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Hey, Iām William. Iāve spent 12 years as an entrepreneur and creative. Iāve worked with global brands as well as small businesses. I combine creative strategy, AI systems, and performance marketing experience to help brands produce better ad creative and content faster.
š¶ Career Highlights
š¹ Built an acquisition funnel generating $400K in revenue and 118 B2B clients
š¹ Solo Creative Strategist for 7 figure performance marketing agency (38+ ad creatives/month)
š¹ Consulted major CPG brands on UGC, educational content and review generation
š¹ Worked with an advertising agency under the WPP umbrella.
š¹ Built content and marketing strategies for 5+ brands across multiple industries
š¶ What I Do
š¹ Creative Strategy and Research: I analyze your ad library, competitors, audience, and organic content to identify what's working, what's missing, and what to test next. I deliver strategic creative briefs, campaign concepts, and a creative roadmap with research-backed ideas organized by audience, angle, format, and funnel stage. Whether it's paid media or organic content, your team always has a pipeline of fresh, diverse concepts ready to execute.
š¹ Ad Creative and Production: I write detailed creative briefs with scripts, hooks, shot lists, and visual references for video. I then manage your creators, editors, and designers through execution, acting as your creative quarterback to make sure every asset aligns with your objectives and brand. For static and AI-producible formats, I can deliver finished assets myself.
š¹ AI Systems Engineering: I design and build custom AI automation systems, agentic workflows, and AI employees that handle repetitive, high-volume tasks so your team can focus on higher-value work. My specialization is creative and marketing operations: ad analysis, competitive intelligence, batch image generation, content research, and production pipelines. If a human is doing it manually and repeatedly, I can probably build an AI system to do it faster, cheaper, and at scale.
Tools: Claude Code, Antigravity, N8N, Gemini, Codex, Perplexity, and more
š¹ AI Content Creation: I produce high-quality static ads, product imagery, lifestyle visuals, UGC-style content, and AI-generated video tailored to your brand strategy. Your brand gets a steady stream of on-brand assets ready for ads, social, e-commerce, and digital platforms.
Tools: Weavy, Nano Banana, Midjourney, Flux, Kling, Runway, Veo, ElevenLabs, HeyGen, MakeUGC
š¶ How I Work
For creative strategy and content: I'm research-first. Every engagement starts with a deep dive into your existing creative, ad performance, competitors, and audience before I touch a single asset. From there I build a creative roadmap: an organized library of concepts mapped by audience, angle, format, and funnel stage, prioritized by what's most likely to move the needle. Then I deliver detailed creative briefs and begin producing assets. Every month I review what performed, retire what didn't, and add fresh concepts based on new data and research. I work month-to-month with no lock-in contracts. Communication happens through Slack with 24-hour response times on business days.
For AI systems builds: every project starts with a discovery call where I map your existing processes, understand your objectives, and identify where manual, repetitive work is costing you time and money. From there I design a custom solution, whether that's an agentic workflow, an AI employee, or a full automation pipeline, and send a fixed-price proposal with clear deliverables, timeline, and milestones.
š¶ Skills and Expertise
Creative Strategy, Ad Creative, Meta Ads, Facebook Advertising, Performance Marketing, Creative Direction, GTM Strategy, Growth Strategy, Go To Market, AI Automation, AI Agents, Agentic Workflows, AI Content Creation, AI Image Generation, AI Video Generation, UGC Content, Content Strategy, Prompt Engineering, Competitive Analysis, Market Research, Creative Briefs, Campaign Development, Automation Systems, N8N, Make, Zapier, Claude, GPT, Midjourney, Flux, Kling, Runway, Weavy, ElevenLabs, HeyGen
Ad Creative
Creative Direction
Paid Media
Advertising
Creative Strategy
AI Consulting
AI Content Creation
Content Creation
AI Image Generation
AI Video Generation
Automation
AI Agent Development
Market Research
Performance Marketing
Lead Generation
System Automation
Social Media Advertising
Growth Strategy
Brand Strategy
Lead Generation Strategy
Aymen Z.
Toronto, Canada
$93/hr
5.0
20 jobs
The Short Version:
Creative director and fractional CMO for 7-9 figure eCom brands with 4+ years of eCom and media buying experience. Direct response is my world. I leverage consumer psychology and awareness to create ads that donāt just sellāthey scale. Over $5M in ad spend, 20+ clients served.
The Long Version:
Let me guessāyouāre throwing ads at the wall, hoping something sticks.
Or maybe youāre stuck, scaling up only to see your CPA skyrocket.
Iāve seen ad accounts spending $30K+/day, and trust me, what theyāre doing might surprise you.
The truth? Intent + volume = scale.
High CPMs? Itās not your account, itās your ads.
Inconsistent results? A winning creative will keep you hitting your KPIs, even on off days.
So how do I fit in?
If youāre constantly making losing ads, youāre probably making the same mistake over and over.
You need to track, analyze, and dive deep into whatās working and whatās not.
