationships. *Thank-you to everyone for the invitations, but I am currently only seeking long-term relationships with companies with the resources to bring my, and subsequently their visions to fruition. Now, the pitch... Search engines provide the highest quality visitors and the highest return on investment over the long-term. Millennials are now the world's most powerful consumers, and they are using Search to make their purchase decisions. Are you positioned well in Search? Are you looking for a marketer/copywriter who is accountable and takes pride in his work? I will identify your potential customers, write your ads, set-up and manage your online marketing campaigns, and I will PROVE RESULTS! I have the education, experience, and natural ability to develop amazing campaigns, track and adjust the campaigns, and prove the results. I am confident that if I can't do it, no one can...and there is little in this world that can't be done. *Ask me about the latest offers from Google Adwords or Microsoft Ads. *Though I do not recommend products that I do not feel offer positive net value, it is important for you to know that I may receive a commission for some products that I recommend. Les moteurs de recherche offrent aux entreprises des visiteurs de première qualité et un retour sur investissement élevé à long terme. Les Millennials sont maintenant les consommateurs les plus puissants du monde et ils utilisent la recherche pour prendre leurs décisions d'achat. Êtes-vous bien positionné dans la recherche?

"𝙎𝙝𝙖𝙛𝙞𝙣, 𝙘𝙖𝙣 𝙮𝙤𝙪 𝙖𝙙𝙙 𝙡𝙤𝙣𝙜-𝙩𝙚𝙧𝙢 𝙣𝙪𝙧𝙩𝙪𝙧𝙚 𝙖𝙣𝙙 𝙣𝙤-𝙨𝙝𝙤𝙬 𝙨𝙚𝙦𝙪𝙚𝙣𝙘𝙚𝙨 𝙞𝙣𝙩𝙤 𝙂𝙃𝙇 𝙖𝙨 𝙬𝙚𝙡𝙡? 𝙏𝙝𝙤𝙨𝙚 𝙗𝙧𝙖𝙣𝙙𝙨 𝙖𝙧𝙚 𝙗𝙤𝙤𝙠𝙞𝙣𝙜 𝙘𝙖𝙡𝙡𝙨 𝙖𝙡𝙧𝙚𝙖𝙙𝙮, 𝙡𝙤𝙡." - Steven, Excelsior Franchise Solutions "𝙏𝙝𝙚𝙨𝙚 𝙚𝙢𝙖𝙞𝙡𝙨 𝙖𝙧𝙚 𝙜𝙧𝙚𝙖𝙩! 𝙒𝙚'𝙫𝙚 𝙜𝙤𝙩𝙩𝙚𝙣 𝙞𝙣𝙨𝙖𝙣𝙚 𝙧𝙚𝙥𝙡𝙞𝙚𝙨 𝙬𝙞𝙩𝙝 𝙞𝙩. 𝙏𝙝𝙖𝙣𝙠 𝙮𝙤𝙪 𝙨𝙤 𝙢𝙪𝙘𝙝 𝙛𝙤𝙧 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙜𝙧𝙚𝙖𝙩 𝙬𝙤𝙧𝙠 𝙮𝙤𝙪'𝙫𝙚 𝙙𝙤𝙣𝙚 𝙛𝙤𝙧 𝙪𝙨." - Hook Agency Those two messages came from clients after I helped them with email campaigns and nurture sequences designed to keep leads engaged, build trust, and move conversations forward. And honestly, that's the part of copywriting I enjoy most. Taking an idea, an offer, or even a messy first draft... And turning it into something people actually want to read. Now, if you're a coach, consultant, agency owner, personal brand, or growing business looking for someone to help with emails, ads, landing pages, or funnel copy... You're probably in the right place. Not because I'm going to promise you overnight results. And definitely not because I'm about to tell you I have a "secret framework" that nobody else knows. I'm Shafin, a direct-response copywriter & creative strategist who's spent the last 2 years helping businesses turn attention into action through emails, ads, landing pages, and sales funnels. I've written for franchise brands, business opportunity offers, wellness companies, consultants, service businesses, and eCommerce brands. And while every industry is different, the goal is always the same: Help the right people understand why they should care. Look, I'm not here to pitch you a 9-step method or flex a blurry Lamborghini pic... And I definitely don't have a course called "Funnel Secrets Vol. 2..." And no, I'm not trying to be the next funnel guru. I'm the guy those gurus end up hiring when their nurture emails are flat, their ad hooks fall apart, and their landing page bounce rate keeps rising. Over the years I've worked on: ✅ Email campaigns & nurture sequences ✅ Facebook & Instagram ad copy ✅ Landing pages & lead generation funnels ✅ Newsletter content ✅ Social media copy & short-form scripts What clients usually appreciate most isn't just the writing. It's the fact that I'm easy to work with. I communicate clearly. I take feedback well. I meet deadlines. And I care about getting the message right before worrying about sounding clever. A big reason for that is I've spent the last few years obsessing over this craft. I've invested thousands of dollars into learning from experienced marketers and copywriters who've worked with brands and entrepreneurs like Jason Capital, Tai Lopez, V-Shred, Dan Martell, and many others. And while I'm still learning every day, those lessons have helped me bring a much deeper level of strategy to the projects I work on. So if you're looking for someone who can help turn good ideas into clearer messaging, stronger campaigns, and better customer conversations... Feel free to send me a message. I'd be happy to take a look and see if I can help. — 𝗦𝗛𝗔𝗙𝗜𝗡 𝗣.𝗦. A few questions I get from time to time: 𝗔. Do you only work with coaches and personal brands? → Not at all. I've written for businesses in franchising, wellness, consulting, home services, business opportunity, eCommerce, and more. If the offer is solid and the audience is clear, I can usually adapt quickly. 𝗕. Why should I hire you over someone charging less? → You absolutely can hire someone cheaper. But in many cases, you'll end up getting generic copy that sounds like it was written for everyone and no one at the same time. A lot of low-cost copy today is simply AI-generated content with very little research, strategy, or understanding of the audience behind it. My approach is different. Before I write a single word, I spend time understanding the audience, the offer, and the message we're trying to communicate. I've also invested heavily in learning from world-class marketers and copywriters, which allows me to bring proven direct-response principles into every project. 𝗖. Are you new to copywriting? → No. I've been a copywriter for more than two years. I'm just new to Upwork (a little over a year)

