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Former Head of Ecommerce and Digital Marketing at ⌚Longines North America Former Demand Generation Manager at 🏕️ Basecamp (37signals) Former Marketing and CRM at 💄 DIOR 15+ years building ecommerce, CRM, and marketing systems for global luxury and fashion brands. I work with companies that need a senior developer who understands both engineering and marketing. Most freelancers specialize in one side. My background covers both. Previously I ran ecommerce and digital marketing for Longines North America, managing multi-million-dollar budgets and growing ecommerce exponentially for several years. I also led global demand generation at 37signals, promoting brands like Basecamp and HEY. This experience allows me to solve problems that sit between engineering, marketing, and operations. 🚀 Bring me in if you need • A senior Laravel developer to build or scale a custom ecommerce or marketing platform • A Shopify expert who can implement complex integrations and custom functionality • An architect for CRM, email marketing, and ecommerce systems • A developer who understands marketing performance, conversion, and growth • Someone who can connect ecommerce, CRM, email platforms, and analytics into one system 🧠 Core expertise • Laravel development (custom applications, APIs, integrations) • Shopify development and ecommerce architecture • Email marketing systems (Klaviyo, Mailchimp, Campaign Monitor, SES) • CRM integrations and marketing automation • Custom dashboards, DAM systems, and internal tools • Infrastructure and deployment (Cloudflare, AWS, Hetzner) • PunchOut and cXML procurement integrations 🏆 Background • Head of Ecommerce & Digital Marketing — Longines North America • Demand Generation Manager — Basecamp (37signals) • Regional CRM & Digital Marketing — Christian Dior LATAM • Co-Founder / Head of Development — Elliptic Marketing 🛠 Typical projects • Custom ecommerce platforms and integrations • Shopify customization and backend systems • Laravel applications for marketing teams • Email marketing infrastructure and automation • Marketing data pipelines and reporting tools If your business needs someone who can both build the system and understand how it drives revenue, I can help.

I got into Shopify 8 years ago — first by building my own stores from scratch, then by buying up stores making between $1-3 million annual revenue. That buy-and-build approach has generated over $6M in revenue across my own brands. Along the way I built the exact playbook — automation, email, support, ops — that makes a store run itself instead of running you. Now, as Co-founder & CEO of Artikuno Commerce, I bring that same proven infrastructure to other e-commerce brands instead of keeping it locked up in my own. Here's where I focus, in order: 1. Automation, first and always. If a task is repetitive, it shouldn't be a human doing it — it should be a workflow or an AI agent. I build with Shopify Flow, Alloy Automation, Parabola, Make, n8n, and Zapier for the connective tissue between apps. On top of that I run AI agents (Claude Code, Cursor, custom MCP tool setups) to handle order routing, inventory syncing across 3PLs, PO management, reporting, and content generation. I've built a 12-agent AI ops stack that runs day-to-day operations across multiple brands with almost no manual input — the kind of setup most agencies talk about but few actually ship. 2. Email marketing automation, tied into everything else. Klaviyo is the backbone — welcome series, browse abandonment, cart recovery, post-purchase education, review requests, winback, and membership flows, all mapped to the full customer journey instead of built ad hoc. I connect that to SMS (Postscript, Attentive) and social (Meta, TikTok) so the message is consistent everywhere a customer runs into your brand. AI does a lot of the heavy lifting here too — smarter segmentation, faster creative iteration, and campaign copy that actually gets opened instead of deleted. On one recent account I audited 25 campaigns, built out 19 lifecycle flows, and got top campaigns into the 50%+ open-rate range. 