Get back to the basicsāmarket desire, persona, awareness stage. Testing and iterating gets you closer to a winner. Itās a process of cutting out the bad to find the good.
Hereās the truth:
The market is flooded with lookalike brands.
Your customers can smell an unoriginal pitch from a mile away.
I donāt just create adsāI build strategic frameworks that tap into pain points your competitors are missing.
What you wonāt hear from most "creative experts": 80% of your competitors are using the same 3-4 hooks they copied from each other. Most brands waste budgets because they donāt match the creative tone with customer awareness. A differentiated strategy is worth 10x more than any small targeting tweak.
Scaling isnāt about finding a lucky winnerāitās about creating a repeatable system.
When I work with clients, we build a creative matrix that maps customer journey touchpoints, crafts a unique brand voice, and creates modular assets that can be optimized.
The result?
Ads that donāt just performāthey compound over time.
If youāre serious about hitting $100K+ days, you need more than just a freelancer pushing out pretty pictures.
You need someone who understands consumer psychology and knows how to turn it into scalable, high-converting creative.
Donāt believe me? Check out my reviews.
Letās chat.
Aymen
Paid Media
Brand Consulting
Sales Copywriting
Facebook Advertising
Direct Response Copywriting
Conversion Rate Optimization
Brand Strategy
Social Media Marketing
Marketing Strategy
Media Buying
Creative Writing
Marketing
Growth Strategy
Customer Acquisition Strategy
UGC
Nadiia B.
Calgary, Canada
$28/hr
4.9
133 jobs
Hi. Iām a professional designer with over 5 years of experience in digital and web design, specializing in creating visually compelling and strategically driven designs that elevate brands and drive engagement. My work is centered on blending creativity with functionality to deliver solutions that resonate with your audience and align with your business goals.
Hereās what I can do for you:
Advertising Materials
⢠Static and animated creatives for Meta (Facebook & Instagram) and LinkedIn
⢠Short-form video ads for paid campaigns
⢠Display ads and creatives for Google Ads
⢠Animated HTML5 banners
⢠Ad variations for A/B testing and multi-format adaptation
⢠AI-assisted image generation and visual asset creation
Website & Landing Page Design
⢠UI design for websites and landing pages (from wireframes to high-fidelity mockups)
⢠Website development in Framer
⢠Website redesign and visual optimization
Additional deliverables:
⢠Presentations & pitch decks
⢠Infographics and data visuals
⢠Social media visuals, covers, banners
I work with marketing teams, founders, and agencies on both project-based and long-term engagements.
Ad Creative
Paid Media
Advertising Design
Social Media Design
Google Ads
Animated Banner Ad
Presentation Design
Facebook Advertising
Banner Ad Design
Static Banner Ad Design
Digital Advertising
Adobe Photoshop
Figma
Social Media Advertising
Mamin K.
Milton, Canada
$20/hr
4.9
6 jobs
šļø Rising Talent Freelancer - Mamin Khan
šļø Creative Design & Branding Specialist
ā Proven track record of delivering outstanding design projects on Upwork
š¦ Expert in logo design, branding, pitch decks, eBooks, business card designs, and more
ā Available 5 days a week to meet your project requirements
Hi there! I'm Mamin Khan, a seasoned graphic designer specializing in creating visually stunning and impactful designs. Whether you need a striking logo, cohesive branding, a professional pitch deck, or captivating eBook covers, I'm here to bring your ideas to life and elevate your brand.
ā My Approach:
I believe that great design is about more than just visuals; it's about communicating your message effectively and resonating with your audience. From logo creation to branding and presentation designs, I apply industry best practices and innovative techniques to deliver high-quality designs that exceed expectations.
ā My Skills:
⢠Logo Design
⢠Branding / Corporate Identity Creation
⢠Pitch Deck Design and Presentation
⢠eBook Design and Cover Creation
⢠Business Card Design
⢠Presentation Design
⢠Document Formatting
⢠T-Shirt and Merchandise Design
⢠Visual Identity and Style Guide Development
⢠Print and Digital Advertising Materials
⢠Social Media Graphics and Content Creation
ā The tools I use:
⢠Adobe Photoshop
⢠Adobe Illustrator
⢠Adobe InDesign
⢠Adobe XD
⢠Figma
⢠Canva
⢠Microsoft PowerPoint
⢠Microsoft Word
ā Keywords:
Custom Logo Designs, Illustrations, Flyer Designs, Label and Packaging, T-Shirt Designs, Brochure Designs, Caricature & Cartoon Designs, Stationery Design and Brand Identity, Book cover / CD cover Designs, Banner / Poster Designs, Portrait Designs, Business Card Designs, Presentation Designs, Photo Retouching, Infographic Designs, Sticker Designs, Icon Designs, 2D-3D Logo Designs, Animations/GIF Designs, Corporate Identity, Visual Identity, Print Materials, Digital Graphics, Social Media Content, Marketing Materials, Visual Communication, Brand Development, Brand Strategy, Professional Design, Eye-catching Designs, Custom Graphics, Promotional Materials, Design Expertise, Client Satisfaction, Design Innovation, Design Trends, Brand Consistency, Impactful Visuals, Creative Solutions.
