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WANT GOOGLE AND META ADS THAT BURN CASH AND BRING IN NOTHING? That’s what happens when campaigns are built without a revenue focus. Businesses do not invest in ads for activity. They invest in them to make money. Here’s what happens when the account is built to generate revenue: ✅$7.2M generated for a skincare brand, 6.2× ROAS after a full rebuild. ✅Contractor scaled from $2.5K → $18K in booked jobs in 45 days. ✅HVAC company averaging 50+ leads/month at $32 CPL. ✅Retail brand driving 60+ showroom visits/month at £48 CPL (55% close rate). ✅SaaS client: 92 qualified demos from $9K spend, 22% closed. ✅$36K/mo added revenue for an electrical company within 30 days of optimization. These aren’t vanity metrics. They’re live accounts, verified in GA4 and Ads Manager. — I’ve managed over $53,000,000 in Google & Meta ad spend across 11 industries, and every dollar was tracked, optimized, and tied to revenue. Most accounts I take over are losing 25-40% of budget. Bad structure, lazy targeting, broken tracking. I rebuild them into money machines that pay you back every month. — ✔️What Happens When I Take Over Your Ads: Day 1-3: Audit everything. Identify leaks, dead spend, and tracking errors. Day 4-7: Rebuild structure by intent, cold, warm, and bottom-of-funnel. Week 2-3: Launch with verified GA4 + Tag Manager tracking. Week 4-8: Scale what converts, pause what bleeds. Result: 3×-6× more ROI from the same budget. — ✔️Proof of work: ✅INIKA Organic (Australia) A skincare brand that came to me spending $3K a day and plateaued. Their agency was chasing cheap clicks and automated bidding. I rebuilt the structure by intent level, brand, competitor, and solution keywords, and rewrote the ad copy around pain points instead of slogans. We went from 2.8× to 6.2× ROAS in seven weeks, and scaled to $7.2M in annual revenue without touching their product pricing. ✅Everskin Clinic (Zurich) $8–10K monthly spend. CPAs drifting up. No separation between treatments, no control on intent. Account rebuilt by service and intent, spend capped by CPA thresholds. ROAS moved from 2.8× to 6.2× in 7 weeks, unlocking ~$0.8M in annualized revenue at the same spend. ✅Charlottetown Water and Plumbing (USA) A home service contractor that was averaging $2.5K a month in booked jobs. They had broad match keywords like “home repair” and were sending everyone to their homepage. I built call-only campaigns, created location-specific pages, and added a real conversion pipeline through Tag Manager. Within 45 days they were booking $18K monthly. ✅Design Pickle (Canada) A SaaS company that wanted demo calls but had no way to track who came from where. I set up GA4 properly, built conversion events for each form stage, and introduced lead scoring. $9K in ad spend brought 92 qualified demos, CPL $98, and 22% of those converted into paid accounts. ✅(Beeline Plumbing) A plumbing client, I cleaned up their keyword structure and ad extensions, built separate campaigns for service categories, and used dynamic call tracking. They now average 50+ leads a month at $32 each. ✅Biko (Canada) A retail brand that was paying for clicks that didn’t match their intent. We simplified everything into two campaigns, rewrote product feeds, and built a single high-contrast landing page for showroom visits. They now average 60+ in-store visits a month at £48 per lead and close over half. — ✔️Want Your Ads to Actually Make Money? Full account breakdowns and screenshots are shared privately once fit is confirmed. If you’re spending meaningful money and want to see exactly where it’s leaking and what would need to change to replicate or exceed these results, I’ll show you. Most of my clients come to me after wasting months paying for clicks that didn’t turn into customers. I fix that by rebuilding their campaigns so every dollar earns something back. If you want to see how much more your ads should be making, send me your numbers. I’ll show you exactly what it would take to double your return, before you spend another cent. SEO: Google Ads Expert | PPC Specialist | Google Ads Management | Google AdWords Expert | Lead Generation Specialist | Conversion Tracking | GA4 | Google Tag Manager | Meta Ads | Facebook Ads | Instagram Ads | Search Ads | Display Ads | Performance Max | Local Service Ads | PPC Campaign Management | Google Ads Audit | Landing Page Strategy | Conversion Rate Optimization | Call Tracking | Keyword Research | Negative Keyword Strategy | Retargeting | Paid Search | Local Lead Generation | Home Services Marketing | Contractor Lead Generation | Remodeling Leads | Roofing Leads | Plumbing Leads | HVAC Leads | Med Spa Marketing | Clinic Lead Generation | B2B Lead Generation | E-commerce PPC | Shopify Ads | ROI Focused PPC | Cost Per Lead Optimization | Revenue Growth | Qualified Leads | Booked Calls | Sales Funnel Optimization