3. Customer support that doesn't burn your team out — mostly built on Gorgias. I rebuild the whole setup: views, tags, and automations restructured for speed, AI-assisted routing and one-touch resolution workflows, and JustCall layered in for phone support. Pair that with a small, well-trained agent team (2 agents is usually plenty) and daily check-ins, and a lean team can handle serious ticket volume without drowning. On one account this took first response time from 21 hours down to about 3, in under 30 days. Beyond those three, I also run: - CRM & loyalty: Klaviyo, Yotpo, Smile, Recharge for subscriptions - Logistics: ShipStation, PO management systems, inventory syncing across 3PLs - Analytics: Triple Whale, Northbeam, GA4, plus Shopify's native analytics - Content & creative: AI-assisted pipelines for product pages, ad creative, and email design - Website optimization: A/B testing and analytics-driven iteration on conversion paths - Dev & storefront: Shopify Plus, Hydrogen, Liquid, custom theme builds - Ops & PM: Notion, Airtable, Slack How I usually work: - Audit first — I go through your Klaviyo account, Gorgias setup, and automation stack (or lack of one) and flag exactly where time and money are leaking - Build fast — most of the build work is AI-assisted now, so what used to take weeks (flow rebuilds, ticket routing overhauls, agent workflows) takes days - Hand over something that runs itself — the goal isn't a one-time project, it's infrastructure that keeps working after I'm off the clock Key accomplishments: - Rebuilt a Gorgias support system that cut first response time 85% (21h → 3h17m), dropped resolution time 60%, improved CSAT, and cut cost-per-ticket 32% — with visible results inside 2 weeks and zero internal lift required from the client - Migrated a $10,855 Hydrogen storefront to Liquid with zero downtime and zero errors - Built Klaviyo lifecycle and campaign systems across 19 active flows, hitting 50%+ open rates on top-performing campaigns - Scaled Nutriment Raw (UK) to £3.8M/year with a 66% returning customer rate - Grew Jewelry Spot USA past $8M in GMV with a $2,400 AOV - Built and now run a 12-agent AI ops stack handling automation, support, and reporting across 5 active brands - Top Rated Plus on Upwork, 100% Job Success Score, $90K+ earned I'm not chasing one-off gigs. I want to plug the systems I've already proven on my own brands into yours — the automation, the email, the support — so you get an operation that runs on infrastructure instead of headcount. If you're buried in manual work, drowning in support tickets, or your email program feels like an afterthought, that's exactly the kind of mess I like fixing.

I help ecommerce and DTC teams run smoother customer operations by building scalable systems, standardizing processes, and keeping support teams accountable to measurable outcomes. Most recently I was CS Operations Manager for a US-based ecommerce operation running 20+ consumer gadget brands on a shared Zendesk Enterprise instance. I owned Zendesk configuration, macro standardization, SLA monitoring, agent performance and QA, omnichannel routing, knowledge base and AI agent setup, and workflow automation across CS and ops. Before that, two years at Amazon processing 500-1,000 investigation cases weekly under strict SLA and accuracy standards, plus an Operations Manager role at an AI content brand where I built workflows, SOPs, ManyChat automations, and social listening systems. What I can help you with: - Zendesk setup: macros, triggers, views, SLA config, omnichannel routing - SOP creation and documentation (Notion, Google Docs) - Agent performance tracking and QA systems - Workflow and email automation (Google Apps Script, Zapier, Klaviyo) - Knowledge base and AI agent setup - CRM cleanup, data QA, reporting dashboards - Process documentation and clean handoffs Typical deliverables: Zendesk audit reports, macro libraries, SOP docs, agent performance dashboards, workflow maps, automation scripts, cleaned data sheets with change logs. How I work: - Clarify scope and success criteria first - Accuracy-first with QA notes and change logs - Structured documentation and clean handoffs - Reliable async communication in remote teams

