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Top 1% Upwork Freelancer. Worked in Google LLC. Impressive portfolio: worked with Skims, Gymshark, Holiday Inn, Revive Skincare, PetSmart, RE/MAX, AppSumo, Hard Rock and many more... - Over the 12 years of experience in Google, MS and Meta ads (for Ecommerce and Lead generation projects). - Work with different monthly budgets (from $1K to 5mln$). - Certificated (Meta Blueprint, Google ads Fundamental, Search, Display, Mobile, Video, Shopping) - Proven track record and portfolio (worked with well-known brands). - Many clients worldwide (USA, AU, CA, UK, DE, AT, ES, FR, IT, NO, DK) - Great communication skills. Skills: • Marketing analysis and strategy building • Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance • Keywords research skills (with Keyword Planner and other tools) • Creating, analyzing, and optimizing Google ads and Meta campaigns. • Experience with the Google Ads Editor. • Strong analytical, measurement and reporting skills • Ability to manipulate large data sets • High proficiency in Microsoft Excel, Gmail, Google Docs • Copywriting skills • Experience with Triple Whale, Hyros. • Conducting A/B testing across ads and landing pages. • GTM, GA4, tracking setup.

I help brands launch, scale, and win using performance-driven marketing, strong creative execution, and clear strategy. With 9+ years of hands-on experience across e-commerce, SaaS, local businesses, and marketplaces, I specialize in turning early-stage ideas into structured, revenue-generating brands and scaling existing businesses through smarter acquisition, retention, and digital systems. Social Media Content Creation - Platforms: Instagram, Facebook, TikTok, LinkedIn - Reels, posts, carousels, and stories - Monthly content planning and scheduling - Caption writing and brand alignment - Engagement and growth strategy Brand Guidelines - Brand positioning and tone - Color palette and typography - Visual consistency for web, ads, and social - Practical brand guideline documentation Email Journeys & Retention - Welcome and onboarding sequences - Abandoned cart and post-purchase flows - Re-engagement and retention campaigns - Segmentation and performance tracking Website Development - Platforms: Shopify, WordPress, Webflow - Conversion-focused website builds - Mobile-responsive and SEO-friendly setup - Analytics and tracking integrations - Marketing and email tool integration - Website Revamp & Optimization - UX and conversion review - Layout, copy, and performance improvements - Speed and mobile optimization Meta Ads (Facebook & Instagram) - Campaign setup and management focused on conversions - Audience research, targeting, and scaling strategies - Creative testing and performance optimization - Pixel, CAPI, and conversion tracking setup - Clear reporting on CPA, ROAS, CTR, and funnel performance Meta Ads Audit - Review of campaign structure and tracking setup - Audience overlap and fatigue analysis - Creative and messaging performance review - Actionable recommendations to improve results Reddit Ads - Subreddit and audience research - Native ad copy aligned with Reddit culture - Funnel and landing page alignment - Performance tracking and optimization Keywords: Digital Marketing Social Media Marketing Social Media Content Creation TikTok Marketing Instagram Marketing User Generated Content (UGC) Facebook Ads Manager Google Ads Marketing Funnel Optimization E-Commerce Website Development Shopify Development WordPress Development Amazon FBA Marketplace Optimization (Faire, Etsy) Data Analytics

TL;DR ⭐ I run Upsurge Talent Management and Upsurge Capital Group. Talent side: creator sourcing, brokering, and campaign management. Capital side: investor relations and communications for pre-IPO and public companies. Low eight figures brokered in creator deals across 20+ brands, with individual campaigns running into the low millions. I also build the internal function: hiring, comp structures, outreach systems, and coaching the team that runs it after I'm out. I work in categories most influencer marketers avoid. Online casinos, trading platforms, and pre-IPO communications. Message me. I reply within about 2 hours. 👋 ABOUT I'm Anthony. I've spent the last several years on both sides of the creator economy, representing talent and buying talent, which is a vantage point most people in this space don't have. It means I know what a creator will actually accept before the first email goes out, and I know what a CMO needs to see before they sign. Upsurge Talent handles the creator side: sourcing, vetting, negotiation, and campaign execution. Upsurge Capital handles investor-facing work: communications strategy for companies raising or listing, ambassador and endorsement structuring, and support around international events. I've also run joint projects alongside private equity marketing firms, where disclosure timing and stakeholder optics carry as much weight as the creative. Most of my work sits in categories with friction. Regulated verticals, high-scrutiny industries, and companies where a bad placement is a legal problem rather than a wasted spend. 📊 TRACK RECORD Manscaped: 10M+ organic impressions from a single brokered deal Retaliation Project: $4M+ in organic revenue from a sourced creator roster Cal.ai: 12M+ views across a multi-creator conversion campaign Multi seven figure apparel brand: Built the affiliate and creator programs internally, including hiring and structuring the team that ran them Pre-IPO sports and performance company: Structured framework agreements for two high-profile athlete ambassadors and supported IR communications around an international event ahead of listing Also: online casinos, trading platforms, app companies, and supplement brands. The above is a sample. A significant portion of my work sits under NDA or involves clients I don't publicly attach numbers to. Happy to walk through more in a call. 