🧐 Want more than just ads? I look at businesses holistically. I ask the right questions: Who are your competitors? What are the macro and micro environments impacting your industry? What CPA or ROAS do you need to hit? Where are we starting, and where do we need to go? My approach is about identifying opportunities and anticipating challenges before they even arise—ensuring your strategy is built for success from every angle. Hi, I'm Lorri! 🙋‍♀️ I’m Expert Vetted (Top 1% of Freelancers), a Google Certified Ads Specialist, and I’ve spent over 15 years in advertising (10 years media buying, 5 years freelancing). Managing $1 million+ annually in ad spend, I approach your business with a holistic strategy—beyond just ads. Who am I? ⭐ Dozens of 5-star reviews – Check out the rest of my profile! 🎯 Expert Vetted – Top 1% of Freelancers 💰 I help businesses worldwide grow with a well-rounded approach, managing millions in ad spend. I help with: - 📈 Conversion Rate Optimization (CRO) - 💡 Ensuring ads are profitable - 🤝 Becoming your long-term partner—growing your business together - 🚀 Boosting sales - 🔥 Generating quality leads - 🌐 Driving high-intent website traffic My experience includes: - ✅ Small & Medium Businesses - ✅ Agencies - ✅ E-commerce Brands - ✅ Service-Based Companies - ✅ Trade Companies (local services) Here’s what our partnership could look like: 1. Initial Info: I’ll send a form to gather your goals, budget, and timeline. 2. Research: I’ll dive deep into advanced tools to create the best strategy for you. 3. Campaign Structure: I’ll build a custom structure with projections for your review. 4. Approval: You review and approve the strategy. 5. Setup: I’ll fully set up your campaigns for success. 6. Tracking: I ensure tracking is installed and working perfectly. 7. Launch: We go live! I’ll monitor closely, making real-time adjustments to ensure the best results. If you’re looking for an honest, experienced partner who’s always ahead of the curve and up-to-date with the latest platform changes, let’s chat! Lorri Guimond

I help businesses scale profitable growth through data-driven programmatic advertising and performance media buying. I specialize in planning, launching, and optimizing high-performing programmatic, go-to-Market, and performance marketing campaigns across Display, Video, YouTube, Meta, Tik Tok, CTV, and Social—using advanced targeting, smart bidding, and continuous optimization to maximize ROAS, CPA, and reach. Whether you’re a startup launching your first campaign or an established brand looking to improve efficiency, I deliver measurable results and transparent reporting. What I Can Help You With ✅ Programmatic strategy & media planning ✅ Campaign setup & management (Display, Video, CTV, Native) ✅ Xandr, DV360, Amazon DSP, The Trade Desk execution, Criteo, MediaMath, Adform, Meta, Bing, Tik Tok & More ✅ Audience targeting, retargeting & lookalikes ✅ Creative, bid & placement A/B testing ✅ Budget pacing & performance optimization ✅ Conversion tracking, GA4 & reporting ✅ Brand safety, fraud prevention & viewability Platforms & Tools Google Display & Video 360 (DV360) The Trade Desk Google Ads (Display, YouTube, Performance Max) Meta Ads (Facebook & Instagram) Tik Tok Google Ad Manager (GAM), Google Analytics (GA4), Campaign Manager 360 (CM360) Criteo, MediaMath, Adform, Google Ad Exchange & More In short, i have the implementation, execution, analytical and overall management knowledge / skills to work on Ad Networks, Ad Exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), Ad servers, Data Management Platforms (DMPs) and Data Aggregators and more! Why Clients Choose Me ⭐ Performance-focused (CPM, CPC, CPV, CPA, ROAS, CVR-driven etc) ⭐ Clear communication & fast response times ⭐ Strategic thinking + hands-on execution ⭐ Reliable, detail-oriented, and deadline-driven ⭐ Long-term partnership mindset If you’re looking for a programmatic advertising freelancer who treats your budget like their own, let’s talk. Send me a message and let’s build campaigns that actually perform.

