I’m a senior marketing strategist and creative lead with 10+ years of experience helping businesses build stronger brands, grow audiences and turn complex products into clear, compelling marketing.
I work across the full marketing picture, from strategy, positioning, and go-to-market planning through to content, campaigns, lifecycle marketing, and creative direction. My approach combines strategic thinking with strong creative and editorial instincts, so I’m not just interested in what a brand should do, but how it should look, sound and connect with its audience.
I’ve built marketing functions and channels from the ground up, grown an email audience from 0 to 100,000 subscribers, built a LinkedIn presence from 0 to 20,000 followers, and contributed to a 20% increase in mobile app adoption through lifecycle marketing. I’ve also built and promoted ongoing webinar programmes attracting 50+ live attendees per month, led major rebrands, and developed go-to-market strategies for new products and features.
What I help with:
🎯 Marketing Strategy & Planning
Turning business goals into clear, practical marketing strategies, channel plans and campaigns.
✨ Brand Strategy & Positioning
Finding the clearest and most compelling way to communicate what makes your business different.
🚀 Go-to-Market & Product Marketing
Developing positioning, messaging and launch strategies for new products, services and features.
✍️ Content Strategy & Copywriting
Creating websites, landing pages, email campaigns, social content, thought leadership and other content with a clear strategic purpose.
📧 Email & Lifecycle Marketing
Building audiences, onboarding journeys, nurture campaigns and re-engagement strategies that move people towards action.
🎨 Creative Direction
Connecting strategy and creative across campaigns, brand identities, digital experiences and marketing assets.
📱 Digital & Social Marketing
Building digital presence and audience growth through thoughtful, platform-specific content and campaigns.
Industries & experience
💻 SaaS & Technology — Positioning complex products, developing GTM strategies and creating marketing systems that scale.
🎓 EdTech & Education — Marketing technology and services for both institutional and individual audiences.
♿ Accessibility & Inclusive Technology — Communicating complex accessibility products with clarity, empathy and purpose.
🏛️ Professional & Creative Services — Brand, marketing and business development experience across architecture, design and hospitality.
Why work with me?
I bring together something that can be difficult to find in one person: strategic marketing thinking and genuine creative capability.
I can help you define the strategy, challenge the positioning, develop the messaging, shape the creative and actually execute the work — without losing sight of the bigger picture.
Whether you need an experienced marketer to build a strategy from scratch, sharpen an existing brand, launch something new or bring structure to your marketing, I can plug in quickly and make it happen.
Marketing Strategy
Email Marketing
Copywriting
Marketing Automation
Brand Strategy
Content Marketing
Go-to-Market Strategy
Product Marketing
Campaign Management
Campaign Copywriting
Lead Generation
SEO Audit
Webflow
Landing Page Design
Web Design
Adobe Creative Suite
Klaviyo
Mailchimp
Tyler M.
Toronto, Canada
$40/hr
4.9
9 jobs
✅ Web3 & Crypto senior marketing expert with 4+ years of hands-on experience working directly with founders and leadership teams to scale high-conviction products across Crypto and Igaming.
🤝 Top clients I’ve worked with
OKX, ImmutableX, Paysafe, and Polkadot.
🧠 Full-stack marketer with core strengths in
➡ Influencer marketing (300+ creator network)
Key names include Cookerflips, Easyeats, Spidercrypto, Shmoo, Nekoz, Cozy, Hydraze, and more.
My network supports over $15M in monthly iGaming wagering volume and $30M in monthly terminal trading volume.
➡ X (Twitter) and community growth hacking
Proven experience scaling accounts from 0 to 100k+ followers using organic, culture-native strategies.
➡ Community management
Building, structuring, and maintaining high-signal communities that convert attention into retention.
➡ Collaborations and partnerships
Sourcing, negotiating, and executing partnerships that compound distribution and credibility.
➡ Guerrilla marketing
Creative, unconventional campaigns designed to cut through noise and drive real engagement.
The work I’ve been involved in has contributed to $60M+ raised across crypto and Web3 projects by top-tier crypto investors and strategic partners, including funds and ecosystems such as Animoca Brands, Dragonfly, Delphi Digital, and other Tier-1 Web3 investors.
