Hire the Best Writers in Ottawa, ON

I help health, wellness, and medical brands build rapport and authority with evidence-based, SEO-friendly content that's accurate enough for clinicians and clear enough for everyday readers. I'm a Canadian, native English writer with an Honours Bachelor's Degree in Human Kinetics, post-secondary education in Paramedicine (EMS) and Health Science Studies, and five years of hands-on clinical experience designing and implementing rehab programs as a Kinesiologist. I've also ghostwritten 30,000+ word ebooks on gut health, brain health, dementia, neurodevelopment, menopause, anti-inflammatory diets, and somatic therapy, and I'm a published editor on Amazon. I specialize in: - Women’s health & menopause - Gut, brain, and metabolic health - Supplements - Chiropractic care, physiotherapy/physical therapy, & manual therapy - Mental health & mind-body content - Strength training, rehab, and longevity I can help with: - SEO content that prioritizes trust and accuracy (and also caters to LLMs) - Authority-building health content (blogs, guides, ebooks, other long-form assets) - Translating complex medical/health topics into clear, accessible content that anyone can understand - Book writing & editing for accuracy, flow, readability, grammar, and an authentic human voice - Humanizing and fact-checking AI-generated content - Content repurposing systems (blog → social → short-form) - Editing, rewriting, and compliance-aware content audits (including for FDA compliance) - Social content strategy - PR-driven thought leadership & expert positioning I've created content for healthcare professionals, wellness brands, and education platforms, including chiropractors, physiotherapists, doctors, health coaches, personal trainers, mental health professionals, supplement companies, fitness and meditation apps, manual training organizations, and more. I work in Google Docs, Shopify, Monday, Slack, and WordPress, and every piece I deliver undergoes rigorous accuracy and editorial review. Additional portfolio samples are available upon request.

17 years in SEO · $900K+ earned · 1,800+ Upwork projects completed. I specialize in Local SEO, Technical SEO, Google Business Profile optimization and organic search growth. If your website gets traffic but not enough leads, rankings, or revenue, I can help you fix the bottleneck. I’m an SEO strategist with 17+ years of experience helping businesses improve organic visibility, increase qualified traffic, and turn more website visitors into customers. I focus on the areas that usually have the biggest impact: Technical SEO audits and implementation Keyword and competitor research SEO content strategy On-page optimization Link building and authority development Local SEO and Google Business Profile optimization Conversion rate optimization Google Ads and landing page optimization What I can help you improve: Technical SEO Site audits and issue prioritization Core Web Vitals Crawlability and indexation Internal linking Schema markup Site architecture Content & Rankings Keyword research Competitor gap analysis Topic clusters and content planning Blog and service-page optimization SEO content briefs Existing content refreshes Authority & Off-Page SEO Link-building strategy Guest post opportunities Niche-relevant placements Citation building Digital PR opportunities Local SEO Google Business Profile optimization Local keyword targeting Citation strategy Local landing pages Local competitor analysis Conversion & Paid Search Landing page CRO Google Ads strategy Lead-generation funnel optimization Conversion tracking How I work: I don’t start by throwing a generic SEO checklist at your website. I first identify the biggest constraint — whether that’s technical issues, weak content, poor authority, low-converting traffic, or a lack of search demand — then prioritize the work most likely to move the numbers. You’ll get clear recommendations, practical execution, and transparent reporting without unnecessary SEO jargon. Good fit if you need: More qualified organic traffic Better rankings for high-value keywords More calls, leads, or sales from your website A technical SEO cleanup A clear SEO roadmap Help recovering stalled organic growth Someone to audit your current agency or SEO strategy Send me your website and tell me the biggest SEO problem you’re trying to solve. I’ll tell you where I’d start.

