Hire the Best B2B Marketers
in Canada

I’m a strategic marketer with 10 years of experience across brand, content, and campaign marketing for some of Canada’s largest companies. I specialize in helping brands and professionals create content that is not only visually strong, but strategically aligned to audience growth, engagement, and business goals. My work now focuses primarily in two areas: • Hospitality, tourism & lifestyle content marketing • Personal branding & thought leadership strategy I combine business strategy with modern social-first storytelling to create content that feels elevated, intentional, and results-driven. What sets me apart is that I bring both creative execution and business strategy to content creation. I understand how to create content that not only looks good, but also supports brand perception, audience growth, engagement, and business goals. Services include: • Instagram, TikTok & Facebook strategy • Reels, Stories, carousels & short-form video • Hotel, tourism & destination content • Travel writing & branded storytelling • Organic social growth strategy • Photography & lifestyle content creation • Content planning & creative direction • User Generated Content (UGC) • Campaign ideation & audience engagement strategy Currently based in Málaga, Spain.

The calendar's full, the blog exists, the ads are running…and nothing converts. That's the gap I close. I'm a creative strategist with 15 years across B2B, SaaS, fintech, agtech, water tech, AI, travel, and sustainability. I don't just write. I build the strategy and the infrastructure underneath it: positioning, messaging, content pillars, editorial direction, and the pipelines that make it all actually move. What sets me apart: I've sat with CEOs during the raise and at the messy whiteboard before the strategy existed. Most content people are strong at execution. Most strategists are strong at decks. I do both. Across those industries, I've: - Diagnosed why a full content calendar wasn't converting…and rebuilt the through-line connecting messaging, website, and sales, not just the top of the funnel - Repositioned companies whose messaging still sounded like their seed-round pitch, so their story finally matched what they'd actually become - Turned founder-led visibility into company-owned pipeline, organically growing social from a handful of contacts to thousands of engaged followers and establishing C-suite teams as genuine thought leaders - Built the infrastructure that makes strategy survive contact with a real content calendar: pillars, templates, SOPs, and CRM-backed outreach - Set creative direction for paid ad campaigns: the brief, the hook, the concept behind the video sales letters and static ads, not just the assets themselves I work best with founders and marketing leads who've outgrown founder-led storytelling but whose messaging still sounds like a seed-round pitch. If your content reads like the company you were two years ago, that's what I fix. Creative strategy that hasn't been pressure-tested against real execution isn't strategy. It's just a deck. I do the deep research needed to truly understand the brand, write the copy, build the campaign strategy, and watch the numbers move. Let's talk about what your content actually needs.

5+ Years in Performance Marketing + Full Funnel Marketing Strategies powered with Claude and SAMI (AI-Ad-Automation) B2B/Saas & B2C Clientele across Google, Bing, Meta, LinkedIn and Demandbase

Hi, I'm Mike Lamch, experienced digital marketing and Google Ads specialist. I'm passionate about helping my clients scale their businesses and get the results they desire. When you partner with me, I don't just use cookie-cutter strategies like most other marketers put the time to learn about the dynamics of your business. This enables me to develop unique strategies that align with your marketing goals. Consider me as a partner, focused on making you money through complete transparency, excellent communication, and strategic execution.

🚀 Modern Content Marketing That Actually Converts: SEO + AI Optimization + Strategic Execution 💡 Top Rated Plus | 10+ Years on Upwork | Certified Content Strategist Most content chases soft metrics. Mine converts readers into customers. I'm a strategic content marketer who builds organic ecosystems that generate pipeline, blogs, LinkedIn thought leadership, organic funnels, newlstters, and SEO strategies that actually drive business results. 📊 Recent Client Win (Rentable - PropTech): 500% increase in active blog users in 6 months 78% new user acquisition through organic content 5.6 additional SQL high intent demo requests per month directly attributed to content ($250,000.00 value) Result: Blog transformed from traffic generator to primary sales pipeline feeder 🔹 What Makes Me Different: Strategic SEO & AIO (AI Optimization) Implementation Search-first content architecture that ranks AND converts AI-powered content workflows (ChatGPT, Claude, Jasper) with human refinement for authenticity Programmatic SEO strategies for scalable organic growth Semantic keyword mapping and topical authority building Strategic SEO & Content Architecture Search-first content strategies that rank AND convert Programmatic SEO for scalable organic growth Semantic keyword mapping and topical authority building Content that matches user intent and drives action EEAT blogs Organic Ecosystem Architecture Multi-channel content flywheel strategies Multi-channel content repurposing systems Creator-led content strategies that build authority Conversion-focused content that moves prospects through the funnel 🎯 Ideal For: Agencies needing a strategic content lead for client delivery SaaS & Tech Brands building thought leadership and organic pipelines B2B Companies transforming content from cost center to revenue driver Startups establishing authority in competitive markets Let's build content that doesn't just rank, it converts.

