Hire the Best Pardot Marketing Specialists
in Canada

Hello and thanks for visiting my profile! My name is Raphael, and I work as a Salesforce Marketing Cloud consultant. I moved into the technology and marketing space after years of running my own business, a change inspired by my keen interest in technology and its application in growing businesses. Throughout my career, I've been drawn to the way technology can enhance business strategies. This interest grew during my time as an entrepreneur, where I gained a comprehensive insight into business operations and the role of effective marketing. This experience led me to shift towards technology, with a particular focus on the Salesforce Marketing Cloud platform. Coming from a different career background, I offer a new perspective on digital marketing and CRM strategies. My experience has equipped me with a wide range of skills and an adaptable approach to challenges. I focus on creating and applying practical marketing solutions that aim to meet business objectives.

I help businesses generate and convert more qualified leads through strategic campaign planning, email marketing, and marketing automation. With 8+ years of experience in performance marketing strategy, lead generation, Salesforce/Pardot, and customer journey development, I build data-driven programs that improve engagement, increase conversions, and drive measurable business growth. Areas of expertise: ✅ Performance Marketing Strategy & Campaign Planning ✅ Lead Generation & Funnel Development ✅ Email Marketing & Lifecycle Campaigns ✅ Salesforce & Pardot Automation ✅ Customer Journey Mapping & Lead Nurturing ✅ Audience Segmentation & Targeting ✅ Campaign Performance Analysis & Optimization ✅ SEO & Content Strategy I focus on aligning marketing initiatives with business objectives, creating scalable strategies that attract the right audience, nurture prospects effectively, and deliver measurable results.

As a specialist in RevOps and Marketing Automation, I excel in optimizing business processes using the power of HubSpot. With around 6 years of experience in these platforms, my focus is on aligning technology and business objectives to deliver clients the best return for their investment in their CRM and Marketing Automation Platforms. I have extensive experience building nurture campaigns, implementing lead scoring/routing, data architecture, and reporting that provides valuable insights into the performance of your campaigns. Here are some of the many areas I can help you get the most out of your Marketing Automation Platform and HubSpot CRM: - Segmentation - Lead Routing - Lead Scoring - Building and deploying marketing emails - Optimizing email metrics (Deliverability, CTR, etc.) - A/B Testing - Platform integrations - Integrations/Automation with Zapier - Platform administration - Implementation - Improved tracking and reporting If you're looking for someone who can deliver high-quality Marketing Automation and CRM services that drive results, let's work together to take your business to the next level.

With over 5 years of experience in Marketing Operations and Revenue Operations, I help B2B SaaS companies streamline their go-to-market systems, improve lead flow efficiency, and unlock actionable revenue insights across the funnel. I specialize in building and optimizing full-stack MarTech ecosystems—connecting tools like Marketo, Salesforce, Bizible, 6sense, Demandbase, Chili Piper, Gong Engage, Outreach, RingLead, Clearbit, and ZoomInfo—to ensure flawless data flow, accurate attribution, and faster pipeline velocity. Open to both hourly and fixed-rate projects depending on scope.

With over 23 years of experience in strategic marketing & demand generation, I am a dynamic and results-driven leader who thrives on driving business growth, fostering innovation, and delivering exceptional results. Throughout my career, I have demonstrated a strong track record of developing and executing strategic marketing initiatives that deliver tangible results. By collaborating closely with cross-functional teams, I successfully created marketing roadmaps and growth hacks that have produced robust sales results and elevated brand visibility. Been involved in AI, Business Intelligence, Predictive Analytics, Optics Design, Digital Asset Management, Real Estate Technology, Hospitality Industry, CRMs, Stem Cell Science, Intelligent Engagement Platform & Webcasting Solutions. Specialties: Marketing Leadership, Business Development, Team Management, Digital Marketing, Product Marketing, Marketing Ops, Field Marketing, Demand Generation, Account-Based Marketing (ABM), Integrated Marketing Programs, Graphic Design, Brand Development and Budgeting. Also advanced knowledge in Cloud Computing, GenAI, Web 3 (Blockchain), and Attribution Models. MarTech: CRM/Automation: AI Tools, Salesforce, HubSpot, Eloqua, Pardot, Marketo, GitHub, Keap, Pipedrive, ZOHO, & MailChimp. Web / Graphics / SEO: WordPress, Google Analytics, SEMRush, HotJar, DemandBase, LeadPages, Unbounce, HTML 5, Canva, & Adobe Creative Suite.. Project Management: Tableau, Asana, Monday, Trello, AirTable, & Basecamp.

Hi There, I'm Esteban! After studying communication and development at the University of Sheffield in the UK, I became a specialist in Hubspot Marketing, then Salesforce Products, including Salesforce Marketing Cloud and Salesforce Pardot. I'm also fluent in Spanish and English. My team and I have high ratings on UpWork because we're careful only to work on projects where we have a high degree of confidence in our ability to deliver success. We've worked across Telecomms, Insurance, Finance, and Tech. In addition to helping with marketing automation & lead generation, we're also experts in - Ad Management (Google, Facebook, LinkdeIn) - Data Analysis (Einstein Analytics, Mix Panel) - Marketing Strategy Development. If you're interested in discussing a possible collaboration, feel free to drop me a line and we can setup a call. Thanks again for your consideration.