I provide high-quality research, curriculum development, and writing/editing services to help non-profits, educational institutions, and small and medium businesses build and share organizational knowledge with their teams and clients/customers. I have experience leading projects across multiple disciplines and have designed and delivered asynchronous and synchronous courses, group facilitation manuals, workshops, guidebooks and workbooks, glossaries and articles, grant proposals, assessments, evaluations, and reports. I'm familiar with SEO keyword strategies, WordPress, Canva, Moodle, Brightspace (LMS), Google Workspace, MS Office, and AI tools. Before initiating a contract, please send me a message to discuss your project.

Working as a creative writer and editor has given me the experience and skills required to masterfully weave words into engaging content. Whether this is by writing blog posts, eBooks, promoting your products and ideas, or going through your work to ensure that it's the best it could possibly be—I am your writer. When you choose me as your pen I guarantee nothing less than absolute satisfaction and deadline-beating dedication, producing only the highest standards of writing. I am very open to in-depth collaboration with my clients and implore you to contact me personally if you have a specific request for a project. I want to use my skills to make your projects or work really shine, and I'm dedicated to bringing fantastic content to the world.

SENIOR SEO CONSULTANT | LOCAL SEO | ECOMMERCE SEO | B2B SEO | SAAS SEO 🥇 9+ years of hands-on experience in SEO, SEM & Digital Marketing. 🥇 $100K+ earned on Upwork with 85+ completed jobs. 🥇 100+ clients across multiple industries and markets on and off Upwork. 🥇 Produced results for Local Businesses, eCommerce stores, B2B and SaaS businesses. 🥇 Expertise in Technical SEO, On Page SEO, Content SEO, eCommerce SEO, Shopify, Local SEO, SaaS SEO & AI Search Optimization. Your target audience now comes from Google and AI search engines. I will make sure you win in both. I’m a solo freelancer, so you’ll always work directly with me from start to finish. No agency handoffs, no middlemen, just clear communication and hands-on attention. I help companies overcome their SEO challenges, whether it's improving search rankings or generating high-quality leads. With over 9 years of experience managing SEO for local businesses, e-commerce stores, and B2B clients, I specialize in tailored search engine optimization solutions that deliver measurable growth. WHAT CLIENTS SAY ABOUT ME "Ihab completed all of our projects on time and with clear communication. He does great work. He's very knowledgable about different tools available in the market and cares about our needs." "Been 1 month trying to find a talented SEO guy. Finally, I can say Ihab is the perfect fit for us with his knowledge, strategies, and high-level SEO tactics. If you're looking for a creative SEO person then Ihab is the GO TO. Thanks!" WHAT CAN I HELP YOU WITH Technical SEO ✅ Crawlability, indexation and crawl-budget optimization. ✅ SEO audits and competitor analysis. ✅ Core Web Vitals, page speed and mobile performance. ✅ Site architecture, canonicals, robots.txt and XML sitemaps. ✅ Site migrations, 301 redirect mapping and hreflang. On Page SEO ✅ SEO Keyword research and keyword-to-page mapping. ✅ Title tags, meta descriptions and heading structure. ✅ Search intent alignment and semantic content optimization. ✅ Internal linking strategy and URL structure. ✅ Image SEO, alt text and content gap analysis. AI Search Optimization (GEO / AEO) ✅ Optimization for Google AI Overviews and AI Mode. ✅ Generative Engine Optimization for ChatGPT, Claude, and Perplexity. ✅ Entity SEO and Knowledge Graph optimization. ✅ E-E-A-T and trust-signal improvement. ✅ Structured data that makes content machine-readable. Local SEO ✅ Google Business Profile optimization and management. ✅ Map pack visibility and local keyword targeting. ✅ Local landing pages and multi-location site structure. ✅ Citation building and NAP consistency cleanup. ✅ Review generation strategy and local schema. eCommerce SEO ✅ Product and collection page optimization at scale. ✅ Product, review and breadcrumb schema. ✅ Faceted navigation and duplicate content resolution. ✅ Category hierarchy and internal linking architecture. ✅ Shopify, WooCommerce and custom platform builds. B2B and SaaS SEO ✅ Bottom-of-funnel and comparison page strategy. ✅ Programmatic SEO for integration and use-case pages. ✅ Competitor and alternative page targeting. ✅ Content clusters built around topical authority. ✅ Reporting tied to demos and qualified pipeline. Paid Ads ✅ Google Ads: search, and remarketing. ✅ LinkedIn Ads for B2B and SaaS demand generation. ✅ Paid search data used to prove keyword intent before SEO investment. ✅ Landing page and conversion tracking setup. Tools I Use: Ahrefs, SEMrush, Screaming Frog, Google Search Console, GA4, Localnord, BrightLocal, Yoast SEO, Rank Math, NeuronWriter, Claude, ChatGPT, Surfer SEO, PageSpeed Insights, Google Business Profile, Google Ads, WooCommerce, WordPress. Results I Have Achieved for Clients: ✅ Increased organic sales by 62% and lowered bounce rate by 31% for an eCommerce client after implementing a full technical and on-page strategy. ✅ Helped a dental clinic reach the top 5 for 35+ local keywords through local SEO improvements. ✅ Managed more than $2M in LinkedIn and Google Ads across SaaS, technology, and other B2B industries. Focused on lead generation while making sure cost per lead is reasonable and that their ROIs are at least 3X WHY CLIENTS LOVE TO WORK WITH ME I combine SEO strategy with hands-on implementation. Instead of applying a generic SEO checklist, I first identify the search opportunities, technical problems, content gaps, and pages that can have the biggest business impact. You get a clear strategy, practical recommendations, and focused execution based on your website and goals. If your priority is improving Google rankings, organic traffic, qualified leads, or visibility across AI search platforms, I can help you build and execute the right SEO strategy. Ready to grow your search visibility? Send me a message to book a free 15-minute call. Share your website and goals, and I’ll help you identify the right SEO strategy to move forward.