🚀 SERVICES Campaign Management Sourcing, vetting, negotiation, deliverables, briefs, usage rights, renewals, and timelines. End to end. Influencer Department Build-Out Full function for companies entering the creator space with nobody in seat. Role design, outreach systems, workflows, and performance processes. Team Build & Coaching Hiring criteria, commission and comp design, SOPs, ramp plans, and hands-on coaching until the team runs without me. For companies that have people but aren't getting output. Investor Relations & Capital Markets Support Communications strategy for pre-IPO and public companies. Ambassador and endorsement structuring, international event support, and creator campaigns built for investor-facing audiences. Post-Campaign Reporting Full debrief packages at close: creator-level performance breakdowns, spend efficiency and CPM analysis, what converted and what didn't, and documented recommendations for the next cycle. Delivered as a package the client keeps, not a slide call. UGC Pipelines Script coordination, fast turnaround, quality control, creative direction, and asset organization for paid and organic. Brand-Side Diligence Audience quality checks, cost forecasting, performance evaluation, and campaign optimization. Platforms: Instagram, TikTok, YouTube

🚀 Expert Vetted Fractional CMO & Growth Consultant | Sales Systems, Marketing Strategy & Business Development I help startups, agencies, and professional service firms build scalable sales and marketing systems that drive consistent revenue and investor readiness. With 10+ years of experience in business development, marketing strategy, and consulting, I’ve supported companies across SaaS and Tech, professional services, and finance, delivering both strategy and execution to ensure growth isn’t just planned, it’s achieved. Here’s how I can help your business grow: ✅ Strategy & Market Research – Competitor analysis, go-to-market roadmaps, and investor-ready business planning. ✅ Sales & Marketing Systems – Creating multichannel customer acquisition, lead generation funnels, and revenue optimization, taking full ownership of the Sales and Marketing efforts of the business. ✅ Team & Process Leadership – Hiring, training, and managing cross-functional teams; SOPs and scalable workflows. ✅ Execution & Reporting – Hands-on management of campaigns (content, social, paid, email) with clear KPIs and ROI tracking. Results I’ve delivered: - Helped a SaaS firm launch into the U.S. market with new pricing tiers, boosting MRR by 25% in 90 days. - Designed lead generation systems that generated 300+ qualified leads/month for B2B companies. - Built investor pitch decks that supported multi-million-dollar fundraising rounds. Whether you need high-level strategy, hands-on execution, or both, I can help you scale effectively. Let’s discuss how we can grow your business! --------------------------------------------------------------------------------------------------------------------- What can I offer with my Agency?: COO & Co-Founder of Lil Horse. With extensive digital marketing experience, I lead a team of 40+ specialists focused on one goal: helping brands achieve sustainable, scalable growth. We bring a global perspective, a data-first approach, and a relentless commitment to client success. Our team is fluent in English and Spanish, allowing us to serve diverse markets seamlessly. Lil Horse is more than just an agency, we’re your growth partners, dedicated to creating impactful strategies and building relationships that last. We've proudly worked with renowned clients such as: • FIFA • Budweiser • HubSpot • Chegg • Modern Campus • Huggies Unlock Your Brand’s Potential with Our Expert Services: • Digital Marketing Strategy & Social Media Marketing: We’ve boosted audience engagement by up to 45% within six months through tailored social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter. • Multi-Platform Advertising: Using advanced audience insights and strategic budgeting, we’ve achieved up to 3x ROI on campaigns launched across Facebook, TikTok, YouTube, and Google Ads. • SEO & Lead Generation: With our SEO efforts, clients have seen up to 30% increases in search rankings and 25% growth in organic traffic within three months. Our lead generation campaigns nurture and convert leads effectively. • Graphic Design & Branding: From logo creation to full brand identity, we ensure a consistent and memorable presence that drives brand recognition and builds trust. • Web Design & Development: Our responsive, SEO-optimized websites have resulted in up to 20% improvements in conversion rates for clients in various industries. • PPC Campaigns & Consulting: With our PPC expertise, we consistently drive up to 35% higher ROI on ad spend through effective targeting, A/B testing, and data-driven insights. • Content Creation & Copywriting: By aligning with brand voice and optimizing for SEO, our content has increased engagement by 30% on average. • Email Marketing: Our email campaigns see 20%+ open rates and conversion rates up to 5%, thanks to personalized design, segmentation, and robust automation. At Lil Horse, we don’t just provide services; we craft customized solutions designed to meet your unique challenges and aspirations. With a proven track record of success and a passionate team by your side, we’re committed to helping you thrive in today’s competitive landscape. Connect with me today, and let’s unlock your brand’s full potential together!