Ad Creative
UX & UI Design
Pitchbook
Branding & Marketing
Logo Design
Branding
Brand Management
Ebook
Presentation Design
Ebook Formatting
Book Cover Design
Social Media Advertising
Mobile App Design
WordPress Website Design
Shopify Website Design
Nith C.
Ajax, Canada
$55/hr
5.0
11 jobs
Most creative work gets treated like decoration.
I treat it like infrastructure. āļø
Iām a Toronto-based creative systems builder helping startups, ecommerce brands, creators, and growing businesses look sharper, convert better, and scale faster.
I work across design, marketing, AI visuals, paid ads, content systems, and digital campaigns, building creative that connects to real business outcomes: attention, leads, credibility, sales, and growth.
I specialize in:
šØ Brand Identity & Visual Systems
š± UX/UI Direction for Websites & Apps
š Amazon Listing Images & A+ Content
š¦ Packaging, Product Mockups & Launch Assets
š£ Meta Ad Creatives & Paid Social Assets
šŗ DOOH Ads, Digital Signage & Campaign Visuals
š§ AI-Generated Product, Lifestyle & Marketing Visuals
š Presentations, Pitch Decks & Document Formatting
š² Social Media Content Systems & Rollout Assets
My workflow blends creative direction, design, strategy, paid media, and AI-assisted production using Adobe Creative Suite, Figma, Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, ChatGPT, Gemini, Midjourney, Higgsfield, Seedance, Kling, Runway, Meta Ads, Google Ads, and Google Analytics.
Selected results:
⨠2.5M+ impressions for a dancewear campaign
š¢ 21k+ views and 10k+ accounts reached for a commercial real estate content system
š +150% follower growth for Rutopia, growing from 986 to 3,100+ followers, with one boosted post reaching ~60,000 views
š¬ Creative and campaign support across six cinema locations
šŗ AI-assisted visual campaigns for restaurants, product brands, and digital signage platforms
Clients work with me because I bring:
ā Fast, clear communication
ā Sharp attention to detail
ā Clean, modern, conversion-focused design
ā Strategic thinking, not just āpretty visualsā
ā Polished results with fewer revision loops
Whether youāre launching an MVP, building a brand from scratch, improving your ecommerce visuals, setting up a content system, refreshing your marketing assets, or integrating AI into your creative workflow, I can help turn the idea into something sharp, usable, and built to scale.
I think like a strategist, design like a creative, and execute like an operator.
Bring me a problem with no playbook. Iāll build one. š
See my work and process: SS2.CA
Ad Creative
Illustration
Music Production
Informational Infographic
Google Ads
Digital Marketing
PPC Campaign Setup & Management
Social Media Advertising
Video Ad Campaign
Graphic Design
Brand Design
Google Analytics
B2B Marketing
Content Creation
Video Editing
David B.
Vancouver, Canada
$70/hr
4.9
68 jobs
My last client scaled from 1.2x to 4.5x ROAS and cut CPA by 35% in under 30 days.
I'm a DTC Creative Strategist specialising in AI-powered ad creatives for Meta and TikTok.
I think like a strategist and execute like a production team: research, hooks, scripts, and finished ads in one place.
Native German & English. Blackmagic Certified. Portfolio below.
Here's how I work:
ā Research: I mine your audience's exact language from Reddit, reviews, and competitor ads.
Hooks come from what real customers say, not what sounds good in a brief.
ā Creative Strategy: Every ad starts with a hypothesis. Who is this for, what do they believe, and what's the one thing that makes them stop in 1.5 seconds. No guesswork.
ā AI-First Production: Full pipeline using Kling, VEO, Higgsfield, NanoBanana, and ElevenLabs integrated into DaVinci Resolve. Real footage plus AI assets. Short-form 15 to 60 seconds, VSLs, all formats and exports included.
ā Hook Testing: Multiple hook variants per creative, built for rapid iteration. I read the data and rebuild what isn't working.
ā European Market Edge: Native German and English means I cover DACH and global markets. Lower CPMs, fresh audiences, most competitors aren't there.
Why clients choose me:
I prioritise cost per purchase over aesthetics. Fast turnaround, agency-level communication, no hand-holding needed.
If you're running DTC ads and your creative isn't converting, message me with your brand name and monthly ad spend. I'll tell you in one reply what I'd change first.
š§ DTC Creative Strategy | AI-Powered Video Production | Direct Response Advertising | Meta & TikTok Ads | UGC Ad Creatives | Hook & Script Development | Ad Creative Testing | DaVinci Resolve | DACH Market | Bilingual DE/EN
Ad Creative
Creative Strategy
Performance Marketing
Direct Response Copywriting
AI Video Generation
AI Content Creation
UGC
Video Production
Video Ad
TikTok Ad
TikTok Video
Instagram Reels
Ecommerce Marketing
Video Editing
DaVinci Resolve
Social Media Advertising
Ad Content Creation
Facebook Advertising
German
AI Video Generator
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