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I help businesses scale profitable growth through data-driven programmatic advertising and performance media buying. I specialize in planning, launching, and optimizing high-performing programmatic, go-to-Market, and performance marketing campaigns across Display, Video, YouTube, Meta, Tik Tok, CTV, and Social—using advanced targeting, smart bidding, and continuous optimization to maximize ROAS, CPA, and reach. Whether you’re a startup launching your first campaign or an established brand looking to improve efficiency, I deliver measurable results and transparent reporting. What I Can Help You With ✅ Programmatic strategy & media planning ✅ Campaign setup & management (Display, Video, CTV, Native) ✅ Xandr, DV360, Amazon DSP, The Trade Desk execution, Criteo, MediaMath, Adform, Meta, Bing, Tik Tok & More ✅ Audience targeting, retargeting & lookalikes ✅ Creative, bid & placement A/B testing ✅ Budget pacing & performance optimization ✅ Conversion tracking, GA4 & reporting ✅ Brand safety, fraud prevention & viewability Platforms & Tools Google Display & Video 360 (DV360) The Trade Desk Google Ads (Display, YouTube, Performance Max) Meta Ads (Facebook & Instagram) Tik Tok Google Ad Manager (GAM), Google Analytics (GA4), Campaign Manager 360 (CM360) Criteo, MediaMath, Adform, Google Ad Exchange & More In short, i have the implementation, execution, analytical and overall management knowledge / skills to work on Ad Networks, Ad Exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), Ad servers, Data Management Platforms (DMPs) and Data Aggregators and more! Why Clients Choose Me ⭐ Performance-focused (CPM, CPC, CPV, CPA, ROAS, CVR-driven etc) ⭐ Clear communication & fast response times ⭐ Strategic thinking + hands-on execution ⭐ Reliable, detail-oriented, and deadline-driven ⭐ Long-term partnership mindset If you’re looking for a programmatic advertising freelancer who treats your budget like their own, let’s talk. Send me a message and let’s build campaigns that actually perform.

🧐 Want more than just ads? I look at businesses holistically. I ask the right questions: Who are your competitors? What are the macro and micro environments impacting your industry? What CPA or ROAS do you need to hit? Where are we starting, and where do we need to go? My approach is about identifying opportunities and anticipating challenges before they even arise—ensuring your strategy is built for success from every angle. Hi, I'm Lorri! 🙋‍♀️ I’m Expert Vetted (Top 1% of Freelancers), a Google Certified Ads Specialist, and I’ve spent over 15 years in advertising (10 years media buying, 5 years freelancing). Managing $1 million+ annually in ad spend, I approach your business with a holistic strategy—beyond just ads. Who am I? ⭐ Dozens of 5-star reviews – Check out the rest of my profile! 🎯 Expert Vetted – Top 1% of Freelancers 💰 I help businesses worldwide grow with a well-rounded approach, managing millions in ad spend. I help with: - 📈 Conversion Rate Optimization (CRO) - 💡 Ensuring ads are profitable - 🤝 Becoming your long-term partner—growing your business together - 🚀 Boosting sales - 🔥 Generating quality leads - 🌐 Driving high-intent website traffic My experience includes: - ✅ Small & Medium Businesses - ✅ Agencies - ✅ E-commerce Brands - ✅ Service-Based Companies - ✅ Trade Companies (local services) Here’s what our partnership could look like: 1. Initial Info: I’ll send a form to gather your goals, budget, and timeline. 2. Research: I’ll dive deep into advanced tools to create the best strategy for you. 3. Campaign Structure: I’ll build a custom structure with projections for your review. 4. Approval: You review and approve the strategy. 5. Setup: I’ll fully set up your campaigns for success. 6. Tracking: I ensure tracking is installed and working perfectly. 7. Launch: We go live! I’ll monitor closely, making real-time adjustments to ensure the best results. If you’re looking for an honest, experienced partner who’s always ahead of the curve and up-to-date with the latest platform changes, let’s chat! Lorri Guimond