𝐒𝐭𝐨𝐩 𝐆𝐮𝐞𝐬𝐬𝐢𝐧𝐠 - 𝐒𝐭𝐚𝐫𝐭 𝐆𝐫𝐨𝐰𝐢𝐧𝐠. Helping businesses get more conversions/leads and sales with Facebook and Instagram Ads. My Clients are getting 5X-10X higher conversion rates, and I help them crush it. I have scaled 500+ businesses by building conversion-focused funnels across India, the US, the UAE, the UK & Canada. 🏆 Helped brands hit 7-figure monthly sales as Facebook Ads Manager 🎯 Scaled DTC brand to $1M+ in just 8 months 🌟 Generated $100K+ in a single month through email marketing 💻 High-converting Facebook Ads, Meta Ads Optimization 🛠️ Audit Conversion rate Optimization, audits of websites, and ad campaigns 👉 CRO audits of Facebook (Instagram) and Google ad campaigns ✳️ On time delivery & reliable communication Get more sales for your eCommerce brand and Lead generation for service-based businesses. Full-Stack Paid Advertising & Digital Marketing Solutions - 📌 Facebook Ads & Meta Ads & Meta Advertising: 🔹 Meta Facebook Ads Manager & Facebook Ad Media Buyer 🔹 Facebook Ads Copywriter & Facebook Ads Video Editor 🔹 Facebook Ads Ecommerce & Facebook Ads Lead Generation & Ecommerce Ads 🔹 Facebook Ad Campaign Strategy & Facebook Virtual Assistant Services 📌 Facebook Ads Manager & Meta Ads Management: 🔹 Facebook Ads Manager Expert & Facebook Ads Specialist 🔹 Facebook Ads Audit & Meta Ads Manager Optimization 🔹 Facebook Ad Manager Scaling & performance growth 🔹 Shopify Facebook Ads Setup & conversion tracking 📌 Full Digital Marketing & Paid Ads Strategy: 🔹 PPC Specialist & PPC Manager & Facebook Ads Specialist 🔹 Social Media Buyer & Social Media Ads Manager 🔹 YouTube Media Buyer & TikTok Media Buyer 🔹 Amazon PPC Specialist 🔹 Apple Search Ads & Google Adsense Optimization 🔹 SEO Shopify & Ecommerce Website SEO & Performance Marketer 📌 Conversion Rate Optimization (CRO) & Funnel Growth: 🔹 Conversion Rate Optimization (CRO) Specialist & CRO Audits 🔹 Landing Page Optimization, Funnel Optimization & A/B Testing 🔹 Ecommerce CRO, Shopify CRO & Revenue Optimization 🔹 Lead Generation Funnel Optimization & Lead Conversion Growth 🔹 Conversion Tracking, Attribution Setup & Customer Journey Optimization 🔹 Website Audit, UX Optimization & Sales Funnel Optimization I can assist you with the following needs: ✶ I start by understanding your business goals to create a Facebook Meta Ads plan that fits just right. ✶ I bring your processes, marketing frameworks, and CRM to life. This includes setting up custom properties, processes, and marketing materials to ensure your campaigns yield the right results for further optimization. ✶ Automate marketing campaigns, lead attribution, assignment, feedback, retention, and more. ✶ Ensure seamless collaboration between sales, marketing, and service teams. ✶ Provide continuous support and quick turnaround times to ensure everything runs smoothly. Why Clients Love Working With Me: ✅ Clear, honest, and transparent communication throughout the project ✅ Fast response times: you never have to wait days for updates or answers ✅ I treat your advertising budget like my own and focus on profitability, not just spending money ✅ Strong focus on long-term partnerships built on trust and results ✅ Regular reporting and straightforward feedback on what's working and what needs improvement ✅ 12+ years of experience working with businesses across multiple industries and markets ✅ Proactive approach: I identify opportunities and issues before they become problems ✅ Reliable, accountable, and committed to delivering quality work on time ✅ Available for ongoing support, strategy discussions, and campaign improvements With my expertise in Facebook Ads and Meta Ads, I can help you build high-converting campaign structures, improve tracking, create better landing page flows, and develop sales funnels that drive leads and revenue. If you are ready to take your Facebook/Meta game to the next level, let's connect and discuss how I can assist you in achieving your goals. 𝗛𝗶𝗿𝗲 𝗠𝗲 𝗡𝗼𝘄 | Let’s Discuss Your Project