Most businesses don’t struggle with attracting customers, they struggle with creating professional websites, managing bookings, growing newsletters, selling digital products, collecting customer information, managing product catalogs, uploading products, and automating the processes that keep their business running smoothly. That’s where I come in. I design and build professional websites, high-converting sales funnels, online course platforms, eCommerce stores, and automated systems that help businesses streamline operations, improve customer experience, and increase efficiency. I help businesses optimize their websites, newsletters, booking systems, product listings, product uploads, forms, and automation workflows so everything works together seamlessly. As a Shopify Specialist, Wix Designer, Squarespace Expert, Carrd Website Designer, Kajabi Expert, Beehiiv Consultant, Substack Specialist, Jotform Expert, Vagaro Professional, Fresha Expert, and Acuity Scheduling Consultant, I specialize in building systems that save time, increase conversions, and support scalable growth. My expertise includes: • Shopify Store Setup and Optimization • Shopify Product Upload and Product Listing Optimization • eCommerce Product Listing and Data Entry • Product Description Writing and SEO Product Listings • Bulk Product Upload via CSV and Product Catalog Management • Wix Website Design and SEO Optimization • Squarespace Website Design and Customization • Carrd Website Design and Landing Pages • Kajabi Website Design and Course Platform Setup • Kajabi Sales Funnels and Pipeline Builder • Kajabi Online Course Creation and Membership Sites • Kajabi Email Marketing and Automation • Kajabi Landing Pages and Product Setup • Beehiiv Newsletter Setup and Growth Strategy • Substack Newsletter Management and Publication Growth • Jotform Form Creation, Automation, and Integrations • Vagaro Setup and Booking Optimization • Fresha Scheduling and Appointment Management • Acuity Scheduling Integration and Configuration • Landing Pages and Lead Capture Systems • Client Intake Forms and Registration Forms • Email Marketing and Marketing Automation • Workflow Automation and Business Process Optimization • CRM Integration and Customer Onboarding Systems I create organized and scalable solutions that connect your Shopify, Wix, Squarespace, Carrd, or Kajabi platform with your booking system, newsletter, CRM, payment gateways, product catalogs, forms, and automation tools into one efficient workflow. With Kajabi, I help businesses build and scale digital product ecosystems using: Kajabi website design | Kajabi sales funnel | Kajabi pipeline builder | Kajabi course setup | Kajabi membership site | Kajabi landing page design | Kajabi email automation | Kajabi product launch | Kajabi coaching program setup | Kajabi webinar funnel | Kajabi checkout optimization The result is a streamlined business system that increases conversions, improves customer experience, reduces manual work, and ensures accurate, optimized product listings. Whether you need a Shopify store, Wix website, Squarespace site, Carrd landing page, Kajabi course platform, Beehiiv newsletter, Substack publication, Jotform solution, Vagaro or Fresha booking system, Acuity Scheduling integration, or professional product upload and listing services, I can help you build a system designed for long-term growth. Popular Jotform services I provide include Jotform Form Builder, Jotform Surveys, Jotform Registration Forms, Jotform Payment Forms, Jotform Conditional Logic, Jotform Approval Workflows, Jotform PDF Forms, Jotform Automation, Jotform Integrations, Jotform CRM Integration, Jotform Booking Forms, Jotform Client Intake Forms, Jotform Lead Generation Forms, Jotform Sign Forms, and Custom Jotform Design. If you're looking for a professional who understands Shopify, Wix, Squarespace, Carrd, Kajabi, Beehiiv, Substack, Jotform, Vagaro, Fresha, Acuity Scheduling, product upload, product listing, eCommerce data entry, product description writing, SKU setup, product catalog management, bulk product upload, and SEO product listing optimization, website optimization, sales funnels, online courses, membership sites, newsletter growth, booking systems, online forms, workflow automation, and business process improvement, I can help you build a scalable system that delivers measurable results and sustainable growth.