Thanks for your consideration! Please schedule a free consultation with me by reaching out via messages! 💬
Social Media Management
Community Engagement
Affiliate Marketing
Blockchain
Social Media Marketing
Social Media Marketing Plan
Paid Social
Influencer Marketing
Social Media Advertising
Twitter/X
Crypto Marketing
Gambling
Online Gambling Website
iGaming
Web3
Growth Strategy
Community Promotion & Growth Hacking
Performance Marketing
Fundraising
Social Media Content
Facebook
LinkedIn
Instagram
Social Media Marketing Strategy
TikTok
Melanie W.
Toronto, Canada
$125/hr
4.8
95 jobs
I help service businesses, online course creators, membership organizations, and subject matter experts turn expertise into predictable revenue.
As a Fractional CMO with 20+ years in marketing, 14+ years in digital strategy, and the experience of building and successfully selling my own EdTech company in 2025, I help organizations build marketing systems that scale.
Most businesses don't have a marketing problem.
They have a systems problem.
Their messaging doesn't match their funnel. Their email marketing isn't nurturing prospects. Their launches don't reach their potential. Marketing channels operate independently instead of working together to move prospects from awareness to loyal customer.
That's where I come in.
I design and implement revenue-focused marketing systems that align every stage of the customer journey, helping businesses generate more qualified leads, increase conversions, and create sustainable, measurable growth.
-- Clients Hire Me To --
* Turn inconsistent lead generation into a predictable sales pipeline
* Launch and scale online courses, memberships, and digital products
* Increase conversion rates across the customer journey
* Build marketing systems that continue generating revenue long after launch
* Align strategy, messaging, funnels, email marketing, and analytics
* Replace disconnected marketing with one cohesive growth strategy
-- Built. Scaled. Sold. --
Most marketing consultants have managed campaigns.
I've built a business.
I spent more than a decade building my own EdTech company before successfully selling it in 2025. That experience fundamentally shaped how I approach marketing.
Every recommendation I make is grounded in real business decisions about customer acquisition, customer retention, profitability, and sustainable growth, not theory.
-- My Expertise --
* Fractional CMO Leadership
* Marketing & Growth Strategy
* Course & Membership Marketing
* Customer Journey Design
* Funnel Strategy & Optimization
* Product & Course Launches
* Email Marketing & Automation
* Conversion Rate Optimization (CRO)
* Messaging & Positioning
* Marketing Analytics & Performance
* Reporting
-- Who I Work With --
I specialize in helping organizations that sell expertise, including:
* Online course creators
* Membership businesses
* Continuing education & EdTech companies
* Coaches & consultants
* Healthcare & wellness organizations
* Professional service firms
* SaaS companies
* Subject matter experts
* Nonprofits & associations
-- My Approach --
I don't believe marketing should rely on constant hustle or chasing the next tactic.
The strongest businesses grow because every part of their marketing works together.
That's why I build marketing systems that connect strategy, messaging, lead generation, customer journeys, automation, and conversion optimization into one cohesive engine designed for long-term growth.
Whether you need executive-level marketing leadership, a strategic partner for your next launch, or someone to build the systems behind sustainable revenue growth, I become an extension of your team with one goal: delivering measurable business results.
**If you're looking for a strategic marketing partner who understands both the big picture and the hands-on execution, let's connect.**
**Expert-Vetted (Top 1% on Upwork)**
I don't charge for introductory calls, and I'm happy to review your current marketing strategy or funnel to see if we're the right fit.
Marketing Strategy
Email Marketing
User Flow
Digital Marketing
Digital Marketing Strategy
Campaign Setup
Strategic Plan
Lead Generation
Business Management
Email Marketing Strategy
Ayesha F.
Toronto, Canada
$20/hr
4.9
98 jobs
I build and optimize CRM & marketing automation systems that turn leads into customers, reduce manual work, and keep your sales and marketing processes running automatically.
If your CRM, email marketing, lead nurturing, or follow-up process is messy, manual, or underperforming, I can help you build a system that is organized, automated, and easier to manage.