Hi. I’m a professional designer with over 5 years of experience in digital and web design, specializing in creating visually compelling and strategically driven designs that elevate brands and drive engagement. My work is centered on blending creativity with functionality to deliver solutions that resonate with your audience and align with your business goals. Here’s what I can do for you: Advertising Materials • Static and animated creatives for Meta (Facebook & Instagram) and LinkedIn • Short-form video ads for paid campaigns • Display ads and creatives for Google Ads • Animated HTML5 banners • Ad variations for A/B testing and multi-format adaptation • AI-assisted image generation and visual asset creation Website & Landing Page Design • UI design for websites and landing pages (from wireframes to high-fidelity mockups) • Website development in Framer • Website redesign and visual optimization Additional deliverables: • Presentations & pitch decks • Infographics and data visuals • Social media visuals, covers, banners I work with marketing teams, founders, and agencies on both project-based and long-term engagements.

I help brands grow through full‑funnel paid media, specializing in Meta and Google Ads across eCom, DTC, and local service businesses. I’ve managed $1M+ in ad spend, working with teams to scale revenue, lower CAC, and bring structure and clarity to paid acquisition. Here are a few recent outcomes: Niche marketplace (Google & Meta): - Scaled to over $1M+ in monthly GMV, with consistent 15–21x ROAS on high‑AOV campaigns. - Boosted purchase volume by 510% while maintaining profitability during scaling phases. - Launched and optimized Google Shopping, ASC, and retargeting funnels from scratch. DTC organic food brand (Google & Meta): - Drove 10,000+ new customers while maintaining 5–8x ROAS and an LTV:CAC of 4x+. - Led biweekly performance reviews to align on strategy shifts, ad testing priorities, and funnel diagnostics. - Identified high‑performing UGC through structured creative testing. - Helped transition toward longer‑term NC‑ROAS optimization and TikTok expansion. - Worked on a new homepage that increased conversion rate by 10% and revenue per visitor by 14%. DTC pet food brand (Google Ads): - Reduced CAC by 29% while increasing purchases by 43% within the first 30 days of taking over the account. - Scaled new‑customer‑focused campaigns with CACs well below breakeven targets. - Achieved 70–94% new customer rates across core campaigns like Shopping and non‑brand Search. - Contributed to campaign consolidation and optimization that stabilized ROAS and improved new‑customer delivery. - Led biweekly reporting calls to support budget recommendations and performance analysis. I’m quick to adapt, comfortable across verticals, and thrive in lean, fast‑paced environments. Whether you’re launching something new, trying to get CAC under control, or scaling past product‑market fit, I bring structure, testing, and strategy to your paid media so you know exactly what’s working and what to do next. What I Offer Ad Account Audits (Meta & Google): - Deep audits of your accounts to find wasted spend, broken structure, poor tracking, and missed opportunities. - Clear, prioritized recommendations you can implement immediately. Full‑Funnel Build & Ongoing Management: - Top‑, mid‑, and bottom‑funnel systems for acquisition and retention. - Continuous optimization of campaigns, audiences, bids, and creatives around ROAS, CAC, and LTV, not just clicks. Creative & Funnel Testing: - Structured testing of hooks, angles, formats, and offers to systematically improve CTR, CVR, CPA, and overall efficiency. - Collaboration on landing pages and onsite experience to lift conversion and revenue per visitor. Principles: I only work with halal‑compliant businesses. That means no interest‑based finance, loans, insurance, adult content, gambling, or other non‑permissible industries. My work is guided by halal principles without compromising performance, which includes: No music in ad creatives. No objectification of women in ads or funnels. No deceptive or manipulative advertising tactics. Instead, results come from strong product positioning, clear value propositions, social proof, and honest, benefit‑driven messaging. You don’t have to compromise your values to scale profitably. Ideal Clients - eCom, DTC, and SaaS brands that want disciplined, data‑driven paid acquisition. - Teams who value transparency, community, and purpose as much as performance. - Founders who want a strategic partner to own their Meta/Google growth, not just “run some ads”.

I'm a Paid Search Specialist (Certified Google Partner) with over $40 Million in managed adspend. A few notable brands whose Google Ads I've managed: - Cirque Du Soleil (Sept 2022 - Sept 2024) - Stamped IO (May 2025 - October 2025) - Openphone (May 2022 - February 2023) - Rewind (Feb 2021 - Feb 2023) Whether you are looking for a campaign audit, overhaul of your existing campaigns, ongoing monthly management, a new campaign from scratch, or just need expert consultation, get in touch with me for a custom quote and I'll be happy to help. My approach: 1. Data-driven optimizations to help you find more of your ideal customers, at a profitable ROAS 2. Transparent reporting. Regular communication and education of clients to keep you up to speed with what's going on 3. Experimentation that compounds. You should expect your PPC specialist to be always testing new optimizations and I pride myself on a continuous testing framework so all my clients are consistently reaching new highs.