I am a professional translator, writer, proofreader, and linguistic QA specialist working across English, Persian (Farsi), Arabic, and Kurdish Sorani. With more than 23 years of active experience with the English language, I provide accurate, natural, and polished translations with strong attention to meaning, tone, clarity, and readability. My services include: • Translation and proofreading • English–Persian / Persian–English • Arabic–Persian / Persian–Arabic • Kurdish Sorani–Persian / Persian–Kurdish Sorani • Machine Translation Post-Editing (MTPE) • Linguistic QA & Quality Evaluation • AI Language Evaluation and Annotation • Localization and subtitle adaptation • Content writing and rewriting I have experience with a wide range of content, including articles, general documents, business, culture, history, religion, media, technology, and AI language evaluation projects. I focus on quality, consistency, accuracy, smooth communication, and on-time delivery. My goal is to provide reliable work that is clear, professional, and ready to use.

You should NOT hire me 🚨 Seriously. Alright... You look a bit confused so let me explain. There's only one reason why you're on my profile right now. You're looking for a copywriter for whatever project you're working on. You thought Upwork was the place to find one, so here you are. Except... You didn't realize it would be THIS hard. There's tens of thousands of so-called copywriters on this platform, all repeating the same thing: “I write words that sell.” “Helping businesses grow with compelling, engaging copy.” “Conversion-focused copy that connects with your audience.” But in the end, you've got no damn clue who to actually hire... who to trust with your business. So I'll be the first one to tell you very honestly that you should NOT hire me. Here's why: ❌ I don't work with everyone. If I don't believe in whatever you're selling, I won't work with you ❌ I'm absolutely NOT cheap. 9 out of 10 clients on Upwork cannot afford to hire me. This isn't some cool psychology trick either... I'm just being honest with you. I don't do $50 or $100 cutesy little projects. ❌ I only work with clients in the U.S., Canada, and a select few countries in Europe. If that’s not you, we’re not a fit. If any of the above 3 apply to you, please stop reading right here because I guarantee we're not a good fit. Go on... Still here? Cool... So Now the obvious question is, who exactly do I work with? At least one (but preferably two) of these should apply to you. The first one is a non-negotiable: ✅ You're NOT frugal, cheap, or petrified of spending good money on good talent. ✅ You sell a digital product, online course, or run a coaching business ✅ You’ve got an email list with at least few hundred subscribers and actually want to monetize it ✅ You want someone who understands copy, email marketing, AND how to sell At this point, you're probably thinking, "Who the **** does this self-aggrandizing pseudo Don Draper think he is?" Great question. My name is Joseph and I'm one of the top direct response copywriters in the world when it comes to the info-product and coaching niche. My clients include: 👉 Patrick Bet-David 👉 Brad Lea 👉 Andy Elliott 👉 Joi Marshall 👉 LightSpeed VT (world's #1 course creation platform) 👉 Course Incubator ...and a few others I can't legally name (thanks NDAs). Here's what I can do for you (If I decide we're a good fit for each other): 🔥 Landing Pages That Sell. No fluff. No “welcome to our website” garbage. Just clean, persuasive copy that moves visitors from curious to converted. Fast. 🔥 Ad Copy That Stops Scrolls on Facebook, Instagram, whatever. I’ll craft ad copy that hooks attention in the first line, builds intrigue, and drives the click. Plus, I’ll give you creative ideas that actually make sense for your offer. 🔥 Emails That Print Money. This is where I shine. Daily story-based sales emails, onboarding sequences, abandoned cart flows, launch emails, newsletters… With my emails, you'll live in your prospects' inbox. 🔥 List Monetization Strategies that made $10M for my clients. Got a dead email list? I’ll wake it up. Got no list? I’ll help you build one. I help you turn your email list into one of your most profitable assets. Look, I’m not just another 'writer' who strings together fancy words and hopes for the best. I write to make sales. I mean, isn't that what you want?! If you're sick and tired of 572,941 generic, boring, and terrifyingly repetitive copywriters you've come across... And if you have that tingling gut feeling after reading this... message me and I'll see if we can work together.