I’m 𝗔𝗺𝗻𝗮 𝗬𝗼𝘂𝘀𝘂𝗳, 𝗮 𝗙𝘂𝗹𝗹-𝗦𝘁𝗮𝗰𝗸 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝘄𝗶𝘁𝗵 𝟱+ 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 transforming strategic ideas into measurable business growth. I help brands increase visibility, attract qualified leads, and drive revenue through data-driven marketing, high-converting content, paid advertising, SEO, and conversion optimization. From eCommerce and real estate to startups and service-based businesses, I build performance-focused campaigns designed to deliver real ROI. Claim Your Free Social Media & Content Strategy Audit 𝗥𝗲𝗰𝗲𝗶𝘃𝗲 𝗮 𝗙𝗥𝗘𝗘 𝗶𝗻-𝗱𝗲𝗽𝘁𝗵 𝗮𝘂𝗱𝗶𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝘄𝗲 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴: ✔ Reels & short-form content optimization ✔ Video editing enhancement insights ✔ Brand consistency evaluation ✔ Content strategy gap analysis ✔ Paid ads performance assessment 𝗡𝗼 𝗿𝗶𝘀𝗸. 𝗡𝗼 𝘂𝗽𝗳𝗿𝗼𝗻𝘁 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁. 𝗜 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗲 𝘃𝗮𝗹𝘂𝗲 𝗳𝗶𝗿𝘀𝘁. ❗ 𝗖𝗼𝗺𝗺𝗼𝗻 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗜 𝗦𝗼𝗹𝘃𝗲 ➡ Posting consistently but seeing low engagement ➡ Reels that fail to capture attention ➡ Inconsistent branding that weakens credibility ➡ Inefficient ad spend with minimal ROI ➡ Lack of a clear content plan or scaling framework 🎯 𝗛𝗼𝘄 𝗜 𝗛𝗲𝗹𝗽 𝗕𝗿𝗮𝗻𝗱𝘀 𝗦𝗰𝗮𝗹𝗲 I combine data-driven digital marketing, conversion-focused video editing, and performance strategy to turn online presence into measurable revenue growth. 𝗜 𝗱𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗜 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝗵𝗮𝘁: ✔ Convert followers into loyal customers ✔ Optimize paid campaigns for stronger ROI ✔ Create engaging, scroll-stopping reels ✔ Improve overall conversion performance ✔ Build sustainable brand authority 🏆𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: With over 6 years in digital marketing, I have served as: ✔ Head of Digital Marketing – Buzz International ✔ Senior Creative Manager – JWT ✔ Consultant for startups, eCommerce, and service brands I’ve delivered measurable growth across industries including eCommerce, real estate, fashion, finance, logistics, F&B, and emerging startups. 📌 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗜 𝗣𝗿𝗼𝘃𝗶𝗱𝗲 ➡ Professional Video Editing & Reels Production ➡ Social Media Management & Content Planning ➡ Branding & Graphic Design ➡ Paid Ads Setup & Performance Optimization (Meta, TikTok, Google) ➡ SEO Strategy & Website Optimization ➡ Content Strategy Development ➡ Conversion Rate Optimization ⚙ 𝗧𝗼𝗼𝗹𝘀 & 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 ✔ Meta Business Suite ✔ Google Analytics & Tag Manager ✔ SEMrush & Ahrefs ✔ Canva, Photoshop, Illustrator ✔ Email Marketing & Automation Platforms 🌟 𝗪𝗵𝗮𝘁 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗲𝘀 𝗠𝗲 ✔ 5+ years of international market experience ✔ A balanced creative and analytical approach ✔ Strategy and execution delivered under one roof ✔ ROI-driven mindset ✔ Long-term partnership focus 🤝 𝗟𝗲𝘁’𝘀 𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘁𝗼𝗿𝘆 If you’re ready to scale your brand with high-performing content, optimized advertising, and strategic growth systems: 𝗖𝗹𝗶𝗰𝗸 “𝗜𝗻𝘃𝗶𝘁𝗲” 𝗼𝗿 “𝗛𝗶𝗿𝗲” 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗿𝗲𝘀𝘂𝗹𝘁𝘀-𝗱𝗿𝗶𝘃𝗲𝗻 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱. 🔑 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀: video editing, reels editing, instagram reels, social media marketing, social media manager, digital marketing expert, branding, content creation, content strategy, facebook ads, instagram ads, tiktok ads, linkedin marketing, pinterest marketing, seo expert, website development, website designing, graphic designing, canva design, photoshop editing, illustrator design, video content creation, youtube shorts, video ads, paid advertising, conversion optimization, content calendar, competitor analysis, brand identity, digital strategy, email automation, google analytics, tag manager, semrush, ahrefs, marketing consultant, digital branding, ecommerce marketing, real estate marketing, fashion marketing, food marketing, startup growth