I'm Hafsah Butt, a Top Rated Freelancer with 6+ years of experience helping authors, coaches, educators, and entrepreneurs transform rough ideas into beautifully written, professionally designed, and publication-ready books. Whether you're dreaming of a heartwarming children's picture book, a bestselling Kindle eBook, a premium workbook, or a beautifully illustrated journal, I'll guide you through the entire journey—from the first draft to the final published product. No juggling multiple freelancers. No confusing publishing process. Just one creative partner who handles everything. ✨ Here's How I Can Help 🎨 Children's Book Illustration — Expressive characters, storytelling, and illustrations children instantly connect with. ✍️ Ghostwriting & eBook Development — Turn your ideas, notes, podcasts, or outlines into a compelling manuscript. 📖 Book Interior Design & Formatting — Clean, elegant layouts for Kindle, paperback, hardcover, workbooks, planners, and journals. 🚀 Amazon KDP & IngramSpark Publishing — Print-ready files, publishing support, and optimisation from start to finish. 🎯 Book Cover Design — Covers that don't just look beautiful—they make readers want to pick up your book. 💡 Interactive PDFs, Lead Magnets & Digital Products — Designed to educate, engage, and convert. 📚 I Work With • Children's Books • Business Books • Self-Help • Health & Wellness • Coaching • Personal Development • Educational Content • Spirituality • Workbooks • Journals & Planners • Digital Products 🛠️ Tools Adobe Illustrator • Adobe InDesign • Canva • Microsoft Word • Google Docs Why Clients Love Working With Me ❤️ Because I care about your book as much as you do. I'm the kind of person who notices the tiny details others overlook—the page that feels slightly off, the typography that doesn't quite fit, the illustration that needs just a little more emotion. I ask questions. I share ideas. I obsess over the little things. And I don't stop until your book feels like something you'd proudly see sitting on a bookstore shelf. Whether it's writing, illustrating, formatting, or publishing, my goal is always the same: To create a book that feels every bit as good as the story behind it. Ready to Bring Your Book to Life? Send me a message, tell me about your idea, and let's create something people will love to read. ✨