💯5 Star Ratings from Clients 🏅Top Rated UI/UX Specialist + Web Designer for telling your unique story 10+ Yrs Exp. Grow Your Business Online: Expert Design, SEO & PPC ECommerce Expert | WordPress Development | Woocommerce Developer | Shopify Need a custom Website that needs to tell your business' story not just a template? Confused on which platform is right for you? Need advanced functionality like a password protected page for clients? How about a site that automatically generates a score based on what people select? How about a site that helps you track a competition over a season and provides a portal for people to see their personal record? Give us a buzz, we love to help clients get the right solution for their business. At MochaDesigns, we don't just build pretty websites. We tell your story and can create a platform out of your site. Just ping us to help you with your next project. ✅ Designing and building Ecommerce and Website platforms on WordPress, Wix, WooCommerce, Shopify, Webflow, Wix, Squarespace and Magento 2 for the past 8 years helps our clients to launch fast. ✅ I know how important it is for businesses to engage visitors visually and with written content. I love to build and manage sites for SEO and Paid growth. I have expertise in customizing Elementor and Divi builders as well as Astra, Avada, Salient, Jupiter, X and Hello Themes. ✅ Expertise in Wordpress: I help build from scratch. Specialize: Elementor, Divi, Gutenberg and can do anything in almost any frame work. ✅ Anything Design Can Be Buit: I have worked with CSS, HTML, and Javascript so I can always build the perfect design regardless of existing templates and themes. 🥇 Our promise that drives our business: be responsive and available when needed; do what is right for the client no matter what; and most importantly, get things done. This promise has been the cornerstone of our success, and we remain dedicated to upholding it in every project we take on. 📖 Story telling is at the core of what we do. We help businesses tell their unique stories in a world where visitors browse and need to understand things in the matter of a few swipes. Our background in brand, product marketing and working at iconic companies such as Seagate, Dolby and LG Electronics gave us the foundation for everything we do. ✅ Most developers can't work with visionaries. I work with them to deeply understand what they they envision is and convert that into the logic used for crafting a website, ecommerce site or web application. I take that work load away. ✅ Other Platforms: Build applications using PHP, Laravel, Angular, React, and Node helps our clients digitally transform their business from simple websites ✅ Automations and Integrations: I have expertise with Zapier integrations into any platform such as Zoho, Quickbooks, Shipstation, Hubspot and more 🛠 - Skills 1. CMS: Wordpress, Squarespace, Webflow, Shopify, Weebly, Wix, 2. Ecommerce: Shopify, WooCommerce, Magento 2 3. Languages: CSS, HTML, Javascript, Python, SQL 4. Skills: Graphic design, e-commerce development, copywriting, SEO, logo design, business card design, theme development 5. Design & UX/UI: Miro, Figma, Sketch, XD and more 6. Web Building Tools: Divi, Elementor, Gutenberg 7. Tools: Adobe illustrator, Sketch, Canva, Typeform, Zapier, Google Sheets, Browse.ai 8. Marketing: B2B, DTC, Branding, Facebook pixel, facebook ads, google ads, newsletter design, LinkedIn 9. Understanding of best practices in design, optimization, user experience, Ecommerce 10. Site Speed Optimization 11. Website Migration between website builders & website hosting providers 12. Online Payment Gateway Integrations 13. Mobile & Tablet Responsiveness 14. WordPress Backups & Updates 15. WordPress Website Maintenance 16. Landing page optimization 17. ADA compliance audit & remediation

Integrated systems rarely break on the first successful API call. They break three weeks later: a failed Shopify webhook, an ERP order that never synced, a CRM contact missing from the pipeline, or POS inventory that no longer matches the store. I build and fix the middleware/API layer behind those systems. My strongest work is around Shopify, ERP, CRM, POS, and Laravel-based backend systems where product data, orders, inventory, customers, payments, and reporting all need to stay aligned. What I usually handle: - Shopify / Shopify Plus integrations and custom commerce workflows - ERP and CRM syncs: Acumatica, Salesforce, Zoho, HubSpot, SAP-style systems - POS and inventory workflows: Clover, store operations, loyalty, order flows - Laravel/PHP middleware, APIs, webhooks, queues, cron jobs, retries, and logs - Admin dashboards, reporting panels, and operational data models - Production debugging where the issue is hidden across multiple systems Relevant background: - Built and supported systems handling 24k+ products, 3M+ users, and 2,000+ locations - Led technical delivery across teams of 20+ - Worked across Shopify, Shopify Plus, Magento, BigCommerce, Acumatica, Salesforce, Zoho, Clover POS, Laravel, REST/GraphQL APIs, PostgreSQL, MySQL, AWS, Firebase, and payment systems I also take on SaaS MVPs and React Native app work when the project depends on backend architecture, integrations, subscriptions, analytics, or production stability. If your store, ERP, CRM, POS, or internal dashboard is held together by fragile syncs and unclear data flow, I can help trace where it breaks and make the system reliable.