What you’ll get:
→ CRM workflows that automatically manage leads, follow-ups, and pipeline movement
→ Email automation and nurturing journeys that keep prospects engaged
→ Lead segmentation, scoring, and personalized customer journeys
→ Automated follow-up systems that reduce missed opportunities
→ CRM cleanup, optimization, migration, and troubleshooting
→ Zapier/Make integrations connecting your CRM with other tools
→ Email deliverability optimization including SPF, DKIM, DMARC, and inbox placement
→ Automation audits to identify gaps, errors, and unnecessary manual work
I have 8+ years of hands-on experience in email marketing, CRM, and marketing automation, working across:
HubSpot • Zoho CRM • GoHighLevel • Salesforce • ActiveCampaign • Klaviyo • Mailchimp • Pipedrive • Close CRM • Microsoft Dynamics
I don't just build workflows and leave them behind. I look at how your business actually handles leads and customers, identify where time and opportunities are being lost, and build automation around that process.
My work can help you achieve:
More efficient lead management | Faster follow-up | Higher email engagement | Better conversion | Less manual work | More reliable automation
I'm HubSpot Certified with hands-on experience across CRM implementation, email automation, lead nurturing, outbound systems, segmentation, integrations, and automation optimization.
If you need someone who can understand both the marketing side and the CRM/automation side, I can help you build the system from strategy through implementation.
Email Marketing
CRM Automation
HighLevel
Digital Marketing
Marketing Automation
Lead Generation
Sales Funnel
SEO Audit
Email Automation
Email Outreach
Email Copywriting
Cold Email
Email Campaign
HubSpot
Mailchimp
Lead Nurturing
Automated Workflow
Zoho CRM
ActiveCampaign
Zapier
Brian A.
Toronto, Canada
$22/hr
4.9
26 jobs
Dear small business owner,
I currently handle email marketing for two seasonal businesses year-round: one service-based and one product-based.
After browsing my portfolio of results and email samples you feel you could benefit from my help, message me your biggest problem and what you're trying to accomplish.
5.0⭐ "Thanks. Excellent first draft...I like the offer at the end." - Wade, repeat tree service client (Omnisend)
Copywriting
Email Automation
Marketing Automation
Email Marketing Strategy
Mailchimp
Sales Funnel Builder
CRM Automation
Claude
ConvertKit
Automated Workflow
Lead-Nurturing Email
Email Campaign Setup
Natalia B.
Toronto, Canada
$150/hr
4.8
19 jobs
With over 12 years of experience leading marketing initiatives, corporate branding, and business growth strategies, I partner with executives and founders to turn complex market challenges into structured, revenue-driving solutions.
My expertise spans the entire business lifecycle, bridging the gap between high-level brand architecture, premium visual design, user experience (UI/UX), and tactical marketing execution. I believe a company's market success is rooted in the alignment of a powerful brand identity with a sustainable growth framework.
Core Areas of Expertise:
Strategic Growth Diagnostics: Identifying operational and marketing bottlenecks that stall revenue generation.
Brand Architecture & Identity Design: Elevating visual identity, brand guidelines, and creative positioning to support premium market pricing and distinct competitive advantages.
Aesthetic & Creative Strategy: Directing the visual narrative of the brand to ensure all marketing touchpoints project high-value authority and market leadership.
Marketing Infrastructure & Go-To-Market Strategy: Designing cross-channel marketing blueprints engineered for measurable ROI and seamless brand continuity.
Conversion-Driven UI/UX Strategy: Structuring digital interfaces and user journeys to ensure the visual design directly enhances customer retention, usability, and conversion rates.
Founder & Leadership Mentorship: Aligning executive leadership objectives with organizational growth goals to ensure sustainable scaling.
If you are looking for an experienced strategist who understands how to leverage world-class branding and design to drive holistic business growth, let’s schedule a consultation.
B2B Marketing
Marketing Strategy
Content Marketing
Social Media Marketing
Inbound Marketing
Google Ads
Content Writing
Pay Per Click Advertising
Sales & Marketing Collateral
Digital Marketing
Article Writing
Blog Writing
Mobile Advertising
Marketing Collateral Development
Lead Generation
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