🚀 I help pre-seed to Series A B2B SaaS and AI founders build a go-to-market that turns the product into a system that finds and signs customers on its own. 🧩 Most founders don't have a product problem. They have a go-to-market that lives in their head — untested, undocumented, and impossible to hand off. As a result, every dollar spent on outreach, ads, or a new hire leaks. I fix this by building the full system in the right order: clear strategy and positioning first, then a working demand engine, product-led growth mechanics that improve conversion, scaling the channels that actually perform, and finally packaging the traction into investor-ready proof. 🏆 I'm a certified T2D3 B2B SaaS marketing leader. Across 20+ SaaS startups I've helped 3x and 10x revenue, generated over $10M, and supported $45M+ in funds raised, with a 100% client satisfaction rate across 120+ five-star reviews. ✅ This works for you if you're building a B2B SaaS or AI product, your MVP is ready for early adopters, your model runs on recurring revenue, and you need a defined strategy and action plan your whole team can run. 📐 Sprint 1: The Strategic Core Before any outreach goes out, I build the foundation everything else inherits: ideal customer profile and B2B buyer personas, competitor and market analysis, go-to-market positioning and your competitive vector, value proposition and messaging framework, customer journey funnel, pricing strategy and tier structure, and your content funnel with marketing-asset specs. You walk away with your entire go-to-market documented and execution-ready instead of living in your head. 📢 Sprint 2: Done-for-You Demand Generation Where strategy becomes live pipeline. I build and run the full outbound engine: a 1,000-account ICP-match target list with enriched decision-maker contacts, cold email and LinkedIn outreach, an ICP-specific landing page, and the first campaigns launched against clear KPIs. Lead generation that books meetings, not just sends emails. 🔄 Sprint 3: Product-Led Growth Making the product your primary acquisition channel. Self-serve onboarding engineered for fast time to value, in-product activation (tours, progress bars, onboarding flows, empty states), a lifecycle layer across in-app messages and email, and a case-study and testimonial production system that lifts conversion everywhere it's placed. PLG that compounds without added headcount. 🤖 Sprint 4: AI Workflow & Multi-Channel Scale Multiplying what's already working. Agentic AI workflows that run research, enrichment, and personalization at volume, new channel expansion across paid, inbound triggers, and anonymous website visitor de-anonymization, and a partner and implementer engine that turns other companies' client relationships into your distribution. 💰 Sprint 5: Go-to-Capital Turning the traction you've built into a raise. Investor-ready pitch deck, financial modeling and ARR/MRR forecasting, a stage-matched investor database, investor outreach assets and messaging, and pitch prep covering objections, ask-structure, and negotiation. I run the raise the same way I run demand gen: as a targeted funnel, not scattered warm intros. 🧭 Executive GTM Engagement I also offer an Executive GTM engagement that includes everything above plus an executive marketing playbook (a step-by-step roadmap to run operations without a full-time CMO), OKRs to track marketing performance against the plan, and revenue modelling and forecasting so you're never guessing what it takes to hit your number. 🔗 How I work I start from your real economics and your actual buyer, document everything so it's transferable to your team or any agency you hire, and tie every asset back to one coherent strategy so nothing is wasted. ⭐ Testimonial "If I could give Ali 10 stars, I would. He's extremely intelligent, responsive, quick, and thoughtful with his work. He went above and beyond for my project and taught me so much along the way. His level of knowledge and professionalism is unmatched." Nicole Patrick, Founder of Rescue Spot ✉️ Next Step Drop me a message and I'll send you the details on how I work and what's included. Tell me where you are right now and what's not working, and I'll tell you the fastest way to fix it.