🚀 Expert Vetted Fractional CMO & Growth Consultant | Sales Systems, Marketing Strategy & Business Development I help startups, agencies, and professional service firms build scalable sales and marketing systems that drive consistent revenue and investor readiness. With 10+ years of experience in business development, marketing strategy, and consulting, I’ve supported companies across SaaS and Tech, professional services, and finance, delivering both strategy and execution to ensure growth isn’t just planned, it’s achieved. Here’s how I can help your business grow: ✅ Strategy & Market Research – Competitor analysis, go-to-market roadmaps, and investor-ready business planning. ✅ Sales & Marketing Systems – Creating multichannel customer acquisition, lead generation funnels, and revenue optimization, taking full ownership of the Sales and Marketing efforts of the business. ✅ Team & Process Leadership – Hiring, training, and managing cross-functional teams; SOPs and scalable workflows. ✅ Execution & Reporting – Hands-on management of campaigns (content, social, paid, email) with clear KPIs and ROI tracking. Results I’ve delivered: - Helped a SaaS firm launch into the U.S. market with new pricing tiers, boosting MRR by 25% in 90 days. - Designed lead generation systems that generated 300+ qualified leads/month for B2B companies. - Built investor pitch decks that supported multi-million-dollar fundraising rounds. Whether you need high-level strategy, hands-on execution, or both, I can help you scale effectively. Let’s discuss how we can grow your business! --------------------------------------------------------------------------------------------------------------------- What can I offer with my Agency?: COO & Co-Founder of Lil Horse. With extensive digital marketing experience, I lead a team of 40+ specialists focused on one goal: helping brands achieve sustainable, scalable growth. We bring a global perspective, a data-first approach, and a relentless commitment to client success. Our team is fluent in English and Spanish, allowing us to serve diverse markets seamlessly. Lil Horse is more than just an agency, we’re your growth partners, dedicated to creating impactful strategies and building relationships that last. We've proudly worked with renowned clients such as: • FIFA • Budweiser • HubSpot • Chegg • Modern Campus • Huggies Unlock Your Brand’s Potential with Our Expert Services: • Digital Marketing Strategy & Social Media Marketing: We’ve boosted audience engagement by up to 45% within six months through tailored social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter. • Multi-Platform Advertising: Using advanced audience insights and strategic budgeting, we’ve achieved up to 3x ROI on campaigns launched across Facebook, TikTok, YouTube, and Google Ads. • SEO & Lead Generation: With our SEO efforts, clients have seen up to 30% increases in search rankings and 25% growth in organic traffic within three months. Our lead generation campaigns nurture and convert leads effectively. • Graphic Design & Branding: From logo creation to full brand identity, we ensure a consistent and memorable presence that drives brand recognition and builds trust. • Web Design & Development: Our responsive, SEO-optimized websites have resulted in up to 20% improvements in conversion rates for clients in various industries. • PPC Campaigns & Consulting: With our PPC expertise, we consistently drive up to 35% higher ROI on ad spend through effective targeting, A/B testing, and data-driven insights. • Content Creation & Copywriting: By aligning with brand voice and optimizing for SEO, our content has increased engagement by 30% on average. • Email Marketing: Our email campaigns see 20%+ open rates and conversion rates up to 5%, thanks to personalized design, segmentation, and robust automation. At Lil Horse, we don’t just provide services; we craft customized solutions designed to meet your unique challenges and aspirations. With a proven track record of success and a passionate team by your side, we’re committed to helping you thrive in today’s competitive landscape. Connect with me today, and let’s unlock your brand’s full potential together!

Profitable ad spend starts with reliable, actionable data. I create high-performing Google Ads campaigns driven by clear analytics, so we can cut waste and scale what works. Want campaigns that deliver measurable ROAS? Message me now and let’s map out your winning strategy. We'll work together to create a plan to avoid burning marketing dollars on under-performing campaigns and start generating profitable returns from your digital ads now! My digital advertising campaigns have helped my clients generate 10x Return On Ad Spend (ROAS) from search, social, and display. I'm a full-stack digital marketing specialist with over 15 years of experience in Google Ads, Facebook Ads, SEO, conversion rate optimization, copywriting, and analytics. ✅ Full-Stack Digital Marketing Specialist ✅ 15+ Years Digital Marketing Experience ✅ Top-Rated UpWork Freelancer ✅ 100+ Projects Successfully Completed I've worked at a number of very successful digital marketing agencies for several years before striking out on my own as a freelancer. I've helped local businesses to generate leads and inbound calls. I've helped ecommerce stores sell online. I've helped SaaS businesses to generate leads, subscribers, and app installs. I've managed campaigns from a few hundred dollars per month to six figures per month in ad spend. I keep all my certifications up to date every year to stay on top of the rapid changes in the digital advertising world. I'm certified in Google Analytics, Google Ads Search, Display, Shopping, Social Media Advertising, and more. After managing hundreds of campaigns and going through numerous training programs, I've developed an arsenal of tools, strategies, blueprints, and templates, that are ready to deploy in your business. I create measured and calculated campaigns optimized with a laser focus on delivering RETURN ON AD SPEND. Don't spend any more time struggling to get your digital marketing and advertising campaigns profitable. Leverage my skills and experience to give your campaigns a solid foundation for success from the start. Allow me go to work for you to generate revenue for your business at a positive return on marketing investment. I'll handle it all from a to z, including: ☑️ Campaign Setup: Proper account structure, campaign structure, ad groups, and ads. ☑️ Keyword Research: Choosing the right keywords to reach your ideal customers online. ☑️ Conversion Tracking: Track leads, calls, and purchases to know which campaigns are generating customers, down to the exact ad. ☑️ Landing Pages: Build new landing pages or optimize your existing pages. ☑️ Conversion Rate Optimization: Ensure your campaigns and landing pages contain the right elements to attract buyers and compel them to take action. ☑️ Bidding Management & Optimization: Reach your customers where they are online but don't overpay. ☑️ Day-Parting and Time-Parting: Make sure your ads show up at the times when people are converting into leads and customers, not just browsing. ☑️ Quality Score Optimization: A higher quality score can place your ad above your competitor at a lower cost. ☑️ Ad Copywriting: Ads that compel customers to click your ad versus your competitors. ☑️ Ad Split-Testing: Continually testing and optimizing ads to improve performance. ☑️ Remarketing: Follow your customers around the web until they buy. ☑️ Reporting: Weekly and monthly performance reports showing you how your campaigns are performing. Are you ready to make digital marketing work for YOUR business? Hit that invite button and let's chat!

Are you still throwing money into ads and hoping they convert? Performance marketing shouldn’t feel like a black hole. I partner with growing brands and leadership teams to design and scale performance-focused marketing campaigns that drive measurable results without compromising brand integrity. What I Do 🚀 Performance Marketing Strategy – Align paid media with real business goals 🚀 Paid Media Oversight – Google Ads and paid social with senior-level direction 🚀 Brand-Aligned Campaigns – Conversion-focused without compromising brand integrity 🚀 Campaign Planning & Positioning – Clear structure before scaling investment Why Brands Choose Me ✅ $30M+ in ad spend overseen across paid social and search ✅ $90M+ in revenue influenced through performance-led campaigns ✅ Experience operating at scale with high-growth brands ✅ Senior strategic oversight focused on clarity, efficiency, and outcomes Ready to Move Forward? If you want paid marketing that performs without compromising your brand, the next step is simple: check out past case studies or message me directly and let’s make it work harder.

The Short Version: Creative director and fractional CMO for 7-9 figure eCom brands with 4+ years of eCom and media buying experience. Direct response is my world. I leverage consumer psychology and awareness to create ads that don’t just sell—they scale. Over $5M in ad spend, 20+ clients served. The Long Version: Let me guess—you’re throwing ads at the wall, hoping something sticks. Or maybe you’re stuck, scaling up only to see your CPA skyrocket. I’ve seen ad accounts spending $30K+/day, and trust me, what they’re doing might surprise you. The truth? Intent + volume = scale. High CPMs? It’s not your account, it’s your ads. Inconsistent results? A winning creative will keep you hitting your KPIs, even on off days. So how do I fit in? If you’re constantly making losing ads, you’re probably making the same mistake over and over. You need to track, analyze, and dive deep into what’s working and what’s not. Get back to the basics—market desire, persona, awareness stage. Testing and iterating gets you closer to a winner. It’s a process of cutting out the bad to find the good. Here’s the truth: The market is flooded with lookalike brands. Your customers can smell an unoriginal pitch from a mile away. I don’t just create ads—I build strategic frameworks that tap into pain points your competitors are missing. What you won’t hear from most "creative experts": 80% of your competitors are using the same 3-4 hooks they copied from each other. Most brands waste budgets because they don’t match the creative tone with customer awareness. A differentiated strategy is worth 10x more than any small targeting tweak. Scaling isn’t about finding a lucky winner—it’s about creating a repeatable system. When I work with clients, we build a creative matrix that maps customer journey touchpoints, crafts a unique brand voice, and creates modular assets that can be optimized. The result? Ads that don’t just perform—they compound over time. If you’re serious about hitting $100K+ days, you need more than just a freelancer pushing out pretty pictures. You need someone who understands consumer psychology and knows how to turn it into scalable, high-converting creative. Don’t believe me? Check out my reviews. Let’s chat. Aymen